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10

Business Models
that rocked 2010

Feedback? Comments?
Twitter: @nickdemey
BoardofInnovation.com
Some people stumbled upon
great ways to make money.

During 2010 many promising


concepts reached a tipping point.

Let’s take a closer look at their business models


10 different ideas to make money
27/04/10
10 PatientsLikeMe.com
Example case: “The feedback of other patients with
similar conditions made 10% switch from doctor.
Welcome in the information age. ”

+70,000 patients share medical records*

27/04/10
*xconomy.com/boston/2010/02/10/patientslikeme-growing-as-pharma-customers-boost-focus-on-patients/?single_page=true
27/04/10
The Business Model behind PatientsLikeMe.com
a community platform for patients
Forget privacy, people are sharing more info than ever, even medical records.
By offering a free service PatientsLikeMe can attract thousands of patients.

Patient

Free community service HQ


Inc

Personal
Feedback
PatientsLikeMe

Gathering data

Patient

Patients with
similar diseases

27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
The Business Model behind PatientsLikeMe.com
a community platform for patients
With permission, PatientsLikeMe gathers data that can be resold for huge sums
to third parties likes pharmaceutical companies. Simple. Marvelous.

Patient

Free community service HQ


Inc
Money Inc

Personal
Feedback
Pharma
PatientsLikeMe
companies
Gathering data Resell medical
data

Patient

Patients with
similar diseases

27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
9 Flattr.com
Example case: “When Paypal, Mastercard and others
blocked Wikileaks, the Swedish Flattr donation system
kept Wikileaks’ income stream afloat”

1 Wikileaks article led to +3500 donations*

27/04/10
*flattr.com/thing/42799/Afghanistan-War-Diary-2004-2009
27/04/10
The Business Model behind Flattr.com
a service to structure donations for content
Online readers consume tons of content monthly. Strong content can be
‘flattred’ via a button. (similar to ‘like’ on Facebook)

articles (content)

Online content
creator

HQ
Inc

Reader Flattr.com

Online content
creator
articles (content)
Content you've
read this month

27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
The Business Model behind Flattr.com
a service to structure donations for content
You decide wich fee you give monthly to Flattr.com. Every month, Flattr
splits your fee evenly over all creators and takes a 10% commission.

articles (content)

Online content
creator

!
HQ
Inc

% split
! ! equally

Reader choose monthly Flattr.com Fee minus


subscription fee 10% commission

Online content
creator
articles (content)
Content you've
read this month

27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
8 Groupon.com
Example case: “Exclusive deals limited in time made
Groupon the fastest growing company ever, leading to
hundreds of copy-cats world wide.”

GAP made $11,000,000 within 1 day

27/04/10
*revenews.com/barrysilverstein/will-success-for-the-gap-secure-groupons-first-mover-advantage/
27/04/10
The Business Model behind Groupon.com
a broker platform with exclusive discounts
Groupon uses a no cure no pay strategy. They guarantee that a minimum
number of clients will take the discount that is communicated.

HQ
Inc Inc

Groupon.com Company
Guaranteed number
of clients

Buyer Buyer

Massive discounts Crowd of buyers


1 deal, 1 city, 1 day

27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
The Business Model behind Groupon.com
a broker platform with exclusive discounts
Next, when enough people take the massive discount, the deals goes on.
Groupon takes 50% of the revenue resulting from this promotion.

HQ
Inc Inc
50% of revenue

Groupon.com Company
Guaranteed number
of clients

Product Significantly
Less Mone

Buyer Buyer

Massive discounts Crowd of buyers


1 deal, 1 city, 1 day

27/04/10
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7 Spotify.com
Example case: “In August SONY BMG Sweden
confirmed they already made more money out of
Spotify music service than iTunes.”

750K paid subscribers are already hooked*

27/04/10
*techdigest.tv/2010/12/spotify_pass_75.html
27/04/10
The Business Model behind Spotify.com
an adbased freemium model
The basic music streaming service is offered for free to music fans.
Advertisers pay to cover the costs.

