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PROPOSAL PROGRAM KREATIVITAS MAHASISWA

PUDOT BRO
JAJANAN PRAKTIS PUDING SEDOT BROKOLI ENAK DAN SEHAT

BIDANG KEGIATAN
PKM KEWIRAUSAHAAN

Diusulkan oleh:
Adhe Novy Astuty 1804751 Tahun Angkatan 2018

UNIVERSITAS PENDIDIKAN INDONESIA


BANDUNG
2018
DAFTAR ISI
HALAMAN SAMPUL ......................................................................... i
DAFTAR ISI ......................................................................................... ii
BAB 1. PENDAHULUAN ................................................................... 3
1.1 Latar Belakang ................................................................................. 3
1.2 Rumusan Masalah ............................................................................ 3
1.3 Tujuan ............................................................................................... 4
1.4 Luaran yang diharapkan .................................................................... 4
1.5 Manfaat Kegiatan............................................................................... 4
BAB 2. GAMBARAN UMUM RENCANA USAHA ......................... 4
2.1. Kondisi Umum Lingkungan Usaha.................................................. 4
2.2 Gambaran Umum Produk................................................................. 4
2.3 Potensi Sumber Daya dan Peluang Pasar......................................... 5
2.4 Strategi Pemasaran............................................................................ 6
2.5 Analisis Kelayakan Usaha................................................................. 6
BAB 3. METODE PELAKSANAAN ................................................. 7
3.1 Survey Target Pasar ......................................................................... 7
3.2 Penyiapan Bahan Baku dan Kemasan ............................................. 7
3.3 Proses Pembuatan ............................................................................. 7
3.5 Pengemasan ...................................................................................... 7
3.6 Promosi dan Publikasi ....................................................................... 7
3.7 Penjualan ........................................................................................... 7
3.7 Evaluasi dan Analisis Data ................................................................ 7
BAB 4. ANGGARAN BIAYA DAN JADWAL KEGIATAN............. 8
4.1 Anggaran Biaya .................................................................................. 8
4.2 Jadwal Kegiatan ................................................................................... 8
DAFTAR PUSTAKA............................................................................... 8
LAMPIRAN-LAMPIRAN ...................................................................... 9
Lampiran 1. Biodata................................................................................... 9
Lampiran 2 .Justifikasi Anggaran ............................................................. 10

DAFTAR GAMBAR
Gambar 2.1 Kemasan Pudot Bro................................................................ 5

DAFTAR TABEL
Tabel 4.1 Anggaran Biaya.......................................................................... 8
Tabel 4.2 Jadwal Kegiatan........................................................................... 8
Tabel 5.1 Identitas Diri............................................................................... 9
Tabel 5.2 Riwayat Pendidikan..................................................................... 9
Tabel 5.3 Peralatan Penunjang.................................................................... 10
Tabel 5.4 Bahan Habis Pakai...................................................................... 10
Tabel 5.5 Perjalanan.................................................................................... 11
Tabel 5.6 Lain-Lain...................................................................................... 11

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