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NORTH TEXAS SPORTS NORTH TEXAS SUPER BOWL XLV PROGRAMS HOST COMMITTEE

HOST COMMITTEE
CONTENTS
EDITORS
Tony Fay, Dane Brugler

CREATIVE
Purrsnickitty Design

EDITORIAL ASSISTANTS
Tara Green, Kit Sawers, Angie Bulaich,
Paige Smith, Susan Lane, Baron Cass,
Steve Pate

COVER PHOTOGRAPHY
Layne Murdoch

HOST COMMITTEE 4 PHOTOS COURTESY OF:


The Dallas Morning News, Sundance
Square, TCU, SMU, Univ. of Texas,
Univ. of North Texas, Dallas Cowboys,

PROGRAMS
Cotton Bowl Athletic Association, Dallas
Mavericks, Dallas Stars, Texas Rang-
ers, White Rock Marathon, Cowtown
Marathon, Frisco RoughRiders, Kansas
City Chiefs, Texas Motor Speedway, HP
Byron Nelson Championship, American
Airlines Center, State Fair of Texas,
PROGRAMS 20 Addison CVB, Arlington CVB, Dallas
CVB, Denton CVB, Farmers Branch CVB,
Fort Worth CVB, Frisco CVB, Grapevine
CVB, Irving CVB, Lewisville CVB, Plano
CVB, Richardson CVB, Dallas/Fort Worth
Tourism Council

SUPER BOWL XLV


MEDIA INQUIRIES
Tony Fay,
SUPER BOWL XLV 60 Vice President of Communications
214-252-5110
214-224-0180 (fax)
972-273-0794 (cell)
tfay@northtexassuperbowl.com

Dane Brugler,
Communications Assistant
214-252-5113
214-224-0180 (fax)
NORTH TEX AS 74 214-546-5068 (cell)
dbrugler@northtexassuperbowl.com
NORTH TEXAS

Angie Bulaich,
Community Outreach Manager
214-252-5116
214-224-0106 (fax)
214-405-0528 (cell)
abulaich@northtexassuperbowl.com

NORTH TEX AS SPORTS 104 Taylor Eastman,


Media Relations Intern
teastman@northtexassuperbowl.com

ARLINGTON DALLAS FORT WORTH


Cowboys Stadium 2911 Turtle Creek Blvd., Suite 1000 777 Taylor Street, Suite 1124
One Legends Way Dallas, TX 75219 Fort Worth, TX 76102
Arlington, TX 76011 214-252-5100 817-258-3897
214-224-0180 (fax) 214-224-0106 (fax)

northtexassuperbowl.com 1
BOARD OF DIRECTORS
Roger Staubach, Chairman
Bill Lively, President and CEO
Troy Aikman
Charlotte Jones Anderson
The Honorable Kenneth Barr
George Bayoud, Jr.
Mike Berry
Alan Boeckmann
Al Carey
Clay Christopher

MISSION STATEMENT
The Honorable Robert Cluck, M.D.
Michael Eastland
Robert Estrada
The mission of the North Texas Super Jeff Fegan
Bowl XLV Host Committee is to engage in Jeff Fehlis
responsible planning and take appropri- The Honorable Herbert Gears
Mojy Haddad
ate actions to ensure the readiness of Tom Hicks
North Texas to host the first Super Bowl Michael Johnson
in Cowboys Stadium. Daryl Johnston
Gene Jones
In developing and implementing its
Phillip Jones
strategic action plan, the Host Committee Karen Katz
will thoughtfully appoint professionals Jim Kirk
and volunteer leaders of various kinds Tom Lazo
The Honorable Tom Leppert
representing the communities comprising Wendy Lopez
North Texas. Pam Minick
In appointing volunteers, confirming The Honorable Mike Moncrief
Rosie Moncrief
sponsorships, and planning and produc- Michael Morris
ing the myriad primary and ancillary Ross Perot, Jr.
events associated with Super Bowl XLV, Dan Petty
T. Boone Pickens
the Host Committee will remain faith-
Gina Puente-Brancato
ful to its commitment to the National Pam Roach
Football League made during the bid Norma Roby
process while creatively developing Matt Rose
Ted Skokos
and implementing a dynamic strategy Emmitt Smith
designed to involve thousands of North Bob Terrell
Texas families, companies and organiza- Clarice Tinsley
Terdema Ussery
tions in the planning and operation of the
Alan White
Super Bowl’s events and activities and, in
the process, enhance Super Bowl XLV’s EXECUTIVE COMMITTEE
economic impact on the region. Roger Staubach, Chairman
Bill Lively, President and CEO
In fulfilling its obligations and execut- Troy Aikman
ing its duties, the Host Committee will Charlotte Jones Anderson
function in a moral, ethical and respon- George Bayoud, Jr.
The Honorable Herbert Gears
sible manner, creating an operating The Honorable Robert Cluck, M.D.
environment that will be rewarding and Robert Estrada
exciting to the volunteers, professional The Honorable Tom Leppert
The Honorable Mike Moncrief
staff and the entire North Texas
Ross Perot, Jr.
community. Dan Petty
Norma Roby
www.northtexassuperbowl.com Ted Skokos
Emmitt Smith
2 northtexassuperbowl.com
MILLION DOLLAR
SPONSORS AND PARTNERS

BOONE AND MADELEINE


PICKENS

TED AND SHANNON GENE AND JERRY JONES FAMILY


SKOKOS ARLINGTON YOUTH FOUNDATION

SPONSORS
NORTH TEXAS SPORTS NORTH TEXAS SUPER BOWL XLV PROGRAMS HOST COMMITTEE
HOST COMMITTEE
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

and Tony Dorsett.


(L-R) Cowboys

Running Backs
Emmitt Smith
Hall of Fame
POWER
STAR
HOST COMMITTEE
ROGER STAUBACH
CHAIRMAN

Few players at any level of football ever


generated as much excitement as Roger Staubach
did every time he took a snap from center. If one
characteristic symbolized his daring play more
than any other, it was his uncanny ability to lead
the Dallas Cowboys to come-from-behind victories.
He engineered no less than 23 fourth quarter
comebacks that produced victories, fourteen in
PROGRAMS

the final two minutes of the game or in overtime.


Staubach played his entire 11 years of professional football with Dallas and
was the starting quarterback for eight of those years, leading the team to
four Super Bowls and achieving victories in Super Bowls VI and XII. His pro
career culminated in his selection into the Pro Football Hall of Fame in 1985;
his first year of eligibility.
Staubach received a late start in professional football as he fulfilled four
years active duty with the United States Navy after graduating from the
Naval Academy. He separated from active service as a LT jg following a
distinguished career that included overseas duty in Vietnam for one year.
SUPER BOWL XLV

Staubach left a legacy at Annapolis. As a junior in 1963, he was named


recipient of college football’s top honor, the Heisman Trophy and he is the only
midshipman to win the Thompson Trophy Cup for best all around athlete
three consecutive years.
Today, Staubach is Executive Chairman of Jones Lang LaSalle Americas, a
financial and professional services firm specializing in real estate. Staubach’s
role is focusing on client relationships, new business development and strat-
egy. The firm offers integrated services delivered by expert teams worldwide
to clients seeking increased value by owning, occupying or investing in real
estate.
Prior to joining forces with Jones Lang LaSalle, Staubach was Executive
NORTH TEXAS

Chairman of The Staubach Company, a market leading global real estate


advisory firm that delivered cost-effective solutions for office, industrial and
retail clients. In July 2008, The Staubach Company merged with Jones Lang
LaSalle, bringing together the unique strengths of two powerful organizations
into one integrated global company.
Staubach and his wife, Marianne, have five children and reside in Dallas,
where he is involved in many community, professional and charitable activi-
ties, including the Children’s Cancer Fund, Habitat for Humanity and the
United States Naval Academy Foundation.
NORTH TEXAS SPORTS

6 northtexassuperbowl.com
HOST COMMITTEE
HOST COMMITTEE STAFF
BILL LIVELY
PRESIDENT & CEO

Bill Lively serves as President and CEO of the


North Texas Super Bowl XLV Host Committee. In
this position, Lively reports to the Host Commit-
tee and its Chair, Roger Staubach, and oversees

PROGRAMS
the day-to-day operations of the Host Committee’s
professional staff.
Prior to joining the Host Committee full-
time on January 1, 2009, Lively served as Host
Committee Volunteer President and CEO since
September 2007. During that time, the Committee developed its management
infrastructure, appointed its Board of Directors and Executive Committee, ex-
panded its membership to include more North Texas business, civic, cultural,
education and religious leaders, and confirmed the highest number of million-
dollar sponsorships in Super Bowl history.

SUPER BOWL XLV


“While it is probable more Super Bowls will be played at Cowboys Sta-
dium in the decades ahead, hosting the region’s first Super Bowl is a very im-
portant undertaking that must be managed with the utmost efficiency,” said
Staubach, Chair of the Host Committee. “The Host Committee selected Bill
Lively to be its President and CEO because of his remarkable track record in
creating new institutions and organizations, and raising millions of dollars to
underwrite their operations.”
Lively comes to the Host Committee after nearly eight and a half years as
President and CEO of the Dallas Center for the Performing Arts. While there,
he was responsible for managing the day-to-day operation of the campaign
which raised $338 million to design and build the Center which opened in
NORTH TEXAS

2009.
Lively spent 25 years on the faculty and in the administration of South-
ern Methodist University. During his tenure at SMU, Lively founded the Wil-
lis M. Tate Distinguished Lecture Series, the John Goodwin Tower Center for
Political Studies, the Doak Walker National Running Back Award and SMU’s
Athletic Forum.
Lively also spent 23 years in service to the Dallas Cowboys and the
National Football League. From 1975-98, he served as Director of the Dallas
Cowboys Band and game-day Executive Entertainment Producer. Lively
NORTH TEXAS SPORTS

produced entertainment for Super Bowls XII and XIII.

E: bill.lively@northtexassuperbowl.com

northtexassuperbowl.com 7
HOST COMMITTEE
TARA GREEN
VICE PRESIDENT & COO

Tara Green is Vice President & COO of the


North Texas Super Bowl XLV Host Committee. In
this position, she’s responsible for all operations
including stadium and training sites, security,
transportation, hospitality, accommodations and
volunteers.
Before joining the Host Committee full time,
Green was part of the regional team to win
PROGRAMS

Super Bowl XLV for North Texas. She served as


the Executive Director of the North Texas Super Bowl Bid Committee and
coordinated the bid responses for the region. She comes to the Host Commit-
tee from the Dallas Convention & Visitors Bureau where she served as Vice
President of Sports Marketing for 11 years.

E: tgreen@northtexassuperbowl.com
SUPER BOWL XLV

LARRY McCOY
CHIEF FINANCIAL OFFICER

Larry McCoy is Chief Financial Officer of the


Host Committee. In this position he oversees all
company accounting practices, including prepar-
ing budgets, financial reports, tax and audit func-
tions. He also directs financial strategy, planning
and forecasts.
McCoy was employed by Nortel Networks
as a Senior Manager for the last 11 years.  His
NORTH TEXAS

work with Nortel included budgeting, forecasting,


planning, profitability analysis, revenue recognition, project management,
monthly P&L reporting and internal audits.  Prior to Nortel, he spent six and
half years as a public accountant. He earned his Bachelor of Business Admin-
istration in Accounting at Texas Christian University in Fort Worth and is a
licensed Certified Public Accountant and Certified Fraud Examiner.

E: lmccoy@northtexassuperbowl.com
NORTH TEXAS SPORTS

8 northtexassuperbowl.com
HOST COMMITTEE
KIT SAWERS
VICE PRESIDENT OF SPECIAL EVENTS

Kit Sawers serves as Vice President of Special


Events for the Host Committee. In this capacity,
she works closely with the NFL to ensure local
cooperation in the staging and execution of the
events that will take place throughout the region
in the weeks leading up to Super Bowl XLV.
Sawers comes to the Host Committee after
serving for the last four years as Executive Direc-

PROGRAMS
tor of the Bickel & Brewer Foundation. Prior to
that Sawers spent nine years at SMU, where she
coordinated all production, marketing and promotional aspects of the annual
SMU Athletic Forum/Doak Walker Award and the Willis M. Tate Distin-
guished Lecture Series.

E: ksawers@northtexassuperbowl.com

SUPER BOWL XLV


TONY FAY
VICE PRESIDENT OF COMMUNICATIONS

Tony Fay serves as Vice President of


Communications for the Host Committee, where
he is tasked with planning and executing the
Committee’s media relations, community out-
reach and overall communications strategies.
Fay began his career with the Dallas
Mavericks, where he spent 12 years serving as
NORTH TEXAS

the club’s Director of Communications. In that


capacity, he oversaw media relations, publish-
ing, web development, broadcasting and community relations. Most recently,
he oversaw Fay Sports Publicity (FSP). FSP’s clients included the Heisman
Winners Association, Lifetime Fitness, Red Bull, Chuck Norris’ World Combat
League and the Frisco RoughRiders.

E: tfay@northtexassuperbowl.com
NORTH TEXAS SPORTS

northtexassuperbowl.com 9
HOST COMMITTEE
ROBBIE DOUGLAS
DIRECTOR OF BUSINESS
DEVELOPMENT

Robbie Douglas serves as Director of Business


Development. In this capacity, Douglas oversees
the sales and fulfillment of the sponsor program
including the management of Premier Partner-
ships, the Host Committee’s second tier sponsor-
ship sales organization. Douglas also manages
the Host Committee’s in-kind sponsorships and
PROGRAMS

the Emerging Business Program which is the


minority- and women-owned procurement program.
Prior to joining the Host Committee, Douglas served as Group Market-
ing Manager with PepsiCo Foodservice, a division of PepsiCo, Inc., parent
company of Frito-Lay, Gatorade, Quaker Oats, Tropicana and Pepsi divisions.
There she managed the marketing strategy for the foodservice distributor
and local restaurant channel. Douglas has also worked for Coca-Cola North
America, Lyrick Studios (producers of Barney & Friends and Wishbone televi-
sion shows) and Chrysler Motors.
SUPER BOWL XLV

E: rdouglas@northtexassuperbowl.com

KATY RHODES
DIRECTOR OF EXECUTIVE SERVICES

As Director of Executive Services, Katy


Rhodes is responsible for coordination of all
executive correspondence between the Host Com-
NORTH TEXAS

mittee and its Board of Directors, as well as the


scheduling of all Board meetings and maintaining
the executive calendars.
Prior to this, Rhodes served a similar capacity
at the Dallas Center for Performing Arts. From
2002-05, she worked in the White House Visitors
Office. While there, she planned and executed
large White House events such as the annual Easter Egg Roll, State Arrival
Ceremonies, Christmas Open Houses, The National Christmas Tree Lighting
and Pageant of Peace.
NORTH TEXAS SPORTS

E: krhodes@northtexassuperbowl.com

10 northtexassuperbowl.com
HOST COMMITTEE
PAIGE SMITH
DIRECTOR OF VIP SPONSORSHIP
SERVICES

Paige Smith serves as Director of VIP and


Sponsorship Services for the Host Committee. In
this role, Paige is charged with managing various
aspects of events surrounding Super Bowl XLV
as well as working with the Host Committee’s
Operations, Communications and Business De-
velopment teams.

PROGRAMS
Prior to joining the Host Committee, Smith
spent seven and a half years working in the National Football League’s En-
tertainment Marketing department. Smith’s primary role at the NFL was to
direct player marketing across various internal departments including spon-
sorship, youth marketing, community relations, public relations and events.
Smith also worked for the New York Yankees front office in Tampa, FL.

E: psmith@northtexassuperbowl.com

SUPER BOWL XLV


ANGIE BULAICH
COMMUNITY OUTREACH MANAGER

Angie Bulaich joined the North Texas Super


Bowl XLV Host Committee Staff in January of
2009, opening and managing the Committee’s
Fort Worth office. As Manager of the Host
Committee’s Community Outreach Department,
she supervises the Committee’s SLANT 45
youth initiative and is the liaison for the NFL’s
NORTH TEXAS

Community Outreach Department and charities


in the North Texas region. Bulaich also overses
the Host Committe’s Speakers Bureau. 
Prior to this, Angie served as Assistant to Bill Lively, President and CEO
of the Dallas Center for the Performing Arts in the Capital Campaign office.
She was responsible for the scheduling of all board and standing committee
meetings, fundraising events, maintaining the executive calendars as well as
coordinating of all executive correspondence. Angie is a native of Fort Worth
and graduate of Texas Christian University.
NORTH TEXAS SPORTS

E: abulaich@northtexassuperbowl.com

northtexassuperbowl.com 11
HOST COMMITTEE
AMANDA WHITELAW
VOLUNTEER SERVICES MANAGER

Amanda Whitelaw serves as Volunteer Services


Manger for the Host Committee. In this role, she is
charged with recruiting, training and managing vol-
unteers to fill up to 10,000 volunteer shifts within the
North Texas region during the week of and leading up
to Super Bowl XLV. Amanda also coordinates the XLV
Internship Program. Whitelaw relocated from Tampa,
Florida, where she worked in a similar capacity to stage Super Bowl XLIII
PROGRAMS

(Tampa Bay) in 2009.

E: awhitelaw@northtexassuperbowl.com

KRISTEN MILES
SPECIAL EVENTS MANAGER

Kristen Miles serves as Special Events Manager


SUPER BOWL XLV

for the Host Committee. In this role, she assists with


the Host Committee’s Kick-Off Concert Series, large
venue recommendations, budget management and
other responsibilities associated with creating the 60+
special events for Super Bowl XLV.
Miles comes to the Host Committee from Daiichi-
Sankyo, where she was in sales for the cardiovascular division. Prior to that,
she spent over three years as Assistant Director for the Bickel & Brewer
Foundation.

E: kmiles@northtexassuperbowl.com
NORTH TEXAS

ROBERT SPECTOR
BUS INES S DE VELOPMENT COOR DINATOR

Robert Spector serves as Business Development


Coordinator for the Host Committee. In this role, he
contributes to and fulfills the needs of the Emerging
Business Program, provides guidance and support
surrounding procurement activities, and assists in
NORTH TEXAS SPORTS

communications to the Sponsorship and Emerging


Business Action Teams.
Spector spent nearly three years as an analyst in diversity business man-
agement at Alcatel-Lucent. 

E: rspector@northtexassuperbowl.com

12 northtexassuperbowl.com
HOST COMMITTEE
CARLY CHRISTOPHER
OPERATIONS COORDINATOR

Carly Christopher serves as Operations Coordi-


nator. In this position, Carly assists the Vice Presi-
dent of Operations in public safety, transportation,
aviation, accommodations, stadia, practice sites, city
décor, volunteers and overall office operations. 
Carly comes to the Host Committee after working
with Roger Staubach for 10 years.

PROGRAMS
E: carly.christopher@northtexassuperbowl.com

LISA ROBERTS
SPECIAL ASSISTANT TO THE PRESIDENT

In her role as Special Assistant to the President,


Lisa Roberts is part of the team that generates and
distributes all external and internal written com-

SUPER BOWL XLV


munications initiated by the President.  She also is
responsible for managing special projects contributing
to the efficient operations of the organization including
directing development of the Host Committee’s meet-
ing management and member database, utilized to schedule and coordinate
activities among staff, committees and volunteers.
Prior to joining the Host Committee, Roberts served in a similar capacity
at the Dallas Center for Performing Arts.

E: lroberts@northtexassuperbowl.com
NORTH TEXAS

SUSAN LANE
SPECIAL ASSISTANT TO THE PRESIDENT

Susan Lane serves as Special Assistant to the


President and CEO, focusing on executive correspon-
dence, record keeping and quality control.
Susan brings to the Host Committee over 15 years
of experience in communications and marketing. Prior
NORTH TEXAS SPORTS

to the Host Committee, Susan was in South Florida


working as a communications and marketing manager
for a healthcare company. In that role Susan focused on CEO and corporate
communications, public relations, marketing collaterals and special events.

E: slane@northtexassuperbowl.com

northtexassuperbowl.com 13
HOST COMMITTEE
DANE BRUGLER
COMMUNCIATIONS ASSISTANT

Dane Brugler serves as Communications


Assistant for the Host Committee. In this position,
he coordinates day-to-day aspects of the communica-
tions department including drafting press releases
and coordination of all media relations. He also helps
manage the Host Committee website and various
publications.
Brugler comes to the Host Committee after two
years with the Frisco RoughRiders in it’s Communications Department. Origi-
nially from Warren, Ohio, he graduated from Mount Union College in 2008.
PROGRAMS

E: dbrugler@northtexassuperbowl.com

COURTNEY COUNTS
VOLUNTEER SERVICES ASSISTANT

Courtney Counts serves as Volunteer Services


Assistant for the Host Committee. In this position,
SUPER BOWL XLV

she assists with recruiting, training and managing


volunteers to fill up to 10,000 volunteer shifts within
the North Texas region leading up to Super Bowl XLV.
Counts previously worked as a Marketing Assis-
tant at EA SPORTS. Prior to that role she completed
a graduate internship in Sport Marketing at Disney
Sports Attractions. She is a graduate of Florida State University with her
Masters of Science in Sport Administration and her Bachelors of Arts in
International Affairs and Political Science.

E: ccounts@northtexassuperbowl.com
NORTH TEXAS

RACHEL TICE
SPECIAL EVENTS ASSISTANT

Rachel Tice serves as Special Events Assistant for


the Host Committee. In this role she assists with the
Host Committee’s Kick-Off Concert Series and other
Host Committee events.
Tice comes to the Host Committee from Gardere
Wynne Sewell LLP, where she was the Recruiting/Pro-
NORTH TEXAS SPORTS

fessional Development Coordinator. While there, Tice


executed many events including the fall and summer
recruiting programs, Mock Trial and the Gardere Advisory Program events.
Originally from Austin, she graduated from the University of Texas at Austin,
with a concentration in corporate communications and a minor in business.

E: rtice@northtexassuperbowl.com
14 northtexassuperbowl.com
HOST COMMITTEE
BARON CASS
COMMUNICATIONS INTERN

Baron Cass serves as Communications Intern for


the Host Committee. In this role he assists with
coordinating all communications and marketing re-
lated to Super Bowl XLV. Cass also helps to schedule
and organize the Host Committee’s efforts to speak
to the North Texas region about all of the events and
opportunities surrounding Super Bowl XLV.
Prior to the Host Committee, Cass worked for The
Richards Group as a Brand Creative.

PROGRAMS
E: bcass@northtexassuperbowl.com

TAYLOR EASTMAN
MEDIA RELATIONS INTERN

Taylor Eastman serves as a Media Relations


Intern for the Host Committee. In this position she
assists in coordinating communications and media

SUPER BOWL XLV


relations efforts throughout the region leadingup to
Super Bowl XLV.
Eastman is a December 2009 graduate of Baylor
University and comes to the Host Committee with
experience from the Baylor Athletic Media Relations
Department, the Big XII Conference and The National Football Foundation
and College Football Hall of Fame.

E: teastman@northtexassuperbowl.com

CATHY HUTZLER
NORTH TEXAS

PURRSNICKITTY DESIGN

Cathy Hutzler owns Purrsnickitty Design a


Dallas-based design agency and oversees the Host
Committee award-winning website and print collat-
eral. In addition to the website, she designs both the
XLV INSIDER e-newsletter and quarterly magazine.
Her clients include AND 1, the Heisman Winners
Association, Michael Johnson Performace Center and
NORTH TEXAS SPORTS

Beckett Media.

E: cat@purrsnickittydesign.com

INTERNS: Renee Gonzalez; Nicole Lattner; Breanna Turnley;


Jason Valdivia;

northtexassuperbowl.com 15
HOST COMMITTEE

HOST COMMITTEE ACTION TEAMS


In order for the North Texas Super Bowl Host Committee to function, various
Action Teams were created to help shoulder the vast responsibilities of hosting a
Super Bowl. North Texas is fortunate to have hundreds of amazing people who
offer their time, talents and experiences in several categories of expertise. From
former athletes to regional mayors and even a former President, Super Bowl XLV
Action Teams help make the Big Game possible.

AVIATION
CHAIR: Jeff Fegan

PROGRAMS

CENTURY IN THE MAKING


CHAIR: Brad Sham

CENTURY IN THE MAKING LEGENDS


CHAIR: Troy Aikman

COMMUNICATIONS
CHAIR: Clarice Tinsley
SUPER BOWL XLV

COUNCIL OF MAYORS
Over 50 Mayors from North Texas Region

EMERGING BUSINESS
CO-CHAIRS: Emmitt Smith and Gina Puente-Brancato

FINAL PHASE FOUNDING SPONSORSHIP


CHAIR: Charlotte Jones Anderson
NORTH TEXAS

FINANCE
CHAIR: Robert Estrada
NORTH TEXAS SPORTS

POWERFUL LADIES: (L-R) Elaine Agather,


Gene Jones and Marianne Staubach.
16 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS
NATURAL LEADERS: (L-R) Jerry Jones, Troy Aikman and Roger Staubach provide extensive
football knowledge for North Texas’ first Super Bowl.