Inc
Money

Advertiser

Exposure to
music fans

HQ
Inc

Spotify Music fan


Free music service

27/04/10
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The Business Model behind Spotify.com
an adbased freemium model
A small percentage does already pay for a premium service. The 2011 US
launch must be the most anticipated music service launch ever.

Inc
Money

Advertiser

Exposure to
music fans

HQ
Inc

Spotify Music fan


Free music service

Monthly subscription €9,99

Music fan
Ad-free
Premium music service

27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
6 PayWithaTweet.com
Example case: “Paying with the value of your social
network was never more easy. Expect more concepts
like this in 2011. (e.g. SocialWhispers.com,...)”

+300,000 people paid already with a tweet*

27/04/10
*vator.tv/news/2010-10-11-pay-with-a-tweet-a-new-kind-of-marketing
27/04/10
The Business Model behind PayWithaTweet
pay with the value of your social network
More a marketing tool than a business model but remarkable enough to
mention. Instead of paying with cash, users buy products with exposure.

HQ
Inc

Digital product Pay with a Tweet/post

Paywithatweet Online shopper

Twitter users

Facebook friend

Social network

27/04/10
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The Business Model behind PayWithaTweet
pay with the value of your social network
Hopefully boosting the viral effect what would result in a better reputation
for the initiator. The latter could use this to sell more products later on.

HQ
Inc

Digital product Pay with a Tweet/post

Paywithatweet Online shopper

Twitter users
1
reputation
Pay with a Tweet/post

Digital product Facebook friend

Social network

27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
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continue to #5
5 HumbleBundle.com
Example case: “Buying indie games and supporting
charity is an attractive formula. Being open and
transparant helped this pay-what-you-want concept.”

$1,824,408 was raised within 1 week

27/04/10
27/04/10
The Business Model behind HumbleBundle
a succesful pay-whay-you-want formula
You decide how much you pay. Information of previous buyers (How much do
other Mac users pay?) set anchor prices to encourage payments.

HQ
Inc
Set your own price

Humble Bundle Gamer


Digital games

27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
The Business Model behind HumbleBundle
a succesful pay-whay-you-want formula
To boost sales Humble Bundle gives buyers control on how the money is
divided over themselves, charity and other organizations.

HQ
Inc
Set your own price

!
Humble Bundle Gamer
Digital games
Set %
commission
!

Set % donation

!
Inc

Set % donation

Charity EFF

27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
4 Free with in-app sales
Example case: “The sales of virtual goods has
flourished in 2010 and even outperformed mobile ads.
6/10 top grossing iPhone apps can be bought for free.”

80% of revenue comes from in-app sales*

27/04/10
*readwriteweb.com/mobile/2010/10/in-app-purchases-generate-more-revenue-than-ads.php
27/04/10
The Business Model behind In-App sales
cross-selling strategy
By offering the game (or application) for free they try to get you in.
If the experience is addictive, users are willing to pay for extras.

Free mobile game

Addictive
Experience
HQ
Inc

Mobile Game Mobile Gamer

27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
The Business Model behind In-App sales
cross-selling strategy
Often an intermediate credit system is used to loose the real-world value
perception of the virtual goods that can be bought with it.

Free mobile game

Addictive
Experience
HQ
Inc
Credits

Mobile Game Mobile Gamer


Money

Digital upgrades & virtual goods

Some credits

27/04/10
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3 Quirky.com
Example case: “Quirky raised the bar for co-creation
platforms by paying out influencers. Every week 2 new
products are being launched.”

+500 people co-designed 1 new iPad stand*

27/04/10
*quirky.com/products/30-Cloak-iPad-Case
27/04/10
The Business Model behind Quirky.com
a co-creation platform + e-shop
Inventors pay $99 to submit their idea to this co-creation platform. After
selection a community of designers will co-design and improve this product.

