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11/06/2008 9982007.

xls Confidential

Marketing Budget
[ ] The Marketing Budget worksheet consists of separate budgets for: Advertising, Catalogs, Direct Mail, Literature, Product Launches,
Public Relations, Resellers and Trade Shows. Each of these budgets can be used separately or in conjunction with the Advertising &
Promotions Summary which tracks total annual marketing expenditures.

[ ] If you choose to use one of the separate budgets, it is recommended that you first enter your monthly sales forecast totals on Row 293.
Each budget calculates the monthly and annual expenses as a percent of sales, as well as comparing 1994's expenses to 1995's totals.

[ ] The month names and years are calculated based on the values you enter in rows 19-20.

[ ] Enter your data into the unprotected cells in blue. Totals and percentages are calculated automatically.

[ ] The Advertising Budget begins on Row 18, the Catalog Budget on Row 56, the Direct Mail Budget on Row 68,
the Literature Budget on Row 106, the Product Launch Budget on Row 150, Public Relations Budget on Row 200,
the Reseller Budget on Row 217, and the Trade Show Budget on Row 263.

Advertising Budget
1994
Advertising Totals Jan Feb Mar Apr May Jun Jul

Media
Publication 1 $259,776 $18,040 $18,040 $18,040 $18,040 $18,040 $18,040 $18,040
Publication 2 $273,600 $28,500 $28,500 $28,500 $28,500 $28,500 $28,500 $28,500
Publication 3 $0 $27,000 $0 $0 $0 $0 $0 $0
Publication 4 $0 $0 $0 $9,300 $0 $0 $0 $0
Publication 5 $0 $0 $0 $0 $0 $0 $0 $0
Publication 6 $0 $0 $0 $0 $0 $0 $0 $0
Publication 7 $0 $0 $0 $0 $0 $0 $0 $0
Publication 8 $0 $0 $0 $0 $0 $0 $0 $0
Publication 9 $0 $0 $0 $0 $0 $0 $11,500 $0
Publication 10 $0 $0 $0 $0 $0 $0 $0 $0

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Publication 11 $0 $0 $0 $0 $0 $0 $0 $0
Publication 12 $0 $0 $0 $0 $0 $0 $0 $0
Publication 13 $0 $0 $0 $0 $0 $0 $0 $0
Publication 14 $62,000 $0 $0 $0 $0 $31,000 $0 $0

Total Media $595,376 $73,540 $46,540 $55,840 $46,540 $77,540 $58,040 $46,540

Artwork & Production


Design (12 Ads) $21,000 $0 $10,500 $0 $12,500 $0 $0 $0
Layout/DTP $2,800 $250 $250 $250 $250 $250 $250 $250
Copywriting $1,250 $0 $0 $0 $0 $0 $0 $0
Mechanical Artwork $500 $0 $0 $0 $0 $0 $0 $0
Typography $500 $0 $0 $0 $0 $0 $0 $0
Lino $700 $100 $100 $100 $100 $100 $100 $100
Separations (12 ads) $12,000 $0 $5,000 $0 $5,000 $0 $0 $0
Photography $4,800 $0 $0 $2,500 $0 $0 $2,500 $0
Miscellaneous $10,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Total Artwork & Production $53,550 $1,350 $16,850 $3,850 $18,850 $1,350 $3,850 $1,350

Total Advertising $648,926 $74,890 $63,390 $59,690 $65,390 $78,890 $61,890 $47,890
Percentage of Sales 14.8% 12.3% 11.6% 14.6% 16.9% 10.1% 8.0%

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Catalog Budget
1994
Catalog Total Jan Feb Mar Apr May Jun Jul
Catalog 1 $4,574 $0 $2,292 $0 $0 $0 $0 $0
Catalog 2 $20,480 $7,470 $0 $6,000 $0 $0 $0 $6,700
Catalog 3 $0 $0 $0 $4,000 $0 $3,000 $0 $3,000
Catalog 4 $74,528 $12,996 $6,243 $12,996 $6,243 $6,243 $6,243 $0
Catalog 5 $3,500 $1,851 $0 $3,000 $0 $3,000 $0 $3,000

Total Catalogs $103,082 $22,317 $8,535 $25,996 $6,243 $12,243 $6,243 $12,700
Percentage of Sales 4.4% 1.7% 5.0% 1.4% 2.6% 1.0% 2.1%

