INTRODUCTION

The success of any Product/ Brand depends upon the acceptance by consumers. In
the era of cutthroat competition the survival of any organization depends upon the
satisfied consumers. Researches help us to understand consumers, to sell better as well as
to track consumer satisfaction with the brand choice taken, both in the short term and the
long term. The latest area of research helps us to understand the level customer
satisfaction.

Consumer behavior is a multilevel complex process. Research is used to identify the

hidden truth of consumers. Research can be used to examine each of the elements of the
buyer behavior process, from understanding motives, perception, life style, beliefs,
attitude etc. to understand & predict consumer and its behavior.

Title of the Project:

“A STUDY ON CUSTOMER SATISFACTION ON HYUNDAI CARS with special

reference to Advaith Hyundai Motors Pvt. Ltd., Bangalore”

1.1 STATEMENT OF PROBLEM

Today the company and its products can survive only if they can effectively
satisfy the consumer expectations, as the consumer is the king. Advaith Motors Pvt. Ltd
is an authorized dealer in Bangalore for Hyundai Motors India Limited, the latter being
one of the leading manufacturer of small and mid-sized cars in India.

So understanding the expectations and satisfaction of the customer with respect to

Hyundai cars and Advaith Hyundai is very essential, because it helps both the
manufacturer and the dealer to enhance the customer requirements.
 1.2 OBJECTIVE OF THE STUDY

The following are the objectives of the study.

 To understand the level of customer satisfaction towards the Hyundai cars.
 To study the consumers attitude towards various brands of Hyundai.
 To understand the nature and extent of competition that is existing in
present day automobile industry.
 To determine the market potential for Hyundai cars.
 To suggest suitable recommendations for improving the level of customer
satisfaction.

1.3 SCOPE OF THE STUDY

The study intends to provide an integrated picture of the level of customer

satisfaction towards Hyundai, in the Indian market.
The study will be conducted in the city of Bangalore. Customers of Hyundai have
been chosen for the study. Availability and accessibility are twin factors for doing a
research in Bangalore city.
The study is also intended to know the level of customer satisfaction towards
Hyundai cars when compared to other brands, as the automobile industry is facing a stiff
competition due to globalization.
The study applies to Businessmen, IT–BPO employees, Engineer, Doctors,
Housewife’s, students and people belonging to other professions.

1.4 SOURCES OF DATA

 PRIMARY DATA
 SECONDARY DATA

PRIMARY DATA
 Primary data is collected through a questionnaire and administered to the
consumers.

SECONDARY DATA
It includes both internal and external data. Internal data are the company’s
manuals, annual reports, brochures etc. External data are current information regarding
the company subject is obtained from online sources, magazines etc.

1.5 SAMPLING DESIGN

Sampling Methods
Convenient sampling will be adopted to select the samples.

Sample size
The sample size for the project is 100 respondents

Field Work
For the collection of the data a structured questionnaire will be used. The
questionnaire will be prepared in such a way so as to gain insights from the
respondents.

Plan of Analysis
The data collected from questionnaires will be processed tabulated and analyzed.
To avoid wrong inference certain factors like incomplete and dishonest answers will be
eliminated.

Tools for Analysis

For the purpose of knowing the level of customer satisfaction the data collected
will be analyzed using various statistical tools. The survey is classified application which
is a device summarizing data and presenting them in tables. This is used for showing
relevant sectoral at classification.
 1.6 LIMITATIONS OF STUDY

All the studies to be made have their own parameters and it is difficult to make a
study on assumption despite all possible efforts to make this analysis comprehensive,
scientific and accurate. Thus there is bound to be some limitations.

Some of the limitations of the study are:

 Due to time constraints and shortage of other resources such as money, only hundred
respondents were selected
 The sample size was chosen keeping in view the type of product.
 As the scope of the study was limited to Bangalore city limits the area factor also
emerges as one of the limitation.
 The accuracy of the report depends upon how honestly or sincerely the respondents
have answered.