Product idea $99

Exposure
HQ
Inc

Product idea
Quirky.com
initiator

Co-design product

Product
Designer

Inc

Design company

27/04/10
by BoardofInnovation.com
Community pitch your business model visually via this free template
The Business Model behind Quirky.com
a co-creation platform + e-shop
Suppliers will set a minimum amount on the pre-sales. If enough people buy
this product, it will be go into production.

Product idea $99

Supplier
production only starts
when enough pre-sales
Exposure
HQ
Inc

Product idea
Quirky.com
initiator

Co-design product

Money New product

Product
Designer

Inc

Product Buyer
Design company

27/04/10
by BoardofInnovation.com
Community pitch your business model visually via this free template
The Business Model behind Quirky.com
a co-creation platform + e-shop
Revenues from the e-shop are shared with the community. 30% of profit goes
to the initiator. 30% will be proportionally divided amongst the influencers.

Product idea $99

Supplier
production only starts
when enough pre-sales
Exposure
!

HQ
Inc

30% of profit

Product idea
Quirky.com
initiator

Co-design product

Money New product

!
Product
Designer
part of 30% profit
based on contribution
Inc

Product Buyer
!
Design company
part of 30% profit
based on contribution 27/04/10
by BoardofInnovation.com
Community pitch your business model visually via this free template
2 Airbnb.com
Example case: “In times when more people discover
the joy of sharing Airbnb.com, swap.com and others
found ways to make some cash on this movement.”

+700,000 nights are already booked*

27/04/10
*airbnb.com/home/press
2 Clickworker.com
Example case: “Just like Amazon Mechanical Turk,
people world wide are performing micro-tasks gaining
micro-payments. ”

+300.000 people paid already with a tweet*

27/04/10
The Business Model behind AirBnb.com
a one-sided matchmaking platform
With this bottom-up P2P model AirBnb connects normal people so they can
rent out spare rooms to eachother. A professional service democratised.

Matchmaking service

Visitor

HQ
Inc

Room
for
Rent
AirBnb

Matchmaking service

Renter

Community

27/04/10
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The Business Model behind AirBnb.com
a one-sided matchmaking platform
Depending on the rental price AirBnb takes a commission up to 12%.
Other platforms use posting fees when people just swap goods or services.

Matchmaking service

Visitor

HQ
Inc
!

Room
for Money
Rent
AirBnb

Matchmaking service

Renter
!

6%-12% commission Community

27/04/10
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1 Kickstarter.com
Example case: “Looking for $15,000 funding? Scott
Wilson convinced 13,512 people to pledge money to
develop an iPod Nano Watch.”

$941,718 was funded within 30 days

27/04/10
27/04/10
The Business Model behind Kickstarter.com
a marketplace for fund seekers
First step, give Fund Seekers some exposure so they can connect with a
crowd of ‘backers’ who are willing to pledge some money for their ideas.

Exposure HQ
Inc Exposure

Community Community
Fund seeker Kickstarter.com
member member

Crowd of backers

27/04/10
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The Business Model behind Kickstarter.com
a marketplace for fund seekers
Next, people who gave funding to a project idea are being rewarded (small
or large) depending on the amount they pledged.

Large Micro-funding

Small Micro-funding

Exposure HQ
Inc Exposure

Community Community
Fund seeker Kickstarter.com
member member

Crowd of backers

Small reward

Large Reward

27/04/10
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The Business Model behind Kickstarter.com
a marketplace for fund seekers
Kickstarter takes 5% of the funding as a commission.

Large Micro-funding

Small Micro-funding

Exposure HQ
Inc Exposure

!
Community Community
Fund seeker Kickstarter.com
member member
5% commission
Crowd of backers

Small reward

Large Reward

27/04/10
by BoardofInnovation.com pitch your business model visually via this free template
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Feedback? Comments?
Twitter: @nickdemey
01/01/2011 BoardofInnovation.com