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MCM401 Fundamentals of Public Relation


Final Term Examination – Spring 2005
Time Allowed: 150 Minutes

INSTRUCTIONS:

All questions are compulsory.


This exam consists of 5 Multiple Choice Questions (MCQ's), 6 short questions and 2
Descriptive questions.
You should try to complete MCQ's in 10 - 20 minutes in order to give yourself 100 -110
minutes for descriptive questions.
For each MCQ, read the choices available and select the choice which you consider is the
correct answer.
You may wish to pace yourself with your own watch, but the Supervisor will be the official
timekeeper of the test.
Remember not to spend too much time on any one MCQ. Since all MCQs carry equal marks, it
is important to manage your time and response to test questions effectively.
Failure to comply with the Supervisor's directions will result in your test being cancelled.
Please comply with supervisor's directions to avoid any unpleasant event.

Total Marks: 60 Total Questions: 13

Question No. 1 Marks : 02

The reporter's name, usually at the beginning of a story is termed as


o Byline
o Header
o Start line
o Index

Question No. 2 Marks : 02

--------------- technique in propaganda links a person, or idea, to a negative


symbol.
o Name-calling
o Glittering generalities
o Transfer
o None of the given options

Question No. 3 Marks : 02

The first P of 4 P's to PR role in marketing stands for ------------------


o Product
o Place
o Price
o Promotion

Question No. 4 Marks : 02

Huge audiences, good product identification, popular medium are


advantages of which communication channel?

o TV
o Newspaper
o Radio
o Internet

Question No. 5 Marks : 02

Newsprint may be defined as

o A super calendared and polished paper suitable for magazines,


letterheads, prestigious stationery
o A polished paper with china clay content
o A high class paper with a coating of china clay
o A cheap, absorbent paper suitable for newspapers
Question No. 6 Marks : 05

Briefly discuss the relationship between Public Relations and Public


opinion.

Question No. 7 Marks : 05

Explain the importance of code of ethics in Public Relations.


Question No. 8 Marks : 05

List down various types of campaigns in Public Relations.

Question No. 9 Marks : 05

What is International Public Relations?

Question No. 10 Marks : 05

What is difference between formal and informal research?

Question No. 11 Marks : 05

Write a short note on feedback.

Question No. 12 Marks : 10

If you have the choice to choose an organization for serving as Public


Relations officer, which organization you will choose and why? Explain the
techniques and methods you will use for successful Public Relations.

Question No. 13 Marks : 10

Write a critical note on the impact of information technology (IT) on Public


Relations practice.
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Connecting VU Students

MCM401
Final Term Examination – Spring 2006
Time Allowed: 150 Minutes

Question No. 1 Marks : 1

------------ is the process of communicating information to lots of people at once e.g.


via television, radio or newspapers.

1. Intrapersonal communication
2. Interpersonal communication
3. Mass Communication
4. Mediated communication
Question No. 2 Marks : 3

What are the key points that must be considered in developing a university’s monthly
newsletter?

Question No. 3 Marks : 3

PR is a form of Communication which applies to organizations in public sector only.

1. True
2. False

Question No. 4 Marks : 1

The laws of public opinion were introduced by --------------------.

Question No. 5 Marks : 1

A picture that represents a word is known as ---------------.


1. Pictogram
2. Jargon
3. Slang
4. Argot
Question No. 6 Marks : 1

-------------------is the collective opinion of groups of people.

1. Estimation
2. Outlook
3. Inference
4. Public Opinion
Question No. 7 Marks : 1

Why is PR expanding into every area of our lives – from university to hospital,
corporation to State?

Question No. 8 Marks : 1

PR role is to inform, educate & create understanding through knowledge.

1. True
2. False

Question No. 9 Marks : 1

-------------------- is known as father of PR.

1. P.T. Barnum
2. George Creel
3. Elmer Davis
4. Edward Burneys

Question No. 10 Marks : 3

The complete list of the universe or population of interest in the study is known as

1. Sampling frame
2. Sample
3. Grades
4. None of the given options

Question No. 11 Marks : 3


False or partly false information used by a government or political party intended to sway
the opinions of the population is known as-----------.

1. Propaganda
2. Jargon
3. Party line
4. Lip service
Question No. 12 Marks : 10

Describe the functions of Public Relations officer in a political party.


Question No. 13 Marks : 1

Sales promotion refers to marketing efforts designed to generate immediate interest in


purchasing a product or service, including coupons, sales, discounts, premiums,
sweepstakes and contests.

1. T
2. F
Question No. 14 Marks : 1

---------------culture refers to a company's values, beliefs, business principles, traditions,


ways of operating, and internal work environment.