GOVERNMENT RELATIONS
CHAIR: Dan Petty

HOSPITALITY

SUPER BOWL XLV


CHAIR: Jay Burress

KICK-OFF CONCERT SERIES


HONORARY CHAIRS: Linda Cluck, Gene Jones, Laura Leppert,
Rosie Moncrief and Marianne Staubach

EVENT CO-CHAIRS: Elaine Agather, Vicki Bass, Sandra Brown, Cami Goff,
Kay Granger, Diane Johnston, Karen Katz, Olivia Kearney,
Holly Pellham-Davis, Ruth Ryan, Debbie Tolleson, Kristin Vandergriff,
Lee Ann White and Kathryn Wilemon
NORTH TEXAS

PUBLIC SAFETY
CHAIR: Chief Theron Bowman

SLANT 45
HONORARY CHAIRS: The Honorary George W. and Laura Bush

CHAIR: Daryl Johnston


NORTH TEXAS SPORTS

SPONSORSHIP DEVELOPMENT
CO-CHAIRS: Mike Berry and George Killebrew

TRANSPORTATION
CHAIR: Michael Morris

northtexassuperbowl.com 17
HOST COMMITTEE

HOST COMMITTEE OVERVIEW


What is the Host Committee? Can I use the Host Commit-
The North Texas Super Bowl XLV tee logo on my product?
Host Committee is a private, not-for- The official North Texas Super
profit, 501 (c)(6), Texas corporation Bowl XLV Host Committee logo is the
governed by a Board of Directors. The property of the NFL and is designed
Committee serves as a liason between and approved by that organization.
the National Football League and local The use of the logo is strongly en-
efforts and has the ongoing respon- forced and restricted to use solely by
sibility for implementing North Texas’ the Host Committee and its sponsors.
plan for Super Bowl XLV.
PROGRAMS

Can I use the Super Bowl XLV


What are the Executive logo on my product?
Committee and Board of The official Super Bowl XLV game
Directors? Who serves on logo is the property of the NFL and
these? is designed and approved by that
To effectively manage and execute organization. The use of the logo is
the Host Committee’s responsibilities strongly enforced and restricted to
and obligations to the NFL and the use solely by NFL sponsors and affili-
region, the Committee has appointed ates. The NFL issues a limited number
a Board of Directors and Executive of temporary Super Bowl licenses for
SUPER BOWL XLV

Committee empowered to render selected unique products. Licenses


decisions and take actions on behalf are offered to local minority- and
of the Host Committee. women-owned businesses that are
only good for the Super Bowl. The
deadline to apply for a limited license
Who is on the expanded
is to be determined.
Host Committee?
The Host Committee meets quar-
terly, on dates, times and locations to Can I get tickets to
be published annually. Roger Stau- Super Bowl XLV?
bach chairs Host Committee meetings The vast majority of Super Bowl
which inform, empower and encour- tickets, approximately 75%, are
age Committee members to under- distributed among the 32 NFL teams:
NORTH TEXAS

stand the importance of Super Bowl AFC Team: 17.5%, NFC Team: 17.5%,
XLV and its impact on the region and Host Team: 5%, Other: 29%, Teams:
to effectively execute their volunteer 1.2% each.
services and responsibilities. The remaining 25% is controlled

WE’RE SOCIAL // We want you to be our online friend. You can find
us on the web at the following locations:
NORTH TEXAS SPORTS

SEARCH: NORTH TEXAS


SUPER BOWL

SEARCH: NTSUPERBOWL

18 northtexassuperbowl.com
HOST COMMITTEE
by the NFL and are distributed primarily to
NFL affiliated companies, the broadcast
SUPER BOWL
network, corporate sponsors, media, fans
By the Numbers
and the Host Committee. The average Super Bowl attendee
The NFL distributes approximately 1% spends four nights in a hotel. Of
the attendees, 85% are from
of the tickets to fans through an annual Su-
another state, 70-90% arrive
per Bowl random drawing. The drawing is by plane, and the average fan
not considered a lottery (there is no charge spends $1,500-$2,000 during
to enter). This is the NFL’s only method of his/her stay.
distributing tickets to the general public.

60%
The NFL does not sell tickets to travel or
ticket agents. Requests for the random
drawing are accepted between Febru-

PROGRAMS
classify their occupation as
ary 1 and June 1 of each year preceding managerial or professional
the game. You will be notified by mail in

53%
October or November if you are eligible
to purchase Super Bowl XLV tickets. All
entries must include name, address, phone earn at least $75,000 a year
number and e-mail address, and must

38%
be sent via certified or registered mail.
Requests should be sent to:
Super Bowl Random Drawing earn more than $100,000
P.O. Box 49140

65%

SUPER BOWL XLV


Strongsville, OH 44149-0140
There is a separate random drawing for
Handicap Accessible Seating. The deadline are key decision-makers in their
to enter is September 1. Entries should be company
sent to:

60%
Super Bowl ADA Random Drawing
National Football League
280 Park Ave. of the above key decision-makers
New York, NY 10017 work at companies who host
meetings outside of their
PLEASE NOTE: Only one request per ad- corporate headquarters
dress is accepted. Duplicate requests will
be ineligible.
70%
NORTH TEXAS

of these decision-makers would


How can I become a street consider holding a meeting in the
vendor for Super Bowl? Host City after visiting because
The cities control all street vending of the positive Super Bowl
within city limits. Permits must be obtained Experience
from the city. Please note that special
restrictions on vending are put in place for
the Super Bowl. Interested parties should
contact:
20%
would consider expanding their
NORTH TEXAS SPORTS

present operations in the


City of Arlington Host City area
City of Dallas
City of Fort Worth
City of Irving 29%
would consider establishing
business operations in the
Host City area
northtexassuperbowl.com 19
PROGRAMS

PRESIDENTIAL
PROGRAM
Honorary Co-
Chairs President
George W. Bush
and Mrs. Laura
Bush helped kick
off the SLANT 45
program.
HOST COMMITTEE

SLANT 45
Service Learning Adventures in
North Texas or SLANT 45, is the
largest education initiative ever
undertaken by a Super Bowl Host
Committee. Big Thought, a Dallas-
based nonprofit organization has
been engaged by the North Texas
Super Bowl XLV Host Committee
to design and operate the program.
PROGRAMS

The program is open to 3rd, 4th


and 5th graders with a goal of PRESENTING SPONSORS
20,000 elementary-age students
logging a combined 45,000 hours
of service in more than 100 cities
across North Texas in Collin, Dallas,
Denton and Tarrant counties. Stu-
dents or “Teammates” will design
projects facilitated by an adult or
“Coach” and artistic reflection pieces
SUPER BOWL XLV

will be submitted to be viewed in a


touring art exhibit in the months
leading up to Super Bowl XLV.
SLANT 45 will provide a creative
way for the youngest citizens of
North Texas to be a part of the Super
Bowl experience by doing something
good and learning about the needs
in their communities. Participants
may have their art displayed in their
city, have the opportunity to be in a BIG DAY: Over 600 students from around the region
NORTH TEXAS

feature film documentary and will attended the kick-off event on September 21 at
receive tickets to the SLANT 45 Cowboys Stadium.
culminating event the weekend prior
to Super Bowl XLV.
Sponsored by Bank of America and the Ted & Shannon Skokos Foundation,
SLANT 45 will run throughout 2010 and will be one of the largest community-
wide, service-learning programs in U.S. history.
NORTH TEXAS SPORTS

What is service-learning?
Service-learning is a method of teaching through which students apply their
academic skills and knowledge to address real life needs in their own com-
munities. Service-learning includes researching community needs, giving back
to the community and reflecting on the experience to demonstrate knowledge
gained through participation.

22 northtexassuperbowl.com
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 23
HOST COMMITTEE

What is Big Thought?


Founded in 1987, Dallas-based Big
Thought is one of the nation’s leading
nonprofit organi-
zations focused
on improving
public education
through creative
learning. Driven
by its mission – to make imagination a
part of everyday learning – Big Thought
develops groundbreaking programs
that promote academic achievement,
PROGRAMS

life skills and workforce development,


providing children with pathways to
success.

www.bigthought.org SPOTLIGHT: The program is designed to make the


kids the focal point.

The Host Committee and Big Thought have engaged the North Texas
Chapters of the Junior League and The Links, Incorporated in the SLANT 45
program to serve as volunteer liaisons. Junior League and Links volunteers
SUPER BOWL XLV

will assist Teams with registration, project coordination and curate the reflec-
tive art pieces. They will also assist the Host Committee and Big Thought with
spreading the word about the program at speak-
ing opportunities and events.

What is the Junior League?


SPEAKERS
The Association of Junior Leagues
International Inc. is an organization of women
BUREAU
By the Numbers
committed to promoting voluntarism, devel-
oping the potential of women and improving The Host Committee is talking
communities through the effective action Super Bowl XLV all over
and leadership of trained volunteers. Its purpose is exclusively North Texas.

100+
educational and charitable.
NORTH TEXAS

The Junior Leagues of Fort Worth, Dallas, Plano, Richardson


and Arlington are collaborating for the first time for SLANT 45. Number of events Host
Committee leaders and staff
What is The Links, have spoken at
Incorporated?
The Links, Incorporated is one
of the nation’s oldest and largest
volunteer service organizations of extraordinary women who
15
Number of cities reached in
are committed to enriching, sustaining and ensuring the culture North Texas
and economic survival of African Americans and other persons

20K
NORTH TEXAS SPORTS

of African ancestry. Members commit themselves to be “linked


in friendship” and give service through the organization’s four
program facets: Services to Youth, National Trends and Services,
International Trends and Services and The Arts. The number of people reached
There are five chapters in North Texas including Dallas, Fort
Worth, Mid-Cities, Plano-North Metroplex and Trinity. To request a speaker at your
next event call 214-252-5100

www.slant45.org
24 northtexassuperbowl.com
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 25
HOST COMMITTEE

VOLUNTEER SERVICES
PROGRAMS

T
he North Texas Super Bowl XLV Host Committee will recruit thousands of
volunteers to help show off the region in the months leading up to the big
game. If you’re interested in finding out how to be a part of this historic
event as a volunteer, email us at volunteers@northtexassuperbowl.com or visit
www.northtexassuperbowl.com/get-involved.
SUPER BOWL XLV

What types of volunteer a jacket, shirt and hat, which will be


opportunities are there? theirs to keep after they volunteer.
Volunteers will tackle a variety of as-
signments, including: NFL Experience, How many shifts do I have
greeters at hotels/airports and office to work?
operations. Volunteers must be available to work a
minimum of two 4-hour shifts.
What type of training is
provided to a volunteer? If I volunteer, is there a chance
All volunteers will be required to attend that I will get Super Bowl
NORTH TEXAS

one training session specific to their tickets?


volunteer type. There are NO Super Bowl tickets
available to volunteers.
Is there an age requirement?
All volunteers must be at least 18 Can I volunteer to work
years of age. A valid drivers license inside the stadium during
or state identification may be used as Super Bowl XLV?
proof of age. Volunteers must agree to There are no volunteers placed by
a background check required by the the NFL on gameday inside Cowboys
NFL. Volunteer opportunities will be Stadium.
NORTH TEXAS SPORTS

provided on an equal basis without re-


gard to race, color, sex, national origin, Can I bring family members or
age or disability. friends with me to my shift?
No family members or friends are
What do I get if I volunteer? allowed while volunteers are on duty,
All volunteers will be provided a Super unless they are scheduled to volunteer
Bowl XLV volunteer uniform, including at the same time.
26 northtexassuperbowl.com
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 27
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV

FACES OF THE EFFORT: The Emerging Business Program’s Co-Chairs are Emmitt Smith and
Gina Puente-Brancato.

Official Sponsor

NFL EMERGING BUSINESS


NORTH TEXAS

WORKSHOPS
The NFL’s Emerging Business Program pro- I: The Game Plan
vides local minority- and women-owned business- Oct. 27, 2009
es (MWBEs) with an invaluable opportunity to
II: Training Camp
gain Super Bowl related business, as well as the Feb. 25, 2010
knowledge and tools that will take them beyond
Super Bowl XLV. III: The Draft
The North Texas Super Bowl XLV Host April 6, 2010
Committee’s Business Development Department
NORTH TEXAS SPORTS

will provide information on the procurement


process and an introduction to the NFL and other Super Bowl purchasing
entities through a series of workshops designed to facilitate matchmaking
and an informational exchange.

www.northtexassuperbowl.com/emergingbusiness

28 northtexassuperbowl.com
HOST COMMITTEE

KICK-OFF CONCERT SERIES


The North Texas Super Bowl XLV
Kick-Off Concert Series is the first of its FAITH HILL
kind in the history of the Super Bowl and
in North Texas. The Concert Series will
be the cornerstone of the unprecedented
12-month countdown of Super Bowl XLV
to be played in Cowboys Stadium in Ar-
lington, on February 6, 2011.
The Concert Series is comprised of
BASS PERFORMANCE
three main stage productions in world
PROGRAMS

HALL — Fort Worth


class venues in Fort Worth, Dallas and
Arlington spread over a six month period.
The Series’ first production will feature STING
internationally renowned country artist
Faith Hill performing in Fort Worth’s
Bass Performance Hall on Saturday eve-
ning, March 6, 2010.

Credit: Jason Wynn


The second production will present
internationally renowned artist and icon,
SUPER BOWL XLV

Sting, performing in Dallas’ new AT&T


Performing Arts Center’s Winspear Opera AT&T PERFORMING ARTS
CENTER — Dallas
House on Saturday evening, May 22,
2010. t
The Series’ grand finale production TBA SPRING 2010
will be at Cowboys Stadium on Friday,
September 10, 2010, the week beginning
the NFL’s 2010 season. The artists for this
performance will be announced in March.
Troy Aikman and Joe Buck, FOX tele-
vision’s lead NFL broadcast team, will be
NORTH TEXAS

the emcees for all three productions.


The purposes of the Kick-Off Con-
COWBOYS STADIUM — Arlington
cert Series are to bring internationally
renowned artists to the region in perfor-
mances that build momentum toward the Did you Know?
Super Bowl over a protracted schedule. Faith Hill, who has sung the
It will also provide the opportunity for National Anthem at several
high-profile football games
hundreds of North Texas individuals and
including Super Bowl XXXIV,
families to be involved as volunteers sup- is a die-hard football fan and
NORTH TEXAS SPORTS

porting an important Super Bowl initiative follower of the Tennessee


and generate revenue to support the Host Titans. “I truly am a football
Committee’s programmatic objectives, fan,” Hill said. “Particularly
men find it hard to believe
including SLANT 45, the 20th Anniversary that women can be big fans
of Taste of the NFL and the construction of of football, but I love it.”
Super Bowl XLV’s Youth Education Town.

30 northtexassuperbowl.com

Supe
One good thing about DALLAS is that

HOST COMMITTEE
PROGRAMS
Credit: Jason Wynn

SUPER BOWL XLV


there’s MORE THAN ONE GOOD THING about Dallas.
Credit: Justin Terveen
Credit: Justin Terveen
Credit: Gilley’s Dallas

NORTH TEXAS
Credit: DCVB

All the good things about Dallas won’t fit on a short


list, and more are being added every day. Already one
of America’s best sports cities, Dallas will expand
its impressive resume in the coming years. With six
professional sports teams, more than 200 area golf
courses, collegiate sports, championship rodeo and
NORTH TEXAS SPORTS

a world-class marathon, Dallas is truly a sports


lover’s dream.
Visit Dallas and experience the largest urban arts DISCOVER DALLAS AT
district in the nation, a dining scene led by four- WWW.VISITDALLAS.COM
and five-star restaurants and celebrity chefs, the
best shopping in the Southwest, and 13 vibrant and
distinctly different entertainment districts.
northtexassuperbowl.com 31

SuperBowlMediaGuide-Ad-c.indd 1 12/9/09 2:59:36 PM


HOST COMMITTEE

CENTURY IN THE MAKING


On Oct. 19, 1912, Oklahoma defeated
Texas 21-6 in Dallas’ Fair Park, in a game
that would eventually become known
as the Red River Rivalry. That contest
marked the first large-scale football game
ever played in North Texas.
One hundred football seasons later, Super Bowl XLV
will be played in Cowboys Stadium. While most regions plan 2-3 years to host
a Super Bowl, it is our belief that North Texas has been laying the ground-
work to stage XLV for 100 years. Every Davey O’Brien pass or Doak Walker
PROGRAMS

rush up the middle. Every Mean Joe sack at Fouts Field. Every unforgettable
game under the Friday Night Lights. Every Cowboys championship. These
events have bonded North Texas around football and set the stage for it to
step into the international spotlight and onto nearly one billion television sets
worldwide.
For North Texas, Super Bowl XLV has truly been “A Century in the Making.”
To celebrate this historic event, a Nominating List of the 250 greatest grid-
iron moments has been assembled by the North Texas Super Bowl XLV Host
Committee’s Century in the Making Action Team (see this list below). This
Team is comprised of some of the region’s top sports writers and broadcasters.
SUPER BOWL XLV

Throughout 2010, fans will be given the opportunity to vote on the mo-
ments dearest to their hearts. In Fall 2010 those votes will be tabulated, and
the “100 Greatest Moments in the History of North Texas Football” will be
announced. To learn more about the program and the voting process, log onto
www.centuryinthemaking.com.

1. Oct. 19, 1912: Oklahoma defeats Texas, 21-6, in as Fair Park Stadium, it evolves into the Cotton Bowl
the first Texas-OU game played in Dallas. The Red and eventually matures into the House that Doak
River Rivalry is moved to the Metroplex (first Gaston Walker built.
Park then, in 1932, to the Cotton Bowl) because the
location is approximately halfway between the two 4. Jan. 2, 1922: Texas A&M’s fabled 12th Man is
college campuses in Austin and Norman. born when Aggies’ coach D.X. Bible calls student E.
King Gill out of the stands at halftime of the Dixie
2. 1920: TCU wins its last nine games and captures Classic. Despite numerous Aggie injuries, Gill doesn’t
NORTH TEXAS

its first conference championship in the Texas play in the game — a 22-14 upset of top-ranked
Intercollegiate Athletic Association. The Horned Frogs, Centre College — but stands at the ready at Bible’s
led by defensive end and future head coach Dutch side the entire game.
Meyer, get a berth in the Dixie Bowl where they lose
to Centre College, 63-7. 5. 1923: Finally welcomed to the Southwest Confer-
ence, TCU arrives by losing five consecutive games in
a dubious debut amongst Texas’ big boys of college
football. The Horned Frogs finish 4-5 overall, including
a 40-0 loss to cross-town rival and undefeated SWC
champ SMU.
6. 1929: Texas and Oklahoma agree to move its
NORTH TEXAS SPORTS

rivalry back to Dallas after a 10-year absence. The


schools sign a 10-year contract, prompted by the city
promising to build a 46,000-seat stadium that would
eventually blossom into the famed Cotton Bowl. Cost
3. 1921: A structure seating 15,000 and called of the new stadium: A mind-blowing $328,000.
the Fair Park Bowl opens on the State Fair of Texas 7. Nov. 30, 1929: New head coach Francis Schmidt
grounds in Dallas. Less than 10 years later it’s leads TCU to its first Southwest Conference title,
replaced by a wooden, 46,000-seat stadium. Born capped by a 7-7 tie against powerhouse SMU. Quar-

32 northtexassuperbowl.com
HOST COMMITTEE
terback Howard Grubbs scores on a one-yard plunge beats undefeated TCU and Sammy Baugh on a Bob
late in the game and the Horned Frogs intercept a late Finley-to-Bobby Wilson 45-yard touchdown pass
Mustangs’ pass to preserve the tie and the title. that became known as “The $85,000 Pass” because
the Mustangs advanced to the Rose Bowl and an
unfathomable payout of $85k.

8. Oct. 7, 1930: A packed house filled with 46,000

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State Fair of Texas patrons watches a high school
game between North Dallas and Sunset at a brand
spankin’ new wooden facility dubbed Fair Park Sta-
dium. The place would years later be re-christened as 14. 1936: Fair Park
the Cotton Bowl. Stadium’s name is
officially changed to
the Cotton Bowl, paving
the way for memorable
Texas-OU clashes, Dallas
Cowboys’ games and, of
course, enduring images
from the namesake bowl
game.

SUPER BOWL XLV


15. Jan. 1, 1936: J. Curtis Sanford conceives
the idea for a Texas sports spectacular while sitting
among SMU fans at the 1936 Rose Bowl. Sanford
returns home to Dallas and begins putting the wheels
9. Oct. 11, 1930: After Fort Worth Star-Telegram in motion to create and finance the first Cotton Bowl
publisher Amon G. Carter raises $150,000 for a state- Classic, played on Jan. 1, 1937.
of-the-art football facility, TCU opens his namesake
stadium in style with a 40-0 trouncing of the South-
west Conference rival Arkansas Razorbacks before a
near-sellout crowd of 15,000 in Cowtown.
10. 1930-45: Led by orphans and children of
families suffering through the Great Depression, the
football team from Masonic Home in Fort Worth — 12
NORTH TEXAS

Mighty Mites — captures the hearts and imagination


of America by consistently winning on and off the field.
Mighty Mite lineman DeWitt Coulter stars at Army and
eventually in the NFL with the New York Giants.
11. Sept. 26, 1931: Sparked by quarterback
Grassy Hinton and running back Red Oliver, TCU
earns a monumental victory — and its first over an
intersectional opponent — when Ben Boswell kicks
a 26-yard field goal in the third quarter in a 3-0 win
over national powerhouse LSU. 16. Jan. 1, 1936: Despite being powered by
All-American quarterback Sammy Baugh, TCU
NORTH TEXAS SPORTS

12. 1932: After years as a nomad wandering from


struggles and stumbles to an ugly 3-2 victory
Austin to Norman to Dallas’ Gaston Park, the Texas-
over LSU in the Sugar Bowl at a rainy, muddy
OU rivalry finally finds a permanent home in Fair Park
Tulane Stadium. The victory, in which the Horned
and snuggles into a cozy existence as the headline
Frogs’ defense made three goal-line stands
act of Fair Park Stadium, which is re-named the Cot-
inside its own 1, gave TCU the National Cham-
ton Bowl four years later.
pionship. Though ineffective on offense, Baugh
13. Nov. 30, 1935: In the first of seemingly many intercepted two passes and punted 14 times.
“The Game of the Century”s, undefeated SMU
northtexassuperbowl.com 33
HOST COMMITTEE
17. Jan. 1, 1937: Slingin’ Sammy Baugh provided Terrell High School defeats Austin Anderson High
the fledgling Cotton Bowl the star power it needed to School, 26-0, to win the first state championship in a
get the inaugural game off the ground successfully. new league for African American high schools called
College football’s sensational passer connected with the TILCS (Texas Interscholastic League of Colored
flanker L.D. Meyer on a 55-yard play to score TCU’s Schools). Per Farrington Field rules, the west side of
first touchdown in a 16-6 win over Marquette. the stadium was reserved for white fans.
18. 1937: In a Class 2A game against poor Tom Ben 23. Jan. 1, 1941: This New Year’s Day Cotton
High School, Pilot Point running back Jiggs Ray sets a Bowl is sponsored by the Southwest Conference and
state record that still stands today with 75 points in a fans respond with the game’s first sellout (45,507).
single game. With 11 touchdowns and a combination Earl “Alabama” Smith sparks Texas A&M to a 13-12
of extra points and two-point conversions, Ray pro- victory over Fordham thanks to his infamous “Hideout
duced an extraordinary season in an unprecedented Pass.” Smith lingers near the Aggie sideline, slips
48-minute stretch. undetected behind Ram defenders and races 62
yards for A&M’s first score.
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19. Oct. 29, 1938: A rising TCU quarterback 24. Dec. 13, 1945: Highland Park thrills a packed
named Davey O’Brien breaks open a close Cotton Bowl by scoring a late touchdown to tie Waco
game against Baylor with three touchdown High School, 7-7, in the state championship game.
passes in the second half to lead the Horned Amazingly, the crowd of 45,790 remains the third-
Frogs to a 39-7 trouncing of shell-shocked largest to ever attend a Texas high school football
Baylor. It is a sign of things to come that season game.
in Fort Worth.

25. Jan. 1, 1946:


University of Texas
quarterback Bobby
Layne produces one of
SUPER BOWL XLV

the most impressive


performances in Cot-
ton Bowl history, hav-
ing a hand — or foot
— in all 40 Longhorn
points in a victory over
Missouri. Layne, just a
sophomore, ran for four touchdowns, passed
for two others and kicked four extra points.

20. Nov. 26, 1938: Davey O’Brien, Ki Aldrich and 26. Nov. 1, 1947: Intense fan interest and the
seven others play 60 minutes as TCU beats SMU, 20- popularity of Doak Walker prompted SMU to move
7, to finish 10-0 and be crowned National Champions its game against Texas and Bobby Layne from on-
NORTH TEXAS

in all major polls. The Frogs run their record to 11-0 campus Ownby Stadium to the Cotton Bowl. Behind
with a win over Carnegie Tech in the Sugar Bowl. Walker’s two touchdowns SMU won, 14-13, before an
overflow crowd of 50,000. It was the day the Cotton
21. Nov. 28, 1938: TCU’s Davey Bowl became “The House That Doak Built.”
O’Brien becomes the first player in
college football history to sweep the 27. Nov. 29, 1947: In a 19-19 tie with TCU
Heisman Trophy, Maxwell Award and that kept No. 2-ranked SMU unbeaten at 9-0-1,
Walter Camp Award. It’s as dominant Doak Walker rushed for 119 yards,
a performance as college football completed 10 of 14 passes for 136
has ever seen. In an era charac- yards, returned three kickoffs 163
terized by three yards and a yards, scored two touchdowns
cloud of dust, the 150-pound and kicked one extra point.
O’Brien completed 110 of However, he was so
NORTH TEXAS SPORTS

194 passes for 1,733 yards fatigued after rallying the


and 19 touchdowns. Mustangs for a last-
second touchdown to
22. Dec. 18, 1940: A erase TCU’s 19-13
good two decades before the lead that he missed
integration of most Southwest the potential game-
Conference schools and Texas winning extra point.
high schools, Fort Worth’s I.M.

