Laube
Head of Nestlé Nutrition
May 22 2006
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Disclaimer
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• Why Nestlé has created Nestlé
Nutrition as a separate business
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The Territory: “Nutrition first”
HealthCare
Nutrition
Sick
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The Market
Market
Product Category Est. Size Nestlé
Growth Presence
(CHF bio)
1. Products for specific needs
- Infant nutrition 21 3 - 4% Yes
- Healthcare nutrition 12 6 - 7% Yes
2. Food - functional (*) 65 8 - 9% Yes
3. Food - healthy options (**) 65 2 - 3% Yes
4. Dietary supplements 50 4% No
* Foods with added positive functionality ( e.g. with probiotics, extra calcium, balanced fats)
** Foods with less negative characteristics ( e.g. fat-free, sugar-free, low cholesterol, low salt)
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Our Businesses
Infant Nutrition
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Our consumers are 'extremes'
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Require specific nutrition solutions
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Factors defining a new business
model
Food &
Nutritio Pharma
Beverage
n
Speciality, expert
Selling channels Mass Consumer
prescribed
Source of competitive
Patents and
advantage Brand
claims
(superior margins)
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Nestlé Nutrition Response
• Globally aligned
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Designed to meet different
routes to market
• Sales to specialty
channels
• Regulatory environment
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Delivering innovations that are
big and meaningful
• Scientifically based and
with global applications
• Rapid multi-market
rollouts
• Focused on sharply
defined benefit
segments
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Separate but integrated
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With Global Reach
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Speed to market
H1
H1 2005
2005 H2
H2 2005
2005 2006
2006 Jan.
Jan. 2007
2007
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Long term vision
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