Question No. 15 Marks : 1

Choose the item from the following that is not one of the 4 P’s to PR role in
marketing.

1. Product
2. Place
3. Price
4. Positioning
Question No. 16 Marks : 1

Relationship between an organization and the media as an aid to public relations


activities is known as

1. Marketing
2. Human Resource Management
3. Propaganda
4. Press Relations

Question No. 17 Marks : 1

Do you feel code of ethics is needed in our country for Public Relations profession and
why?

Question No. 18 Marks : 10

News releases are only one option when it comes to public relations.

1. True
2. False

Question No. 19 Marks : 1

--------------is the practice of preparing a communication plan that can be effectively


put into action in the event of a potentially negative issue for a company or
organization.

1. Crisis management
2. Lobbying
3. PR consultancy
4. None of the given options
Question No. 20 Marks : 1

--------------kinds of Libel have been introduced in this course.

1. 2
2. 3
3. 4
4. 5

Question No. 21 Marks : 1

How does an organization depend on its publics?

Question No. 22 Marks : 1

------------is used to describe the typeface, size, style, and spacing of text.

Question No. 23 Marks : 1


------------- refers to operating a business in a manner that meets or exceeds the ethical,
legal expectations that society has of business.

1. Social responsibility
2. Social marketing
3. Communication audit
4. None of the given options
Question No. 24 Marks : 1

Which of the following terms is best described as being "paid nonpersonal


communication from an identified sponsor using mass media to persuade or influence an
audience"?

1. Personal Selling
2. Public Relations
3. Advertising
4. Interactive Marketing

Question No. 25 Marks : 3

What is the most common approach used to measure the success of public relations
campaign?
Question No. 26 Marks : 1

Corporate image and corporate identity are synonymous.

1. True
2. False

Question No. 27 Marks : 1

Signature file is a -------------- that can be automatically attached to e-mail.

1. Personal footer
2. Cross file
3. Carbon copy
4. None of the given options
Question No. 28 Marks : 1

The term --------- publics means employee publics.


Question No. 29 Marks : 1

A -------------------is a large outdoor signboard, usually wooden, found in places with


high traffic such as cities, roads, motorways and highways.
1. Billboard
2. Direct mail
3. Grapevine
4. None of the given options
Question No. 30 Marks : 1

What do you know about formal research in Public Relations? Also give example.

Question No. 31 Marks :1

----------------- is a location on the Internet accessible by inputting a unique address that


provides information on a subject, person or organization.
Question No. 32 Marks : 1

A/An ------------ buys goods or products in large quantities from manufacturers or


importers, either directly or through a wholesaler, and then sells individual items or small
quantities to the general public.

1. Retailer
2. Adviser
3. Consultant
4. Agent
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BEST SITE TO HELP STUDENTS
FINALTERM EXAMINATION
SPRING 2007 Marks: 60
MCM401 - FUNDAMENTALS OF PUBLIC RELATIONS Time: 150min
(Session - 2 )

StudentID/LoginID: ______________________________

Student Name: ______________________________

Center Name/Code: ______________________________

Exam Date: Wednesday, July 11, 2007

INSTRUCTIONS:

ƒ All questions are compulsory.


ƒ This exam consists of 15 Multiple Choice Questions (MCQ’S), 5 Fill in the blanks Questions, 5
True/False Questions, 5 Short Questions and 2 Descriptive Questions.

ƒ For each MCQ, read the choices available and select the choice which you consider is the
correct answer.

ƒ You may wish to pace yourself with your own watch, but the Supervisor will be the official
timekeeper of the test.

ƒ Remember not to spend too much time on any one MCQ. Since all MCQ’S carry equal marks, it
is important to manage your time and response to test questions effectively.

ƒ Activated mobile phones are not allowed during the exam. Make sure they are switched off.

ƒ Failure to comply with the Supervisor’s directions will result in your test being cancelled.
Please comply with supervisor’s directions to avoid any unpleasant event.

For Teacher's use only


Question 1 2 3 4 5 6 7 8 9 10 Total
Marks
Question 11 12 13 14 15 16 17 18 19 20
Marks
Question 21 22 23 24 25 26 27 28 29 30
Marks
Question 31 32
Marks

Question No: 1 ( Marks: 1 ) - Please choose one

--------------is the practice of preparing a communication plan that can be effectively put
into action in the event of a potentially negative issue for a company or organization.

► Crisis management

► Lobbying

► PR consultancy

► None of the given options

Question No: 2 ( Marks: 1 ) - Please choose one

---------------------- occurs when two (or a few) people talk face to face.