34 northtexassuperbowl.com
HOST COMMITTEE
28. Jan. 1, 1948: Though just a sophomore, SMU’s against the Frogs’ arch rival with a 21-yard scoring
Doak Walker continues his amazing career by scoring pass to John Archer in the fourth quarter.
on a two-yard run and tossing a 53-yard touchdown
pass as the Mustangs manage a 13-13 tie against 34. Dec. 3, 1949: With Doak Walker injured, SMU’s
Penn State in the first Cotton Bowl between unbeaten Kyle Rote single-handedly leads a near-upset of
national powers. 28-point favorite Notre Dame. Rote passes for 148
yards, runs for 115, punts for a 48-yard average
29. Sept. 27, 1948: One and scores all three SMU touchdowns in a pulsating
of the greatest players in the 27-20 loss in Dallas.
history of college football,
SMU’s Doak Walker appears 35. Oct. 14, 1950: Oklahoma running back Billy
on the cover of Life Maga- Vessels runs roughshod over a Texas defender at the
zine. It is one of 47 magazine goal line on an 11-yard run to tie the game with four
covers he graces during his minutes to play and the Sooners hang on to beat the
prestigious football careers Longhorns, 14-13, in the Cotton Bowl. Vessels’ effort
kept OU undefeated and paved the way for the Soon-

PROGRAMS
at SMU and with the NFL’s
Detroit Lions. ers’ first national championship.

30. Oct. 9, 1948: Two future coaching legends 36. Jan. 18, 1951:
squared off in the Cotton Bowl as Oklahoma SMU halfback Kyle Rote is
quarterback Darrell Royal’s Sooners upset Texas selected by the New York
fullback Tom Landry’s Longhorns, 20-14, to break a Giants as the No. 1 overall
nine-game losing streak in the series. Landry scored pick of the NFL Draft. Fea-
a touchdown, but the Sooners instantly turned a tured mainly as a receiver
one-sided annual matchup into a heated, competitive rather than runner in New
rivalry. York, Rote was a Giants’
captain for eight years and
31. Dec. 8, 1948: SMU junior Doak Walker, ulti- made four Pro Bowls in an
11-year career.

SUPER BOWL XLV


mately a three-time All-American for the Mustangs,
caps a magical season by winning the
Heisman Trophy. A rare three-way 37. Nov. 25, 1952: The New York Yankees of the
player, “The Doaker” finished among American Football League move their franchise to
college football’s top five in rushing, Dallas, where they are briefly the Dallas
scoring, interceptions and kicking Texans. The only win in the team’s short
while leading SMU to another North Texas stint comes on
Cotton Bowl. Thanksgiving Day in
Akron, Ohio, where a
32. Jan. 1, 1949: SMU crowd of 3,000
Heisman Trophy winner watches them
Doak Walker and sophomore defeat the
Kyle Rote defeat Norm Van Chicago Bears,
Brocklin and the University 27-23. The following
of Oregon, 21-13, in the year the franchise moves on to Balti-
NORTH TEXAS

Cotton Bowl. more where it is renamed the Colts.


The Mustangs
win their first 38. Oct. 10, 1953: Oklahoma’s
bowl game unparalleled, unimaginable streak of
with superb 47 consecutive victories commences
special teams, with a modest 19-14 triumph
highlighted by over Texas in the Cotton Bowl. The
Walker’s quick Longhorns trim their deficit to five with
kick pinning 29 seconds to play after an intentional
the Ducks at safety attempt by the Sooners deterio-
their one-yard rates into a touchdown, but OU hangs on for
line and Rote’s a win. The Sooners
NORTH TEXAS SPORTS

record 84-yard didn’t lose for the


punt. next five years.

33. Nov. 26, 1949: TCU quarterback 39. Jan. 1, 1954: In the
Lindy Berry throws for three touchdowns most bizarre play in Cotton
and picks off a pass to slam the door Bowl history, Alabama’s Tommy
shut on SMU in a 21-13 victory in the Lewis lunges off his team’s
season finale. Berry clinches the game sideline to tackle Rice’s Dicky
Maegle while he’s racing
northtexassuperbowl.com 35
HOST COMMITTEE
Arlington State College repeats as National Junior
College Champions with a 21-12 victory over Cerritos
JC at the Rose Bowl in Pasadena, Calif. Arlington
State, coached by legendary coach Chena Gilstrap,
had earned its first title in 1956 by upsetting Compton
JC in Pasadena.
45. Dec. 14, 1957: In a scintillating high-school
playoff game in the Cotton Bowl, Highland Park and
running back Jack Collins beat Abilene in the state
semifinals. The final score is actually 20-20, but the
Scots advance by virtue of a 5-3 tie-breaker edge
in penetrations. While Abilene’s national-record 49-
toward an apparent touchdown. After a huddle —
game winning streaks ends, Highland Park goes on to
and without an instant replay hood — referees award
win Texas’ 4A title the following week.
Maegle a 95-yard scoring run that helps the Owls to
PROGRAMS

a 28-6 victory. 46. Oct. 11, 1958: Shockingly ending Oklahoma’s


six-game winning streak in the series, Texas
40. June 27, 1955: A modest career that begins
quarterback Bobby Lackey hits Bobby Bryant with a
as Sammy Baugh’s backup at TCU in 1935 ends up
seven-yard touchdown pass in the final five minutes,
in immortality as Davey O’Brien is inducted into the
then punctuates the 15-14 upset by kicking the extra
College Football Hall of Fame. In 1938 O’Brien led the
point at the Cotton Bowl.
Horned Frogs to an undefeated 12-0 season in which
they outscored opponents a whopping 269-60. He 47. Aug. 22, 1959: Having been rebuffed by the
threw only four interceptions and produced at least NFL in his bid for an expansion franchise for Dallas,
two touchdowns in every game. Lamar Hunt announces the formation of the AFL with
his own Dallas Texans a charter member. In response
41. Sept. 17, 1956: The state of Texas officially
to the threat posed by Hunt, the NFL awards Clint
becomes integrated athletically as college football
SUPER BOWL XLV

Murchison the Dallas expansion franchise on Jan. 28,


breaks color barriers with the appearance of Abner
1960. Game on.
Haynes and Leon King at North Texas State in Denton.
Haynes and King get their start on the Mean Green’s
freshman team, but quickly made the jump to varsity.

48. Dec. 9, 1959:


Though Dallas has
not yet even been
officially awarded an
NFL franchise, Clint
Murchison and Tex
Schramm sign SMU
NORTH TEXAS

All-American quarterback
Don Meredith to a personal
services contract that as-
sured the Dallas Cowboys
42. Jan. 1, 1957: In one of the most dominant per-
a cornerstone, market-
formances in the history of the Cotton Bowl, Syracuse
able piece to their
All-American Jim Brown rushes for 132 yards, scores
shiny new team.
three touchdowns and kicks three extra points. But,
somehow, TCU withstands the one-man onslaught
and hangs on to win, 28-27.
43. Oct. 12, 1957: Now the head coach at Texas
after a successful career as OU’s quarterback, Darrell 49. Dec. 28, 1959: Tex Schramm formally
NORTH TEXAS SPORTS

Royal faces legendary Sooners’ coach Bud Wilkinson introduces Tom Landry to the media as the first head
for the first time and loses, 21-7, at the Cotton Bowl. coach of the Dallas Rangers. That’s right, the Rangers.
While OU’s running attack controls the game and the Team owners Clint Murchison and Bedford Wynne one
clock, Texas’ offense is held to a record-low minus-7 day before had signed the New York Giants’ assistant
yards on the ground. coach to a personal services contract in which Landry
44. Dec. 14, 1957: Long before it grew into will become head coach when the pair of business-
UT-Arlington and eventually dropped football, tiny men is awarded an NFL expansion franchise.

36 northtexassuperbowl.com
HOST COMMITTEE
57. Oct. 14, 1962: For the first time in NFL history,
50. Jan. 1, 1960: Syracuse all-purpose star two 100-yard runs are made by the same team in the
and All-American running back Ernie Davis same game, much less the same quarter. Cowboys’
dominates kick returner Amos Marsh scores on a 101-yard
the Cotton kickoff return before Dallas’ Mike Gaechter bookends
Bowl, catching the feat — via interception — 100 yards for a
an 87-yard touchdown.
touchdown
pass, scoring
on a one-yard
touchdown run,
intercepting
a pass and
snatching a
two-point con-

PROGRAMS
version in the
Orange’s 23-14 victory over Texas which earns
the school its first National Championship.

51. Sept. 25, 1960: Behind touchdowns by Curley


Johnson and Johnny Robinson, the Dallas Texans
defeat the Los Angeles Chargers, 17-0, before a 58. Dec. 23, 1962: Abner Haynes scores on a
crowd of 11,000 at the Cotton Bowl in the AFL’s first touchdown run and a touchdown pass and Tommy
regular-season game in Dallas. The Texans’ roster Brooker kicks the game-winning field goal 2:54 into
includes Jim Swink, Abner Haynes and Jack Kemp. the second overtime as the Dallas Texans defeat
the Houston Oilers, 20-17, at Jeppesen Stadium in
52. Dec. 21, 1960: Dallas Lincoln High School star Houston to win the AFL Championship.

SUPER BOWL XLV


Abner Haynes, who also played at North Texas State,
is named the AFL’s Player of the Year, AFL All-Star and 59. Feb. 8, 1963: Owner Lamar Hunt announces
Rookie of the Year in the Dallas Texans’ inaugural sea- that his AFL Dallas Texans will move to Kansas City,
son. Haynes dominates the AFL, leading the fledgling leaving the Metroplex’s local professional football
league in rushing yards and touchdowns and ranks domain to an expansion NFL team known as the Dal-
among the Top 5 in receiving and punt/kickoff returns. las Cowboys. The Texans evolve into the Chiefs and
the Cowboys, of course, grow into five-time Super
53. Dec. 27, 1960: TCU All-American defensive Bowl champions.
lineman Bob Lilly becomes the first draft pick in the
history of the expansion Dallas Cowboys. Taken in the 60. Aug. 23, 1963: Legendary quarterback Sammy
first round and 13th overall, “Mr. Cowboy” will go on Baugh, who starred at TCU and with the Washington
to a spot in the Cowboys’ Ring of Honor and the Pro Redskins, is inducted
Football Hall of Fame. into the Pro Football
Hall of Fame’s inaugural
54. Sept. 17, 1961: After managing only a tie in class in Canton, Ohio.
NORTH TEXAS

their first season, the Cowboys win their first NFL Baugh, who signed a
regular season game, 27-24, defeating the Pittsburgh one-year contract in
Steelers at the Cotton Bowl. Only 23,500 spectators 1937 worth $8,000, is
see kicker Allen Green’s 27-yard game-winning field credited with making the
goal on the game’s final play. forward pass an integral
55. Nov. 8, 1961: TCU pulls a shocker over No. 1 part of NFL offenses.
Texas in the Longhorns’ own backyard. Few experts 61. Oct. 11, 1963:
gave the Horned Frogs a chance, but quarterback In an epic battle with
Sonny Gibbs hooks up with Buddy Iles for a 50-yard No. 4 Navy and Heisman
touchdown in the second quarter for the only points Trophy winner Roger
of a 6-0 surprise. Staubach, SMU roars from behind to claim a 32-28
NORTH TEXAS SPORTS

56. Sept. 23, 1962: A rare holding penalty in the victory over the Midshipmen. Billy Gannon went over
end zone negates a potential NFL-record 99-yard from the one for the Mustangs’ winning touchdown
touchdown pass from Dallas Cowboys quarterback with just 47 seconds to play.
Eddie LeBaron to receiver Frank Clarke. The resulting 62. Oct. 12, 1963: Texas’ David McWilliams makes
safety not only wipes points off the board for Dallas, it the key play of the game, stripping the ball from Okla-
proves to be the only 8-point play in NFL history and is homa receiver Lance Rentzel as the No. 2 Longhorns
the difference in the Pittsburgh Steelers’ 30-28 victory. roll to a surprisingly easy 28-7 win over the No. 1

northtexassuperbowl.com 37
HOST COMMITTEE
Sooners at the Cotton Bowl. The victory is the catalyst 68. June 8, 1966: Cowboys’ general manager Tex
for Texas’ National Championship. Schramm from the NFL and Kansas City Chiefs owner
Lamar Hunt of the AFL merge the NFL and AFL. The
63. Dec. 2, 1963: In one of the most impres- meeting famously takes place beneath the Texas
sive days in the history of the NFL Draft, the Dallas Ranger statue in the lobby of Love Field Airport.
Cowboys and savvy general manager Tex Schramm
select three future Hall of Famers in cornerback Mel
Renfro (Round 2), receiver Bob Hayes (Round 7) and
quarterback Roger Staubach (Round 10).
PROGRAMS

69. Sept. 16, 1966: Jerry LeVias gives SMU


something it hasn’t enjoyed since the days of Doak
Walker — an electrifying big-play performer. Texas
A&M and the Mustangs were tied until LeVias breaks
free on a dazzling 83-yard punt return to scorch the
64. Jan. 1, 1964: For the first time, the Cotton Bowl Aggies, 21-14.
Classic matched the nation’s top-ranked teams as No.
1 Texas knocked off No. 2 Navy and Heisman Trophy 70. 1966: Acting on a recommendation by
winner Roger Staubach, 28-6. Staubach completed Cowboys’ general manager Tex Schramm, the NFL
21 of 31 passes for 228 yards, but was constantly awards the Cowboys a Thanksgiving Day afternoon
SUPER BOWL XLV

harassed and sacked for -47 rushing. game, giving Dallas the advantage of a home game
on a short week and the league with a holiday
65. 1965: Beaumont’s Jerry LeVias spurns hun- double-header tradition led by the Detroit Lions.
dreds of offers around the country and agrees to play
football for SMU coach Hayden Fry, becoming the first 71. Nov. 24, 1966: In the first Thanksgiving Day
African-American to receive an athletic scholarship to Game in Dallas, a record crowd of 80,259 fans pack
a Southwest Conference school. Despite harsh criti- the Cotton Bowl to watch the Cowboys defeat the
cism and racial epithets, LeVias went on to be named Browns, 26-14. Dan Reeves catches a touchdown
All-Southwest Conference receiver three times. pass from Don Meredith and Don Perkins runs for a
score as Dallas improves to 8-2-1.
72. Jan. 1, 1967: The Cowboys climax their first
winning season (10-3-1) by hosting the defending
champion Green Bay Packers in a thrilling NFL title
game at the Cotton Bowl. Dallas reaches the Packers’
NORTH TEXAS

one-yard line in the last minute but fails to score after


two end-zone incompletions by Don Meredith in a
pulsating 34-27 loss.
73. Aug. 8, 1967: Former Dallas resident and
long-time Detroit Lions quarterback Bobby Layne is
inducted into the Pro Football Hall of Fame after a 15-
66. Jan. 1, 1965: The Cotton Bowl crowned year career in which he passes for over 26,000 yards,
another National Champion when quarterback Fred gets credited with the innovation of the two-minute
Marshall drove Arkansas 80 yards for the winning offense and is one of the last players to not wear a
touchdown in a 10-7 defeat of Nebraska. Starting at face mask on his helmet.
right guard for the Hogs was Jerry Jones, the future
NORTH TEXAS SPORTS

owner of the Dallas Cowboys. 74. Dec. 12, 1967: Bob Hayes catches an 86-yard
touchdown pass and sets up two other scores with
67. Jan. 2, 1966: LSU’s Joe Labruzzo scored twice 60-plus-yard punt returns as the Cowboys (Capitol
in the second quarter to snap Arkansas’ 22-game Division champs) defeat the Cleveland Browns
winning streak with a 14-7 upset for the Tigers. (Century Division champs), 52-14, in the NFL Eastern
It was a costly defeat for the Hogs, dashing their Championship Game before a crowd of 70,786 at the
hopes of capturing a second consecutive national Cotton Bowl. With the win, the Cowboys advanced to
championship. the NFL Championship Game for the first time.

38 northtexassuperbowl.com
HOST COMMITTEE
75. Dec. 31, 1967: In one of the coldest games in 80. July 5, 1969: Don Meredith retires from the
NFL history — 13 degrees below zero at kickoff — Dallas Cowboys and football having never played a
the Green Bay Packers sneak by the Dallas Cowboys home game - Mount Vernon High School, SMU and
on Bart Starr’s one-yard plunge in the final minute. Cowboys - outside of North Texas. During his NFL
Dallas fans are forever haunted by images of Bob career he is named the Player of the Year in ’66 and
Hayes running pass patterns with his hands in his selected to three Pro Bowls. He goes on to a wildly
pants, Jethro Pugh pawing at the frozen tundra successful stint as a TV analyst on ABC’s Monday
trying to get traction, and the mere mention of the Night Football.
“Ice Bowl.”

PROGRAMS
76. Jan. 1, 1968: Playing in its first bowl game in
26 games, Texas A&M defeats Alabama, 20-16, as 81. Jan. 1, 1970: Notre Dame breaks a self-
quarterback Ed Hargett throws for two touchdowns imposed bowl ban in place since 1925 to travel to
and outduels Ken Stabler in the Cotton Bowl. Aggies’ Dallas and meet No. 1 Texas in a mega-hyped Cotton
head coach Gene Stallings earns the landmark victory Bowl. Behind Billy Dale’s one-yard scoring dive with
his former boss and ex-Aggie coach Bear Bryant and 1:06 left, the Longhorns beat the Irish, 21-17, to cap
gets a big Bear hug at midfield after the game. a National Championship 11-0 season.

SUPER BOWL XLV


82. Jan. 27, 1970: Long after the Pittsburgh
Steelers select a quarterback named Terry Bradshaw
77. Oct. 12, 1968: Neither Texas or Oklahoma
with the first pick, the Dallas Cowboys use the 23rd
is ranked in the nation’s Top 15, but the Long-
overall spot to draft a little-known running back
horns’ 26-20 win
from Dallas Lincoln High School and tiny West Texas
in the Cotton Bowl
State, Duane Thomas. He went on to lead Dallas his
carries great signifi-
first two seasons, both culminating in Super Bowl
cance nonetheless.
appearances, but also caused controversy off the field
Texas unveils the
by, among other things, labeling coach Tom Landry a
Wishbone offense
“plastic man.”
and quarterback
James Street runs it 83. Dec. 20, 1970: Already the “World’s Fastest
to perfection, leading Man” with two Olympic gold medals, Bob Hayes
the Longhorns on an 85-yard drive in the closing turns into one of the NFL’s most productive receivers
two minutes and handing to Steve Worster for as he catches four touchdown passes in the Dallas
NORTH TEXAS

the wining touchdown. Cowboys’ 52-10 romp over the Houston Oilers. On
his 28th birthday, Hayes grabs six passes for 187
yards to also become the franchise’s all-time leading
78. Nov. 2, 1968: North Texas State quarterback receiver.
Steve Ramsey enjoys one of the biggest passing days 84. Jan. 1, 1971: Exacting some revenge for a
in school history, throwing for 433 yards and five heart-breaking, last-second loss to Texas a year
touchdowns in a 55-34 victory over the Cincinnati before, Notre Dame dominates Texas, 24-11, in the
Bearcats in Denton. Ramsey sets three school records Cotton Bowl. Irish quarterback Joe Theismann rushes
and repeatedly hooks up with future Pittsburgh Steel- for two scores and passes for another as Notre Dame
ers’ receiver Ron Shanklin as the Mean Green win on snaps Texas’ 30-game winning streak.
Homecoming in a pouring rain.
NORTH TEXAS SPORTS

85. Jan. 3, 1971: Despite quarterback Craig Mor-


79. Nov. 9, 1968: SMU running back Mike Rich- ton completing only seven of 22 passes, the Dallas
ardson rushes for a still-intact school single-game Cowboys beat the San Francisco 49ers, 17-10, to win
rushing record of 244 yards on a then-Southwest their first NFC Championship and a date against the
Conference record 39 carries in a 36-23 victory over Baltimore Colts in Super Bowl V. Lee Roy Jordan and
Texas A&M in the Cotton Bowl. Richardson scores Mel Renfro set up touchdowns with interceptions and
four times, on runs of one, two, 10 and 12 yards to Duane Thomas rushes for 143 yards in the last game
help the Ponies improve to 8-0. played at San Francisco’s Kezar Stadium.

northtexassuperbowl.com 39
HOST COMMITTEE
86. Jan. 11, 1971: 91. Jan. 16, 1972: Roger Staubach is named
Dallas Cowboys’ line- Most Valuable Player, but it’s the Cowboys’
backer Chuck Howley Doomsday Defense that dominates in a 24-3
is voted Most Valuable victory over the Miami Dolphins to win Super
Player of Super Bowl Bowl VI, the first in franchise history. Led by Bob
V, the only player on Lilly’s iconic 29-yard sack of Bob Greise, the
the losing team ever Cowboys are still the only team to hold its Super
so honored. Howley Bowl opponent without a
intercepts two passes touchdown.
and recovers a fumble,
but Dallas loses on a
last-second field. The
Cowboys’ defense
allows only 31 points in three playoff games.
PROGRAMS

87. Oct. 11, 1971: The first Monday Night Football


game in Dallas Cowboys’ history is also the last game
in the Cotton Bowl. Quarterback Roger Staubach
throws two touchdowns as the Cowboys close the
curtain on the fabled old stadium with a 20-13 victory
over the New York Giants.
SUPER BOWL XLV

92. Aug. 5, 1972: Lamar Hunt becomes the first


American Football League personality inducted into
the Pro Football Hall of Fame. Hunt, who founded the
AFL in 1960 and moved his Dallas Texans to Kansas
City three years later, is a sports innovator and trail-
blazer who is eventually honored by 10 Halls of Fame.
93. Aug. 5, 1972: Sidelines and television
screens are changed forever as master marketer
Tex Schramm
unveils his latest
88. Oct. 24, 1971: Enigmatic running back Duane sideshow in-
Thomas christens new, $35 million Texas Stadium novation — the
with its first touchdown, a 56-yard run that paves Dallas Cowboys
NORTH TEXAS

the way for the Dallas Cowboys’ 44-21 victory over Cheerleaders.
the New England Patriots. Dallas’ Doomsday defense After almost 30
records six sacks, one by Bob Lilly while wearing years the white
only one shoe. short-shorts and
go-go boots are
89. Dec. 18, 1971: Nearly 25,000 watch the first as iconic as the football team’s star on the helmet.
high school game in Texas Stadium, a memorable
Class 4A State Championship Game in which San 94. Dec. 9, 1972: It takes the Dallas Cowboys 11
Antonio Lee outlasts Wichita Falls, 28-27. Lee is led years to win a Super Bowl but 13 to produce a 1,000-
by a future NFL Pro Bowl quarterback named Tommy yard rusher. Running back Calvin Hill finally surpasses
Kramer while legendary prep runner Ronnie Littleton the milestone in a 24-10 victory over the Washington
amassed 181 yards for Wichita Falls. Redskins at Texas Stadium, finishing the 14-game
season with 1,063 yards.
NORTH TEXAS SPORTS

90. Jan. 2, 1972: In the first playoff game at


Texas Stadium, the Dallas Cowboys’ defense smoth- 95. Jan. 21, 1973: In the first Pro Bowl played
ers the San Francisco 49ers in a 14-3 victory that away from the Los Angeles Coliseum since 1942,
earns them a spot in Super Bowl VI. The Cowboys Buffalo Bills’ running back O.J. Simpson rushes
allow only 61 rushing yards, nine first downs and for 112 yards and is named Most Valuable Player
produce three interceptions. Defensive end George as 48,000 watch the AFC beat the NFC, 33-28, at
Andrie’s pick sets up Dallas’ first score, a one-yard Texas Stadium. The Cowboys’ Tom Landry coaches
run by Calvin Hill. the NFC.

