LIST AND RANK PRESENT TOURISM MARKET PROFILE OF PAKISTAN (Sind)

Hotels in Pakistan by Destination

Karachi Murree Swat Gilgit

Islamabad Ayubia Shogran Hyderabad

Lahore Chitral Shangla Baltistan

Peshawar Mansehra Quetta Faisalabad

Rawalpindi Balochistan Multan Sialkot

Gwadar Mirpur Abbottabad Hunza

Muzaffarabad

Hotels Motels & Resorts

Karachi Hotels

• Karachi Pearl continental Hotel (5 Star)

• Karachi Sheraton Hotel & Towers Karachi(5 Star)

• Karachi Avari Hotel (5 Star)

• Regent Plaza Hotel & Convention Centre Karachi (4 Star)

• Karachi Mehran Hotel Karachi (3 Star)

• Beach Luxury Hotel Karachi (3 Star)

• Ramada Hotel Karachi airport (5 Star)

• Sarawan Hotel Saddar 2.5 star Hotel Faran Karachi (2 Star)

• Airport Hotel Karachi (3 Star)

Hyderabad Hotels

• City Gate Hyderabad (Located in Hyderabad 160 Kilometers from Karachi)

 Input from business and relevant organizations:

tdcp

trade commerce organizationz

Commence listing tourism assets:

Karachi
Thatta
Kirthar National Park
Hyderabad
Manchar Lake
Ranikot Fort
Sukkur
Rohri
Bhukkur Island
Gorakh
Moenjodaro
Mirpurkhas
Tharparkar
Umerkot

Karachi :

• The Makli Hill near Thatta town has the world’s largest necropolis. It is said to contain more than one
million graves spread over an area of 15 Sq. km. Here in eternal sleep, lie saints and scholars,
philosophers and soldiers of a by gone era – an era renowned for its culture and learning.

• Haleji Lake 86 kms from Karachi is the largest bird sanctuary near Karachi, where every winter,
thousands of migratory birds come from as far as Siberia. A paradise for bird watchers, Haleji Lake
has a small Rest House run by Sindh Tourism Development Corporation.

• Banbhore is 64 kms from Karachi. Popular folklore has it that is in the vicinity of Banbhore was the
trysting-place of the star-crossed lovers, Sassi and Pannu, much celebrated in local performing arts.

• Just off the National Highway, 27 km from Karachi is Chaukundi. This is the site of graveyards that
date back to the 16th-18th centuries. The sandstone covers of these graves are exquisitely carved in
relief with intricate motifs. The tomb slabs of women’s graves are embellished with designs of
jewellery, necklaces, earning and rings while those of men bear horse and rider motifs as well as floral
and abstract designs.

• Liaquat Hall/Bagh-E-Jinnah, Quaid-E-Azam’s Mausoleum, Wazir Mansion..

 Thatta:

• Shah Jehani Mosque, Keenjhar Lake.

Kirthar National Park:

Kirthar National Park (Dadu District) is a game reserve for wildlife. It is one of the four parks in
Pakistan, which are included in the United Nation’s list of national parks. The 3,000 sq. km park is
northeast of Karachi, and is four hours drive from the city. It is the habitat of rare species that include
Sindh Ibex, Chinkara, Gazelles, Leopards, wild sheep and other animals. The best period to visit is
from October to February. However, it turns lush green in August during the monsoons. The Sindh
Wildlife Management Board has its office on Stratchen Road Karachi, from where booking can be
made for the rest house in the Park area.

The most important and famous protected areas of Sindh are Khirthar National Park, Haleji, Hudero,
Keenjher, Drigh & Lungh lakes, Deh Akro-II, Nara Desert and Runn of Kutch Wildlife sanctuaries
and Indus Dolphin, Nara, Pai forest, Surjan, Sumbak, Eri and Hothiano Game Reserves.

Listing Tourism concerns:

Pakistan’s Daily Times newspaper has reported that the Pakistan Tourism and Resorts Development
Department (TRDD) has planned to build hotels to promote religious tourism across Punjab due to the
increasing number of religious pilgrims visiting Sufi shrines, gurudwaras, and Hindu temples.

The TRDD has launched a pilot project to provide “standard accommodation and affordable facilities”
at Nankana Sahib, the Katasraj temple complex, Sufi saint Baba Farid’s shrine, and at Tilla Jogian.
Other concerns are Red tape and corruption. Safety of people and Emergency evacuations.

Managing Tourism:

Nevertheless it is generally accepted that for tourism to develop in a sustainable and

Orderly manner, an appropriate physical and regulatory framework is required. Governments can only
provide this. They are also responsible for the provision of the basic physical infrastructure necessary
for tourism such as roads, airports, communications, power, water, sanitation and other infrastructure.
They are also responsible for creating the legal framework within which the tourist industry operates.
Image building can also be defined as a government responsibility as a country's image is seen as an
integral part of its overall economic development.
 Ø Tourism is an important source of foreign exchange and an important generator of employment, so
many governments consider image promotion a legitimate partner in the development of export
markets.

Ø Due to the government's slow and bureaucratic administrations, they are slower and less responsive
and entrepreneurial than they should be. As a result they are looking more and more to the private
sector to take a more involved role in all aspects of tourism management and promotion.

Ø The current trend in almost all regions of the world is towards public private sector partnerships
with the government providing the legal and regulatory framework and the private sector/ NTO's
administering, managing and marketing the tourism export product.

Ø While it is difficult to make generalizations it would appear that the level of importance given to
tourism within governments in Pakistan far from matches its importance in economic terms.