► Intrapersonal communication

► Interpersonal communication

► Mass Communication

► Mediated communication

Question No: 3 ( Marks: 1 ) - Please choose one

---------------------------- is author of book “TEACH YOURSELF PUBLIC RELATIONS”.

► Herta A. Murphy

► Alauddin Masood

► J Harvey Smith
► Lani Arrendondo

Question No: 4 ( Marks: 1 ) - Please choose one

Spoken defamation is known as

► Libel

► Slander

► Logo

► Jargon

Question No: 5 ( Marks: 1 ) - Please choose one

The last step in the six-Point PR Planning Model is-------------.

► Appreciation of the situation

► Definition of objectives

► Assessment of results

► Definition of publics

Question No: 6 ( Marks: 1 ) - Please choose one

The second step in 4 step problem solving process is ----------------------.

► Defining the problem

► Taking action & communicating

► Evaluating the program


► Planning & Programming

Question No: 7 ( Marks: 1 ) - Please choose one

---------------technique of propaganda attempts to arouse prejudices in an audience by


labeling the object of the propaganda campaign as something the target audience fears,
hates, loathes, or finds undesirable

► Name calling

► Transfer

► Testimonial

► Card stacking

Question No: 8 ( Marks: 1 ) - Please choose one

A tool to assess the internal and external PR environment that affects the organization's
audiences, objectives, competitors, and past results is called a -----------.

► Environmental control mandate

► Factor analysis

► Communication audit

► Input-output analysis

Question No: 9 ( Marks: 1 ) - Please choose one

------------------------ includes the activities of human resources planning, recruitment,


selection, orientation, training, performance appraisal, compensation, and safety in an
organization.

► Human Resource Management

► Public Relations
► Sales Promotion

► None of the given options

Question No: 10 ( Marks: 1 ) - Please choose one

In England the first printed advertisement pertaining to sale of a book was published in ----
------.

► 1477

► 1577

► 1450

► 1550

Question No: 11 ( Marks: 1 ) - Please choose one

A picture that represents a word is known as ---------------.

► Pictogram

► Jargon

► Slang

► Argot

Question No: 12 ( Marks: 1 ) - Please choose one

-----------index is an easy and comprehensible appropriate method to identify priority


publics.

► Public vulnerability importance (PVI)

► HDI
► Triple bottom line

► Priority

Question No: 13 ( Marks: 1 ) - Please choose one

------------- refers to the statistical study of a population or of populations, including


characteristics such as geographical distribution, physical environment, disease, sex and
age composition, and birth and death rates.

► Archaeology

► Demography

► Sociology

► Ethnography

Question No: 14 ( Marks: 1 ) - Please choose one

-------------------- is known as father of PR.

► P.T. Barnum

► George Creel

► Elmer Davis

► Edward Burneys

Question No: 15 ( Marks: 1 ) - Please choose one

What do you understand by Press Relations in PR?

► Press Relations is part of PR


► Press Relations and PR are polar opposites

► PR is a part of Press Relations

► Press Relations and PR are synonymous

Question No: 16 ( Marks: 1 ) - Please choose one

Marketing is the management process responsible for identifying, anticipating and


satisfying customer requirements profitably.

► True

► False

Question No: 17 ( Marks: 1 ) - Please choose one

Logo is a textual and/or graphic image that identifies a company or product.

► True

► False

Question No: 18 ( Marks: 1 ) - Please choose one

Byline is a short piece of text under a picture in a newspaper which describes the picture
or explains what the people in it are doing or saying.

► True

► False

Question No: 19 ( Marks: 1 ) - Please choose one

Psychographic way describes priority publics on the basis of some emotional and
behavioral characteristics.

► True

► False
Question No: 20 ( Marks: 1 ) - Please choose one

PR is a form of Communication which applies to organizations in private sector only.

► True

► False

Question No: 21 ( Marks: 1 )

-------------------------is an aggregate of the individual views, attitudes, and beliefs about a


particular topic expressed by a significant proportion of a community.

Question No: 22 ( Marks: 1 )

---------------------research is empirical research in which the researcher explores


relationships using textual, rather than quantitative data.

Question No: 23 ( Marks: 1 )

------------------------is a printing technique using a planographic process in which prints


are pulled on a special press from a flat stone or metal surface that has been chemically
sensitized so that ink sticks only to the design areas and is repelled by the non-image
areas.

Question No: 24 ( Marks: 1 )

The planned and sustained effort to establish and maintain goodwill and mutual
understanding between an organization and its publics is known as -----------------.