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Direct Mail Budget


1994
Direct Mail Total Jan Feb Mar Apr May Jun Jul

Installed Consumer Base


Product Line Upsell $84,000 $0 $0 $0 $0 $0 $0 $0
New Product Upsell $156,890 $0 $0 $0 $0 $0 $97,750 $0
Newsletter $65,450 $0 $0 $0 $0 $0 $0 $0
Upgrade Re-Mail $41,939 $0 $0 $0 $0 $0 $0
Installed Customer Total $306,340 $41,939 $0 $0 $0 $0 $97,750 $0

Outside List
Source 1 Post Card $0 $0 $16,250 $0 $0 $0 $0
Source 2 Post Card $0 $0 $0 $0 $0 $13,000 $0
Source 3 Post Card $0 $0 $0 $0 $0 $0 $0

Outside List Total $0 $0 $0 $16,250 $0 $0 $13,000 $0

Mailing List Management

Registration Card Data Entry $5,000 $650 $650 $650 $650 $650 $650 $1,000
MIS Time - Reports $1,000 $0 $0 $0 $0 $800 $0 $0
Mailing List Rental Fees $0 $0 $0 $0 $0 $0 $450
Miscellaneous $0 $0 $0 $0 $0 $0 $0
Mailing List Mgmt. Total $6,000 $650 $650 $650 $650 $1,450 $650 $1,450

Mailing List Income


Rental to [Company] $5,000 $700 $700 $700 $700 $700 $700 $700
Rental to [Company] $500 $500 $500 $500 $500 $500 $500

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Mailing List Income Total $11,000 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200

[ ] Total Direct Mail = (Installed Customer Base + Outside List + Mailing List Management) - Mailing List Income
Total Direct Mail $301,340 $41,389 ($550) $15,700 ($550) $250 $110,200 $250
Percentage of Sales 8.2% -0.1% 3.0% -0.1% 0.1% 17.9% 0.0%

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Literature Budget
1994
Literature Total Jan Feb Mar Apr May Jun Jul

Collateral
Corporate Brochure-Printing $25,500 $0 $0 $0 $0 $0 $0 $0
Mini Catalog-Printing $32,450 $0 $0 $0 $0 $0 $36,220 $0
Product Brochures-Printing $89,520 $0 $0 $0 $0 $0 $0 $0
Photography $12,485 $0 $0 $0 $0 $0 $5,415 $0
Copywriter $2,400 $0 $0 $0 $0 $0 $0 $0
Design & Mechanicals $5,600 $0 $0 $0 $0 $0 $3,500 $0
Separations $4,800 $0 $0 $0 $0 $0 $2,400 $0
Collateral Total $172,755 $0 $0 $0 $0 $0 $47,535 $0

Product Packaging
Boxes $48,575 $0 $0 $13,965 $0 $0 $13,965 $0
Stickers $3,750 $0 $0 $1,000 $0 $0 $1,000 $0
Photography $18,520 $0 $20,000 $0 $0 $0 $0 $0
Copywriter $2,400 $0 $0 $950 $0 $0 $950 $0
Design & Mechanicals $6,000 $0 $3,000 $0 $0 $3,000 $0 $0
Separations $6,000 $0 $0 $1,800 $0 $0 $1,800 $0
Product Packaging Total $85,245 $0 $23,000 $17,715 $0 $3,000 $17,715 $0

Merchandising
Flyers $16,515 $0 $0 $4,200 $0 $0 $4,200 $0
Coupons $11,545 $0 $0 $3,000 $0 $0 $3,000 $0
Copywriter $2,400 $0 $0 $1,000 $0 $0 $1,000 $0
Design & Mechanicals $4,000 $0 $0 $1,500 $0 $0 $1,500 $0
Merchandising Total $34,460 $0 $0 $9,700 $0 $0 $9,700 $0

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Miscellaneous
Ad & Editorial Reprints $8,000 $0 $0 $2,000 $0 $0 $2,000 $0
Registration Cards $1,750 $0 $0 $500 $0 $0 $500 $0
Business Cards $2,000 $0 $0 $600 $0 $0 $600 $0
Training Materials $2,400 $0 $0 $850 $0 $0 $850 $0
Christmas Cards $500 $0 $0 $0 $0 $0 $0 $0