Ø Creation of its own ministry gave it greater influence on Cabinet decision-making,

and influences decisions taken in other ministries which affect tourism.
Having its own minister has advantage -a quite clear.

Market Constraints:

The primary constraints that have inhibited the development of robust markets for Pakistan,
compromised any positive image that the destination may have tried to cultivate, and limited the
impact of both airline and private sector initiatives in core
Markets are:

• Market perception of political instability, regional and local conflicts, and poor ' security and
safety.
• Lack of investment in correctly targeted and integrated marketing activities, including the
provision of information in Pakistan and overseas.
• Erratic standards of service, facility and welcome to foreign tourists.
• Poor quality control of both tourist services and facilities Inadequate research, and therefore
inadequate information, on core markets, their primary operators and their market needs.

Potential Tourism Markets profiles in Pakistan:

For Pakistan we have identified a range of markets that will be attracted by Selected tourism products,
some of which can be developed in the short term, while others must wait for the opening up of the
whole Country to tourists or the development of improved infrastructure.

Ø Business Markets:
Business, professional or official visitors come from countries that have official or trading links with
Pakistan The majority of business traffic is regional, and current statistics identify China, India and
other parts of the sub-continent as the principal source markets, as well as the United Kingdom and
America as markets outside the region. At the present time, business visitors account for
approximately 21% of all visitors to Pakistan.
Special events are important in attracting tourists and can influence the numbers of foreign and
domestic tourists, both business and leisure, depending on the style of event. Trade fairs attract both
local people and foreign supplier; and buyers. Sports events such as cricket matches, polo
tournaments, international athletic meets and others attract supporters from the visiting country as well
as domestic visitors. Festivals and national events attract all types of visitor, and are particularly
important in attracting regional tourists.

Ø Visiting Friends and Relatives:

Because of the Diaspora of Pakistanis overseas there are important Pakistani communities in Europe,
America, East Africa and the Middle East. Most of them return regularly to visit friends and relatives
and in 2005 accounted for 56% of all visitors.10 However, because of the very structure of this
market, it is a static market that is unlikely to grow unless there is a significant increase in emigration,
and the decision to visit is rarely stimulated by normal tourism promotional campaigns.

Ø Leisure:
Leisure tourism is the most important form of tourism for most destinations as it is a sector that can be
improved from present state of disappointment by infrastructural and facility development in the
Country. It is the tourism sector most influenced by promotional campaigns, and markets can be
Stimulated by well targeted and effective marketing programmes.

Ø Adventure Tourism:
At the present time, adventure tourism is the most evident in Pakistan, and is given highest priority in
existing tourism promotion. This is a very important form of tourism and includes trekking and
Mountaineering. Most of the tourism of the north is based on this and it has been reported that over
50% of all foreign holiday tourists at the present time participate in these activities. However, almost
all of this tourism is being directed to Northern Areas since long, and no share is provided to Chitral
and other areas having peaks more than 6000 meter and above.

Ø Leisure/Resort Tourism:
There are a limited number of tourist resorts in Pakistan to look after a large domestic market. There is
dire demand for tourist resorts that are aimed at the needs and in a price range appropriate to domestic
travelers.

Ø Cultural Religious and Historical Interests:

The sub-continent's primary attraction to most international source markets is the broad range of
cultural, religious and historical attractions. The many cultures, the wealth of relics from past empires
and civilizations, the strong religious heritage of the region, and the diversity of the people provide an
appeal that is hard to match in other parts of the world. However, statistics show that Pakistan has yet
to tape its huge potential available in this type of tourism. The religious sites can attract pilgrims,
while the historical sites can be linked in themed tours. In many cases, regional pilgrims from Japan,
Korea and Taiwan, may combine a holiday tour with visits to Buddhist shrines. In Pakistan, Buddhist,
Sikh and Muslim shrines all provide the opportunity of developing a wide range of religion-based
programmes.
Ø Environmental and Eco-Tourism:
Environmental tourism, whether referred to as safari, eco-tourism (although this term is suffering from
excessive and incorrect use and a poor image), or nature tourism, attracts serious tourists who are keen
to discover more about the natural life of Pakistan. Pakistan can offer a variety of areas that are of
high environmental interest. However, this lucrative market will not be attracted if environmental
degradation, in any form, is allowed to escalate or infra structure is not improved.

State Tourism Goals and objectives:

The Department of Tourism plays an important role in marketing the destination as a place to visit to
stimulate tourism and bring in revenues from such visitation. They also will work with travel
agencies, public relations, hotels, cruise lines, amusement parks and other tourism entities to create
marketing packages and advertising messages that will benefit the area from a tourism standpoint.

• To ensure that tourism development is a well-managed process, in keeping with the

character and servicing abilities of the community.
• To foster the creation of jobs and the generation of investment income so as to
enhance the viability and sustainability of our economy.
• To promote cooperation and goodwill among tourism industry operators, business and
economic development agencies, and local government representatives in order to
facilitate the realization of these objectives and the achievement.
• To use the region’s natural and heritage resources to foster the development of
tourism as a viable sector of the economy in a manner which complements the scale,
quality and unique features of the community; which balances the interests of tourism
with the interests of other industries; and, which balances the needs of visitors with
the needs of residents.
• Consequences of tourism development will be, increased number of people, increased
use of roads, Economic-based effects, and Employment-based effects.
• Increase consumer awareness of the area.
• A Increase length of stay, thereby creating destination travelers.
• Increase tour operator and travel agent awareness of the area.

• Encourage development of a full range of accommodations and facilities.

• A Encourage development of evening activities.
• A Encourage additional cultural activities.
• Develop opportunities for destination travelers and "windshield tourists".