Question No: 25 ( Marks: 1 )

The marketing mix comprises the Product, Price, Promotion and ------------------------

Question No: 26 ( Marks: 3 )

Explain the term "internal publics”?

Question No: 27 ( Marks: 3 )

How does Public Relations differ from propaganda?

Question No: 28 ( Marks: 3 )


What is the significance of house journal in Public Relations?

Question No: 29 ( Marks: 3 )

What do you understand by corporate identity? Explain with the help of an example?

Question No: 30 ( Marks: 3 )

What is E-Public Relations?

Question No: 31 ( Marks: 10 )

How does Public Relations help educational institutions?

Question No: 32 ( Marks: 10 )

Press Relations is a part of Public Relations. Discuss?


www.vujannat.ning.com

MCM401 Fundamentals of public relations


Mid Term Examination – Spring 2006
Time Allowed: 90 Minutes

INSTRUCTIONS:

ƒ All questions are compulsory.


ƒ This exam consists of 10 Multiple Choice Questions (MCQ’s), 5 Fill in the blanks
questions, 5 Short questions and 1Descriptive question.
ƒ You should try to complete MCQ’s in 10 - 15 minutes in order to give yourself 75 -
80 minutes for other questions.

ƒ For each MCQ, read the choices available and select the choice which you consider
is the correct answer.

ƒ You may wish to pace yourself with your own watch, but the Supervisor will be the
official timekeeper of the test.

ƒ Remember not to spend too much time on any one MCQ. Since all MCQ’s carry
equal marks, it is important to manage your time and response to test questions
effectively.

Failure to comply with the Supervisor’s directions will result in your test being
cancelled. Please comply with supervisor’s directions to avoid any unpleasant event.

Question No. 1 Marks : 1

------------------ is the paid promotion of goods, services, companies and ideas by an


identified sponsor.

Question No. 2 Marks : 1

------------------------ is the process of communicating information to lots of people at


once e.g. via television, radio or newspapers.

 Mass Communication
 Intrapersonal Communication
 Interpersonal Communication
 Mediated Communication

Question No. 3 Marks : 1

A house journal is a publication produced by an organization in order to inform and


entertain its --------- publics.

Question No. 4 Marks : 3

Describe the six point PR Planning Model.


Question No. 5 Marks : 1

Public Relations includes relationships and goals with which of the following?

 Employees
 Investors
 Special-interest groups
 All of the given options

Question No. 6 Marks : 10

How does Public Relations help educational institutions?


Question No. 7 Marks : 1

A public relations practitioner's most important job skill is ------------------

 Being good with people.


 Preparing audiovisual presentations.
 Arranging and organizing news conferences.
 Writing and editing.

Question No. 8 Marks : 1

------------- is a written or recorded communication directed at members of the news


media for the purpose of announcing something claimed as having news value.
Question No. 9 Marks : 1

---------------- is a personal footer that can be automatically attached to e-mail.

 Signature file
 Cross file
 Carbon copy
 None of the given options

Question No. 10 Marks : 3

What do you understand by publics in Public Relations?


Question No. 11 Marks : 1

A ------------------- is a large outdoor signboard, usually wooden, found in places with


high traffic such as cities, roads, motorways and highways.

 Billboard
 Direct mail
 Grapevine
 None of the given options

Question No. 12 Marks : 3

How does Public Relations differ from propaganda?

Question No. 13 Marks : 1

The third P of 4 P’s to PR role in marketing stands for-------------

 Product
 Place
 Price
 Promotion

Question No. 14 Marks : 3

Describe sponsorship as an important PR tool.


Question No. 15 Marks : 1
What do you understand by Press Relations in PR?

 Press Relations is part of PR


 Press Relations and PR are polar opposites.
 PR is a part of Press Relations.
 Press Relations and PR are synonymous.

Question No. 16 Marks : 1

The planned and sustained effort to establish and maintain goodwill and mutual
understanding between an organization and its publics is known as --------------

Question No. 17 Marks : 1

-------------- is a textual and/or graphic image that identifies a company or product.

 Slogan
 Logo
 Jingle
 None of the given options

Question No. 18 Marks : 1

WWW stands for -------------------


Question No. 19 Marks : 1

The second step in 4 step problem solving process is -------------------

 Defining the problem


 Taking action & communicating
 Evaluating the program
 Planning & Programming.

Question No. 20 Marks : 1

----------------------- refers to marketing efforts designed to generate immediate interest


in purchasing a product or service, including coupons, sales, discounts, premiums,
sweepstakes and contests.

 Sales promotion
 Publicity
 Propaganda
 Human Resource Management

Question No. 21 Marks : 3

What do you understand by corporate identity?