Miscellaneous Total $14,650 $0 $0 $3,950 $0 $0 $3,950 $0

Total Literature $307,110 $0 $23,000 $31,365 $0 $3,000 $78,900 $0


Percentage of Sales 0.0% 4.5% 6.1% 0.0% 0.6% 12.8% 0.0%

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Product Launch Budget


1994
Product Launch Total Jan Feb Mar Apr May Jun Jul

Public Relations
Press Review Kits $25,500 $0 $0 $0 $0 $25,000 $0 $0
Public Relations Total $25,500 $0 $0 $0 $0 $25,000 $0 $0

Sales Collateral
Copy & Design $2,000 $0 $0 $0 $0 $0 $0 $2,000
Photoshoot & Supply of Film $1,000 $0 $0 $0 $0 $0 $0 $1,000
Product Pkg. Design & Film $10,000 $0 $0 $0 $0 $0 $0 $10,000
Product Brochure $10,000 $0 $0 $0 $0 $0 $0 $10,000
Direct Mail Reg. Card piece $5,000 $0 $0 $0 $0 $0 $0 $5,000
Mini Catalog $18,000 $0 $0 $0 $0 $0 $0 $18,000
Ad/Editorial Reprints $2,500 $0 $0 $0 $0 $0 $0 $2,500
Merchandising $5,000 $0 $0 $0 $0 $0 $0 $5,000
Sales Collateral Total $53,500 $0 $0 $0 $0 $0 $0 $53,500

Trade Shows
Targeted Industry Shows $15,000 $0 $0 $0 $0 $5,000 $5,000 $5,000
Other Shows $5,000 $0 $0 $0 $0 $0 $5,000 $0
Merchandising Total $20,000 $0 $0 $0 $0 $5,000 $10,000 $5,000

Advertising
Targeting Publications $60,000 $0 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000

Advertising Total $60,000 $0 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000

Direct Mail

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Design, printing, postage $75,000 $0 $0 $0 $0 $0 $0 $0

Direct Mail Total $75,000 $0 $0 $0 $0 $0 $0 $0

Mail Order Catalogs


Catalog 1 $25,000 $0 $0 $0 $0 $0 $0 $0

Direct Mail Total $25,000 $0 $0 $0 $0 $0 $0 $0

Reseller Promotions
ROP Ads $45,000 $0 $0 $0 $0 $0 $0 $0
End Caps $35,000 $0 $0 $0 $0 $0 $0 $0
Direct Mail Total $80,000 $0 $0 $0 $0 $0 $0 $0

Total Product Launch $339,000 $0 $10,000 $10,000 $10,000 $40,000 $20,000 $68,500
Percentage of Sales 0.0% 1.9% 1.9% 2.2% 8.5% 3.3% 11.4%

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Public Relations Budget


1994
Public Relations Total Jan Feb Mar Apr May Jun Jul

Free Shipping $5,600 $1,500 $250 $250 $250 $1,500 $1,500 $1,500
Bacon,s Clipping Service $2,000 $200 $200 $200 $200 $200 $200 $200
Consultant's Fees $35,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
Consultant's Expenses $5,000 $500 $500 $0 $1,500 $500 $0 $500
Evaluation Units $10,000 $500 $500 $500 $500 $1,000 $500 $500
P.R. Production $3,500 $250 $250 $250 $250 $250 $250 $750
Product Photos $4,500 $2,500 $75 $75 $500 $75 $500 $75
Miscellaneous $2,500 $100 $100 $100 $100 $100 $100 $100

Total Public Relations $68,100 $9,550 $5,875 $5,375 $7,300 $7,625 $7,050 $7,625
Percentage of Sales 1.9% 1.1% 1.0% 1.6% 1.6% 1.1% 1.3%

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Resellers Budget
1994
Resellers Total Jan Feb Mar Apr May Jun Jul

Merchandising Collateral (includes production costs)


Replenishment Reports $450 $45 $45 $45 $45 $45 $45 $45
Flyers $595 $0 $0 $218 $0 $0 $218 $0
Special Materials $3,800 $0 $0 $873 $0 $0 $873 $0
Collateral Total $4,845 $45 $45 $1,136 $45 $45 $1,136 $45

Merchandising Services (based on 1 visit per store, per month)


Chain Store 1 $14,400 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280 $1,280
Chain Store 2 $9,072 $1,008 $1,008 $1,008 $1,008 $1,008 $1,008 $1,008
Chain Store 3 $43,200 $3,840 $3,840 $3,840 $3,840 $3,840 $3,840 $3,840
Chain Store 4 $63,900 $5,680 $5,680 $5,680 $5,680 $5,680 $5,680 $5,680
Chain Store 5 $2,520 $240 $240 $240 $240 $240 $240 $240
Services Total $133,092 $12,048 $12,048 $12,048 $12,048 $12,048 $12,048 $12,048

[ ] Most distributors and retailers insist on an "Advertising Co-Op" or "MDF" percentage of your total annual sales in their stores. This fee is generally less than 5%.
In addition to this fee, distributors and retailers will coordinate special advertising deals -- end-caps, full page spreads -- and charge accordingly.
Estimate your total "Advertising Co-Op" fee and divide by 12. Ad this value to your "special promotions" fees and enter your totals in the appropriate months.

