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Introduction to Business

Course Code Bus 101

Semester: Fall 2010

Course Duration 16 weeks

Credit Hours Three
Instructor Shehzad Zeb/ M. Naveed Kabir
Class Timings

Class Location LR-

Office Hours 2 afternoons a week, Wednesday & Friday 3:00 p.m to 4:00 p.m

Email. Email:

Program Coordinator Nadeem Ashraf

Tel: (051) 111-264-264 Ext. 114
Office Hours for Students 11 a.m to 4 p.m

This course is an introductory level course for the business students. It is a compulsory course
for the business students but can be taken by the students of other departments like CS, TN.
DS etc. This course provides some basic understanding of the fundamentals of the business. It
also provides an insight into how the business organizations are operating in the modern age.
The course equips the students with knowledge of fundamental functions of the business
Teaching Methodology and Examination:
The course involves a mix of lectures along with case analysis, class activities, and
presentations with a purpose of delivering hands on tools to the students so that they can
develop their critical thinking process. It is also intended to conduct at least one major field trip
to an organization that can contribute to the practical and real business environment for the
business students. The overall intention is to provide applicable learning that can help the
students to be effective and efficient business leaders for tomorrow.

Course Objectives
 Develop an understanding of the fundamental elements of business
 Identify the basic operations of a business organization including
 Sales & Marketing
 Finance & Accounts
 Operations
 Human Resource management
 Develop a critical thinking process through the practical case studies
 Apply the knowledge gained through the course to a business organization in the
Project phase
Learning Outcomes: Abilities
 Can identify the major components of a business
 Can list and comprehend the basic requirements of a business as an entrepreneur
 Can critically assess the strength, weaknesses, opportunities and threats for a business
 Can apply the course knowledge to analyze the operations of a business
Course Contents
Course contents to be covered each week & the required readings are contained in Annex-A.
The course contents may be revised during the course of the semester, and updates will be sent to
all students.
Grade Distribution

Type of Work
out of 100

Examination Mid Term Exam 20%

Final Exam 30%

Sub-total 50%

Final Project Final Project Report & Presentation 30%

Quizzes 10%

Sub-total 90%

Question and Assignments, Case Studies & Class

answers Participation

Grand total 100%

Table 1: Grade Distribution

Academic Integrity Statement:

IQRA has a very strict integrity policy in which “A student who knowingly represents work of
others as his/her own, uses or obtains unauthorized assistance in the execution of any
academic work, or gives fraudulent assistance to another student is guilty of cheating. Violators
will be penalized”. The penalization may range from failing the assignment and/or the entire
course to academic probation, suspension or expulsion.

Classroom Conduct Statement:

It is the student’s responsibility to attend all of their classes. If they miss a class meeting for any
reason, students are responsible for all content that is covered, for announcements made in
their absence, and for acquiring any materials that have been distributed in class. If students
walk into a class after it has begun, it is expected that they choose a seat close to where they
entered the room so that they do not disrupt the class meeting.
Students are expected to follow ordinary rules of courtesy during class sessions. Engaging in
private, side conversations during class time is distracting to other students and to the
instructor. Leaving class early without having informed the instructor prior to class is not
appropriate. Unless there is an emergency, leaving class and returning while the class is in
session is not acceptable behavior. Disruptive behavior of any type, including sharpening
pencils during class while someone is speaking, is not appropriate.
IQRA welcomes all students into an environment that creates a sense of community of
pride and respect; we are all here to work cooperatively and to learn together.

Annex A

Feedback in
Week Topics Activity Week

1 Orientation to Business Fundamentals Assignment 1 2

2 Industrial Revolution & its Impacts on Business Quiz # 1 3

3 Basic Economics of Business Assignment 2 4

4 International Business & Major Economic Systems Quiz # 2 5

1St Sessional
5 Forms of Business Ownership Assignment 3 6

6 Management Structure & Managerial Functions Quiz # 3 7

7 Business Environment Assignment 4 8

8 (Continue, Revision for Mid Term)

9 Mid-Term Examination/2nd sessional

10 Introduction to Marketing

11 Important Activities in Marketing Quiz # 4 12

12 Other Important Business Domains Project Assigned

13 (Operations, Quality & HRM) Assignment 5 14

3rd sessional
14 Business Ethics Quiz # 5 15

15 Finance & Accounts

16 Revision & Final Exam Prep Project Report Due

17 Prep leave

18 Final Examination

(There can be 3-4 Surprise Quizes)

Important Instructions for Class Decorum

• 100 % attendance is mandatory.

• All classes are smoke and mobile free.
• Class sanctity is top most in our agenda while class is in session.
• Punctuality is important and latecomers will be considered/marked absent in the
• Students have to be prepared to spread out, in a timely manner for quizzes.
• Please keep on reading your emails daily to find any new classroom instructions.
• Please stick to all of the deadlines for project papers and assignments (all students),
as well as “Class
Issues Explanations”. Do keep note of the penalties involved.
• Tea/namaz break timing will be strictly observed. Please do not leave class without
excusing yourself. It affects my teaching.
• All volunteers who present new ideas in the class will be highly
• Students are not allowed to approach the Instructor on his/her mobile
• Date and Time for Presentation/Discussion is final. Those failing to attend,
will loose marks.

Annex B

Most of the Lectures will be from the following book:

1. Understanding Business by Nickels & McHugh © 2006 ISBN: 0072538767

Publisher: The McGraw-Hill

Supplementary Readings

I may follow selected readings from the following text books:

1. Introduction to Business “How Companies Create Value for People” by Gareth R.

Jones, ISBN: 0073224367 Publisher: Tata McGraw-Hill Co. 2006.

2. Introduction to Business by Jeff Madura, 2004. ISBN 0314205578 /

9780314205575 / 0-314-20557-8 Publisher: West Publishing Company