DAFTAR GAMBAR

GAMBAR 1.1 Grafik Pertumbuhan Waralaba di Indonesia .......................... 4

GAMBAR 1.2 Grafik Profil Bisnis di Indonesia Tahun 2008 ........................ 5

GAMBAR 1.3 Pengeluaran Konsumen di Indonesia ..................................... 5

GAMBAR 1.4 Konsumsi Teh dan Kopi di Indonesia Tahun 2012 ................ 6

GAMBAR 1.5 Pertumbuhan Outlet Bubble Drink di Indonesia .................... 7

GAMBAR 2.1 Proses Perceptual .................................................................. 16

GAMBAR 2.2 Kerangka Pemikiran ............................................................... 30

GAMBAR 3.1 Tahapan Penelitian ................................................................. 35

GAMBAR 4.1 Karakteristik Responden berdasarkan Jenis Kelamin ............ 46

GAMBAR 4.2 Karakteristik Responden berdasarkan Usia ............................ 47

GAMBAR 4.3 Karakteristik Responden berdasarkan Jenis Pekerjaan .......... 48

GAMBAR 4.4 Karakteristik Responden berdasarkan Tingkat Pendapatan ... 49

GAMBAR 4.5 Karakteristik Responden berdasarkan Rata-rata Pengeluaran 50

GAMBAR 4.6 Karakteristik Responden berdasarkan Rata-rata Kunjungan .. 51

GAMBAR 4.7 Peta Positioning Preferensi Outlet Bubble Drink

berdasarkan Atribut Harga ..................................................... 52

GAMBAR 4.8 Peta Positioning Preferensi Outlet Bubble Drink

berdasarkan Atribut Suasana Toko ........................................ 54

GAMBAR 4.9 Peta Positioning Preferensi Outlet Bubble Drink

berdasarkan Atribut Rasa Topping......................................... 55
GAMBAR 4.10 Peta Positioning Preferensi Outlet Bubble Drink
berdasarkan Atribut Rasa Minuman....................................... 57

GAMBAR 4.11 Peta Positioning Preferensi Outlet Bubble Drink

berdasarkan Atribut Merek Terkenal ..................................... 58

GAMBAR 4.12 Peta Positioning Preferensi Outlet Bubble Drink

berdasarkan Atribut Variasi Menu ......................................... 60

GAMBAR 4.13 Peta Positioning Preferensi Outlet Bubble Drink

berdasarkan Atribut Outlet Mudah Ditemukan ...................... 61

GAMBAR 4.14 Peta Positioning Preferensi Outlet Bubble Drink

berdasarkan Atribut Pelayanan .............................................. 63

GAMBAR 4.15 Peta Positioning Preferensi Outlet Bubble Drink

berdasarkan Atribut Desain .................................................... 64

GAMBAR 4.16 Peta Positioning Preferensi Outlet Bubble Drink

berdasarkan Atribut Merek Kesegaran Produk ...................... 65

GAMBAR 4.17 Peta Positioning Preferensi Outlet Bubble Drink

berdasarkan Atribut Kebiasaan .............................................. 67

GAMBAR 4.18 Peta Positioning Preferensi Outlet Bubble Drink

berdasarkan Atribut Status Gaya Hidup ................................. 68

GAMBAR 4.19 Peta Positioning Preferensi Outlet Bubble Drink

berdasarkan Atribut Secara Keseluruhan ............................... 70

GAMBAR 4.20 Suasana Toko Outlet Calais.................................................. 76

GAMBAR 4.21 Suasana Toko Outlet Chatime .............................................. 78

GAMBAR 4.22 Suasana Toko Outlet Sharetea .............................................. 79

GAMBAR 4.23 Suasana Toko Outlet i-Cup .................................................. 80

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GAMBAR 4.24 Suasana Toko Outlet Presotea .............................................. 81

GAMBAR 4.25 Quality Control Topping Bubble Drink ................................ 82

GAMBAR 4.26 Ragam Minuman dan Kondisi Kitchen Bubble Drink .......... 83

GAMBAR 4.27 Seragam Karyawan Chatime ................................................ 89

GAMBAR 4.28 Kondisi Pelayanan Calais ..................................................... 90

GAMBAR 4.29 Logo dan Maskot Bubble Drink ........................................... 91

GAMBAR 4.30 Kesegaran Produk Presotea .................................................. 93

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