1994
Distributors Total Jan Feb Mar Apr May Jun Jul
Distributor 1 $21,754 $4,993 $4,993 $4,993 $1,993 $1,993 $1,993 $1,993
Distributor 2 $1,756 $231 $231 $231 $231 $231 $231 $231
Distributor 3 $1,200 $117 $117 $117 $117 $117 $117 $117
Distributor 4 $4,633 $267 $267 $267 $267 $267 $3,267 $267
Distributor 5 $4,000 $100 $100 $100 $100 $100 $100 $100
Distributors Total $33,343 $5,708 $5,708 $5,708 $2,708 $2,708 $5,708 $2,708

1994

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Retailers Total Jan Feb Mar Apr May Jun Jul


Retailer 1 $10,000 $117 $8,117 $117 $117 $117 $117 $2,117
Retailer 2 $97,350 $2,287 $2,287 $41,287 $2,287 $2,287 $12,287 $2,287
Retailer 3 $38,042 $1,510 $1,510 $1,510 $21,510 $1,510 $1,510 $1,510
Retailer 4 $29,915 $1,042 $1,042 $1,042 $1,042 $11,042 $4,042 $1,042
Retailer 5 $41,469 $13,047 $2,047 $2,047 $2,047 $2,047 $2,047 $2,047
Retailers Total $216,776 $18,003 $15,003 $46,003 $27,003 $17,003 $20,003 $9,003

1994
Total Jan Feb Mar Apr May Jun Jul
Total Resellers $388,056 $35,804 $32,804 $64,895 $41,804 $31,804 $38,895 $23,804
Percentage of Sales 7.1% 6.4% 12.6% 9.3% 6.8% 6.3% 4.0%

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Trade Show Budget


1994
Trade Shows Total Jan Feb Mar Apr May Jun Jul

Air Fare $5,400 $2,000 $0 $0 $2,000 $0 $0 $0


Badges $150 $50 $0 $0 $50 $0 $0 $0
Booth Space $47,000 $10,000 $0 $0 $10,000 $0 $0 $0
Candy $0 $200 $0 $0 $200 $0 $0 $0
Carpeting & Padding $1,050 $350 $0 $0 $350 $0 $0 $0
Cleaning & Repair Services $425 $125 $0 $0 $125 $0 $0 $0
Faxing & Copying $95 $45 $0 $0 $45 $0 $0 $0
Film $45 $15 $0 $0 $15 $0 $0 $0
Furniture $575 $200 $0 $0 $200 $0 $0 $0
Giveaways $4,800 $1,200 $0 $0 $1,200 $0 $0 $0
Hotel $4,875 $2,400 $0 $0 $2,400 $0 $0 $0
Lead Forms $98 $35 $0 $0 $35 $0 $0 $0
Meals $1,375 $540 $0 $0 $540 $0 $0 $0
Post Card Invitations $2,250 $850 $0 $0 $850 $0 $0 $0
Press Kits $3,125 $1,100 $0 $0 $1,100 $0 $0 $0
Shipping $4,895 $1,800 $0 $0 $1,800 $0 $0 $0
Signage $1,765 $600 $0 $0 $600 $0 $0 $0
Transportation $198 $75 $0 $0 $75 $0 $0 $0
Uniforms $425 $0 $0 $0 $0 $0 $0 $0
Utilities $1,275 $460 $0 $0 $460 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
Total Trade Shows $79,821 $22,045 $0 $0 $22,045 $0 $0 $0
Percentage of Sales 4.4% 0.0% 0.0% 4.9% 0.0% 0.0% 0.0%

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Advertising & Promotions Budget Summary


Sales Forecast $506,000 $516,000 $515,000 $449,000 $468,000 $615,000 $600,000 $646,000