40 northtexassuperbowl.com
HOST COMMITTEE
101. Jan. 28-29, 1975: The Dallas Cowboys
produce one of the most successful drafts in NFL
history, selecting 12 rookies that make the roster on a
team that plays in Super Bowl X. Dallas’ “Dirty Dozen”
includes Randy White, Thomas Henderson, Burton
Lawless, Bob Breunig, Pat Donovan, Randy Hughes,
Kyle Davis, Rolly Woolsey, Mike Hegman, Mitch
Hoopes, Herb Scott and Scott Laidlaw.
102. Oct. 11, 1975: After head coaches Barry
Switzer and Darrell Royal feud over improper recruit-
ing allegations to ratchet up the rivalry’s intensity
96. Jan. 30, 1973: In a draft that would also level to fever pitch, Oklahoma running back Horace
produce Billy Joe Dupree and Golden Richards, the Ivory seals the Sooners’ 24-17 victory in the Cotton
Dallas Cowboys in the third round select a defensive Bowl with a 33-yard run with five minutes remaining.
Switzer improves to 26-0-1 at Oklahoma.
PROGRAMS

end from Dallas’ South Oak Cliff High School and


East Texas State named Harvey Martin. Selected
103. Nov. 23, 1975: Bob Lilly, known as “Mr.
53rd overall, Martin would become one of the fiercest
Cowboy,” becomes the first person inducted into the
pass-rushers in franchise history and co-Most Valu-
Cowboys’ Ring of Honor during “Bob Lilly Day” at
able Player of Super Bowl XII along with Randy White.
Texas Stadium. A dominating defensive tackle, Lilly
97. Nov. 3, 1973: Relentless Texas running back earns 11 Pro Bowls and is named to the NFL’s 75th
Roosevelt Leaks breaks the Southwest Conference Anniversary Team.
rushing record with a whopping 342 yards in a 42-14
romp over SMU at the Cotton Bowl. Leaks’ day —
capped by a 53-yard touchdown gallop in the fourth
quarter — smashes the previous mark of 297 held by
Texas A&M’s Bob Smith.
SUPER BOWL XLV

98. Jan. 29, 1974: For


the first time in team his-
tory the Dallas Cowboys
have the No. 1 overall
pick in the NFL draft. They
select 6-foot-9 defensive
end Ed “Too Tall” Jones
from Tennessee State. 104. Dec. 28, 1975: In one of the most dramatic
A dominant pass-rusher finishes in NFL history, quarterback Roger Staubach
when motivated, Jones played in three Super throws a 50-yard touchdown pass to Drew Pearson
Bowls and three Pro Bowls but left football for with 24 seconds remaining as the Dallas Cowboys
five years to pursue a career in professional shock the Minnesota Vikings, 17-14, in a playoff
game at frigid Metropolitan Stadium. Staubach claims
NORTH TEXAS

boxing career.
he closed his eyes, said a couple “Hail Mary’s” and
threw the pass that found Pearson for one of the most
99. Oct. 12, 1974: Tied 13-13 midway through the surprising touchdowns in NFL lore.
fourth quarter, No. 2 Oklahoma’s swarming defense
105. Jan. 4, 1976: A week after their improbable
strips Texas running back Earl Campbell into a fumble
Hail Mary victory in Minnesota and highlighted by
recovered by Lee Roy Selmon that sets up Tony
running back Preston Pearson’s diving touchdown
DiRienzo’s game-winning field goal in a 16-13 victory
catch in the end zone, the underdog Dallas Cowboys
that propels the Sooners to a National Championship.
annihilate the Los Angeles Rams, 37-7, in the NFC
100. Nov. 28, 1974: On one of the most memo- Championship before a stunned crowd of 84,483 in
rable Thanksgiving Day games in franchise history, the Los Angeles Coliseum. Quarterback Roger Stau-
unknown rookie quarterback Clint Longley from bach throws for 220 yards and four touchdowns.
NORTH TEXAS SPORTS

Abilene Christian replaces a dazed Roger Staubach


106. Jan. 18, 1976: Pittsburgh Steelers’ safety
and leads the Dallas Cowboys to a 24-23 victory
Glen Edwards intercepts Roger Staubach’s despera-
over the Washington Redskins by throwing two late
tion pass in the end zone in the final minute as the
touchdowns. After Longley’s 50-yard touchdown to
Dallas Cowboys’ rally falls short in Super Bowl X at
Drew Pearson with 35 seconds remaining, teammate
the Orange Bowl in Miami, 21-17. Steelers’ receiver
Charlie Waters proclaims the performance as “a
Lynn Swann is named Most Valuable Player for his
triumph of the uncluttered mind.”
four-catch, 161-yard performance.

42 northtexassuperbowl.com
HOST COMMITTEE
107. Oct. 9, 1976: Even with President Gerald 113. Oct. 30, 1977: Linebacker and Super Bowl
Ford in attendance at the Cotton Bowl, Texas and V Most Valuable Player Chuck Howley becomes the
Oklahoma play one of the most boring games in fourth man inducted into the Cowboys’ Ring of Honor
series history — a 6-6 tie. Longhorns’ running back during halftime of a game against the Detroit Lions at
Earl Campbell rushes for 91 yards but can’t find the Texas Stadium. During his 13-year career he makes
end zone against a stingy Sooners’ six Pro Bowls and plays in two Super Bowls.
defense.
114. Dec. 4, 1977: Dallas Cowboys’ rookie running
108. Nov. 7, 1976: Call back Tony Dorsett electrifies Texas Stadium with
in Don Day. The second and seemingly unprecedented speed, quickness
third inductees into the Dallas and blink-of-the-eye acceleration. Still
Cowboys’ prestigious Ring of a part-time player refused to be
Honor, quarterback Don Meredith started by coach Tom Landry,
and running back Don Perkins Dorsett sets single-game
are enshrined into immortality team records for longest

PROGRAMS
at Texas Stadium at halftime touchdown run (84
of a game against the New yards) and most yards
York Giants. rushing (206) in 24-14
victory over Philadelphia
109. Nov. 13, 1976: Bobby Eagles.
Bowden’s first team at Florida
State has to convert a two-point 115. Dec. 17, 1977:
conversion in the game’s final In a game that becomes
two minutes to steal a 21-20 legendary for its attendance
victory over North Texas State rather than its statistics,
in Denton. Dubbed the “Snow Plano High School beats
Bowl,” the game is played with Port Neches-Groves
six inches of snow covering the in the Class 4A State

SUPER BOWL XLV


turf at Fouts Field. Championship Game
at Texas Stadium.
110. Nov. 28, 1976: In a thrilling Class Plano wins, 13-10, and
4A Regional Final at Texas Stadium, Temple becomes the first Texas
High School scores two touchdowns in the school to win titles at the
final 3:39 — including the game-tying score with 2A, 3A and 4A levels. But
six seconds remaining — to tie Sherman, 26-26, the crowd of 49,953 is the largest to
and advance into the playoffs’ semifinals on the tie- ever witness a high-school game in the
breaker of more penetrations inside the 20-yard line. United States.
111. May 2, 1977: In another shrewd move by 116. Jan. 2, 1978: Notre Dame ruins the National
general manager Tex Schramm, the Dallas Cowboys Title hopes of No. 1 Texas for the second time in
trade their first- seven seasons, romping over the Longhorns, 38-10,
round pick (No. in the Cotton Bowl. Irish running back Vagas Fergu-
22 overall) plus son scores three times and Terry Eurick twice in a
NORTH TEXAS

three second- performance so inspiring it vaults Notre Dame from


round picks No. 5 to No. 1 in the final national rankings.
to the Seattle
Seahawks for 117. Jan. 15, 1978: Led by a dominating defense
the rights to that forces eight turnovers and holds the Denver
Seattle’s first Broncos to only eight pass completions, the Dallas
round pick (No. Cowboys smash Orange Crush, 27-10, in Super
2 overall). After Bowl XII, the first to be played in prime time. Robert
Tampa Bay selects running back Ricky Bell with the Newhouse throws a halfback pass touchdown to
first overall pick the Cowboys select Heisman Trophy Golden Richards, but it’s defensive linemen Randy
winner Tony Dorsett, who becomes the only Hall of White and Harvey Martin who share Most Valuable
Fame player in the draft. Player honors.
NORTH TEXAS SPORTS

112. Oct. 8, 1977: Forced into action due to inju- 118. Feb. 12, 1978: NFL Films, seeking title for
ries to Mark McBath and John Aune, seldom-used the Dallas Cowboys’ season highlights film in wake
Texas quarterback Randy McEachern responds by of their Super Bowl victory, gets a suggestion from
leading the Longhorns on an 80-yard drive in a 13-6 team public relations director Doug Todd. Playing off
win over Oklahoma in the Cotton Bowl. Running back the Cowboys’ unparalleled success and popularity,
Earl Campbell rushes for 124 yards as 5th-ranked Todd offers: “Call it America’s Team.” Talk about a
Texas beats OU for the first time since 1970. nickname that has stuck.

northtexassuperbowl.com 43
HOST COMMITTEE
119. Aug. 1, 1978: In one of the most ambitious
sports promotions in Metroplex sports history, SMU 124. Jan. 1, 1980:
launches “Mustang Mania” to lure fans to a sup- Backup quarterback
posedly revitalized football program. The campaign Terry Elston earns Most
that touts coach Ron Meyer and quarterback Mike Valuable Player honors
Ford works wonders, as more than 42,000 — SMU’s by leading Houston to a
largest crowd in 20 years — show up at the Cotton dramatic, 17-14, victory
Bowl for the opener against TCU. over Nebraska in the Cot-
ton Bowl. On fourth down
and with 12 seconds to play, Elston splits two
Huskers’ defenders with a six-yard pass to
Eric Herring for the winning touchdown.

125. Mar. 31, 1980: Roger Staubach retires from


the NFL during an emotional news conference at
PROGRAMS

Texas Stadium. After an 11-year career in which


he throws for 22,000 yards and 153 touchdowns,
Staubach bids a tearful farewell and thanks the “man
in the funny hat,” head coach Tom Landry.
126. Aug. 2, 1980: Bob Lilly becomes first Cow-
120. Jan. 1, 1979: Notre Dame quarterback boy inducted into Pro Football Hall of Fame in Canton,
Joe Montana overcomes frigid temperatures and a Ohio. Lilly is perceived by many to be the greatest
bout with the flu (with an assist from a bowl of hot Dallas Cowboy of all time and — although the team
chicken soup) to lead the Irish to a thrilling, 35-34, doesn’t officially retire numbers — the next Cowboy
comeback win over the Houston Cougars in the to wear his famed No. 74 will be the first.
Cotton Bowl. One of the coldest New Year’s Day’s in
Dallas history, wind-chill temperatures during the
SUPER BOWL XLV

game reach minus-10 degrees.


121. Jan. 14, 1979: ABC’s movie The Dallas
Cowboys Cheerleaders earns shockingly high ratings
share and becomes, at the time, the second-highest
rated TV movie ever behind only The Night Stalker.
The show, starring Jane Seymour, was watched in 60
percent of America’s households.
122. Dec. 16, 1979: In arguably the most exciting
football game ever played at Texas Stadium, quar-
terback Roger Staubach rallies the Dallas Cowboys 127. Oct. 25, 1980: SMU’s Pony Express makes its
from a 13-point deficit in the final two minutes for debut when freshman quarterback Lance McIlhenny
a 35-34 victory over the Washington Redskins. Tony replaces Mike Ford as the Mustangs’ starting quarter-
Hill catches an eight-yard touchdown pass with 30 back. McIlhenny joins Eric Dickerson and Craig James
NORTH TEXAS

seconds remaining as Dallas clinches another NFC in the backfield in a shocking 20-6 upset win over
East title over its hated rival, punctuated by Harvey the No. 2-ranked Texas Longhorns in Austin before a
Martin tossing a funeral wreath into Washington’s national TV audience on ESPN.
locker room. 128. Dec. 6, 1980: In yet another chapter of the
123. Dec. 30, 1979: Just two most intense high-school rivalry in the Metroplex,
weeks after orchestrat- Highland Park erases a 21-3 third-quarter deficit
ing the final comeback and rallies to beat Plano 23-21 in a Class 4A
of his Hall of Fame playoff game at Texas Stadium. The
career, Dallas Cowboys’ Scots score the winning touchdown
quarterback Roger with 33 seconds remaining.
Staubach completes 129. Nov. 27, 1981: In one of the
NORTH TEXAS SPORTS

the final NFL pass to strangest high-school games ever at


guard Herb Scott, an Texas Stadium, Dallas Kimball piles up
ineligible receiver, in a almost 500 yards but leads only 3-0
heart-breaking, 21-19, late in the game. After a goal-line stand
playoff loss to the Los keeps Grand Prairie out of the end zone
Angeles Rams in Texas in the final minute, Kimball quarterback
Stadium. Marcus King fumbles a handoff and the
HOST COMMITTEE
Gophers recover for a touchdown and the game’s only touchdown on a nine-yard
a remarkable 7-3 victory in the Class run in the third quarter and Blaine Smith
5A Regional Final. intercepts a Dan Marino pass in the
end zone late in the fourth quarter to
130. Dec. 17, 1981: preserve the win.
Richardson Lake Highlands
defeats Houston Yates, 135. Jan. 3, 1983: Despite
19-6, for the school’s first having only 10 men on the field,
5A State Championship at the Dallas Cowboys produce
Texas Stadium. The game is the longest play in NFL history
a relative blowout for Lake as Tony Dorsett darts through
Highlands, which wins the line and down the right
its four previous playoff sideline for a 99-yard touchdown
games by three, four, seven against the Minnesota Vikings in the
and three points. Metrodome.

PROGRAMS
131. Jan. 10, 1982: In the most heart- 136. Feb. 22, 1983: Oil and gas
breaking loss in Dallas Cowboys’ history, Joe businessman H.R. “Bum” Bright buys
Montana finds Dwight Clark in the back corner the Dallas Cowboys from original
of the end zone for “The Catch” — a six-yard owner Clint Murchison. Under
touchdown with 33 seconds remaining that leads Bright the Cowboys go a bleak
the San Francisco 49ers to an improbable 28-27 win 36-44, but the hands-off
in the NFC Championship Game at Candlestick Park. Texas A&M graduate seems
unflinching. When he sells
the team to Arkansas
132. Nov. 20, 1982: Eric Dickerson of SMU wildcatter Jerry Jones
breaks Earl Campbell’s Southwest Confer- in 1989, Bright
ence career rushing record in the Mustangs’ shrugs at the firing

SUPER BOWL XLV


conference-clinching 17-17 tie with Arkansas. of legendary coach
Dickerson’s 81 rushing yards against the Tom Landry.
Razorbacks give him a career total of 4,450 and 137. Oct. 9, 1983: Dallas Cowboys’ quarterback
Russell Carter’s blocked field goal in the final Roger Staubach is inducted into the Cowboys’ Ring
minute preserves the tie and SMU’s berth in the of Honor at Texas Stadium. Staubach won two Super
Cotton Bowl. Bowl Championships with the Cowboys, including
being named MVP of Super Bowl VI. He is the Ring’s
sixth member.
138. Jan. 2, 1984: Georgia turns a muffed Texas
punt return by Craig Curry into the game-winning
touchdown with just 3:22 to play in the Cotton Bowl.
Quarterback John Lastinger took advantage of the
costly turnover and sprinted 17 yards for the touch-
NORTH TEXAS

down that produced a 10-9 upset of No. 2 Texas.


139. Oct. 13, 1984: No. 1 Texas and No. 2 Oklahoma
battle to a controversial 15-15 tie during a driving
rainstorm in the Cotton Bowl. The Sooners hold a
15-12 lead with seconds to play when an apparent
interception in the end zone was waved off and Texas
gets one final chance. On the last play, Jeff Ward’s field
goal ties the game at 15-15.
133. Dec. 3, 1982: Two rivals just five minutes
apart on Airport Freeway in the Mid-Cities play for 140. Jan. 2,
the second time in four weeks, the first in front of 1985: Doug Flutie,
Boston College’s
NORTH TEXAS SPORTS

29,000-plus at Texas Stadium and both 9-0 in the


regular season final. This time close to 40,000 fans heralded Heisman
show up on a chilly night and the L.D. Bell and Trinity Trophy winner, has
battle to a 14-14 tie with Bell advancing with a 4-2 the Eagles soaring
penetration edge. high early and often
during a record-setting day against Houston in the
134. Jan. 1, 1983: SMU completes an unbeaten Cotton Bowl. Flutie throws three touchdowns, including
season (11-0-1) by defeating Pittsburgh, 7-3, in the a 63-yarder to future Dallas Cowboy Kelvin Martin, to
Cotton Bowl. Quarterback Lance McIlhenny scores help B.C. down the Cougars, 45-28.
northtexassuperbowl.com 45
HOST COMMITTEE
141. Mar. 1985: The Dallas Cowboys move into a 149. Nov. 19, 1987: Dallas Christian High School’s
state-of-the-art training facility in Valley Ranch, after Russ Cowsert kicks a 67-yard field goal in a 63-0
years of a Spartan existence at their old barn located rout of Fort Worth Nolan, the longest field goal in state
at the intersection of Forest Lane and LBJ Freeway in history and at the time just two yards off the national
far north Dallas. record. Cowsert missed a 70-yard attempt as a senior
and failed to make Texas Tech’s team as a walk-on
142. Aug. 3, 1985: Already in his team’s Ring of a year later, beaten out by future Dallas Cowboy Lin
Honor, Roger Staubach becomes the second Dallas Elliott.
Cowboy inducted into the Pro Football Hall of Fame
in Canton, Ohio. Staubach enters the Hall with more
come-from-behind victories in the final two minutes 150. Dec. 5, 1987: Woodrow Wilson High
than any player in NFL history. School in Dallas becomes the first and only
public high school to produce more than one
143. Oct. 5, 1985: Celebration of “Eddie Robinson Heisman Trophy Winner when Tim Brown is
Day” at the State Fair of Texas is highlighted by the awarded the Heisman Trophy. Brown joins
legendary Grambling head coach becoming the Woodrow Wilson alum Davey O’Brien, who won
PROGRAMS

winningest coach in college football history with his the award in 1938.
team’s 27-7 victory over Prairie View in the Cotton
Bowl.
144. Nov. 28, 1985: With a 35-17 win over the St.
Louis Cardinals, the Dallas Cowboys improve to 9-4
and clinch their NFL-record 20th consecutive winning
season under head coach Tom Landry. The Cowboys,
who finished 10-6, produce the third-longest streak in
sports history behind only the New York Yankees (39
years) and Montreal Canadians (32 years).
145. Jan. 1, 1986:
SUPER BOWL XLV

Bo Jackson brings
the headlines, but
Texas A&M’s defense
steals the spotlight
in a 36-16 win in
the Cotton Bowl.
The Wrecking Crew
stuffed Auburn’s
Heisman Trophy
winner twice late 151. Jan. 1, 1988: In its third straight Cotton Bowl
in the game on fourth down, the first at the Aggies’ appearance Texas A&M defeats another Heisman
two-yard line and later at the 27. Trophy winner, this time Tim Brown and the Notre
Dame Fighting Irish, 35-10. Two years after blasting
146. Aug. 2, 1986: Some 30 years after he
Auburn and Bo Jackson, the Aggies pile up 294
NORTH TEXAS

starred for the Detroit Lions, former SMU halfback


rushing yards and the Aggies’ Wrecking Crew defense
Doak Walker is inducted into Pro Football Hall of
forces four turnovers.
Fame. Walker, a Dallas native, played only six sea-
sons in the NFL but earned All-Pro honors five times 152. Dec. 9, 1988: Dallas Carter High School
and led the Lions to a pair of NFL Championships. was allowed to play in the 5A Semifinals despite a
player eligibility dispute, and went on to beat Odessa
147. Feb. 25, 1987: SMU’s football program
Permian, 14-9, on two touchdown passes in the rain
receives the Death Penalty from the NCAA for recruit-
at Darrell K. Royal Memorial Stadium in Austin. The
ing violations stemming from a WFAA-Channel 8
team — led by future New York Giants’ linebacker
probe into illegal payments made to linebacker David
Jesse Armstead — and the game was at the center
Stanley. The Mustangs are forced to cancel the 1987
of the 2004 movie, Friday Night Lights.
football season and absorb a two-year ban from bowl
and television games. 153. Dec. 17, 1988: After the University Inter-
NORTH TEXAS SPORTS

scholastic League and the Texas Education Agency


148. Aug. 8, 1987: North Texas State University
attempted to remove Carter for using an ineligible
alum “Mean” Joe Greene is inducted into the Pro
player, the Dallas Independent School District chal-
Football Hall of Fame after a sterling career with the
lenged the case, won in district court and paved
Pittsburgh Steelers. Greene earns 10 Pro Bowls and
the way for Carter’s 31-14 victory over Converse
wins four Super Bowls as the anchor of Pittsburgh’s
Judson in the 5A State Championship Game at Texas
famed Steel Curtain defensive line.
Stadium.

46 northtexassuperbowl.com
HOST COMMITTEE
158. Sept. 16, 1989: Head coach Forrest
Gregg’s resurrected SMU team scores 17 points
in the last five minutes to overtake Connecticut,
31-30, in a game labeled “The Miracle On Mock-
ingbird.” It’s SMU’s first victory since the football
program was suspended after the ’86 season for
NCAA rules violations.
159. Oct. 12, 1989: In one of the biggest, best
trades in Metroplex sports history, the Dallas
Cowboys deal running back Herschel Walker to the
154. Jan. 1, 1989: In his final college game, Troy Minnesota Vikings for a package that helps them
Aikman leads the UCLA Bruins to a 17-3 win over win three Super Bowls in four years in the 1990s.
Arkansas in the Cotton Bowl. Aikman had a hand In return for Walker Dallas receives five players,
in 14 third-down conversions while his defensive five conditional draft picks and three high draft
teammates held the Hogs to just 42 yards of offense. picks it turns into players like Emmitt Smith,
PROGRAMS

Darren Woodson, Russell Maryland and Alvin


155. Feb. 25, 1989: In what is still one of the Harper.
most surreal days in Dallas sports history, Jerry
Jones is introduced at Valley Ranch as the new 160. Oct. 14, 1989: Peter Gardere, who will
owner of the Dallas Cowboys. Jones’ first act is to become the first Texas quarterback to defeat
fire Tom Landry, the team’s only head coach its first Oklahoma four times, achieves a memorable first
29 seasons. His replacement is former Miami Hurri- win, guiding the Longhorns 66 yards in the last two
cane coach Jimmy Johnson, Jones’ former Arkansas minutes for 28-24 comeback victory. Starting only
teammate and road roommate. his second game, Gardere hits Johnny Walker for
the game-winning 25-yard score.
161. Oct. 29, 1989: Lee Roy Jordan is inducted
SUPER BOWL XLV

into the Cowboys Ring of Honor, becoming just the


seventh member of this exclusive group. A feisty
middle linebacker, Jordan was the NFL’s Defensive
Player of the Year in 1973, went to five Pro Bowls
and made an amazing 21 tackles in a 1971 game
against the Philadelphia Eagles.
162. Apr. 22, 1990: After failing to make several
trades to move high into the early rounds of the
1990 draft in search of defensive help, the Dallas
Cowboys opt to deal up four places and select
Florida running back Emmitt Smith. In consecu-
tive drafts the Cowboys’ top pick was receiver
156. Apr. 22, 1989: Less than two months after Michael Irvin, quarterback Troy Aikman and Smith,
he was fired by new Dallas Cowboys owner Jerry who went on to become the NFL’s all-time leading
NORTH TEXAS

Jones, “Hats Off to Tom Landry Day” draws 100,000 rusher.


to a parade through downtown Dallas. It’s an eerie, 163. Aug. 11, 1990: In their inaugural season,
teary sight as Landry — in his trademark fedora — the Dallas Texans reach Arena Bowl IV but lose
is the only one in Dallas wearing a hat. to the Detroit Drive, 51-27, at Joe Louis Arena in
Michigan. The Texans, who call Reunion Arena
home, are quarterbacked by future AFL Hall of
157. April 23, 1989: Famer Ben Bennett but are disbanded in 1993 after
Reaping the rewards of losing money and being eliminated from the post-
a 3-13 season under season by Detroit three times.
Tom Landry, the Dallas
Cowboys’ new brain 164. July 27, 1991: Former Dallas Cowboys
president and general manager Tex Schramm is
NORTH TEXAS SPORTS

trust of Jimmy John-


son and Jerry Jones inducted into the Pro Football Hall of Fame for his
select Troy Aikman contributions to the club and the NFL. Schramm
with the No. 1 overall was known as one of the most powerful and
pick in the NFL Draft. influential men in football history, his innovations
After a rocky start, ranging from Thanksgiving Day games to instant
Aikman goes on to win replay and, of course, marketing milestones like the
three Super Bowls in Dallas. Dallas Cowboys Cheerleaders.

48 northtexassuperbowl.com
HOST COMMITTEE
goal near his own goal line and slides into the ball,
fumbling away a certain Cowboys’ victory and hand-
ing the Miami Dolphins a 16-14 victory.

170. Jan. 2, 1994: Emmitt Smith produces


one of the grittiest performances in Dallas
Cowboys’ history, willing his team to a crucial
victory over the Giants in New York despite
playing with one arm. Despite separating his
shoulder in the second quarter on a 46-yard
run, Smith touches the ball 10 times on an 11-
play drive in overtime that climaxes with Eddie
165. Jan. 17, 1993: Finally — albeit only Murray’s game-winning field goal that gives
partially — avenging 1981’s “The Catch”, the Dallas Dallas the NFC East title.

PROGRAMS
Cowboys upset the San Francisco 49ers, 30-20, at
a muddy NFC Championship Game at Candlestick
Park. Leading by only four late in the game, Troy Aik-
man hits Alvin Harper with a game-clinching 70-yard
pass that sends Dallas into Super Bowl XXVII and
prompts coach Jimmy Johnson to famously proclaim
“How ‘Bout Them Cowboys?!”

