DAFTAR ISI

KATA PENGANTAR.......................................................................................................... i

DAFTAR ISI........................................................................................................................ ii

BAB I PENDAHULUAN.................................................................................................... 1

A. Latar Belakang......................................................................................................... 1
B. Penegasan Istilah...................................................................................................... 5
C. Rumusan Masalah.................................................................................................... 6
D. Tujuan Penelitian...................................................................................................... 6
E. Keguaan Penelitian...................................................................................................6

BAB II TINJAUAN PUSTAKA......................................................................................... 8

A. Implementasi............................................................................................................ 8
B. Cyber Public Relations............................................................................................. 9
1. Pengertian Cyber Public Relations .................................................................... 9
2. Sejarah Public Relations di Dunia..................................................................... 11
3. Sejarah Public Relations di Indonesia............................................................... 16
4. Revolusi Public Relations................................................................................. 20
5. Aktivitas Cyber Public Relations...................................................................... 21
6. Tujuan Cyber Public Relations.......................................................................... 25
C. Instagram................................................................................................................. 26
1. Defenisi Instagram........................................................................................... 26
2. Instargram Sebagai Media Informasi Populer.................................................. 27
3. Akun Instagram @infopublik.riau.................................................................... 30
D. Kajian Terdahulu..................................................................................................... 31
E. Kerangka Pikir......................................................................................................... 36

BAB III METODOLOGI PENELITIAN......................................................................... 37

A. Desain Penelitian..................................................................................................... 37
B. Lokasi dan Waktu Penelitian................................................................................... 37
C. Sumber Data Penelitian........................................................................................... 37
D. Teknik Pengumpulan Data...................................................................................... 38
E. Validitas Data.......................................................................................................... 39
F. Teknik Analisis Data............................................................................................... 39

DAFTAR PUSTAKA......................................................................................................… 40

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