Category Jan Feb Mar Apr May Jun Jul Aug


Advertising $74,890 $63,390 $59,690 $65,390 $78,890 $61,890 $47,890 $47,890
Catalogs $22,317 $8,535 $25,996 $6,243 $12,243 $6,243 $12,700 $6,243
Direct Mail $41,389 ($550) $15,700 ($550) $250 $110,200 $250 $81,500
Literature $0 $23,000 $31,365 $0 $3,000 $78,900 $0 $111,875
Product Launch $0 $10,000 $10,000 $10,000 $40,000 $20,000 $68,500 $0
Public Relations $9,550 $5,875 $5,375 $7,300 $7,625 $7,050 $7,625 $7,300
Resellers $35,804 $32,804 $64,895 $41,804 $31,804 $38,895 $23,804 $29,804
Trade Shows $22,045 $0 $0 $22,045 $0 $0 $0 $0

Grand Total A & P $205,995 $143,054 $213,021 $152,232 $173,812 $323,178 $160,769 $284,612
% of Sales 41% 28% 41% 34% 37% 53% 27% 44%

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1995 Variance
Aug Sep Oct Nov Dec Total 1994/1995

$18,040 $18,040 $18,040 $18,040 $18,040 $216,480 -16.7%


$28,500 $28,500 $28,500 $28,500 $28,500 $342,000 25.0%
$0 $0 $0 $0 $0 $27,000
$0 $0 $0 $0 $0 $9,300
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $11,500
$0 $0 $0 $0 $0 $0

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$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $31,000 -50.0%
$0
$46,540 $46,540 $46,540 $46,540 $46,540 $637,280 7.0%

$0 $0 $0 $0 $0 $23,000 9.5%
$250 $250 $250 $250 $250 $3,000 7.1%
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$100 $100 $100 $100 $100 $1,200 71.4%
$0 $0 $0 $0 $0 $10,000 -16.7%
$0 $0 $0 $0 $0 $5,000 4.2%
$1,000 $1,000 $1,000 $1,000 $1,000 $12,000 20.0%
$0
$1,350 $1,350 $1,350 $1,350 $1,350 $54,200 1.2%

$47,890 $47,890 $47,890 $47,890 $47,890 $691,480 6.6%


7.4% 6.5% 7.1% 6.8% 7.7% 9.8%

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1995 Variance
Aug Sep Oct Nov Dec Total 1994/1995
$0 $0 $0 $0 $0 $2,292 -49.9%
$0 $6,700 $0 $0 $0 $26,870 31.2%
$0 $3,000 $0 $3,000 $0 $16,000
$6,243 $6,243 $12,996 $12,996 $6,243 $95,685 28.4%
$0 $3,000 $0 $3,000 $0 $16,851 381.5%
$0
$6,243 $18,943 $12,996 $18,996 $6,243 $157,698 53.0%
1.0% 2.6% 1.9% 2.7% 1.0% 2.2%

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1995 Variance
Aug Sep Oct Nov Dec Total 1994/1995

$0 $106,250 $0 $0 $0 $106,250 26.5%


$0 $0 $0 $0 $0 $97,750 -37.7%
$81,250 $0 $0 $0 $0 $81,250 24.1%
$0 $0 $0 $0 $0 $41,939
$81,250 $106,250 $0 $0 $0 $327,189 6.8%

$0 $0 $0 $0 $0 $16,250
$0 $0 $0 $0 $0 $13,000
$0 $32,500 $0 $0 $0 $32,500
$0
$0 $32,500 $0 $0 $0 $61,750

$1,000 $1,000 $1,000 $1,000 $1,000 $9,900 98.0%


$0 $0 $0 $0 $1,400 $2,200 120.0%
$450 $450 $450 $450 $450 $2,700
$0 $0 $0 $0 $0 $0
$1,450 $1,450 $1,450 $1,450 $2,850 $14,800 146.7%

$700 $700 $700 $700 $700 $8,400 68.0%


$500 $500 $500 $500 $500 $6,000

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$1,200 $1,200 $1,200 $1,200 $1,200 $14,400 30.9%

$81,500 $139,000 $250 $250 $1,650 $389,339 29.2%


12.6% 18.7% 0.0% 0.0% 0.3% 5.5%

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1995 Variance
Aug Sep Oct Nov Dec Total 1994/1995

