Experiences/lessons learnt from the

field: A case study of Kiwawaya

Processing Centre

Seminar on TaTEDO Business

Development Services

25th May 2010

Presented by: Helmut Nyoni
OUTLINE
 Introduction
 Kiwawaya brief description
 Selection of Kiwawaya Processing Centre
 Needs Assessment and RPA
 Action plan
 Impact
 Client evaluation
 The way forward
 Introduction
 Since October 2009, BDOs were

recruited and based in the field.

 BDOs were located in various

districts in Kilimanjaro and Arusha Regions.

Intro ctd ….
 BDOs provide training and on-the-job
coaching to rural energy entrepreneurs.

 The objective: improve rural energy

entrepreneurs’ performance, to reduce
poverty, and meet social objectives.
Kiwawaya brief description
 Kiwawaya Processing Centre, is owned
by a solar dryer entrepreneur Mr.
Sostenes Mchomvu at Chekereni in Moshi
Rural.

 KPC is one of the Enterprises which are

benefiting from the TaTEDO BDS
program.
Brief description ctd ….
 KPC is producing dried rosella, mango,
and banana.

 Their main markets are mini

supermarkets in Moshi and retail shops.

 The centre is comprising 5 employees

was founded in 2007.
Selection of KPC

 Selecting committed and serious REEs for

BDS has sustainable and positive impacts
on improving their business.

 We have learned that dealing with

unserious Entrepreneurs is wastage of
time.
Selection of KPC ctd ….
Some of the values that the committed
entrepreneurs must have includes;
Opportunity Seeking, Risk Taking,
Commitment to the Work Contract,
Information Seeking, Goal setting
Systematic Planning and Monitoring
Independence and self-confidence
Selection of KPC ctd
 The owner of KPC heard about the
presence of BDOs. Worked with
TaTEDO on technologies/training

 In February 2010, he went to Zonal

Office looking for BDS support and he
was introduced to Helmut.
Needs Assessment and RPA
 We always consider the benefits
of any training intervention before
we just go and do it

 This is done through Needs Assessment

and Route Problem Analysis -RPA
NEEDS ASSESSMENT AND RPA
RESULTS
RPA and TNA were conducted to KPC and
the following problems were prioritized:
 Lack of proper record keeping
 Little knowledge on business planning
 Inefficient market promotion strategies
 lack of proper production equipments
 Can not link to MFI for credit support.
Action plan
 Following TNA and RPA the following
action plan was agreed
No PERIOD ACTIVITY HELMUT SOSTENES
/ TOPIC
1 March Training on To design To purchase
2010 record materials and books for
keeping facilitate training/ record keeping
coaching on record
keeping
2 March Start Follow up and Keep records
2010 maintainin advising on record for all
g records keeping business
transactions
3 April Training on To facilitate Owner and
2010 Marketing training staffs to attend
Strategies training
and tactics
4 April Coaching on Follow up and Implement
2010 Marketing advising on Marketing
Strategies implementation Strategies and
and tactics of Marketing tactics
Strategies and
tactics
5 May Preparation Support on Participate in
2010 of Business preparation of preparation of
Plan Business Plan Business Plan

6 June Start Follow up and Do business

2010 implementi advising on according to
ng business implementation of Business plan
plan business plan
7 June Submit Linkage of Follow up of
2010 Business entrepreneur to MFI credit MFI
Plan to
MFI

8 July Procureme Support on Funding the

2010 nt of proper acquisition of purchase of
production proper production proper
equipments equipments. production
. equipments.
IMPACT
Record keeping
 Record keeping and control of the
financial transactions was the major
limitation to the business.

 The owner did not have the skill of

record keeping. Not properly tracking
income and costs.
IMPACT ctd …
 After BDS support and advice, he became
well aware of his financial transactions.

 He has now started to control his sales

and cost structure and analyze what steps
to take in order to increase his profit
margins.
IMPACT ctd …
 He put himself and working members of
his family in his payroll in order to have
full perspective of his costs.

 It is also interesting to note that he has

developed the culture of saving as per the
advice he got from the BDS facilitator.
IMPACT ctd
Marketing
 Result: created the awareness and
application of better approaches to
marketing.
IMPACT ctd …
For example: now issuing business cards
to customers and public during
exhibitions
 signboard posting.
IMPACT ctd …
 Result: increased number of customers
and increased sales (income, profit..)

 The average sales for the first two weeks

of May have increased by 20%.
Client evaluation
 “TaTEDO entrepreneurship support has
changed my business focus as now I am
more organized and my business is
growing rapidly ” said Mr. Sosthenes
Mchomvu the owner of KPC.
Client evaluation ctd …
 Mr. Mchomvu further said “I appeal to
TaTEDO management to continue with
supporting rural entrepreneurs to
improve their businesses to a self
sustaining level.”
THE WAY FORWARD
 Agreed more coaching and follow up
on Financial Management and
Marketing

 Support on finalisation of Business Plan

THE WAY FORWARD ctd …
 linkage of an entrepreneur to MFI

 Follow up on implementation of Business

Plan

 Support on acquisition of proper

production equipments.