10 Business Models That Rocked 2010

10
Business Models
that rocked 2010
Feedback? Comments?
Twitter: @nickdemey
BoardofInnovation.com
Some people stumbled upon
great ways to make money.
During 2010 many promising

concepts reached a tipping point.
Let’s take a closer look at their business models

10 different ideas to make money
27/04/10
10 PatientsLikeMe.com
Example case: “The feedback of other patients with
similar conditions made 10% switch from doctor.
Welcome in the information age. ”
+70,000 patients share medical records*
27/04/10
*xconomy.com/boston/2010/02/10/patientslikeme-growing-as-pharma-customers-boost-focus-on-patients/?single_page=true
27/04/10
The Business Model behind PatientsLikeMe.com
a community platform for patients
Forget privacy, people are sharing more info than ever, even medical records.
By offering a free service PatientsLikeMe can attract thousands of patients.
Patient
Free community service HQ

Inc
Personal
Feedback
PatientsLikeMe
Gathering data
Patient
Patients with
similar diseases
27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
The Business Model behind PatientsLikeMe.com
a community platform for patients
With permission, PatientsLikeMe gathers data that can be resold for huge sums
to third parties likes pharmaceutical companies. Simple. Marvelous.
Patient
Free community service HQ

Inc
Money Inc
Personal
Feedback
Pharma
PatientsLikeMe
companies
Gathering data Resell medical
data
Patient
Patients with
similar diseases
27/04/10
9 Flattr.com
Example case: “When Paypal, Mastercard and others
blocked Wikileaks, the Swedish Flattr donation system
kept Wikileaks’ income stream afloat”
1 Wikileaks article led to +3500 donations*
27/04/10
*flattr.com/thing/42799/Afghanistan-War-Diary-2004-2009
27/04/10
The Business Model behind Flattr.com
a service to structure donations for content
Online readers consume tons of content monthly. Strong content can be
‘flattred’ via a button. (similar to ‘like’ on Facebook)
articles (content)
Online content
creator
HQ
Inc
Reader Flattr.com
Online content
creator
articles (content)
Content you've
read this month
27/04/10
The Business Model behind Flattr.com
a service to structure donations for content
You decide wich fee you give monthly to Flattr.com. Every month, Flattr
splits your fee evenly over all creators and takes a 10% commission.
articles (content)
Online content
creator
!
HQ
Inc
% split
! ! equally
Reader choose monthly Flattr.com Fee minus

subscription fee 10% commission
Online content
creator
articles (content)
Content you've
read this month
27/04/10
8 Groupon.com
Example case: “Exclusive deals limited in time made
Groupon the fastest growing company ever, leading to
hundreds of copy-cats world wide.”
GAP made $11,000,000 within 1 day
27/04/10
*revenews.com/barrysilverstein/will-success-for-the-gap-secure-groupons-first-mover-advantage/
27/04/10
The Business Model behind Groupon.com
a broker platform with exclusive discounts
Groupon uses a no cure no pay strategy. They guarantee that a minimum
number of clients will take the discount that is communicated.
HQ
Inc Inc
Groupon.com Company
Guaranteed number
of clients
Buyer Buyer
Massive discounts Crowd of buyers

1 deal, 1 city, 1 day
27/04/10
The Business Model behind Groupon.com
a broker platform with exclusive discounts
Next, when enough people take the massive discount, the deals goes on.
Groupon takes 50% of the revenue resulting from this promotion.
HQ
Inc Inc
50% of revenue
Groupon.com Company
Guaranteed number
of clients
Product Significantly
Less Mone
Buyer Buyer
Massive discounts Crowd of buyers

1 deal, 1 city, 1 day
27/04/10
7 Spotify.com
Example case: “In August SONY BMG Sweden
confirmed they already made more money out of
Spotify music service than iTunes.”
750K paid subscribers are already hooked*
27/04/10
*techdigest.tv/2010/12/spotify_pass_75.html
27/04/10
The Business Model behind Spotify.com
an adbased freemium model
The basic music streaming service is offered for free to music fans.
Advertisers pay to cover the costs.
Inc
Money
Advertiser
Exposure to
music fans
HQ
Inc
Spotify Music fan