$0 $31,250 $0 $0 $0 $31,250 22.5%


$0 $0 $0 $0 $0 $36,220 11.6%
$97,560 $0 $0 $0 $0 $97,560 9.0%
$5,415 $5,415 $0 $0 $0 $16,245 30.1%
$0 $3,200 $0 $0 $0 $3,200 33.3%
$3,500 $3,750 $0 $0 $0 $10,750 92.0%
$2,400 $2,650 $0 $0 $0 $7,450 55.2%
$108,875 $46,265 $0 $0 $0 $202,675 17.3%

$0 $13,965 $0 $0 $13,965 $55,860 15.0%


$0 $1,000 $0 $0 $1,000 $4,000 6.7%
$0 $0 $0 $0 $0 $20,000 8.0%
$0 $950 $0 $0 $950 $3,800 58.3%
$3,000 $32,500 $0 $3,000 $0 $44,500 641.7%
$0 $1,800 $0 $0 $1,800 $7,200 20.0%
$3,000 $50,215 $0 $3,000 $17,715 $135,360 58.8%

$0 $4,200 $0 $0 $4,200 $16,800 1.7%


$0 $3,000 $0 $0 $3,000 $12,000 3.9%
$0 $1,000 $0 $0 $1,000 $4,000 66.7%
$0 $1,500 $0 $0 $1,500 $6,000 50.0%
$0 $9,700 $0 $0 $9,700 $38,800 12.6%

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$0 $2,000 $0 $0 $2,000 $8,000 0.0%


$0 $500 $0 $0 $500 $2,000 14.3%
$0 $600 $0 $0 $600 $2,400 20.0%
$0 $850 $0 $0 $850 $3,400 41.7%
$0 $0 $650 $0 $0 $650 30.0%
$0
$0 $3,950 $650 $0 $3,950 $16,450 12.3%

$111,875 $110,130 $650 $3,000 $31,365 $393,285 28.1%


17.3% 14.8% 0.1% 0.4% 5.1% 5.6%

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1995 Variance
Aug Sep Oct Nov Dec Total 1994/1995

$0 $0 $0 $0 $0 $25,000 -2.0%
$0 $0 $0 $0 $0 $25,000 -2.0%

$0 $0 $0 $0 $0 $2,000 0.0%
$0 $0 $0 $0 $0 $1,000 0.0%
$0 $0 $0 $0 $0 $10,000 0.0%
$0 $0 $0 $0 $0 $10,000 0.0%
$0 $0 $0 $0 $0 $5,000 0.0%
$0 $0 $0 $0 $0 $18,000 0.0%
$0 $0 $0 $0 $0 $2,500 0.0%
$0 $0 $0 $0 $0 $5,000 0.0%
$0 $0 $0 $0 $0 $53,500 0.0%

$0 $0 $0 $0 $0 $15,000 0.0%
$0 $0 $0 $0 $0 $5,000 0.0%
$0 $0 $0 $0 $0 $20,000 0.0%

$0 $0 $0 $0 $0 $60,000 0.0%
$0
$0 $0 $0 $0 $0 $60,000 0.0%

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$0 $25,000 $25,000 $25,000 $0 $75,000 0.0%


$0
$0 $25,000 $25,000 $25,000 $0 $75,000 0.0%

$0 $0 $0 $25,000 $0 $25,000 0.0%


$0
$0 $0 $0 $25,000 $0 $25,000 0.0%

$0 $0 $0 $25,000 $20,000 $45,000 0.0%


$0 $0 $0 $25,000 $10,000 $35,000 0.0%
$0 $0 $0 $50,000 $30,000 $80,000 0.0%

$0 $25,000 $25,000 $100,000 $30,000 $338,500 -0.1%


0.0% 3.4% 3.7% 14.2% 4.9% 4.8%

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1995 Variance
Aug Sep Oct Nov Dec Total 1994/1995

$250 $1,500 $1,500 $250 $250 $10,500 87.5%


$200 $200 $200 $200 $200 $2,400 20.0%
$4,000 $4,000 $4,000 $4,000 $4,000 $48,000 37.1%
$1,500 $500 $0 $500 $0 $6,000 20.0%
$500 $1,000 $500 $500 $500 $7,000 -30.0%
$250 $750 $250 $250 $250 $4,000 14.3%
$500 $75 $75 $75 $75 $4,600 2.2%
$100 $100 $100 $100 $100 $1,200 -52.0%

$7,300 $8,125 $6,625 $5,875 $5,375 $83,700 22.9%


1.1% 1.1% 1.0% 0.8% 0.9% 1.2%

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1995 Variance
Aug Sep Oct Nov Dec Total 1994/1995