166. Jan. 31, 1993: Led by Most Valuable


Player Troy Aikman’s four touchdown passes, the
Dallas Cowboys win

SUPER BOWL XLV


their third Super
Bowl — first since
1977 — with a
52-17 romp over 171. Jan. 23, 1994: In a bold, unprecedented
the Buffalo Bills in stroke of bravado, Dallas Cowboys’ head coach
Super Bowl XXVII Jimmy Johnson goes on a local radio show the
at the Rose Bowl Friday before the NFC Championship Game against
in Pasadena, Calif. the San Francisco 49ers and proclaims “We will win
The Cowboys force this ball game. Put it in three-inch headlines!” Two
nine Bills’ turnovers days later the Cowboys beat the Niners, 38-21, and
and Aikman throws touchdowns to Michael Irvin, advance to Super Bowl XXVIII.
Jay Novacek and Alvin Harper in a game that 172. Jan. 30,
featured O.J. Simpson performing the coin toss 1994: Trailing the
and Michael Jackson at halftime. Buffalo Bills, 13-6,
at halftime of Super
NORTH TEXAS

Bowl XXVIII, the Dal-


167. Feb. 10, 1993: Craziness erupts as a crowd las Cowboys turn to
estimated at near 400,000 crams into downtown Emmitt Smith and
Dallas for the Cowboys Super Bowl Parade. A dozen he responds with
arrests and 18 injuries mar the festivities, which are 132 yards rushing
highlighted by players riding through the streets in and two touchdowns
convertibles and limousines. in a 30-13 romp at
168. Nov. 7, 1993: After years of an icy relation- the Georgia Dome in
ship in the wake of his firing by new owner Jerry Atlanta. In a season that begins 0-2 with Smith in a
Jones, a thawing leads to Tom Landry accepting contract holdout, the running back capped another
enshrinement into the Cowboys’ Ring of Honor at championship by being named Most Valuable Player.
NORTH TEXAS SPORTS

Texas Stadium. In a unifying day amongst Cowboys 173. Mar. 29, 1994: In one of the most awkward,
fans, Landry’s spot in the Ring is adorned by his staggering scenes in Dallas Cowboys’ history,
trademark fedora. two-time Super Bowl winning coach Jimmy Johnson
169. Nov. 25, 1993: In a bizarre, baffling end to steps down as head coach after a public personality
a game played amidst a freak Dallas ice storm at conflict and power struggle with owner Jerry Jones.
Texas Stadium, Dallas Cowboys’ defensive lineman The next day Johnson is replaced by former Okla-
Leon Lett inexplicably chases down a blocked field homa University coaching legend Barry Switzer.

northtexassuperbowl.com 49
HOST COMMITTEE
The SWC dissolves in the spring of 1996, with the
174. July 30, Mustangs and Horned Frogs forced to take shelter in
1994: Former Dallas the Western Athletic Conference. The final eight SWC
Cowboys’ team- Champions lost their bowl games, a sad finale for a
mates Tony Dorsett once-proud conference.
and Randy White
are inducted into 182. Nov. 25, 1995: Despite Garland Lakeview
the Pro Football Hall Centennial’s “Dream Team” of 14 future Division I col-
of Fame in Canton, lege players, Lake Highlands forges a 34-34 tie and
Ohio. Dorsett rushed advances past the Bi-District round by virtue of an
for 12,000 yards and edge in penetrations in a wild game at Texas Stadium.
made four Pro Bowls Lakeview scores in the final seconds, but misses the
while White, the co-Most Valuable Player of Super potential game-winning extra point.
Bowl XII, moved from linebacker in college to 183. Dec. 25, 1995: Emmitt Smith gives Dallas
defensive tackle and made nine Pro Bowls. Cowboys’ fans a shiny Christmas present by setting
PROGRAMS

the NFL record for single-season touchdowns with his


25th in a win over the Arizona Cardinals. In the 37-13
175. Sept. 2, 1994: Southlake Carroll High School victory Smith also seals his fourth NFL rushing title
sets a Texas high-school record by winning its 72nd and sets a new team record for rushing yards in a
consecutive regular season. Carroll’s remarkable win- single-season with 1,773.
ning streak spans eight years and spurns a dynasty
that produces a 79-1 span into the next century. 184. Jan. 14, 1996: Emmitt Smith rushes for
150 yards and three touchdowns and Michael Irvin
176. Oct. 8, 1994: Texas’ mammoth defensive catches two scores as the Dallas Cowboys advance
lineman Stoney Clark stops Sooners’ running back to Super Bowl XXX with a 38-27 victory over Brett
James Allen at the one-yard line on the game’s final Favre’s Green Bay Packers in the NFC Championship
play as the Longhorns hang on for a 17-10 victory in Game at Texas Stadium. The Packers led entering
the Cotton Bowl. The play goes down in Texas history
SUPER BOWL XLV

the fourth quarter but a Smith touchdown run was


as the “Stone Cold Stop.” followed by a Larry Brown interception that set up
177. Oct. 9, 1994: Just three months after they are another Smith score to seal the deal.
enshrined into the Pro Football Hall of Fame as Dallas 185. Jan. 28, 1996:
Cowboys’ teammates, Randy White and Tony Dorsett Two weeks after his inter-
are inducted into the Ring of Honor at Texas Stadium ception helped the Dallas
during halftime of a 38-3 thrashing of the Arizona Cowboys win the NFC
Cardinals. Championship, cornerback
178. Nov. 24, 1994: Forced into the game via Larry Brown intercepts two
injuries to quarterbacks Troy Aikman and Rodney more as the Cowboys beat
Peete, Dallas Cowboys third-stringer Jason Garrett or- the Pittsburgh Steelers,
chestrates one of the most amazing halves of football 27-17, to win Super Bowl
in franchise history in a 42-31 Thanksgiving Day XXX in Tempe, Ariz. Brown,
win over the Green Bay Packers. Garrett throws five a former 12th-round draft
NORTH TEXAS

touchdowns in a 19-minute span and helps Dallas pick afterthought from TCU, picks off quarterback Neil
erase a 17-6 deficit. O’Donnell twice and is named Most Valuable Player.

179. Nov. 26, 1994: In one of the wildest high 186. July 28, 1996:
school games ever played, John Tyler somehow Arguably the best defen-
survives Plano East, 48-44, in Regional Semifinal at sive player in the history
Texas Stadium. Plano East trails 41-17 before taking of the Dallas Cowboys is
a 44-41 lead in the final 30 seconds, only to have honored as Mel Renfro
John Tyler return a kickoff for a touchdown as time gets inducted into the Pro
expires. The teams combine for 51 points in the Football Hall of Fame in
fourth quarter, including 28 in the final 1:58. Canton, Ohio. Renfro, also
a supreme kick returner,
NORTH TEXAS SPORTS

180. Sept. 9, 1995: In a move that nauseates makes 10 Pro Bowls over his 14-year career and is
some Dallas Cowboys’ fans but ultimately rewards still the Cowboys’ leader with 52 career interceptions.
the team with another Super Bowl, owner Jerry Jones
signs cornerback Deion Sanders to a $35 million con- 187. Dec. 14, 1996: Lewisville High School wins
tract, making him the highest-paid defensive player in the Class 5A State Championship without throwing
the history of the NFL. a single pass. The Farmers’ option ground game
amasses 547 yards in a 58-34 victory over Converse
181. Nov. 18, 1995: SMU and TCU both lose in Judson in Waco. The Farmers are featured on a
their final Southwest Conference football games. regional Wheaties box of cereal.
50 northtexassuperbowl.com
HOST COMMITTEE
188. Nov. 20, 1997: Trailing by two points with 10 194. Dec. 31, 1998: Under new head coach
seconds remaining, South Grand Prairie quarterback Dennis Franchione, TCU upsets USC in the Sun Bowl,
Shannon Bennett completes a 40-yard Hail Mary 28-19, the Horned Frogs’ first bowl win in 41 years.
to receiver Brandon Wetzel as the Warriors shock TCU’s defense holds the Trojans’ offense to a Sun
Arlington Lamar, 18-14, in 5A Region I playoff game Bowl-record minus-23 yards rushing.
at SMU’s Ownby Stadium.
195. Jan. 1, 1999:
Texas running back
189. Sept. 21, Ricky Williams, who
1998: It’s “Prime won the Heisman Tro-
Time” in New York phy a few weeks earlier,
as Deion Sanders runs for 203 yards and
dominates the two touchdowns in the
Monday Night Longhorns’ 38-11 romp
Football spotlight. over Mississippi State
in the Cotton Bowl. The victory is Texas’ first in Dallas
PROGRAMS

Sanders highlights
the Dallas Cow- on Jan. 1 since 1982.
boys’ 31-7 victory 196. Aug. 7, 1999: Former SMU running back
over the Giants by Eric Dickerson is inducted into the Pro Football Hall
returning a punt 59 yards for a touchdown, scor- of Fame in Canton, Ohio. Dickerson, who paired with
ing on a 71-yard interception runback and, for Craig James for the vaunted Pony Express at SMU,
good measure, catching a 42-yard pass. set the NFL record for rushing yards in a season with
2,105 for the Los Angeles Rams in 1984.
190. Oct. 10, 1998: On his way to the Heisman 197. Sept. 12, 1999: In an exhilarating season
Trophy, Texas running back Ricky Williams trades opener at Washington, the Dallas Cowboys overcome
his regular No. 11 jersey for No. 37 to honor the a 21-point deficit in the fourth quarter and beat the
recent passing of former SMU halfback Doak Walker.
SUPER BOWL XLV

Redskins 41-35 in overtime on Troy Aikman’s 76-


Williams rushes for 139 yards and two touchdowns yard bomb to Rocket Ismail. The comeback ruins the
as the Longhorns swamp Oklahoma in the Cotton debut of Redskins’ new owner Dan Snyder.
Bowl, 34-3.
198. Oct. 3, 1999: Dallas Cowboys’ defensive
191. Oct. 30, 1998: Tyson Thompson of Irving end Greg Ellis returns an Arizona Cardinals’ fumble a
High School rushes for an unfathomable 525 yards franchise-record 98 yards for a touchdown, eclipsing
in a victory over Hurst L.D. Bell, the second-highest a Chuck Howley’s 97-yarder that stood for 33 years.
single-game total in state history. Thompson later Ellis’ rumble sparks a 35-7 win and helps Dallas to
goes on a college career at San Jose State and is a 3-0 start.
named NFL Rookie of the Week as a Dallas Cowboy
in 2005. 199. Oct. 10, 1999: Michael Irvin’s
750th career catch is the final one of
192. Nov. 26, 1998: his Hall of Fame career as he suffers
Troy Aikman throws a club- a neck injury in a 13-10 loss to
record 56 passes without an the Philadelphia Eagles at
NORTH TEXAS

interception and falls only Veterans Stadium. Irvin,


five yards short of Don still the franchise’s all-
Meredith’s single-game time leading receiver,
mark of 460, yet the was the last Tom
Dallas Cowboys lose to Landry-coached
the Minnesota Vikings, player to retire
46-36, on a Thanksgiv- from the NFL.
ing Day game dominated
by rookie Randy Moss’ three touchdown 200. Nov. 20,
catches of 50-plus yards. 1999: Shock-
ingly shutting
193. Dec. 12, 1998: Long a basketball down No.
NORTH TEXAS SPORTS

state power, Duncanville wins its first Class 2-ranked Lew-


5A football championship with a 24-21 isville’s powerful option running
victory over Converse Judson in San attack, Waco forces five fumbles
Antonio’s Alamodome. The Panthers and shuts out the Farmers, 7-0,
get a kickoff return for a touchdown in a 5A Area playoff game
from Nick Howard and survive when at Baylor’s Floyd Casey
Judson’s last-minute field goal Stadium.
sails wide.

52 northtexassuperbowl.com
HOST COMMITTEE
move to The Alamodome in San Antonio and is now
broadcast live on NBC, boasting future NFL stars.
206. April 9, 2001: In a tearful announcement in
Texas Stadium’s Stadium Club — in the exact spot
where Roger Staubach made a similar speech 20
years earlier — Dallas Cowboys’ quarterback Troy
Aikman retires from football. Aikman plays all 11
seasons in Dallas and his 90 wins in the 1990s make
him the winningest quarterback in any NFL decade.
201. Nov. 20, 1999: TCU junior star running back
LaDainian Tomlinson sets an NCAA record for yards in 207. Sept. 23, 2001: Once the World’s Fastest
one game with 406 in a 52-24 win over UTEP, a mark Human, “Bullet” Bob Hayes becomes another member
that still stands today. In the same game, Tomlinson of the Dallas Cowboys’ famed Ring of Honor. Hayes
also set the record for the most rushing yards in a changed NFL defenses with his speed at receiver
and is still among the Cowboys’ all-time leaders in

PROGRAMS
half with 287.
touchdowns and yards per catch.
202. Dec. 10, 1999: Garland and its old-school
Wing T offense led by quarterback Donte Hart
defeats South Grand Prairie, 41-38, in Class 5A State
Semifinal played in a rainstorm at Texas Stadium.
The Owls went on to win the state championship the
following week.
203. Sept. 24, 2000: Dallas Cowboys’ journeyman
safety George Teague instantly becomes a folk hero
when he slams San Francisco 49ers’ receiver Terrell
Owens off Texas Stadium’s mid-field star. Owens

SUPER BOWL XLV


twice caught touchdowns in San Francisco’s 41-24
victory and infamously went to celebrate on the most 208. Oct. 6, 2001: Sooners’ All-America safety
sacred star in sports. Roy Williams creates a Superman-like play to seal
a 14-3 victory over Texas in the Cotton Bowl. With
little time left and No. 5 Texas on its own goal line,
204. Dec. 10, 2000: TCU senior running
Williams flies over two blockers to bat the ball from
back LaDainian Tomlinson wins the Doak
quarterback Chris Simms and force a fumble that OU
Walker Award after a senior season in which
recovers for a game-clinching touchdown.
he leads the NCAA in rushing (2,158 yards) for
the second-straight season. Tomlinson, a future 209. Oct. 13, 2001: Winless North Texas shocks
star with the NFL’s San Diego Chargers, adds 22 unbeaten Middle Tennessee State, 24-21, to begin
touchdowns and its unlikely journey to its first bowl game in 42 years.
354 receiving The Eagles finish 5-6 and lose their last game, but
yards to his still win the Sun Belt Conference and are awarded a
impressive bid to the New Orleans where they get smashed by
resume.
NORTH TEXAS

Colorado State.
210. Dec. 15, 2001: Taft builds a 13-0 halftime
lead behind the running of Texas high-school legend
Robert Merrill, but Mesquite rallies for two fourth-
quarter touchdowns and a 14-13 win in the Class 5A
Championship Game at San Antonio’s Alamo Stadium.
211. Dec. 22, 2001: One of the state’s most im-
pressive dynasties rolls on as the Celina High School
Bobcats defeat Garrison, 41-35, to finish 16-0 for the
third consecutive season and win a fourth straight
Class 2A State Championship.
NORTH TEXAS SPORTS

212. Oct. 27, 2002: Emmitt Smith darts left, then


up the middle for a diving, 11-yard gain that breaks
205. Dec. 30 2000: The U.S. Army All-American Walter Payton’s NFL all-time rushing mark of 16,726
Bowl debuts in Dallas’ Highlander Stadium before yards. Though the Cowboys lose to the Seattle Se-
a modest crowd of 6,300, no national television ahawks, 17-14, Smith enjoys an awkward post-game
carrier and little fanfare. The game, which features coronation and eventually finishes his career with
high-school stars from around the country, would later 18,355 yards.

northtexassuperbowl.com 53
HOST COMMITTEE
213. Dec. 14, 2002: Even a 30-14 deficit to Lufkin 219. Dec. 3, 2004:
and the powerful running of sophomore Jovorskie North Texas freshman
Lane couldn’t derail Southlake Carroll as the Dragons running back Jamario
rally behind quarterback Chase Daniel to score the Thomas leads the nation
game’s final 19 points for a 33-14 win in the Class 5A in rushing yards (1,801),
State Semifinals. averaging 180.1 yards
per game and winning
214. Jan. 2, 2003: After three consecutive 5-11 the Sun Belt Confer-
seasons Dallas Cowboys’ head coach Dave Campo ence’s Player of the
is fired, replaced by former New York Giants’ legend Year, Offensive Player of
Bill Parcells. Despite two Super Bowls on his resume, the Year, and Freshman
Parcells fails to win a playoff game throughout his of the Year awards.
three years in Dallas. Thomas sets the NCAA
freshman record for
total number of 200-yard rushing games with five.
PROGRAMS

215. Dec. 17, 2003: The only hiccup in a remark-


able decade of dominance, Southlake Carroll loses 220. Dec. 19, 2004: G.A. Moore retires as Texas’
the Class 5A Championship Game to Katy, 16-15, at a winningest high school coach ever with 404 wins. He
SUPER BOWL XLV

shocked San Antonio Alamodome. The Dragons enter spends 39 of his 42 seasons at Pilot Point, his alma
the game on a 31-game winning streak and had been mater where he won two state titles; and Celina,
held under 29 points once during the run. Carroll’s where he won six championships. In 2009, Moore
final drive ended in an interception of All-State comes out of retirement at 70 years old to be the
quarterback Chase Daniel. head coach for Aubrey High School.
216. Oct. 10, 2004: Safety Cliff Harris and of- 221. Dec. 23, 2004: Using the previous year’s
fensive tackle Rayfield Wright become the 13th and loss in the championship game as motivational fuel,
14th members of the Dallas Cowboys’ Ring of Honor head coach Todd Dodge’s Southlake Carroll Dragons
during a ceremony at halftime of the Cowboys-Giants complete their season with a 16-0 record, state
game at Texas Stadium. The two are a testament to championship and USA Today’s mythical national
Cowboys’ general manager Tex Schramm, who found championship as the No. 1 schoolboy team in the
Harris at tiny Ouachita Baptist and Wright at Fort country.
Valley State.
NORTH TEXAS

217. Nov. 13, 2004: In a wildly entertaining Class


5A Bi-District playoff game at Texas Stadium, Denton
Ryan’s Justin Willis and Irving Macarthur’s Duane
Brooks — both senior quarterbacks — produce a two-
man duel that ends in Willis winning a 29-26 thriller.

218. Nov. 27, 2004:


Southlake Carroll
keeps its undefeated
season rolling when it
tops Abilene, 35-30,
NORTH TEXAS SPORTS

in a Class 5A Regional
Semifinal at Texas 222. Sept. 19, 2005: Fittingly, the Dallas
Stadium. Both teams Cowboys’ “Triplets” — Troy Aikman, Emmitt Smith
enter 12-0 but Carroll and Michael Irvin — are inducted together into Texas
survives when it inter- Stadium’s Ring of Honor. Washington Redskins’
cepts future Texas Tech receiver Santana Moss spoils the party with two late
quarterback Taylor Potts touchdown catches in a 14-13 Dallas loss on Monday
in the end zone in the final two minutes. Night Football.

54 northtexassuperbowl.com
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 55
HOST COMMITTEE

223. Oct. 8, 2005: The Red River Rivalry


celebrates its 100th anniversary and Texas wins for
the first time in five years as quarterback Vince Young 227. Mar. 18, 2006: In one of the most contro-
throws three touchdowns and running back Jamaal versial and criticized transactions in the history of
PROGRAMS

Charles sprints 80 yards for another score as Texas America’s Team, Dallas Cowboys owner Jerry Jones
wins 45-12 en route to a National Championship. signs receiver Terrell Owens to a three-year contract.
In a surreal press conference at Valley Ranch not
224. Nov. 12, 2005: TCU honors LaDainian attended by head coach Bill Parcells, Owens suggest
Tomlinson during halftime of its game against that Cowboys fans better “Getcha popcorn ready, ‘cuz
UNLV. He finished it’s gonna be a show.”
his college 228. Aug. 5, 2006: The notion of a Dallas Cow-
career with boys’ bias in the Pro Football Hall of Fame in Canton,
5,263 rushing Ohio takes a hit as
yards, sixth-most two more players
in NCAA Division are enshrined, this
I history. As a time quarterback
SUPER BOWL XLV

senior, Tomlinson Troy Aikman and


won the Doak offensive lineman
Walker Award as Rayfield Wright. Aik-
the nation’s top running back and was fourth in man was a six-time
the Heisman voting. Pro Bowler and MVP
of Super Bowl XXVII while Wright was named to the
NFL’s All-Decade Team of the 1970s.
225. Nov. 19, 2005: In a stunning Class 5A
Regional playoff game, Mansfield Summit races to
a 28-0 lead after one quarter but can’t hold on as 229. Nov. 24, 2006: Over 46,000 fans pack
El Paso Franklin quarterback Alex Torres throws five Texas Stadium for a classic Class 5A Area
second-half touchdowns in a 41-38 win. playoff game
between unde-
feated defending
NORTH TEXAS

champions and
perennial local
powerhouse pro-
grams Southlake
Carroll and
Euless Trinity.
The teams trade
leads before Carroll stops a fake-punt gamble
late in the game and rallies for a 22-21 win
when quarterback Riley Dodge scores on a run
in the final minute.
NORTH TEXAS SPORTS

226. Dec. 10, 2005: Highland Park High School


wins its first championship since 1957 behind strong- 230. Dec. 9, 2006: Channeling Vince Young’s
armed quarterback Matthew Stafford. The Scots one-man show as a read-option quarterback, Cedar
swamp Marshall, 59-0, in the Class 4A State Final, Hill’s William Hill erases a 24-point, fourth-quarter
the largest margin of victory ever in a UIL 11-man deficit against Desoto in a 40-37 double-overtime
state championship football game. The win also caps victory that sparks the Longhorns’ run to a Class 5A
the first undefeated, un-tied team at Highland Park. State Championship.

56 northtexassuperbowl.com
HOST COMMITTEE
231. Mar. 1, 2007: Enhancing an image as already 236. Nov. 24, 2007: On a brutally cold and rainy
one of the most popular players in Dallas Cowboys’ day, Lewisville Hebron High School outlasts Desoto
history, former cornerback Everson Walls donates in four overtimes, 50-44, in a Class 5A Area playoff
a kidney to ailing former teammate and friend Ron game. Hebron quarterback Tanner Marsh throws for
Springs. The ex-running back slips into a coma during 345 yards and five touchdowns and the Hawks stop
a related surgery and remains in a coma in a Dallas Eagles’ running back Cyrus Gray from his seventh
hospital. rushing touchdown to seal the win.
232. May 22, 2007: Aided by Jerry Jones’ $1.2 237. Dec. 15, 2007: An epic battle between
billion stadium and an impassioned sales pitch by Metroplex powers ends in Euless Trinity escaping
Roger Staubach, NFL Owners in Nashville vote to play Plano, 30-27, in two overtimes when the Wildcat’s
Super Bowl XLV in Arlington in 2011. The Metroplex’s potential game-tying field goal caroms off the goal-
biggest joint venture since the building of DFW Airport post crossbar in a Class 5A State Semifinal at Texas
in the 1970s, the Super Bowl belongs to “North Stadium. Trinity went on to win the state champion-
Texas.” ship the next weekend in San Antonio.

