University of Santo Tomas-College of Rehabilitation Sciences

Department of Occupational Therapy

OrgAd 2010-2011

Vision Statement

Mission Statement

Prepared by: Ivan Neil B. Gomez, MAEd, OT, OTRP

 University of Santo Tomas-College of Rehabilitation Sciences
Department of Occupational Therapy
OrgAd 2010-2011

POLICY PROCEDURE
1.

2.

3.

4.

5.

Prepared by: Ivan Neil B. Gomez, MAEd, OT, OTRP

 University of Santo Tomas-College of Rehabilitation Sciences
Department of Occupational Therapy
OrgAd 2010-2011

Promotional Item:
Things to consider How can you address this?
Marketing Goal

Market Segmentation

Advertising Media

Public Relations/
Implementation Tactics

Budget

Prepared by: Ivan Neil B. Gomez, MAEd, OT, OTRP

 University of Santo Tomas-College of Rehabilitation Sciences
Department of Occupational Therapy
OrgAd 2010-2011

Sample Monthly Financial Statement

Revenues
(Income of your Organization)

Direct Expenses

Indirect Expenses

Liabilities
(Any accounts payable?
Payment to the bank? Etc)

Total Expenses

Net Revenue

Prepared by: Ivan Neil B. Gomez, MAEd, OT, OTRP

University of Santo Tomas-College of Rehabilitation Sciences
Department of Occupational Therapy
OrgAd 2010-2011

Prepared by: Ivan Neil B. Gomez, MAEd, OT, OTRP

 University of Santo Tomas-College of Rehabilitation Sciences
Department of Occupational Therapy
OrgAd 2010-2011

Sound & Stage Entertainment

<your company letter header here!>
<Date>

Ms. Jane Doe

Marketing Manager
Sponsor Company
Address

Dear Ms. Doe:

Re: FLASHBACK – The Best of the 90’s

It was a pleasure speaking with you about Flashback – Best of the 90s. As discussed, I am sending you
our proposal with some of the changes of which we spoke, these changes where made because of
opportunities that have presented themselves.

Flashback – The Best of the 90s at Pepper’s, Waterloo Road, has restructured its date to Saturday April
4th, 2009. This new date for this event has been strategically orchestrated to bring in the festive season,
by becoming the Premier Retro Party of the Easter Holiday, and if that’s not enough we have formed a
synergy with Quad Night Club to offer 800 patrons free entry with invitation to our pre-party on
Wednesday April 1, 2009 which is retro night at Quad Night Club.

Flashback has also dramatically increased its entertainment package to include the best of the music
industry both from the 90s era and today, The improved line up includes; DJ Rush of Code Red, Arif
“Supa” Cooper of Fame FM and formally of Syndicate Disco, Copper Shot Disco, exclusive flashback
feature the return of Master Lee of Code Red, formally of club liquid and Mirage and now noted
producer and the ultimate Flashback, sound system from the past – The Mighty Travelers Disco plus
other guest selectors. The line up and ambiance created by our team will be sure to elevate the
standards of this premier event and other retro parties to follow.

The Marketing Plan set forth for Flashback is not only geared towards attracting 800 – 1000 patrons,
which we are accustomed to hosting, but infiltrating the target market of age group 18 - 45 and a
potential customer base of over 50,000 for our sponsors.

Our extensive and comprehensive marketing campaign includes the following:

• Hype TV - Hype up and live
• CVM- Hit list
• Radio Entertainment package on ZIP 103Fm
• Major advertisement package on Fame Fm.
• Kool fm will be placing ads on heavy rotation
• Direct -emails to over 20,000 potential patrons.
• Mix CD distributed all across the Kingston Metropolis
• Facebook advertisement and other social networks.

Prepared by: Ivan Neil B. Gomez, MAEd, OT, OTRP

 University of Santo Tomas-College of Rehabilitation Sciences
Department of Occupational Therapy
OrgAd 2010-2011

• Distribution of over 10,000 flyers and teasers

• Mini-boards placed in strategic locations across Kingston and St. Andrew
• Pre and post releases in all major newspapers
• Pre-Party on Wednesday April 1st at Quad Night Club

The Propositions – An atmosphere set around entertainment and socialization usually allows one to
release their inhibitions to try new and diverse products, thus becoming that person’s product of choice.
Our patrons will represent a wide cross section of the Jamaican population which will give Sponsor
extensive exposure, through our pre and post marketing campaign.

We would like Sponsor to become a strategic partner of ours and journey with us to captivate our
audience. In order to effectively bring our theme to life; we ask that you invest $100,000.00* to cover
our extensive marketing campaign and giveaways for our radio and street promotions.

We will provide Sponsor** with;

• Opportunity to setup an exclusive booth to offer giveaways throughout the event.
• Branding at the entrance to the venue and around venue on the night of event
• Opportunity to setup an exclusive booth for transfers, giveaways branding for pre party on April
1, 2009.
• Prominent display of Logo on flyers, internet listings and cable TV ads
• Radio Interviews by brand manager on radio slots
• mention in radio ads
• Branded tee shirts worn by our street team during promotions on weekends leading up to
event.
• Ten passes to venue – not including work staff

We are excited about our prospective partnership and looking forward to your participation. If you have
any questions or concerns please feel free to call the undersigned.

Sincerely
Sound & Stage Entertainment

_____________________________

*Of Course this is bogus! Be more Practical

**Create Sponsorship Packages, depending on what your organization can offer.

Prepared by: Ivan Neil B. Gomez, MAEd, OT, OTRP

 University of Santo Tomas-College of Rehabilitation Sciences
Department of Occupational Therapy
OrgAd 2010-2011

Business Plan Outline

I. Cover Page
a. Name of company and status
b. Address
c. Phone number
d. Prinicipal(s)
e. Logo
f. Submitted to:
II. Executive Summary
a. Describe the business, location, legal status
b. Vision/Mission
c. Services to be offered
d. Target market
e. Marketing strategy
f. Competitors
g. Operations and location
h. Management and organization
i. Financial information
j. Long term goals
k. Funds sought, uses and return of investment
III. The Business Description
a. Describe the business (mission)
b. Industry analysis (describe industry, current trends and opportunities, economic cycles,
supply and demand data)
c. Market analysis and target market (demographics of patients, describe all customers)
d. Competition analysis (who and where, market distribution, position of competitors,
opportunities and barriers to entry)
e. Marketing plan and strategy (how will services be made known? What is unique to the
proposed business?)
f. Operations and location synopsis (how will the business be run? Capacity , productivity,
quality control, map, photos, construction plans fro location)
g. Organizational structure (board, advisors, consultants, principles, key employees, lines of
authority, management style)
h. Long term goals and exit plans (vision, what will happen to the business in the future?)
IV. Financial Information
a. Personal capital being applied (personal financial information, how much money is
needed? For what purposes?)
b. Grants/Sponsorships applied for
c. Equipment list (vendors, and costs)
V. Supporting Information
a. Resume
b. Letters of intent
c. Letters of recommendation
d. Contracts
e. Job description(s)
f. Special awards, achievements
g. Portfolio (newspaper clippings, magazine and journal articles)
h. Equipment photos
i. Appendices (Permits, Computations, Letters, Correspondence, List of Resources, Etc)

Prepared by: Ivan Neil B. Gomez, MAEd, OT, OTRP