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6 Sacrifices
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Projected Publicity, Tweetonomics
and Rockstar Self-Expression Social Media
Today we hunt Trends in 2011 8 Shoes

100
20. Projected Publicity - Marketers turning to large- Jeremy Gutsche
9 Twittervations
1,748 Trends
scale, low-cost and ultra viral mediums like these
projected billboards. From Pac-Man projections to giant
13.8 MM Views
2,900 Comments
10 50 Pieces of
pinball displays, this form of advertising is grabbing the Social Media
attention pedestrians in dense urban cities. Rockstar

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19. Interactive Retail - Interactive shopping bags,
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dinosaur-themed malls and iPad menus are all examples
of how retail stores are striving to differentiate Curtir

themselves from other industry competitors. These

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brands have turned positive in-store experiences into
Shelby Lee
loyal customer relationships. Walsh
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18. Charitable Deviance - Charities are treading off of
the beaten path to create awareness and increase funds by using shock
tactics like gruesome, bizarre and overly sexual imagery. With so many
organizations to choose from, charities are vying for consumer attention by G ratziela C arlos Basile Radhica
using a variety of attention-grabbing methods.

17. Wearable Tech - Earring telephones, holographic wristwear and visual Barbara C láudia Del Ev a

hearing aids are all examples of how the fashionable and geeky can
converge into a functionally chic product. Now you can find out who’s
calling from your bracelet and text people via your skivvies thanks to these
wearable tech innovations.

16. Brand Reversion - From princess phones to Disney couture and

childish ads, it seems that consumers are on a continual quest to satisfy
their childhood nostalgia. Drawing from iconic symbols like Mickey Mouse
ears, many brands are tapping into people’s pasts to generate revenue.

15. On the Spot Style - As the famed ‘Sartorialist’ blog is making book
deals, established brands like Club Monaco and GQ are mimicking the
recent demand for “real” style. Consumers have always valued street style
fashion blogs, this trend has been amplified by a surge in unique, niche
fashion sites and even a celebritizing of the bloggers themselves.

14. Real-Timing - Businesses are incorporating Foursquare, Twitter and

live streaming to provide participants with instant gratification. Social media
has become the medium of choice by consumers who crave immediacy.
http://www.trendhunter.com/protrends/real-timing-consumers-need-instant-
gratification-for-both-information-and-p

13. Modern Cubism - Cubed lighting, architecture, seating and

technology are the perfect match for those valuing clean lines and an
uncluttered aesthetic. The simplistic geometric shape of the cube lends
itself well to modern minimalist homes as the quest for visual clarity
saturates interior design and bleeds into product design, branding and
many other industries.

12. Next Besting (UPDATE) - Consumers are still purchasing—regardless

of the current economic state of uncertainty. While we’ve seen a lot of “next
besting” since 2008, this trend continues to resurface in all industries such
as fashion and technology. It seems that expensive, brand name products
are taking the back seat to budget-friendly alternatives.

11. Tangible Printing - From body armor to shoes and clothing, smaller
businesses are using 3D printing for creating a variety of products because
lower costs have increased the accessibility of this cutting edge
technology. Expect to see this increasingly mainstream concept carve a
path into the homes of consumers.

10. Hyperrealism - Rebelling against the notion of photoshopped

perfection, artists are striving to create their own accurate representation
of reality using their raw talent. These pieces of photorealistic art defy
deception and stand out against the faux feel of many magazine covers.

9. Toddler Touchscreens - Interactive film apps, pillow tech and

interactive fairytales. Using touchscreen platforms leveraged by the
popular iPad, developers have been producing games that appeal to next
gen parents who want to integrate new technology into their parenting.
Story time has never been so hi-tech and immersive.

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8. Democratic Selling - Businesses like ‘Threadless’ were early pioneers

of crowdsourced clothing in 2006, but now consumer votes are pushing a
variety of products such as furniture and even quirky card designs. The
voice of the customer has never been louder.

7. Rockstar Self-Expressionism - Hard-edged hotel designs, rockstar

fashion and even in rebellious product design. The old saying that
“Rock’n’Roll will never die” rings true in a variety of industries proving that
rock’n’roll culture still has significant influence.

6. M odern Kidvertising - Marketers are focusing their efforts to where

the money is: the parents. Children’s campaigns are appealing to adult
interests by using eco-friendly textiles and minimalist décor. Say farewell to
brightly patterned goods and cartoony commercials and welcome in a new
era of adultized children’s products.

5. Luxury Lives On - Airplanes equipped with personal rooms, business

class bedrooms and even 22-Carat flight trolleys prove that even though
the market is down, indulgent consumers still crave luxury. The financial
crisis has caused many businesses to scale back, but other businesses are
taking risks and capitalizing on existing upper-class consumer needs.

4. Geriatric Couture - Embroidery, crocheting and vintage fabrics are

being resurrected from our grandparent’s generation. Forward-thinking
fashionistas are turning geriatric style on its head by modernizing it and
embracing this preconceived bland flavor of style as today’s anti-fashion.

3. Perpetual Adaptation - Barbies are going retro, planes are getting

glam and even old school tech gadgets are getting redesigned in order to
satisfy the demand for ever-evolving aesthetics in all industry areas. The
products that consumers are purchasing are aesthetically evolving radically
without losing their primary functions.

2. Tweetonomics - From hashtag-powered sites to twittering shoes and

social networking stockings, as long as Twitter continues to flourish, so will
the businesses and service industries that utilize it. As more users continue
to join Twitter, there will be a surge of career opportunities that will evolve
from the Twittersphere’s success.

1. Discrete Consumerism - Whether it’s Starbucks disguising one of its

chains as an indie espresso bar or Absolut going labeless, it’s apparent
that consumers are shying away from big brand names. As credit-crunched
consumers blame mega-brands for rough economic times, smaller or newer
businesses have an open door to reap the rewards of an anti-corporation
sentiment.

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Marissa Castañeda Austria 8:23 am

Goodluck to us 2011
M essage - Report

Peterr Anz Dec 26

Great info for the savy consumer, with a concience.
M essage - Report

Ben Huynh Dec 21

Like it!
M essage - Report

Josef Valentino Dec 21

The projections were conceived and created by our studio, Pollocks
(www.pollocks.org)
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Willem Kappers Dec 21

I always love these videos. Very Inspirational. Keep it up..
M essage - Report

Shelby Walsh Dec 21

Discrete Consumerism is such a great trend to end on! Everyone from Starbucks to
Absolut are using it to boost their brand's reach.
M essage - Report

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