PROGRAMS
233. Aug. 4, 2007: 238. Dec. 22, 2007: Euless Trinity wins its second
After a 12-year career Class 5A State Championship over Converse Judson
highlighted by record- in the last three years, this time 13-10 at San Anto-
setting performances nio’s Alamodome. As they did all season, the Trojans
on the field and stained relied on a defense, anchored by lineman Mao Leota,
by off-field arrests which allowed less than 10 points per game.
and transgressions,
former Dallas Cowboys’ 239. Feb. 13, 2008:
receiver Michael Irvin Despite their heart-
is inducted into the Pro breaking home loss to
Football Hall of Fame the New York Giants
and punctuates the occasion with a memorable, tear- which spoiled a 13-3
regular season, a record

SUPER BOWL XLV


ful acceptance speech in Canton, Ohio.
13 Dallas Cowboys par-
ticipate in the annual Pro
Bowl in Honolulu, Hawaii.
Nine Cowboys start in-
cluding quarterback Tony
Romo, who throws two
touchdown passes.
240. Nov. 7, 2008: In a unique, inspirational
game that promoted good sportsmanship and
attracted national media attention, Grapevine Faith
High School plays a football team from the Gaines-
234. Sept. 16, 2007: Southlake Carroll High ville State School, a prison for juvenile boys near the
School’s 49-game winning streak comes to an end in Oklahoma border. When they notice their opponents
NORTH TEXAS

a nationally-televised game at SMU’s Ford Stadium, have zero fan support in the stands, Faith fans and
played in front of a crowd of 32,000. Carroll had also parents switch sides and cheer for the imprisoned
won 79 of its last 80 Class 5A games before losing, boys, most of which are lacking positive role models
29-21, to athletically superior Miami Northwestern in their lives.
High School.
235. Oct. 16, 2007: In an otherwise forgettable
season, North Texas quarterback Giovanni Vizza sets
a school record
with a 99-yard
touchdown pass
to receiver Casey
NORTH TEXAS SPORTS

Fitzgerald in a
31-21 win over
Louisiana-Monroe,
the first for former
Southlake Carroll
head coach Todd 241. Nov. 13, 2008: After falling behind 28-0, Ce-
Dodge at the university. It’s the 16th 99-yard pass in dar Hill rallies for a 52-49 victory over Plano West in
NCAA Division I football history. a Class 5A Bi-District playoff game. The Longhorns,

northtexassuperbowl.com 57
HOST COMMITTEE
who scored 38 points or more in every game during 246. Aug. 8, 2009: Bob
the season, advance on Eduardo Camara’s 22-yard Hayes becomes the 11th Dallas
field goal in the third overtime. Cowboy inducted into the Pro
Football Hall of Fame in Canton,
242. Dec. 6, 2008: Underdog Allen defeats Ohio. After a family struggle
defending state champion Euless Trinity, 34-21, in a over who would speak on the
playoff game at Texas Stadium to push their season deceased Hayes’ behalf, son
record to 13-1. The Eagles scored on their first four Bob, Jr. does the honors. Hayes
possessions, built a 20-point lead and eventually still holds 22 franchise records
ended the Trojans’ winning streak at 27. Two weeks with the Cowboys.
later Allen would win the Class 5A State
Championship. 247. Aug. 21, 2009: The first game is played at
the new Cowboys Stadium in Arlington. Though the
243. Dec. 20, 2008: Dallas Cowboys defeat the Tennessee Titans, 30-10,
The Dallas Cowboys in the exhibition, the news is all about Titans’ punter
close the doors on A.J. Trapasso hitting a punt into the world’s largest
PROGRAMS

historic Texas Stadium video screen hanging directly over the field.
with a gut-wrenching,
33-24 loss to the Bal- 248. Nov. 28,
timore Ravens in which they allow 77- and 82-yard 2009: Head coach
touchdowns through the middle of their defense in Gary Patterson’s
the final two minutes to non-descript running backs TCU Horned
Le’Ron McClain and Willis McGahee. Frogs capture the
Mountain West
244. Dec. 23, Conference cham-
2008: TCU defeats pionship, finishing
previously unbeaten the regular season
Boise State in the 12-0 and recording
SUPER BOWL XLV

Poinsettia Bowl, the program’s first


17-16. It marks just undefeated regular
the second matchup season in 71 years.
between the two The conference championship earned the Horned
teams as Boise State Frogs an at-large spot in the BCS and they were a
previously knocked missed Texas field goal against Nebraska from play-
off TCU, 34-31, in the ing in the National Championship Game.
inaugural Fort Worth
Bowl in 2003. The
teams are scheduled
to play yet again —
again as overlooked unbeatens — in the 2010 Fiesta
Bowl in Tempe, Arizona.
NORTH TEXAS

245. Apr. 25, 2009: Matthew Stafford of


Highland Park becomes the first Dallas-born
player to go first
overall in an NFL
draft, selected by
the 0-16 Detroit 249. Dec. 24, 2009: Finally recovering from the
Lions. Offensive only “Death Penalty” in the history of the NCAA, SMU
tackle Jason makes its first bowl appearance in 25 years and
Smith (from W.T. wallops Nevada, 45-10, in the Hawaii Bowl in
White High School Honolulu. Just a year removed from a 1-11 season,
and Baylor) goes former Hawaii coach June Jones and ex-Southlake
No. 2 to the St. Carroll High School quarterback Kyle Padron lead
NORTH TEXAS SPORTS

Louis Rams, the Mustangs to an 8-5 season and a return to


making Dallas the respectability.
only city ever to
have players go 250. Feb. 2010: Emmitt Smith, the NFL career
1-2 in the same draft. Receiver Michael Crabtree leader in rushing yards, is voted into the Pro Football
(Dallas Carter, Texas Tech) is selected 10th by Hall of Fame on his first ballot. He will become the
the San Francisco 49ers. 12th Dallas Cowboy enshrined at the Hall at the
ceremonies in Canton, Ohio in August 2010.

58 northtexassuperbowl.com
SUPER BOWL XLV

A SUPER
SCREEN
Cowboys
Stadium is home
to the largest
high-definition
television screen
in the world.
HOST COMMITTEE
PROGRAMS

A WORLD CLASS VENUE


T
he Super Bowl is a world-class event that demands a world-class venue. The
Dallas Cowboys began a new chapter in their legendary history with the opening
of Cowboys Stadium in 2009, a state-of-the-art, Super Bowl-ready facility.
In the early 1990s, Cowboys owner Jerry Jones wanted to renovate Texas Stadium,
the home of the Dallas Cowboys since 1971, located in Irving. However over the years,
Jones started to envision an even grander vision of a new venue, one unlike any sport
stadium or arena ever built. Over the past decade, Jones focused on planning such an
SUPER BOWL XLV

undertaking, including finding a suitable location and the funding.


This search led Jones to Arlington where his dream of the new Cowboys Stadium
would become a reality. In the summer of 2006, construction began and took ap-
proximately three years to complete. On May 13, 2009, Jones announced the name of
the new venue to be Cowboys Stadium
followed by an official ribbon cutting
ceremony on May 27, including several
Cowboys legends and the mayors of
North Texas.
While there are many reasons to love
this new stadium, these following eight
will be particularly important come Super
Bowl Sunday:
NORTH TEXAS

EASY ACCESS
One of the great assets Arlington has
is accessibility to the entire Metroplex.
There will be 14 approaches from LUXURY SUITES
major highways into the new stadium in The stadium has over 300 luxury suites
Arlington, compared to three at Texas — the most of any stadium in the NFL.
Stadium.
RETRACTABLE ROOF
SEATING
NORTH TEXAS SPORTS

The stadium has a retractable roof, guar-


The stadium seats more than 90,000, but anteeing weather won’t be an issue on
can comfortably accommodate 100,000 gameday — a vital asset to make sure
thanks to fan-friendly standing-room-on- that the head-to-head competition de-
ly spaces on the 10 levels of the facility. cides the outcome of the game, instead
The largest attendance for a Super Bowl of the weather. The retractable roof is the
was for Super Bowl XIV in Pasadena world’s largest at 660,800 square feet,
(103,985). yet takes a mere 12 minutes to open

62 northtexassuperbowl.com
HOST COMMITTEE
or close. The roof is supported by two
steel arched trusses that run beyond the
expanse of the stadium and rise 292 feet
above field level at their apex.

VIDEO BOARDS
There are several video boards in the
stadium. The most unique of these is the
four-board cluster that is suspended 90
feet directly over the center of the playing
surface. The board, a high-definition,
1080p screen built by Mitsubishi, runs
from the 20-yard line to the 20-yard line
(measuring 160 feet in length and 70 feet

PROGRAMS
in height), making it the largest video
board installation in the world. The video
center allows fans on all levels to view
the game in crisp, clear images during
the game. This creates a premium on the
value of the upper-level seats and makes
the game more exciting for all fans. Over-
all, there are 2,900 television flat-screens
throughout the facility.

END ZONE GLASS DOORS


The stadium has the world’s larg-

SUPER BOWL XLV


est retractable end zone doors, each Adding contemporary art was a priority for
consisting of five glass panels, 129 feet Cowboys Stadium.
high by 180 feet wide, that open or close
in 18 minutes. Approximately 60% of
gameday spectators enter the stadium
through these enormous openings. When
the doors are open, there is 210,000
square feet of standing room available for
spectators in the end zone plazas.

AESTHETICS
When building the stadium, the Jones
family made it a point to incorporate
NORTH TEXAS

contemporary art into the architecture of


the new facility, which is unprecedented.
There are 18 major works of art on dis-
play in the stadium and throughout the
2009 season, the gameday programs
highlighted one or two artists and their
art each week.

RING OF HONOR
Besides the open roof concept that
Jones brought to the new stadium from
NORTH TEXAS SPORTS

Texas Stadium, the Cowboys traditional


Ring of Honor was also transplanted
to Cowboys Stadium in Arlington. This
JAMES SMITH, RALPH COLE

franchise hall of fame honors the great


players, coaches, and other officials with The huge glass doors in each end zone give the
substantial contributions to the Cowboys Stadium an open air feel.
franchise. The Ring of Honor currently
has 17 honorees.
northtexassuperbowl.com 63
HOST COMMITTEE
PROGRAMS

STADIUM BY DESIGN
TOTAL SQUARE FOOTAGE
Three million square feet. The entire
SUPER BOWL XLV

Statue of Liberty and its base could fit


into the stadium with the roof closed.
The stadium is also the world’s largest
column-free room. The American Air-
lines Center in Dallas could fit entirely
into the new stadium at field level.

INTERIOR CUBIC VOLUME


One hundred and four million cubic
feet. By comparison, Reliant Stadium
in Houston measures 90 million cubic
feet. The Cowboys Stadium is the
largest enclosed stadium (in cubic
Each truss that helps support the roof is nearly a
feet) in the NFL.
NORTH TEXAS

quarter mile long.


ARCHES
The roof is supported by two 35-foot
deep and 15-foot wide boxed arch
trusses. Each truss spans 1,290 feet
— nearly a quarter mile — making the
roof the longest clear-span structure
in the world. The arches are more than
twice the length of the Gateway Arch
in St. Louis.
NORTH TEXAS SPORTS

DOMED ROOF
At 660,800 square feet, the stadium
is the largest domed structure in the
world.

RETRACTABLE ROOF
The open roof design that was a

64 northtexassuperbowl.com
HOST COMMITTEE
STADIUM
By the Numbers

1.2 Billion
total cost of Cowboys Stadium

104 Million
interior cubic feet, the largest
enclosed stadium in the NFL

3 Milllion

PROGRAMS
total square footage of the
stadium

63,000
unique feature of Texas Stadium was carried
over into the design of the new stadium, with
the improvement of a new retractable feature, the square footage of each of
revealing an opening that measures 256 feet the two roof panels
wide and 410 feet long. Two bi-parting mech-
anized roof panels — each measuring 63,000
square feet — are driven by a rack-and-pinion
2,900
number of flat-screen TV
drive system consisting of 64 7.5 HP electric screens at Cowboys Stadium
motors, making it the first of its kind in the

SUPER BOWL XLV


world. The open/close time is 12 minutes.
1,290
the length in feet of each truss
GLASS RETRACTABLE DOOR
that supports the roof
Each end zone features a five-leaf clear glass

300
retractable door measuring 120 feet high and
180 feet wide, making it the tallest moveable
glass wall in the world. the number of luxury suites, the
most of any NFL stadium

160
the number in feet of the
length of the gigantic screen at
Cowboys Stadium
NORTH TEXAS

120
the height in feet of the glass
retractable doors at each end
zone

64
the number of motors it takes to
close the retractable roof

14
NORTH TEXAS SPORTS

SUITES
There are 300 suites in eight different loca-
different approaches from major
tions on five separate levels of the stadium.
JAMES SMITH, RALPH COLE

highways to Cowboys Stadium


Field-level suites will be available on the side-
lines as well as the end zone for up-close and
personal viewing of the games. The Hall of 12
Fame-level suites are 20 rows from the field, minutes it takes to close the roof
making them the closest in the NFL.
northtexassuperbowl.com 65
A SUPER NAME
HOST COMMITTEE

It took a North Texas legend to come up with a


name as super as Super Bowl BY STEVE PATE
If weather permits and they throw open the big top on Cowboys Stadium for
Super Bowl XLV in 2011, don’t be surprised if some in attendance swear they see a
large smile forming in the sky directly overhead.
Somewhere up there, Lamar Hunt has bragging rights.
The man who originally dubbed the NFL title game between the NFC and
AFC champs “the Super Bowl” might be North Texas’ greatest sports ambassador
PROGRAMS

of any era. Not just in pro football, where his legend is magnificent, but in college
football, tennis and soccer, as well.
This, from Roger Staubach: “I really feel Lamar is in the Tom Landry category
of respect, for what he did in football, and also in tennis and soccer and for SMU.
He was the real deal.”
From Sam Blair, the great local historian: “Lamar was the architect of modern
sports in America today. He was a champion
as a human being, too.”
And Bill Lively: “There wasn’t anybody
better liked, that I’ve ever seen in anything SUPER BOWL HOST CITIES
South Florida (10)
SUPER BOWL XLV

he was involved in, than Lamar. He wasn’t


New Orleans (9)
just liked because he was a celebrity; he was
Los Angeles (7)
liked because he was a very nice man.” Tampa Bay (4)
Hunt and Lively founded the Doak Walker San Diego (3)
National Running Back Award two decades Arizona (2)
ago, and the two SMU alumni were friends Atlanta (2)
for many years. Detroit (2)
The North Texas Super Bowl XLV Host Houston (2)
Committee’s President & CEO, Lively lauds Jacksonville (1)
Minneapolis (1)
Hunt’s extraordinary vision, creativity and
San Francisco (1)
integrity. It’s a shame Hunt passed away
three years ago. The year 2011 would have FUTURE HOST CITIES
been special.
NORTH TEXAS

Super Bowl XLVI


Indianapolis, February 2012

Super Bowl XLVII


New Orleans, February 2013

SUPER BOWL XLV


AT A GLANCE
SITE: Cowboys Stadium
(Arlington, TX)
DATE: February 6, 2011
NORTH TEXAS SPORTS

GAME TIME: 5:30 pm Central


STADIUM CAPACITY: 90,000+
TELEVISION: FOX
MEDIA CENTER: Sheraton Dallas
NFL HQ HOTEL: Hilton Anatole
CHAMPS: Hunt’s 1962 Dallas Texans.

66 northtexassuperbowl.com
HOST COMMITTEE
A SUPER NAME, Cont.

“He went to every Super


Bowl and Norma, his wife, still
does,” Lively says. “He would
have loved this one right here
in his own backyard in North
Texas. I’m sure he would have
found it to be one of the great
moments of his life.”
There’s no way the NFL
would be structured as it is
today without Hunt’s influ-
PROGRAMS

ence. He wanted a team for


Dallas and submitted a bid to
the league in 1959. But NFL
owners were content with
their 12-team format. They
had five teams in the Eastern
part of the country, five in the
Midwest, two in the far West,
and not one in the South or
Southwest.
SUPER BOWL XLV

They voted Hunt down.


Almost overnight, he created
his own league, the American
Football League, and installed LEGENDARY: Lamar Hunt had such a profound effect on
his own team, the Dallas professional football that the trophy for the AFC Champion
Texans. NFL owners retaliated each year is named after him.
less than a year later by adding
one expansion franchise — in
Dallas. Those Cowboys, riding the more storied NFL, forced Hunt to move himself
and his club in 1963 to Kansas City, where they became the Chiefs.
Blair, a sportswriter for The Dallas Morning News (1954-95) and the paper’s
original pro football writer, recalls, “There was a keen mind working inside Lamar,
NORTH TEXAS

plus a lot of determination.


“He also had the means; he used a considerable amount of his own wealth to
keep the AFL going. And by 1966, when the merger happened, the AFL had the
NFL on the run. They were signing NFL stars to big contracts, and it was obvious
the AFL was here to stay.”
Years earlier, Tex Schramm, general manager of the Los Angeles Rams, had
hired a young Peter Rozelle as the team’s publicist. When Rozelle became NFL
Commissioner and Schramm ran the Cowboys, Rozelle trusted Schramm to negoti-
ate many of the league’s early deals.
Hunt flew into Love Field and met Schramm at the Texas Rangers statue
NORTH TEXAS SPORTS

in the airport’s lobby. They went out to one of their cars and hammered out the
framework of the historic NFL/AFL merger.
Hunt was more than a renegade. He was a kind visionary. Otherwise, the
merger would have never gone so smoothly.
“Even today,” Blair says, “there wouldn’t be as many pro football teams around
the country if it hadn’t been for Lamar starting the AFL and getting everybody to
hang in there.”

68 northtexassuperbowl.com
HOST COMMITTEE
When pro basketball’s struggling ABA
merged with the NBA in 1976, only four
ABA teams joined the more historic league.
Thanks to Hunt, the NFL embraced all 10
QUICK FACTS
There has never been a Super
AFL franchises in the ’66 merger. Bowl that went into overtime
Bill Lively says, “The terms of that There has never been a team
merger changed forever professional sports, shut out in the Super Bowl
especially the National Football League. That
The longest Super Bowl
merger defined the terms under which the
winning streak is two, but the
NFL continues to operate, including shared
longest losing streak is four
revenues of TV contracts and shared NFL
Properties merchandise.” Mike Ditka,
Hunt also sparked national and in- Tom Flores, and

PROGRAMS
ternational interest in tennis with World Tony Dungy
have all won a
Championship Tennis (WCT). And he, more
Super Bowl both
than anyone, has given soccer the chance to as a player and
prosper in the U.S. a coach
The NFL will always be the giant that he
tamed, that he fed, and that grew to appreci- Five coaches have taken two
different clubs to the Super
ate him.
Bowl, but no coach has ever
Staubach, Chairman of the North Texas
won a Super Bowl with two
Host Committee, still had to serve his country different teams
for four years after starring at quarterback
Field goals have been eerily

SUPER BOWL XLV


for the Naval Academy in the mid-60’s. The
accurate in Super Bowls to
Cowboys had drafted him anyway. Before
date: 41-of-43 have been
Staubach left for overseas duty, Hunt visited
converted
him in Annapolis and said the Chiefs would
be willing to pay him, immediately, if he The Minnesota
would just consider signing with them once Vikings have
been to four Super
his military obligations had been fulfilled.
Bowls, but never
“I went to a Navy legal officer and asked
led at any time in any of those
him if I could accept money from the Kansas contests
City Chiefs while I was in the service,” Stau-
bach said. “He said it was okay, so the Chiefs Joe Montana is the only
player to win the Super MVP
paid me $500 a month and a $10,000 signing
three times, while
bonus. That was a lot of money at the time.”
NORTH TEXAS

Bart Starr, Terry


Staubach’s heart was with the more Bradshaw, and
storied NFL, and he eventually chose the Tom Brady have
Cowboys. In the years following, after Hunt won the award
had moved back to Dallas and Staubach had twice
become his own legend with the Cowboys, the
two of them used to tease each other about
what might have been.
“Lamar was the nicest guy in the world,” Staubach says. “He was a really
humble guy and had so much respect.”
NORTH TEXAS SPORTS

Lively says of his old friend, “I don’t know this to be certain, but I suspect that
no owner of professional sports in any sport or franchise is more respected than
Lamar Hunt.”
Every season, when the NFL crowns the NFC champion, that team wins the
George Halas Trophy. The AFC champ? They earn the Lamar Hunt Trophy.
To this day, Hunt’s impact is felt all over the belly of American sports. He will
be five years gone on Super Bowl Sunday in North Texas. And still thriving.

northtexassuperbowl.com 69
HOST COMMITTEE
TASTE OF THE NFL
Taste of the NFL is the ultimate Super Bowl “Party with
a Purpose.” Taste of the NFL is a food and wine event
featuring a restaurant and chef from every NFL city and a
current or alumni player representing each team. Attend-
ees of the event have the opportunity to sample some of
the best food and wine from each of the 32 NFL cities, as
well as the opportunity to meet and take pictures with NFL
players.
The 2011 Taste of the NFL will be held at the Fort Worth
Convention Center. The proceeds of the event will benefit
America’s Second Harvest to help the fight against hunger.
The mission of Taste of the NFL is to address the needs PMS 2768 PMS 1245 COOL GRAY 3 PMS 186
PROGRAMS

of the homeless and hungry, by raising awareness and money through special events
and programs. For the first time in this event’s history, the goal of the 20th anniversary
of the Taste of the NFL is to raise $1 million in funds to support the needy.
The ‘main event’ is held Super Bowl eve and is an officially sanctioned event of
the National Football League. Not only that, but from Washington D.C. to Houston,
many NFL teams and America’s Second Harvest Food Banks are gearing up to offer
local residents exciting celebrity dinners. Some are planning elegant sit-down dinners,
with others offering a strolling food and wine event similar to our national Taste of the
NFL event. The goal is to eventually have an annual Taste of the NFL Celebrity Dinner
in each of the 32 NFL cities to help raise awareness and dollars for hunger relief.
SUPER BOWL XLV

NFLIn theYOUTH EDUCATION TOWNS (NFL YET)


bid to acquire the Super Bowl, the NFL requires each Host Committee to
raise $1 million to be matched by the League in a like amount. The funds are used to
establish a NFL Youth Education Town, or NFL YET, to benefit at-risk children living in
the Super Bowl host region.
Youth Education Towns offer children tutoring, mentor-
ing, career training, computer education and access to
sports and recreation programs.
An NFL YET’s objectives are to enable
children to hope through the provision of
educational assistance, job training, techni-
cal instruction, life skills development and
NORTH TEXAS

recreational outlets. YET Centers live long after


the Super Bowl is over and are one of the game’s
most important legacy components.
The Gene and Jerry Jones Family Arlington Youth
Foundation has committed a $1 million grant to help support
the establishment of Super Bowl XLV’s Youth Education Town, a grant that will be
matched by the NFL. And although these funds will be very helpful in establishing
the YET Center and beginning its early operations, the Host Committee will appoint a
YET Board of Advisors that will collaborate with the center’s management, the City of
Arlington, Arlington Independent School District and others to help generate the funds
required to insure the center’s long-term sustainability.
NORTH TEXAS SPORTS

After considering several locations, the Host Committee, the Gene and Jerry
Jones Family Arlington Youth Foundation, City of Arlington and the Arlington Inde-
pendent School District are close to confirming the location of the YET Center in a
neighborhood where the center can have the greatest impact on at-risk children,
many of whom are homeless.
Super Bowl XLV’s YET is being very carefully planned to be an institution that will
ultimately have a positive impact on thousands of North Texas children offering hope
and services not replicated by any other organization

70 northtexassuperbowl.com
HOST COMMITTEE

SUPER BOWL XLV VENUES


While the actual game will be played at Cowboys Stadium in Arlington, several
events leading up to Super Bowl Sunday will be spread throughout North Texas in
four main cities: Arlington, Dallas, Fort Worth and Irving — another reason
making Super Bowl XLV truly a regional event.

THE BREAKDOWN
Arlington Hosts:
• The Super Bowl Game — February
6, 2011
• The Tailgate Party on gameday
PROGRAMS

• The Super Bowl XLV Accreditation


Center, where 30,000+ credentials
will be handed out
• The Grand Finale of the Host
Committee Kick-Off Concert Series
— September 10, 2010, at
Cowboys Stadium*

Dallas Hosts:
• The NFL Experience at the
Dallas Convention Center
SUPER BOWL XLV

• NFL Headquarters at the Hilton


Anatole
• The Media Center, where 4,500
journalists and media members will
broadcast and file their stories at the
new Sheraton Dallas
• A second major concert in the
Host Committee Kick-Off Concert
Series — May 22, 2010, at the new
Winspear Opera House*
• The NFC Fan Party — February 5,
2011, in historic Fair Park
NORTH TEXAS

Fort Worth Hosts:


• The AFC Champions at the new
Omni Fort Worth
• AFC practices at TCU
• The AFC Fan Party — February 5, For Super Bowl XLV, the Hilton Anatole (above)
2011, in downtown Fort Worth will be the home for NFL headquarters and
the Omni Hotel in Fort Worth will host the AFC
• The first event of the Host Commit-
Champions.
tee Kick-Off Concert Series — March
6, 2010, at Bass Hall*
NORTH TEXAS SPORTS

• The Taste of the NFL — February 5, 2011, at the Fort Worth Convention Center
• Host Committee Gala — February 2011, at Billy Bob’s Texas

Irving Hosts:
• The NFC Champions at the Omni Mandalay Hotel at Las Colinas
• NFC practices at the Cowboys’ Valley Ranch facilities

* Host Committee events


72 northtexassuperbowl.com
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 73
NORTH TEXAS

BRIGHT
LIGHTS,
BIG CITY
North Texas
is the Nation’s
fourth largest
JASON WYNN

metropolitan
area.
DISCOVER THE REGION
T
he North Texas region, is one of the most exciting travel destinations in the
Southwest. Explore the dynamic metropolitan areas and urban landscapes
of Dallas and Fort Worth or journey through the smaller communities, dis-
covering their charm and hidden treasures. Whether you are a first-time visitor or
a long-time fan of the area, you can easily spend an hour, a day, a week or more
exploring and experiencing all the marvelous and exciting adventures awaiting
you in the area and still come back for more!
When companies look for a place to build business while providing a good
home for their employees, they look no further than the four-county region that
includes Arlington, Dallas, Fort Worth and all the cities in between. More than six
million people call North Texas home and for many good reasons. There are 24
Fortune 500 companies headquartered here, the cost of living ranks below the
national average, and the DFW International Airport is the third busiest airport in
the world. North Texas is more than cowboys and oil wells these days. Our
diverse economy provides a healthy workforce for those in healthcare,
technology and logistics. As the fourth largest metropolitan region in the U.S.
and growing, North Texas is quickly becoming the region of choice.