$45 $45 $45 $45 $45 $540 20.0%


$0 $218 $0 $0 $218 $872 46.6%
$0 $873 $0 $0 $873 $3,492 -8.1%
$45 $1,136 $45 $45 $1,136 $4,904 1.2%

$1,280 $1,280 $1,280 $1,280 $1,280 $15,360 6.7%


$1,008 $1,008 $1,008 $1,008 $1,008 $12,096 33.3%
$3,840 $3,840 $3,840 $3,840 $3,840 $46,080 6.7%
$5,680 $5,680 $5,680 $5,680 $5,680 $68,160 6.7%
$240 $240 $240 $240 $240 $2,880 14.3%
$12,048 $12,048 $12,048 $12,048 $12,048 $144,576 8.6%

s than 5%.

nths.

1995 Variance
Aug Sep Oct Nov Dec Total 1994/1995
$1,993 $1,993 $1,993 $3,493 $1,993 $34,416 58.2%
$231 $231 $231 $231 $231 $2,772 57.9%
$117 $117 $117 $117 $117 $1,404 17.0%
$267 $3,267 $267 $267 $267 $9,204 98.7%
$100 $100 $100 $100 $100 $1,200 -70.0%
$2,708 $5,708 $2,708 $4,208 $2,708 $48,996 46.9%

1995 Variance

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Aug Sep Oct Nov Dec Total 1994/1995


$117 $117 $117 $117 $117 $11,404 14.0%
$2,287 $2,287 $17,287 $2,287 $2,287 $91,444 -6.1%
$1,510 $1,510 $1,510 $1,510 $1,510 $38,120 0.2%
$1,042 $11,042 $1,042 $1,042 $1,042 $35,504 18.7%
$10,047 $2,047 $2,047 $2,047 $2,047 $43,564 5.1%
$15,003 $17,003 $22,003 $7,003 $7,003 $220,036 1.5%

1995 Variance
Aug Sep Oct Nov Dec Total 1994/1995
$29,804 $35,895 $36,804 $23,304 $22,895 $418,512 7.8%
4.6% 4.8% 5.5% 3.3% 3.7% 5.9%

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1995 Variance
Aug Sep Oct Nov Dec Total 1994/1995

$0 $0 $0 $2,000 $0 $6,000 11.1%


$0 $0 $0 $50 $0 $150 0.0%
$0 $0 $0 $10,000 $0 $30,000 -36.2%
$0 $0 $0 $200 $0 $600
$0 $0 $0 $350 $0 $1,050 0.0%
$0 $0 $0 $125 $0 $375 -11.8%
$0 $0 $0 $45 $0 $135 42.1%
$0 $0 $0 $15 $0 $45 0.0%
$0 $0 $0 $200 $0 $600 4.3%
$0 $0 $0 $1,200 $0 $3,600 -25.0%
$0 $0 $0 $2,400 $0 $7,200 47.7%
$0 $0 $0 $35 $0 $105 7.1%
$0 $0 $0 $540 $0 $1,620 17.8%
$0 $0 $0 $850 $0 $2,550 13.3%
$0 $0 $0 $1,100 $0 $3,300 5.6%
$0 $0 $0 $1,800 $0 $5,400 10.3%
$0 $0 $0 $600 $0 $1,800 2.0%
$0 $0 $0 $75 $0 $225 13.6%
$0 $0 $0 $0 $0 $0
$0 $0 $0 $460 $0 $1,380 8.2%
$0 $0 $0 $0 $0
$0 $0 $0 $22,045 $0 $66,135 -17.1%
0.0% 0.0% 0.0% 3.1% 0.0% 0.9%

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$742,000 $670,000 $705,000 $618,000 $7,050,000


1995
Sep Oct Nov Dec Total
$47,890 $47,890 $47,890 $47,890 $691,480
$18,943 $12,996 $18,996 $6,243 $157,698
$139,000 $250 $250 $1,650 $389,339
$110,130 $650 $3,000 $31,365 $393,285
$25,000 $25,000 $100,000 $30,000 $338,500
$8,125 $6,625 $5,875 $5,375 $83,700
$35,895 $36,804 $23,304 $22,895 $418,512
$0 $0 $22,045 $0 $66,135

$384,983 $130,215 $221,360 $145,418 $2,538,649


52% 19% 31% 24% 36%

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