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Largest Online Community of VU Students
MIDTERM EXAMINATION
SPRING 2007 Marks: 40
MCM401 - FUNDAMENTALS OF PUBLIC RELATIONS Time: 90min
(Session - 4 )

StudentID/LoginID: ______________________________

Student Name: ______________________________

Center Name/Code: ______________________________

Exam Date: Thursday, May 03, 2007

All questions are compulsory.


This exam consists of 10 MCQ'S, 5 True /False questions, 5 Short Questions
and 1 Descriptive question.
For each MCQ, read the choices available and select the choice which you consider is the
correct answer.
You may wish to pace yourself with your own watch, but the Supervisor will be the official
timekeeper of the test.
Remember not to spend too much time on any one MCQ. Since all MCQ’s carry equal marks,
it is important to manage your time and response to test questions effectively.
Failure to comply with the Supervisor’s directions will result in your test being cancelled.
Please comply with supervisor’s directions to avoid any unpleasant event.

For Teacher's use only


Question 1 2 3 4 5 6 7 8 9 10 Total
Marks
Question 11 12 13 14 15 16 17 18 19 20
Marks
Question 21
Marks
Question No: 1 ( Marks: 1 ) - Please choose one

The first P of 4 P’s to PR role in marketing stands for----------------.

► Product

► Place

► Price

► Promotion

Question No: 2 ( Marks: 1 ) - Please choose one

The author of book “TEACH YOURSELF PUBLIC RELATIONS” is --------------------.

► Herta A. Murphy

► Alauddin Masood

► J Harvey Smith

► Lani Arrendondo

Question No: 3 ( Marks: 1 ) - Please choose one

The third step in the six-Point PR Planning Model is-------------.

► Definition of objectives

► Definition of publics

► Assessment of results

► Appreciation of the situation

Question No: 4 ( Marks: 1 ) - Please choose one


------------------- is commonly used term for computer-generated printed materials such as
newsletters and brochures.

► Desktop publishing

► Direct mail

► E-zine

► None of the given options

Question No: 5 ( Marks: 1 ) - Please choose one

----------------is the management process responsible for identifying, anticipating and


satisfying customer requirements profitably.

► Marketing

► Human Resource Management

► Propaganda

► Press Relations

Question No: 6 ( Marks: 1 ) - Please choose one

-------------- is the practice of preparing a communication plan that can be effectively put
into action in the event of a potentially negative issue for a company or organization.

► Lobbying

► PR consultancy

► Crisis management

► None of the given options


Question No: 7 ( Marks: 1 ) - Please choose one

A (n) __________________ is a description of some event that an organization writes itself


and sends to the media in the hope that it will be published for free.

► Advertisement

► Press release

► Press announcement

► Media announcement

Question No: 8 ( Marks: 1 ) - Please choose one

--------------- refers to donating funds to an organization or event in exchange for supportive


association in order to generate publicity.

► Publicity

► Advertising

► Sales promotion

► Sponsorship

Question No: 9 ( Marks: 1 ) - Please choose one

A ------------------- short piece of text under a picture in a newspaper which describes the
picture or explains what the people in it are doing or saying.

► Caption

► Index

► Byline
► Print line

Question No: 10 ( Marks: 1 ) - Please choose one

The third step in 4 step problem solving process is -------------------.

► Planning & Programming

► Defining the problem

► Evaluating the program

► Taking action & communicating

Question No: 11 ( Marks: 1 ) - Please choose one

False or partly false information used by a government or political party intended to sway
the opinions of the population is known as Propaganda.

► True

► False

Question No: 12 ( Marks: 1 ) - Please choose one

Relationship between an organization and the media as an aid to public relations activities
is known as Press Relations.

► True

► False

Question No: 13 ( Marks: 1 ) - Please choose one

Edward Burneys is known as father of PR.

► True

► False

Question No: 14 ( Marks: 1 ) - Please choose one


Corporate image and corporate identity are synonymous

► True

► False

Question No: 15 ( Marks: 1 ) - Please choose one

PR is a form of Communication which applies to organizations in public sector only.

► True

► False

Question No: 16 ( Marks: 3 )

Explain the two-way communication process?

Question No: 17 ( Marks: 3 )

What makes Public Relations different from advertising?

Question No: 18 ( Marks: 3 )

Explain the term “internal publics”.

Question No: 19 ( Marks: 3 )

What is the importance of house journal in Public Relations?

Question No: 20 ( Marks: 3 )

How does corporate image differ from corporate identity?

Question No: 21 ( Marks: 10 )

Describe the six point PR Planning Model.