Major North Texas Industries


WORLD CENTER OF AVIATION 1990s. There are more than 350,000
• There are more than 1,200 aviation- healthcare jobs here
related businesses in North Texas —
more than any other area of its size in HIGH TECHNOLOGY CENTER
the world • North Texas is a national and global
• There are more than 68,000 document- leader in the high-tech sector, and
ed aviation-related jobs in the region 8.3% of the region’s total 2.7 million
labor force is employed in high-tech
RETAIL CENTER fields, according to the Metroplex
• North Texas is the 10th largest retail Technology Business Council
market in the country. Dallas Market • North Texas’ 225,000 high-tech work-
Center, the world’s largest wholesale ers account for 52% of Texas’ total
merchandise mart, hosts approximately technology workforce, and North Texas
50 markets each year attended by boasts 6,215 high-tech firms
more than 200,000 retail buyers from
all 50 states and 84 countries, and con- • Although the high-tech industry
ducts more than $8 billion in wholesale employs 8.3% of the North Texas
sales annually workforce, the high-tech sector ac-
counts for nearly 13% of wages paid to
FINANCIAL AND BANKING North Texas workers — indicating the
CENTER relatively high-paying nature of these
• DFW is a major financial center and is sophisticated jobs
home to one of the 12 regional Federal
Reserve Banks LOGISTICS HUB
• DFW is a major logistics hub and has
HEALTHCARE EXCELLENCE the lowest distribution costs to the
• North Texas is known for its extensive top 50 U.S. consumer markets of any
state-of-the-art healthcare facilities region
with more than 90 major hospitals and
two major medical schools • Since the passage of NAFTA, D/FW
trade to Mexico and Canada has more
• Healthcare is one of the largest and than doubled — in large part due to the
fastest-growing industries in the proximity of Interstate 35 — the NAFTA
Dallas/Fort Worth region since the early Superhighway
76 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV
ADDISON
www.addisontexas.net

J
ust 15 minutes north of Addison Circle Park provides an amazing
setting for events such as Addison Oktoberfest,
downtown Dallas, the Town Taste Addison, the Kaboom Town! fireworks
of Addison offers an oasis of extravaganza and much more.
dining, shopping and entertain-
ment all within walking distance
from 22 hotels. Addison visitors enjoy a variety of cuisines with over 170
restaurants packed into 4.3 square miles. For nighttime fun, enjoy one of
NORTH TEXAS

the jazz, comedy and dance venues or attend a theatre or orchestra presen-
tation. Fill your days with shopping for unusual treasures at antique malls
and many specialty boutiques or head to the world renowned Galleria
Mall. Also check out many other events in Addison Circle Park.

Diana George, Sales Manager


MEDIA CONTACT

P.O. Box 9019


NORTH TEXAS SPORTS

Addison, TX 75001
972-450-6236
972-450-6225 (fax)
E: dgeorge@addisontx.gov

northtexassuperbowl.com 77
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV

ARLINGTON
www.arlington.org

E
xcitement is here in Arlington. This
central location in the heart of the
Dallas/Fort Worth area provides access
to world-class entertainment, fun, shop-
ping, dining and the best sports venues. For
more than 47 years now, Arlington has been
NORTH TEXAS

the destination of choice for families looking for a great time and magical
memories.
Super Bowl fans will find
everything from Six Flags
Over Texas, Texas’ first and
biggest theme park, to Ma-
jor League Baseball’s Texas
Rangers at the Rangers
Ballpark in Arlington. Oh
NORTH TEXAS SPORTS

yeah, did we mention the


National Football League
excitement with America’s
Team, the Dallas Cowboys,
new $1.2 billion stadium?

78 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV
NORTH TEXAS

Cowboys Stadium is the second


professional sports venue in
Arlington as the Texas Rangers
have been playing at Rangers
Ballpark in Arlington since 1994.

Diane Brandon, Vice President


MEDIA CONTACT

Marketing and Public Relations


NORTH TEXAS SPORTS

1905 E. Randol Mill Road


Arlington, TX 76011
817-704-7573
817-265-5640 (fax)
E: diane@arlington.org

northtexassuperbowl.com 79
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV

DALLAS
www.visitdallas.com

D
allas’ slogan “Live Large.
Think Big.” describes
NORTH TEXAS

the essence and vitality


of a city built on big dreams,
freshly blazed trails and an Fair Park is home to the annual State Fair of Texas
and the historic Cotton Bowl, host to the annual
attitude that all things are
Texas-OU game, among other events.
possible. The city is experienc-
ing a renaissance, and more
than $14 billion in new and
ongoing development just in the urban core, assists in creating a richly
diverse city with countless luxury accommodations, leading arts district,
NORTH TEXAS SPORTS

endless shopping opportunities, a thriving culinary scene and trendy


entertainment districts. Dallas is also easily accessible with Dallas/Fort
Worth International Airport and Dallas Love Field Airport.
Whether business or pleasure brings you to Big D, we guarantee a visit
filled with Texas hospitality, modern sophistication and endless entertain-
ment opportunities.

80 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV
NORTH TEXAS

Dustin Clark, Project Manager,


MEDIA CONTACT

Marketing/Public Relations
NORTH TEXAS SPORTS

325 North St. Paul Street, Suite 700


Dallas, TX 75201
214-571-1058
JUSTIN TERVEEN (2)

214-665-2958 (fax)
E: dclark@dallascvb.com

northtexassuperbowl.com 81
HOST COMMITTEE
PROGRAMS

DENTON
SUPER BOWL XLV

www.discoverdenton.com

W
hen it comes to blending sights
and sounds, Denton is an
orchestra: shopping, music,
arts, culture, and entertainment. Downtown Denton’s vibrant specialty
shopping and dining are centered around
Situated 35 miles north of
the 1896 courthouse, home to the
Dallas and Fort Worth, Denton Courthouse-on-the-Square Museum.
is the heart of the Horse Country
of North Texas. Denton loves to
NORTH TEXAS

celebrate and hosts many exciting festivals and events that include every
genre of music plus unique activities such as storytelling, auto shows, and
even an event dedicated to man’s best friend — dogs and their people! With
quality accommodations at affordable rates, what are you waiting for?
Discover Denton…and all that jazz!

John Cabrales Jr.,


MEDIA CONTACT

Public Information
NORTH TEXAS SPORTS

215 E. McKinney Street


Denton, TX 76201
940-349-8509
940-387-6287 (fax)
E: john.cabrales@cityofdenton.com

82 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS
FARMERS
BRANCH

SUPER BOWL XLV


www.farmersbranchcvb.com

A
s the oldest settlement in The rich history of Farmers Branch
Dallas County, Farmers Branch offers much American and Texan culture
is a community that is steeped in for visitors to explore.
Texas history but with one eye firmly
fixed on the 21st century. A progressive city, which belies the rural images
conjured up by its historical name, Farmers Branch has constantly expand-
ed its commercial base, transportation options and the services that keep
residents here for a lifetime. Firmly placed in the heart of the Metroplex and
NORTH TEXAS

located 15 minutes from DFW International and Dallas Love Field Airports,
Farmers Branch hosts 2,200 rooms in 12 hotels. From outdoor recreation to
indoor education, Farmers Branch is the place to explore, learn rejuvenate
and relax. Whether looking for time alone or a place to mix and mingle,
Farmers Branch offers engaging activities for people of all ages.

Tom Bryson,
MEDIA CONTACT

Director of Communications
NORTH TEXAS SPORTS

13000 William Dodson Pkwy


Farmers Branch, TX 75234
972-919-2511
972-247+5939
E: tom.bryson@farmersbranch.info

northtexassuperbowl.com 83
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV

FORT
WORTH
www.fortworth.com

F
NORTH TEXAS

ort Worth is the 17th


largest city in the United
States and is larger than For arts and culture, Fort Worth has emerged as
five cities that have previous- one of the top destinations, not only in Texas, in the
entire country.
ly hosted Super Bowls. New
and renovated hotel offerings,
restaurants and exciting tourism venues are enhancing the city’s
reputation as one of the premier destinations in the nation. Visitors to
Fort Worth can explore the legendary Stockyards National Historic
NORTH TEXAS SPORTS

District, the world-class Cultural District, downtown’s dazzling Sundance


Square, Texas Motor Speedway, the top-ranked Fort Worth Zoo, and so
much more. Come experience Fort Worth, the “City of Cowboys and
Culture.”
For more information, visit www.fortworth.com

84 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV
NORTH TEXAS

The Stockyards National Historic District located in Fort Worth displays the nation’s
proud western heritage.

Leigh Lyons, Marketing


MEDIA CONTACT

Communications Manager
NORTH TEXAS SPORTS

111 W. 4th Street, Suite 200


Fort Worth, TX 76102
1-800-433-5747 ext. 223
817-338-3550 (fax)
E: leighlyons@fortworth.com

northtexassuperbowl.com 85
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV

FRISCO
www.visitfrisco.com
Besides the history and culture, Frisco is also home

F
to two professional sports teams: FC Dallas and the
risco was born of western Frisco RoughRiders.
spirit as a tiny watering
hole and whistle stop, first along the Shawnee Trail and then along the
St. Louis-San Francisco Railroad. It is from this railroad that “Frisco” got
her name, during the days of massive cattle drives in the 1800’s. Located
just 25 miles north of Dallas, Frisco is now one of the fastest growing cities
in America and Texas’ rising star for sports, shopping, entertainment,
NORTH TEXAS

concerts, dining and a combination of 10 hotels that range from luxury


suites to standard accommodations. In addition to a total of 1,500 hotel
rooms, 8 million square feet of retail and two major concert venues nestled
in the suburbs, the City of Frisco is making quite a name for itself in the
world of youth, amateur and professional sports.

Denise Stokes,
MEDIA CONTACT

PR/Communications Manager
NORTH TEXAS SPORTS

7601 Gaylord Parkway, Suite 100


Frisco, TX 75034
972-292-5256
972-292-5251 (fax)
E: dstokes@visitfrisco.com

86 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS
GRAPEVINE
www.grapevinetexasusa.com

SUPER BOWL XLV


G
rapevine is in the center of the Dal- Gaylord Texan Resort & Convention
Center is the Official Hotel of the Dal-
las/Fort Worth region and serves as
las Cowboys.
the hub of any vacation to the area.
Just minutes from Cowboys Stadium, and
home of the DFW International Airport, Grapevine’s
sophisticated charm provides visitors the opportunity to
escape and experience premier shopping, dining, unique
attractions, nine winery tasting rooms and more!
Over 11,000 rooms are available within 15 minutes
of Historic Downtown Grapevine. Grapevine hotels,
NORTH TEXAS

which include two of Texas’ most unique hotels — Great


Wolf Lodge and the Gaylord Texan Resort & Conven-
tion Center — currently offer 800,000-sq. ft. of meeting space. The city has
the fascinating blend of historic charm and modern amenities. Whether you
enjoy indoor or outdoor activities, Grapevine has something for everyone.

Lisa A. McCowan,
MEDIA CONTACT

Media Relations Manager


NORTH TEXAS SPORTS

One Liberty Park Plaza


Grapevine, TX 76051
817-410-3195
817-410-3038 (fax)
E: lmccowan@grapevinetexasusa.com

northtexassuperbowl.com 87
HOST COMMITTEE
PROGRAMS

IRVING
SUPER BOWL XLV

www.irvingtexas.com

L
ocated in between Dallas
and Fort Worth, Irving is
immediately adjacent to
D/FW International Airport.
Boasting more than 80 hotels,
including the state’s only AAA
five-diamond resort, the Four
Seasons Resort and Club Las
NORTH TEXAS

Colinas, and hundreds of restau-


rants, Irving also provides easy
access to DFW’s top attractions,
entertainment and venues.
Las Colinas, a 12,000-acre
master-planned community
within the city of Irving is known
worldwide for its quality and The HP Byron Nelson Championship is a PGA
Tour event played annually at the Four Seasons
uniqueness, and houses 8,000-
Resort and Club in Irving.
NORTH TEXAS SPORTS

plus companies, including Exxon


Mobil, Kimberly Clark and Fluor
Corp. The Dallas Cowboys head-
quarters and practice facilities are
located in Irving’s Valley Ranch
area.

88 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV
NORTH TEXAS

Irving has a picturesque landscape throughout, including the Mandalay Canal Walk
at Las Colinas with its tree-lined walkways and beautiful waterfront.

Diana Pfaff,
MEDIA CONTACT

Director of Communications
NORTH TEXAS SPORTS

222 W. Las Colinas Blvd., Suite 1550


Irving, Texas 75039
972-252-7476, ext. 116
972-257-3153 (fax)
E: dpfaff@irvingtexas.com

northtexassuperbowl.com 89
HOST COMMITTEE
PROGRAMS

LEWISVILLE
SUPER BOWL XLV

www.cityoflewisville.com

T
he City of Lewisville operates 23 parks,
a senior center, the Hedrick House, two
recreation centers, two swimming pools,
two libraries, ten soccer fields, thirteen baseball/
softball fields and the Vista Ridge Amphitheater
that seats 800 people which features outdoor concerts and activities.
Nestled between Lake Lewisville and Lake Grapevine, Lewisville is
home to three private golf courses, several marinas and over 250
NORTH TEXAS

restaurants.
Lewisville is a destination spot for Metroplex residents and visitors for
all types of lake recreation. The Lewisville area provides a wide variety of
history and cultural entertainment including Old Town Lewisville.

James Kunke, Director of


MEDIA CONTACT

Community Relations & Tourism


NORTH TEXAS SPORTS

151 West Church Street


Lewisville, Texas 75057
972-219-3726
972-219-3719 (fax)
E: jkunke@cityoflewisville.com

90 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS
PLANO

SUPER BOWL XLV


www.plano.gov

J
ust minutes north of
Dallas, Plano is home
to many exciting attrac-
tions. There is something (Above) Plano is the Hot Air Balloon Capital of Texas
fun for everyone — a visit to and home to the state’s largest balloon festival
the infamous home of J.R. each year.
Ewing from the “Dallas” TV
show, quaint brick streets with picturesque shops, the history of Plano’s
NORTH TEXAS

interurban rail system, a tour of the historic home district and enjoy a play.
If shopping is your bag, there is no place better. And with over 4,000 afford-
able hotel rooms and 700 restaurants for every budget and appetite, Plano
provides a perfect end to a fun-filled day.

Lori Tucker,
MEDIA CONTACT

Tucker & Associates


NORTH TEXAS SPORTS

3110 Webb Avenue, Suite 200


Dallas, Texas 75205
214-252-0900
214-252-0910 (fax)
E: lori@tuckerpr.com

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HOST COMMITTEE
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RICHARDSON
SUPER BOWL XLV

www.richardsontexas.org CM

W
The 1,500-seat performance MY

ith its central location just north hall, the Charles W. Eisemann
CY
of Dallas and the popularity of its Center for the Performing Arts
state-of-the-art performance hall, the and Corporate Presentations, is a CMY
state-wide destination.
Charles W. Eisemann Center, Richardson K

continues to be a favorite with visitors. Enjoy


the multitude of professional, musical, dance, comedy and threatrical
events not to mention the great award-winning festivals held throughout
the year. As a result, Richardson enjoys an array of cultural entertain-
NORTH TEXAS

ment that is virtually unsurpassed. Your journey of discovery begins here


and can be as expansive as the imagination allows. Discover the distinct
personalities, flavors and themes that flow within and around Richardson.
Whether you’re a first time visitor or a long-time fan of the region, you’re
sure to uncover something you’ll never forget!

Geoff Wright,
MEDIA CONTACT

Director
NORTH TEXAS SPORTS

411 W. Arapaho, Suite 105


Richardson TX 75080
972-744-4035
972-744-5834 (fax)
E: geoff.wright@cor.gov

92 northtexassuperbowl.com
C

CM

MY

CY

CMY

K
NORTH TEXAS TRANSPORTATION
N
orth Texas is easily
accessible, centrally
located in the country
and within a four-hour flight
of most major destina-
tions in the U.S., North and
South America. With two
airports, travel in and out of
North Texas is even easier.
Whether by land or air,
North Texas offers multiple
options for reaching your
destination. The railroads
of our forefathers are now
a sleek, sophisticated,
efficient and continually
expanding system com-
prised of Dallas Area Rapid DART gives users access to 13 cities around the DFW Metroplex
Transit (DART) light rail and helps to connect the region.
traveling from southern Dal-
las through the West End
Historic District and downtown to northern neighborhoods and suburbs.
DART also offers bus and van services to popular entertainment, cultural and shop-
ping destinations. Trinity Railway Express offers commuter rail service between
Dallas, Fort Worth, and the DFW International Airport. McKinney Avenue trolley runs
from downtown’s Arts District through Uptown and intersects light rail service at
CityPlace station.
Other transportation options include AMTRAK train service to more than 500 cit-
ies nationwide. Citywide transportation is also available through taxi cabs, limousine
service, car rental agencies, charter buses and helicopter charter services.

DFW AIRPORT
Situated between Dallas and Fort Worth, DFW International Airport (DFW)
is the world’s third busiest, offering nearly 1,800 flights daily with 57.1 million
passengers annually. DFW Airport serves 134 domestic markets and 37 interna-
tional markets annually. Major airlines include: American, Delta, Continental,
United, AirTran, British Airways and US Airways in addition to four low-cost
carriers offering services throughout the U.S.

Major Airline service provided by:

Air Canada Continental Mexicana


AirTran Airways Delta Air Lines Midwest Airlines
Alaska Airlines Frontier Airlines Sun Country
American Airlines KLM TACA Airlines
American Eagle Korean Air United Airlines
British Airways Lufthansa US Airways

94 northtexassuperbowl.com
HOST COMMITTEE
Several transportation options are
available from DFW Airport including
shuttle service, automobile rentals, taxi DFW AIRPORT
cabs, and limousine. By the Numbers

Airport Shuttle services:

SuperShuttle Go Yellow Checker Shuttle


170
No. of international and
972-456-3128 214-841-1900 domestic destinations
www.supershuttle.com www.yellowcheckershuttle.com annually

842
City Shuttle
214-760-1998
www.cityshuttle.net

PROGRAMS
No. of daily departures
Automobile Rentals:
Advantage
800-777-5500
www.advantage.com
Enterprise
972-586-1100
www.enterprise.com
5
No. of terminals

174
Alamo E-Z
800-327-9633 972-574-3360
www.alamo.com www.e-zrentacar.com
No. of aircraft boarding gates
Avis Hertz

298
800-331-1212 800-654-3131

SUPER BOWL XLV


www.avis.com www.hertz.com

Budget National No. of rooms at the


800-527-0700 800-227-3876 Grand Hyatt Hotel located at
www.budget.com www.nationalcar.com International Terminal D
Dollar Thrifty
866-434-2226 972-456-5980
www.dollar.com www.thrifty.com

DFW International Airport ranks third in the world Distance to Downtown Dallas
for takeoffs and landings and sixth in terms of
passengers.
24 minutes
NORTH TEXAS

(20 miles)

Distance to Cowboys Stadium


in Arlington

24 minutes
(15 miles)
NORTH TEXAS SPORTS

northtexassuperbowl.com 95
NORTH TEXAS TRANSPORTATION DALLAS LOVE FIELD
Just minutes from downtown,
Dallas Love Field (DAL) is served by three
DALLAS LOVE FIELD
By the Numbers
airlines offering access to 33 domestic des-
tinations. It is home to Southwest Airlines
which offers 132 direct flights daily to 33
No. of domestic destinations
destinations throughout Texas, Louisiana, annually
Arkansas, Oklahoma, New Mexico, Mis-

282
sissippi, Alabama, Missouri, and Kansas.
In addition to Southwest Airlines,
Continental Express also serves the air- No. of daily departures
port with nine flights daily to Houston.

Major Airline service provided by: 32


No. of aircraft boarding gates
American Southwest Delta Air Lines
American Eagle Continental

Public transportation through DART (Dallas Area Rapid Transit), Rental


Car, Shuttle Service and Taxi Cab Service are also available.

Airport Shuttle services:


SuperShuttle City Shuttle Go Yellow Checker Shuttle
972-456-3128 214-760-1998 214-841-1900
www.supershuttle.com www.cityshuttle.net www.yellowcheckershuttle.com

Automobile Rentals:

SOURCE: DFW AIRPORT, LOVE FIELD AIRPORT, AMTRAK, SOUTHWEST AIRLINES, CONTINENTAL AIRLINES, AMERICAN/AMERICAN EAGLE AIRLINES, TXDOT.
Ace Budget Hertz
214-352-4555 800-527-0700 800-654-3131
www.acerentacar.com www.budget.com www.hertz.com

Alamo Dollar National


800-327-9633 866-434-2226 800-227-3876
www.alamo.com www.dollar.com www.nationalcar.com

Avis Enterprise Thrifty


800-331-1212 972-586-1100 972-456-5980
www.avis.com www.enterprise.com www.thrifty.com

Love Field serves both Distance to Downtown Dallas


commercial and corporate
needs and is a short drive from 16 minutes
downtown Dallas. (9 miles)

Distance to Cowboys Stadium


in Arlington

28 minutes
(20 miles)

96 northtexassuperbowl.com
HOST COMMITTEE
PUBLIC TRANSPORTATION
DART
Dallas Area Rapid Transit (DART) offers light rail services and a modern fleet of nearly
1,000 buses and vans serving the most popular entertainment, cultural, and shopping
destinations. With 130 bus routes, 45 miles of light rail transit, 31 freeway miles of high
occupancy vehicle (HOV) lanes, and paratransit service for mobility impaired, DART
provides access to 13 cities in the Metroplex area. With the completion of its $3.3 billion
expansion in 2013, DART will add 45 miles of light rail lines and double the size of it’s
system’s current reach. Patrons will then be able to enjoy service from southern sectors of
the city, north and west to DFW Airport.

TRE

PROGRAMS
Trinity Rail Express (TRE) links Downtown Dallas’ Union Station to Downtown Fort
Worth’s ITC Station with CentrePort/DFW Airport Station Monday through Saturday. The
airport’s free Remote South shuttle bus service provides continuous connections between
the station and airline terminals.
Local single ride fare for buses and light rail is $1.75. One-day passes are also avail-
able for $4.00 and are good for unlimited rides (including your return trip) until 3 a.m. the
next day.

STREET CARS
The McKinney Avenue Trolleys offer a free ride along McKinney Avenue and connect

SUPER BOWL XLV


the bustling Uptown neighborhood with the Dallas Arts District. These unique trolley cars
have been lovingly maintained since 1989, when they were reinstituted on an updated rail
line. Since that time they have become a favorite for Dallas visitors, and a welcome sight
to nostalgic locals. Expansion continues on the routes to other points of interest.
SOURCE: DFW AIRPORT, LOVE FIELD AIRPORT, AMTRAK, SOUTHWEST AIRLINES, CONTINENTAL AIRLINES, AMERICAN/AMERICAN EAGLE AIRLINES, TXDOT.

AMTRAK
AMTRAK provides intercity passenger rail services to more than 500 destinations in
46 states on a 21,000 — mile route system. Union Station in Downtown Dallas (less than
one mile from the Dallas Convention Center) provides daily service going north to Chicago
and south to San Antonio and many cities in between via the Texas Eagle route. Access to
AMTRAK is available through DART and TRE.
NORTH TEXAS

GREYHOUND
Located in Dallas and Fort Worth, Greyhound is the largest provider of intercity bus
transportation, serving more than 2,300 destinations with 13,000 daily departures across
North America. It has become an American icon, providing safe, enjoyable and affordable
travel to 25 million passengers each year. In addition to regularly scheduled passenger
service, Greyhound provides various other services including charter bus tours and
package delivery. Terminal service is provided 24 hours a day to travel anywhere in the
continental U.S. and extended service to Mexico and Canada.

TAXI CABS
NORTH TEXAS SPORTS

Taxi cabs offer 24 hour service to and from points throughout the Dallas/Fort Worth
Metroplex. Standard rates, regulated by the City of Dallas, apply to patrons traveling
between:
• From DFW Airport to downtown Dallas (approx. $43)
• From DFW Airport to downtown Fort Worth (approx. $46)
• From Love Field Airport to downtown Dallas (approx. $18)

northtexassuperbowl.com 97
NORTH TEXAS TRANSPORTATION DRIVING
Most people rely on cars to move them about the expansive Dallas/Fort
Worth area. Dallas is easily accessible from all directions via interstate
highways. The maximum daytime speed limit on most highways is 70 mph.
Texas law requires drivers and front-seat passengers to wear seatbelts and
also requires infant seats. You might hear locals refer to numbered freeways
with the following names:

• Airport Freeway – State Hwy. 183 from State Hwy. 114 to the south DFW Airport
entrance
• John W. Carpenter Freeway – State Hwy. 183 and Hwy. 114 from I-35E to the
north DFW Airport entrance
• Lyndon B. Johnson Freeway (LBJ) or I-635 – Begins at the north entrance of DFW
Airport and circles the city from the north, east and south. It also includes I-20 on
the south.
• Loop 12 – In-city loop that includes Northwest Hwy. on the north; Buckner Blvd. on
the east; Ledbetter Dr. on the south; and Walton Walker Blvd. on the west.
• North Central Expressway – U.S. Hwy. 75 from I-35E to I-635 north of downtown.
• Toll Roads – Dallas toll roads provide an alternate route if other thoroughfares are
slow because of traffic; tolls vary depending on the length of your trip.
// Dallas North Tollway
// State Hwy. 121 Tollway
// President George Bush Turnpike
// Addison Airport Toll Tunnel
// Mountain Creek Lake Bridge

495
MILES

Topeka Kansas City


8 hours 9 hours

362 489
DRIVING MILES
Wichita 257
MILES
MILES

DISTANCES
6 hours

206 Tulsa 314


MILES 4.5 hours MILES

Oklahoma City Little Rock


3.5 hours 6 hours
Memphis 452
MILES
8.5 hours Atlant

32 Texarkana 188
TEXAS MILES
3.5 hours MILES

Fort Worth
30 minutes
183 Shreveport
MILES
3.5 hours

203
MILES 240
MILES

283 Austin Houston


MILES 4 hours
4.5 hours
New Orleans
9 hours
San Antonio
5.5 hours 496
MILES

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Atlanta
HOST COMMITTEE

RESTAURANTS
While the state of Texas might be best
recognized for its tantalizing steakhouses PRICE GUIDE
$ Dinner entrées under $10
and barbecue, North Texas is a well-known
destination for a wide variety of restau- $$ Most entrées $10 to $25

rants from all over the world. $$$ Most entrées $25 or more

ABACUS
(Dallas - $$$, New American) The dining room
is sophisticated and stunning, the service is
professional and the food is innovative without
PROGRAMS

being too gimmicky.


www.kentrathbun.com (214) 559-3111

BABE’S CHICKEN DINNER HOUSE


(Frisco - $$, Home Cooking) Choose between seven dif-
ferent meats, family style sides, and get ready to feast.
www.babeschicken.com (214) 387-9500

BILLY BOB’S TEXAS


(Fort Worth – $$, Barbecue) The specialty at Billy Bob’s
Restaurant is real Texas Smoked Bar-B-Que, live
SUPER BOWL XLV

entertainment, and the overall Texas experience.


www.billybobstexas.com (817) 624-7117

BLUE FISH
(Irving - $$, Japanese) The first Blue Fish to break the
surface in town still draws a big crowd with daily
specials and juicy entrées.
www.thebluefishsushi.com (972) 385-3474

Also located in Dallas (214) 824-3474

BOB’S STEAK & CHOP HOUSE


(Plano - $$$, Steakhouse) Chow down on perfect
NORTH TEXAS

steaks, crisp salads, signature onion rings, and


Bob’s signature glazed carrot.
www.bobs-steakandchop.com (972) 608-2627
Also located in Dallas (214) 528-9446,
Fort Worth (817) 350-4100, Grapevine (817) 481-5555

CAPITAL GRILLE
(Dallas - $$$, Steakhouse) It’s an East Coast-inspired
steakhouse with a rocking bar scene.
www.thecapitalgrille.com (214) 303-0500
NORTH TEXAS SPORTS

DEL FRISCO’S (Fort Worth - $$$, Steakhouse)


The Cowtown outpost of this steakhouse is a
favorite hangout for an exceptional, butter-swept
New York strip.
www.delfriscos.com (817) 877-3999
Also located in Dallas (972) 490-9000

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HOST COMMITTEE
FEARING’S
(Dallas - $$$, New American) Longtime Mansion on
Turtle Creek chef Dean Fearing is riding high in the
saddle of his ritzy new restaurant.
www.fearingsrestaurant.com (214) 922-4848

GENGHIS GRILL
(Addison - $$, Eclectic) Take a steel bowl and choose
your ingredients (meats, veggies, oils, and season-
ings) then give your bowl to the grill master, who
cooks it on the griddle.