Free music service
27/04/10
The Business Model behind Spotify.com
an adbased freemium model
A small percentage does already pay for a premium service. The 2011 US
launch must be the most anticipated music service launch ever.
Inc
Money
Advertiser
Exposure to
music fans
HQ
Inc
Spotify Music fan

Free music service
Monthly subscription €9,99
Music fan
Ad-free
Premium music service
27/04/10
6 PayWithaTweet.com
Example case: “Paying with the value of your social
network was never more easy. Expect more concepts
like this in 2011. (e.g. SocialWhispers.com,...)”
+300,000 people paid already with a tweet*
27/04/10
*vator.tv/news/2010-10-11-pay-with-a-tweet-a-new-kind-of-marketing
27/04/10
The Business Model behind PayWithaTweet
pay with the value of your social network
More a marketing tool than a business model but remarkable enough to
mention. Instead of paying with cash, users buy products with exposure.
HQ
Inc
Digital product Pay with a Tweet/post
Paywithatweet Online shopper
Twitter users
Facebook friend
Social network
27/04/10
The Business Model behind PayWithaTweet
pay with the value of your social network
Hopefully boosting the viral effect what would result in a better reputation
for the initiator. The latter could use this to sell more products later on.
HQ
Inc
Digital product Pay with a Tweet/post
Paywithatweet Online shopper
Twitter users
1
reputation
Pay with a Tweet/post
Digital product Facebook friend
Social network
27/04/10
Ever tried to
visualize your business idea?
Give it a try and send us some feedback

info@boardofinnovation.com - @nickdemey
continue to #5
5 HumbleBundle.com
Example case: “Buying indie games and supporting
charity is an attractive formula. Being open and
transparant helped this pay-what-you-want concept.”
$1,824,408 was raised within 1 week
27/04/10
27/04/10
The Business Model behind HumbleBundle
a succesful pay-whay-you-want formula
You decide how much you pay. Information of previous buyers (How much do
other Mac users pay?) set anchor prices to encourage payments.
HQ
Inc
Set your own price
Humble Bundle Gamer

Digital games
27/04/10
The Business Model behind HumbleBundle
a succesful pay-whay-you-want formula
To boost sales Humble Bundle gives buyers control on how the money is
divided over themselves, charity and other organizations.
HQ
Inc
Set your own price
!
Humble Bundle Gamer
Digital games
Set %
commission
!
Set % donation
!
Inc
Set % donation
Charity EFF
27/04/10
4 Free with in-app sales
Example case: “The sales of virtual goods has
flourished in 2010 and even outperformed mobile ads.
6/10 top grossing iPhone apps can be bought for free.”
80% of revenue comes from in-app sales*
27/04/10
*readwriteweb.com/mobile/2010/10/in-app-purchases-generate-more-revenue-than-ads.php
27/04/10
The Business Model behind In-App sales
cross-selling strategy
By offering the game (or application) for free they try to get you in.
If the experience is addictive, users are willing to pay for extras.
Free mobile game
Addictive
Experience
HQ
Inc
Mobile Game Mobile Gamer
27/04/10
The Business Model behind In-App sales
cross-selling strategy
Often an intermediate credit system is used to loose the real-world value
perception of the virtual goods that can be bought with it.
Free mobile game
Addictive
Experience
HQ
Inc
Credits
Mobile Game Mobile Gamer