PROGRAMS
www.genghisgrill.com (972) 503-5990
Also located in Arlington (817) 465-7847,
Dallas (214) 219-5426, Fort Worth (817) 737-5800,
Frisco (972) 668-5426, Plano (972) 422-4745

HANNAH’S OFF THE SQUARE


(Denton - $$, Eclectic) Think up-scale food (cedar-plank
salmon and corn-fried shrimp) with a down-home
flourish.
www.hannahsoffthesquare.com (940) 566-1110

SUPER BOWL XLV


JASPER’S
(Plano - $$, Eclectic) Don’t let the fancy interior
fool you — it is possible to dine here on gour-
met cheeseburgers and pizzas without break-
ing the bank.
www.jaspers-restuarant.com (469) 229-9111

THE KEG
(Plano - $$, Steakhouse) The beef is the real thing
— well-marbled and aged an average of 28
days — and dinners come with side dishes.
www.kegsteakhouse.com (972) 403-0430
Also in Fort Worth (817) 731-3534, Irving (972)
NORTH TEXAS

556-9188

MARIANO’S
(Arlington - $$, Mexican) Experience the taste
of fine Mexican cuisine broiled over sweet
mesquite.
INFORMATION PROVIDED BY D MAGAZINE’S DINE IN DALLAS

www.marianosrestaurant.com (817) 640-5118

MI COCINA
(Dallas - $$, Mexican) The menu features
NORTH TEXAS SPORTS

upscale dishes in addition to basic tacos and


enchiladas.
www.mcrowd.com/micocina (972) 239-6426
Also located in Fort Worth (817) 877-3600,
Irving (469) 621-0451, Plano (469) 467-8655

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RESTAURANTS PRICE GUIDE
$ Dinner entrées under $10
REATA $$ Most entrées $10 to $25
(Fort Worth - $$$, Southwestern) Putting cowboy
cuisine on the map, this fancy ranch-themed $$$ Most entrées $25 or more
destination whets your appetite.
www.reata.net (817) 336-1009

SALTGRASS
(Dallas - $$, Steakhouse) The motto here is
“Texas to the Bone” and a steak guide helps
select the perfect cut of beef.
www.saltgrass.com (469) 330-0152
Also located in Arlington (817) 417-7171,
Grapevine (817) 329-1900, Irving (972) 373-9944,
Lewisville (972) 316-0086, Plano (972) 781-2202

SONNY BRYAN’S
(Richardson - $, Barbecue) For half a century,
Sonny Bryan’s meaty ribs, moist brisket, and
classic barbecue sauce have been the standard
for DFW.
www.sonnybryans.com (972) 664-9494
Also located in Dallas (214) 357-7120,
Fort Worth (817) 224-9191, Irving (972) 650-9564

STEPHAN PYLES
(Dallas – $$$, Southwestern) Here, A-level service
converges with stunning, imaginative cuisine in
one knocked-out dining room.
www.stephanpyles.com (214) 580-7000

TILLMAN’S ROADHOUSE
(Fort Worth - $$$, Southwestern) This happening
spot has the scene, food, personality, and
décor along with Texas-inspired dishes.
www.tillmansroadhouse.com (817) 850-9255
Also located in Dallas (214) 942-0988,

TRULUCK’S STEAK & STONE CRAB


(Addison - $$$, Seafood) Cold stone crab is the
new lobster and this is the spot for everything
seafood and other appetizing choices.
www.trulucks.com (972) 503-3079
Also located in Dallas (214) 220-2401

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NORTH TEXAS SPORTS

FEAR THE
PURPLE
TCU captured
the 2009
Mountain West
Championship,
finishing the
regular season
12-0.
HOST COMMITTEE
PROGRAMS

DALLAS QUICK FACTS


SUPER BOWL XLV

COWBOYS FOUNDED: 1960


OWNER: Jerry Jones
www.dallascowboys.com

T
VENUE: Cowboys Stadium
he Dallas Cowboys, one of the (2009 – 90,000+)
most recognizable sports franchis-
es worldwide, are also one of the PLAYOFF APPEARANCES: 30
most successful teams in the history of CHAMPIONSHIPS: 5
the National Football League, boasting
five Super Bowl Championships.
NORTH TEXAS

The Cowboys joined the NFL as a


1960 expansion team and quickly
developed a national following
that earned them the nickname
“America’s Team.” In 2009,
Forbes magazine ranked the
Cowboys as the most valuable
sports franchise in the United
States, and second in the world
(behind the United Kingdom’s
NORTH TEXAS SPORTS

Manchester United), with an


estimated value of approximately
$1.7 billion.
The Cowboys have been one of
the most successful teams of the Tex Schramm was the original President and
General Manager of the Cowboys Franchise.
106 northtexassuperbowl.com
HOST COMMITTEE
PRO FOOTBALL
HALL OF FAMERS
RB Emmitt Smith
(1990-2002, inducted in 2010)

WR Bob Hayes
(1965-1975, inducted in 2009)

WR Michael Irvin
(1988-1999, inducted in 2007)

QB Troy Aikman
(1989-2000, inducted in 2006)

PROGRAMS
OT Rayfield Wright
“The Triplets” (QB Troy Aikman, RB Emmitt Smith,
(1967-1979, inducted in 2006)
and WR Michael Irvin) were inducted into the
Cowboys Ring of Honor on September 19, 2005. CB Mel Renfro
(1964-1977, inducted in 1996)
modern era (since 1960). The team has
won five Super Bowls and eight confer- DT Randy White
(1975-1988, inducted in 1994)
ence championships. The Cowboys have
more victories (42) on “Monday Night RB Tony Dorsett
Football” than any other NFL team. (1977-1987, inducted in 1994)

SUPER BOWL XLV


They hold NFL records for the most con- President/GM
secutive winning seasons (20, from 1966 Tex Schramm
to 1985) and the most seasons with at (1960-1989, inducted in 1991)
least 10 wins (25). The team has earned Head Coach
the most post-season appearances (29, Tom Landry
which includes another league record (1960-1988, inducted in 1990)
of 56 post-season games, winning 32 of
QB Roger Staubach
them), the most division titles with 20, (1969-1979, inducted in 1985)
the most appearances in the NFC Cham-
pionship Game (14), and the most Super DT Bob Lilly
(1961-1974, inducted in 1980)
Bowl appearances (8), two more than
NORTH TEXAS

any other NFL team. The Cowboys also


played in two NFL Championship games
before the NFL’s 1970 merger with the
American Football League.
In the 1990’s, the Cowboys became
the first team in NFL history to win
three Super Bowls in just four years
(a feat that has been matched only
once since, by the New
NORTH TEXAS SPORTS

England Patriots).

Most Valuable NFL Franchise in


America — Ranked #1 (According to Forbes
magazine – 2009)

$1.7 Billion
northtexassuperbowl.com 107
HOST COMMITTEE
PROGRAMS

DALLAS QUICK FACTS


SUPER BOWL XLV

MAVERICKS FOUNDED: 1980

www.dallasmavericks.com OWNER: Mark Cuban

F
VENUE: American Airlines
ounded in 1980, the Dallas Mav- Center (2001 – 21,041)
ericks have become one of the
National Basketball Association’s PLAYOFF APPEARANCES: 15
most exciting franchises. 2006-07 NBA
MVP Dirk Nowitzki and future Hall-
of-Famer Jason Kidd lead the Mavs
in pursuit of their next NBA Finals
NORTH TEXAS

appearances after being crowned


Western Conference Champions
in 2005-06. The club has made 10
straight post-season appearances.
Since 2001, the Mavericks have
played in the American Airlines
Center, one of the nation’s leading
arena venues. The arena cost more
than $450 million to complete and is
NORTH TEXAS SPORTS

located in Dallas’ trendy Victory Park


area. Forbes ranks the Mavericks in
the top seven most valuable franchis-
NBAE/GETTY IMAGES (2)

es in the NBA, worth approximately


$466 million. Mavs power forward Dirk Nowitzki
became the first European-born player
to earn the NBA MVP Award in 2006-07.
108 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS
TEXAS QUICK FACTS

SUPER BOWL XLV


RANGERS FOUNDED: 1961 (moved to
Arlington in 1972)
www.texasrangers.com
OWNER: Tom Hicks

O
riginally an expansion franchise, VENUE: Rangers Ballpark in
the Rangers were founded in Arlington (1994 – 49,115)
Washington D.C. in 1961 and
PLAYOFF APPEARANCES: 3
were called the Washington Senators
(not to be confused with the
Washington Senators
that left D.C. after
NORTH TEXAS

1960 to become the


Minnesota Twins).
The team moved to
Arlington in 1972.
Since 1994, the
team has played in the
Rangers Ballpark in
Arlington, where the
NORTH TEXAS SPORTS

club hosted the 1995


MLB All-Star Game.
The Rangers have cap-
NBAE/GETTY IMAGES (2)

tured three Western


Division Titles, ad-
vancing to the playoffs Rangers’ infielder Ian Kinsler, who hit for the cycle in
2009, is just one of the franchise’s young players.
in 1996 and 1998-99.
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HOST COMMITTEE
PROGRAMS

DALLAS QUICK FACTS


SUPER BOWL XLV

STARS FOUNDED: 1967 (moved to


Dallas in 1993)
www.dallasstars.com
OWNER: Tom Hicks

S
ince relocating to Dallas from
VENUE: American Airlines
Minnesota in 1993, the Stars Center (2001 – 18,532)
have been one of the NHL’s
premier clubs. In 1999 the team, led PLAYOFF APPEARANCES: 29
by legendary scorer Brett Hull and CHAMPIONSHIPS: 1
the net-minding of Ed Belfour, skated
to the Stanley Cup and followed that
NORTH TEXAS

up with another Finals appearance in


2000. Since 1996-97, the Stars have
won seven division titles.
The face of the franchise since
arriving in North Texas has been
19-year veteran Mike Modano, who
in March 2007 set the career record
for goals scored by an American-born
player.
NORTH TEXAS SPORTS

The club’s home ice is at the Amer-


ican Airlines Center, which hosted the
GLEN JAMES

2007 NHL All-Star Game.

In 1999, the Stars won the franchise’s


first Stanley Cup.

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HOST COMMITTEE
PROGRAMS
FC DALLAS QUICK FACTS

SUPER BOWL XLV


fc.dallas.mlsnet.com FOUNDED: 1996

F
ounded in 1996 (two years after OWNER: Clark Hunt
Dallas had hosted the 1994 FIFA VENUE: Pizza Hut Park (2005
World Cup) as the Dallas Burn, – 20,500)
FC Dallas is the local Major League
PLAYOFF APPEARANCES: 0
Soccer (MLS) franchise. The team’s
home is the 20,500 capacity soccer-
specific Pizza Hut Park, located in
Frisco, Texas. The club is owned by MLS investor Clark Hunt, who is
NORTH TEXAS

also the owner of the National Football League’s Kansas City Chiefs, and
is the son of NFL legend Lamar Hunt.

MINOR LEAUGE & INDEPENDENT FRANCHISES


NORTH TEXAS SPORTS

Frisco Fort Worth Grand Prairie Texas


RoughRiders Cats AirHogs Tornados
www.ridersbaseball.com www.fwcats.com www.airhogsbaseball.com www.tornadohockey.com
(Double-A minor league (American Association (American Association (North American Hockey
affiliate of the Texas of Independent Profes- of Independent Profes- League)
Rangers) sional Baseball) sional Baseball)

northtexassuperbowl.com 111
HOST COMMITTEE
AREA UNIVERSITIES
North Texas is home to four of the leading universities in the state
— Texas Christian University (TCU) in Fort Worth, Southern Methodist
University (SMU) in Dallas, the University of North Texas (UNT) in Denton,
and the University of Texas at Arlington (UTA).

TCU
Texas Christian
University, with a
student population
of roughly 8,700, has boasted a leading
football program in recent years. Histori-
PROGRAMS

cally, the University has sported such


illustrious football alumni as Sammy
Baugh, 1938 Heisman Winner Davey
O’Brien, who led the Horned Frogs to
UNT
the National Championship that year,
The University of
and NFL great LaDainian Tomlinson.
North Texas’ enroll-
TCU competes in the Mountain West
ment stands just above
Conference. 34,000, making it the fourth largest
university in the state. The North Texas
MEDIA CONTACT Mean Green’s greatest football hero
SUPER BOWL XLV

remains NFL Hall of Famer Mean Joe


Mark Cohen, Director of Athletic Greene. UNT is in the Sunbelt
Media Relations Conference.
817-257-5394
E: m.cohen@tcu.edu MEDIA CONTACT

Eric Capper,
Associate Director of Athletics
SMU
Southern Methodist
940-565-2476
University, with an enroll- E: eric.capper@unt.edu
ment of approximately
11,000, also has a great
NORTH TEXAS

football history. Its greats include 1948 UTA


Heisman winner Doak Walker, Kyle Rote, The University of
“Dandy” Don Meredith and the famed Texas at Arlington’s
Pony Express of Craig James and Eric student population stands just shy of
Dickerson. The school currently com- 25,000. While the school hasn’t yielded
petes in Conference USA. a football team since 1985, the Movin’
Mavs represented the Sunbelt Confer-
MEDIA CONTACT ence in the 2007 NCAA men’s basketball
tournament.
Brad Sutton, Asst. AD/Public
NORTH TEXAS SPORTS

Relations & Broadcasting MEDIA CONTACT


214-768-1651
Gregg Elkin, Associate AD for
E: bsutton@mail.smu.edu
Communications/Marketing/
Promotions
817-272-5706
E: gelkin@uta.edu
112 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS
COTTON BOWL
www.attcottonbowl.com

A North Texas tradition since the inaugural

SUPER BOWL XLV


contest in 1937, the AT&T Cotton Bowl Classic
annually pits two of college football’s top programs.
Seven Heisman Trophy winners have played in the
game the season they won college football’s most
coveted award, and on eight occasions the National Championship has
been won or lost in the game. After more than 70 years of playing the game
at the historic Cotton Bowl in Dallas’ Fair Park, the game has been moved
to the Cowboys Stadium in Arlington in 2010.

Did you know?


NORTH TEXAS

• The Dallas Cowboys won their first NFL regular season game at the Cotton Bowl
on September 17, 1961, defeating the Pittsburgh Steelers 27-24.
• On January 1, 1965, the Cotton Bowl crowned the National Champions when
Fred Marshall drove Arkansas 80 yards for the winning touchdown, defeating
Nebraska 10-7. Starting at right guard for the Hogs was the future owner of the
Dallas Cowboys, Jerry Jones.
• The inaugural Thanksgiving Day game was played at the Cotton Bowl on Novem-
ber 24, 1966, when the Dallas Cowboys defeated the Cleveland Browns in front
of a record 80,259 fans.
NORTH TEXAS SPORTS

• The Texas Longhorns captured the National Championship, defeating Notre


Dame 21-17 on a one-yard touchdown plunge by Billy Dale with a minute left in
the Cotton Bowl.
• Known as the “Chicken Soup Game”, Notre Dame’s Joe Montana overcame
frigid temperatures (minus-6 degrees windchill) and a bout with the flu to lead the
IAN HALPERIN

Irish to a 35-34 comeback win over Houston on January 1, 1979.

northtexassuperbowl.com 113
HOST COMMITTEE
PROGRAMS

TEXAS MOTOR
SPEEDWAY
SUPER BOWL XLV

www.texasmotorspeedway.com

Recognized as one of the most modern speedways in the world,


Texas Motor Speedway has an event nearly every day of the year. The
superspeedway is one of the largest sports and entertainment facilities in
America. The state-of-the-art complex hosts NASCAR Sprint Cup,
Nationwide Series and Craftsman Truck Series, as well as, the Indy Car
Series each year.

LONESTAR PARK
NORTH TEXAS

www.lonestarpark.com

Experience live thoroughbred


and quarter horse racing at Lone
Star Park in Grand Prairie. A
beautiful track, clubhouse and
viewing facilities were home to X L V
the 2004 NTRA Breeders’ Cup
NORTH TEXAS SPORTS

and other racing events through-


out the year. Lone Star Park
is open 363 days per year and
welcomes thousands of guests to
its facility every month to view
live racing events and simulcast
racing.
114 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS

DALLAS WHITE
ROCK MARATHON
www.runtherock.com
SUPER BOWL XLV

A North Texas December tradition since 1971, the Dallas White Rock
Marathon is both a hilly and flat course that begins at Victory Park, heads
through some of the area’s most scenic neighborhoods, loops around White
Rock Lake and heads back to Downtown Dallas. One of the fastest-growing
marathons in the country and attracting an international field of runners,
“The Rock” benefits the Scottish Rite Hospital.

COWTOWN
MARATHON
NORTH TEXAS

www.cowtownmarathon.com

Starting and finishing in the Historic


Fort Worth Stockyards, the Cowtown
Marathon takes place each February and
ranks as one of the region’s largest run-
ning events. The event not only includes
the 26.2-mile marathon, but a half mara-
NORTH TEXAS SPORTS

thon, 10K, 5K and Kids 5K, as well as, a


50K ultra-marathon. The event typically
has attracted participants from all 50
states and several foreign countries. In
2009, a record 17,829 runners registered
for the annual Cowtown Marathon. The Cowtown Marathon offers a variety
of running events and activities.
116 northtexassuperbowl.com
HOST COMMITTEE
HP BYRON NELSON
CHAMPIONSHIP
www.hpbnc.com

The HP Byron Nelson Championship is


held in honor of Byron Nelson, whose incred-
ible winning streak and scoring average X L V
earned him the honor of being the first professional
golfer to have a PGA TOUR event created in his name.
The event is held each spring at the TPC Four Seasons

PROGRAMS
Resort in Irving. The course’s 2008 multimillion-dollar
renovation was specifically designed to challenge the professional golfer
as well as, entertain today’s savvy amateurs. The renovation features an
upgraded pavilion, a dynamic new area for kids and families, and even
better golf viewing on every hole. Proceeds benefit the Salesmanship Club
Youth and Family Centers.

CROWNE PLAZA
INVITATIONAL AT COLONIAL

SUPER BOWL XLV


www.crownplazainvitational.com

Founded in 1946, Fort Worth’s Crowne


Plaza Invitational at Colonial is the longest-
running PGA Tour event still played on its
original course. It’s also the second oldest
tournament on the Tour. The tournament
is unofficially associated with Ben Hogan,
the long-time Fort Worth resident who won the
tournament five times, the most of any player. Past
winners include Arnold Palmer, Jack Nicklaus, Lee
NORTH TEXAS

Trevino, Tom Watson, Phil Mickelson and Sergio


Garcia. Colonial has hosted the 1941 U.S. Open,
the 1975 Players Championship, and the 1991 U.S. Women’s
Open. No other course has held a U.S. Open, a Players Championship and
an annual PGA TOUR event.
NORTH TEXAS SPORTS

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HOST COMMITTEE

NORTH TEXAS SPORTS OVER THE YEARS


North Texas has a long history of hosting marquee events and has an
extensive volunteer network trained in staffing sporting events. Events held
in North Texas over the past 25 years:

// Multiple NFL, NBA, MLB, and


NHL Playoff Games
// Multiple NCAA Men’s and Women’s
Basketball Championships
PROGRAMS

// AT&T Cotton Bowl Classic


// Armed Forces Bowl
// 2008 Men’s College Cup
// 2007 NHL All-Star Game
// 2003, 2004, 2006 Big 12 Men’s and
Women’s Basketball Championships
// 2005 MLS Cup
SUPER BOWL XLV

// 2004 NTRA Breeders’ Cup


// 2003 Women’s Volleyball Championships
// 2001 U.S. Figure Skating National
Championships
// Dr Pepper Big 12 Football Championship
// 2001 Women’s College Cup
// 2000 U.S. Olympic Team Trials in Cycling,
Triathlon and Wrestling
// 1999-2000 NHL Stanley Cup
NORTH TEXAS

// 1995 Major League Baseball


All-Star Game
// 1994 FIFA World Cup
// 1986 NCAA Men’s Final Four
// 1986 NBA All-Star Game
// PGA Tour events: HP Byron Nelson
Championship and Crowne Plaza
Colonial Golf Tournament
NORTH TEXAS SPORTS

// NASCAR and Indy Car League racing


events at Texas Motor Speedway
// Annual Texas-Oklahoma Football Game
// Annual Fort Worth Stock Show
and Rodeo
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northtexassuperbowl.com 119
HOST COMMITTEE
COMING ATTRACTIONS
PROGRAMS

2010 NBA All-Star Game


SUPER BOWL XLV

Professional Bull Riders’ Dickies


Iron Cowboy Invitational
NORTH TEXAS
NORTH TEXAS SPORTS

2014 NCAA Final Four

120 northtexassuperbowl.com
looking forward to
seeing you in texas!

HOST COMMITTEE
check us out:

daily floral • gifts • stationery

events with

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SUPER BOWL XLV


NORTH TEXAS

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NORTH TEXAS SPORTS

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northtexassuperbowl.com 121
INDEX
Addison...........................................77 Lonestar Park................................114
Action Teams...................................16 Love Field Airport............................96
Arlington..........................................78 Map...............................................122
Big Thought.....................................22 McCoy, Larry.....................................8
Board of Directors.............................2 Media Inquiries..................................1
Century in the Making.....................32 North Texas.....................................74
Cotton Bowl..................................113 North Texas, University of.............112
Cowboys Stadium...........................64 North Texas Industries.....................76
Cowtown Marathon.......................116 North Texas Sports........................104
Crowne Plaza Invitational at North Texas Sports Over the
Colonial.........................................117 Years..............................................118
Dallas...............................................80 Past Super Bowl Host Cities...........66
Dallas Cowboys.............................106 Plano...............................................91
Dallas Mavericks...........................108 Programs.........................................20
Dallas Stars...................................110 Public Transportation......................97
Dallas White Rock Marathon.........116 Restaurants...................................100
Denton.............................................82 Rhodes, Katy...................................10
DFW International Airport................94 Richardson......................................92
Douglas, Robbie..............................10 Sawers, Kit........................................9
Emerging Business..........................28 Skokos, Ted & Shannon..................22
Executive Committee........................2 SLANT 45........................................22
Farmers Branch...............................83 Smith, Paige....................................11
Fay, Tony...........................................9 SMU..............................................112
FC Dallas.......................................111 Super Bowl XLV...............................60
Fort Worth........................................84 Super Bowl XLV at a Glance...........66
Frisco...............................................86 Staubach, Roger...............................6
Future Super Bowl Host Cities........66 Taste of the NFL..............................70
Grapevine........................................87 TCU...............................................112
Green, Tara........................................8 Texas at Arlington, University of....112
Host Committee................................4 Texas Motor Speedway.................114
Host Committee Overview..............18 Texas Rangers...............................109
HP Byron Nelson Championship...117 Transportation.................................94
Irving................................................88 Venues.............................................72
Kick-Off Concert Series..................30 Volunteering.....................................26
Lewisville.........................................90 Youth Education Towns...................70
Lively, Bill...........................................7

124 northtexassuperbowl.com
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