Money
Digital upgrades & virtual goods
Some credits
27/04/10
3 Quirky.com
Example case: “Quirky raised the bar for co-creation
platforms by paying out influencers. Every week 2 new
products are being launched.”
+500 people co-designed 1 new iPad stand*
27/04/10
*quirky.com/products/30-Cloak-iPad-Case
27/04/10
The Business Model behind Quirky.com
a co-creation platform + e-shop
Inventors pay $99 to submit their idea to this co-creation platform. After
selection a community of designers will co-design and improve this product.
Product idea $99
Exposure
HQ
Inc
Product idea
Quirky.com
initiator
Co-design product
Product
Designer
Inc
Design company
27/04/10
by BoardofInnovation.com
Community pitch your business model visually via this free template
Suppliers will set a minimum amount on the pre-sales. If enough people buy
this product, it will be go into production.
Product idea $99
Supplier
production only starts
when enough pre-sales
Exposure
HQ
Inc
Product idea
Quirky.com
initiator
Co-design product
Money New product
Product
Designer
Inc
Product Buyer
Design company
27/04/10
Revenues from the e-shop are shared with the community. 30% of profit goes
to the initiator. 30% will be proportionally divided amongst the influencers.
Product idea $99
Supplier
production only starts
when enough pre-sales
Exposure
!
HQ
Inc
30% of profit
Product idea
Quirky.com
initiator
Co-design product
Money New product
!
Product
Designer
part of 30% profit
based on contribution
Inc
Product Buyer
!
Design company
part of 30% profit
based on contribution 27/04/10
2 Airbnb.com
Example case: “In times when more people discover
the joy of sharing Airbnb.com, swap.com and others
found ways to make some cash on this movement.”
+700,000 nights are already booked*
27/04/10
*airbnb.com/home/press
2 Clickworker.com
Example case: “Just like Amazon Mechanical Turk,
people world wide are performing micro-tasks gaining
micro-payments. ”
+300.000 people paid already with a tweet*
27/04/10
The Business Model behind AirBnb.com
a one-sided matchmaking platform
With this bottom-up P2P model AirBnb connects normal people so they can
rent out spare rooms to eachother. A professional service democratised.
Matchmaking service
Visitor
HQ
Inc
Room
for
Rent
AirBnb
Matchmaking service
Renter
Community
27/04/10
The Business Model behind AirBnb.com
a one-sided matchmaking platform
Depending on the rental price AirBnb takes a commission up to 12%.
Other platforms use posting fees when people just swap goods or services.
Matchmaking service
Visitor
HQ
Inc
!
Room
for Money
Rent
AirBnb
Matchmaking service
Renter
!
6%-12% commission Community
27/04/10
1 Kickstarter.com
Example case: “Looking for $15,000 funding? Scott
Wilson convinced 13,512 people to pledge money to
develop an iPod Nano Watch.”
$941,718 was funded within 30 days
27/04/10
27/04/10
The Business Model behind Kickstarter.com
a marketplace for fund seekers
First step, give Fund Seekers some exposure so they can connect with a
crowd of ‘backers’ who are willing to pledge some money for their ideas.
Exposure HQ
Inc Exposure
Community Community
Fund seeker Kickstarter.com
member member
Crowd of backers
27/04/10
Next, people who gave funding to a project idea are being rewarded (small
or large) depending on the amount they pledged.
Large Micro-funding
Small Micro-funding
Exposure HQ
Inc Exposure
Community Community
member member
Crowd of backers
Small reward
Large Reward
27/04/10
Kickstarter takes 5% of the funding as a commission.
Large Micro-funding
Small Micro-funding
Exposure HQ
Inc Exposure
!
Community Community
member member
5% commission
Crowd of backers
Small reward
Large Reward
27/04/10
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Feedback? Comments?
Twitter: @nickdemey
01/01/2011 BoardofInnovation.com

10 Business Models That Rocked 2010

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During 2010 many promising

Let’s take a closer look at their business models

+70,000 patients share medical records*

Free community service HQ

Free community service HQ

1 Wikileaks article led to +3500 donations*

Reader choose monthly Flattr.com Fee minus

GAP made $11,000,000 within 1 day

Massive discounts Crowd of buyers

Massive discounts Crowd of buyers

750K paid subscribers are already hooked*

Spotify Music fan

Spotify Music fan

Monthly subscription €9,99

+300,000 people paid already with a tweet*

Digital product Pay with a Tweet/post

Paywithatweet Online shopper

Digital product Pay with a Tweet/post

Paywithatweet Online shopper

Digital product Facebook friend

Give it a try and send us some feedback

$1,824,408 was raised within 1 week

Humble Bundle Gamer

80% of revenue comes from in-app sales*

Free mobile game

Mobile Game Mobile Gamer

Free mobile game

Mobile Game Mobile Gamer

Digital upgrades & virtual goods

+500 people co-designed 1 new iPad stand*

Product idea $99

Product idea $99

Money New product

Product idea $99

Money New product

+700,000 nights are already booked*

+300.000 people paid already with a tweet*

6%-12% commission Community

$941,718 was funded within 30 days

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