An extremely hands-on experienced marketing professional with sales and management experience
and strong planning and strategic capabilities.
Proven track record of developing and executing marketing programmes for software and services
companies during 15+ years in financial services marketplace.
PROFESSIONAL EXPERIENCE
Rebecca Bond
Email: beccibond@hotmail.com Tel: +44 (0)1763 246556
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Created a “Centre of Risk & Regulatory Excellence” (CoR E) to illustrate the firm‟s unique level of
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business expertise around the world. Promoted the CoR E message and increased lead generation with
2010 Global Webinar Programme.
Lead-gen also achieved from regular global mailing supporting region and country-specific sales and
marketing campaigns: Events resulting from financial crisis, Basel II/III, IFRS, Liquidity risk, ALM (Asset &
Liability Management), SURFI (a French regulation) and many more. The entire global campaign resulted
in 84 “events” throughout 2010, VERY FEW OF WHICH were attending external exhibitions/seminars
unless by invitation to speak.
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Saw press coverage increase as business issues addressed by our CoR Experts and regularly
approached by key journalists for comment as new risk and regulatory issues announced by government.
Analyst Relations saw FRSGlobal ranked highly in major analyst reports with direct impact on sales.
Introduced Customer Care Programme to improve the experience customers had with FRSGlobal;
resulting in increase in user case studies, references and sales support material and streamlined sales
process.
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Changed website from „brochure‟ to „news‟-style creating a CoR E Community looking to FRSGlobal for
regular updates on risk and regulatory issues.
Used existing Salesforce system before it was replaced with SAP, and implemented Eloqua to create full
360 degree view of leads and prospect activity.
Created Salesperson‟s on-line Briefcase comprising all sales-related collateral required by global team
including comprehensive user case study content. Regularly updated and sent to electronic device (Ipad
planned).
Had been interacting well with Wolters Kluwer Financial Services at corporate communication and
regional sales levels until made redundant January 2011 as FRSGlobal merges with WKFS-Europe.
Marketing systems: Salesforce.com, ExactTarget, SAP, Eloqua, Gorkana, Enecto.
Rebecca Bond
Email: beccibond@hotmail.com Tel: +44 (0)1763 246556
Identified projects (>$500,000) via partners in Benelux. Promoted QUMAS within the European
partner community e.g. Enterprise Ireland, Microsoft, Accenture, Logica, BearingPoint and Oracle, and
managed the joint marketing activities.
Significant # articles published in print and on-line over 12-month period. Increased awareness
within target audience through production and publication of thought leadership pieces promoted via
external PR agency (QUILL Communication) - also have own good press contacts.
Company Handbook and Sales Manual produced. Specified procedures and trained new recruits to
S&M around lead-generation and sales cycle – generating activity and pipeline reports for sales and board
reports. Highly focused on showing the effectiveness of the marketing activity on pipeline (and required
product development).
Senior member of a 6-strong global marketing team, regularly visiting New York, Boston and Cork
offices to coordinate US/EU operations.
Asset Control is the global leading Processed company and own press list to ensure Asset Control known
provider of Centralized Data to editors/journalists of publications read by target audience.
Management solutions.
Gained print and online coverage by writing/distributing regular press
www.asset-control.com releases.
London, New York
Liaised with users to write, and obtained approval for, user case studies
Sept –Nov 2005 for publication going forward.
At end of 3-month project, the CEO created and offered me the position
of European Marketing Manager, which I declined as I had by that time
agreed to join QUMAS.
www.irisfinancial.com
London, New York,
San Francisco and Tokyo
2001 – 2005
Re-branded by creating new messaging based around J2EE/SOA components for Fixed Income and
Equity with applications for Program Trading and Bond Pricing.
Introduced new corporate and product collateral to reflect results of re-branding exercise.
United global branches by standardising corporate procedures: sales training, global Sales & Marketing
meetings and regular reporting, managed in Goldmine database.
Improved standard of responses to RFI/P‟s by creating an authorised response process. Contributed to
and managed response process.
Improved perception in marketplace by overhauling existing website (including creating Japanese section)
with particular focus on search engine optimization, providing access to electronic collateral, and the
capture of visitor information.
Increased awareness through identifying and managing global PR programme executed by Cognito that
resulted in regular coverage in trade press and invitations to speak at events.
Expanded sales outreach by developing strong partner relationships with providers such as Sun
Microsystems (resulting in a joint funding programme with Sun Microsystems and prospective Iris
customers), BEA Systems and Oracle, and industry consultants such as Lepus and Times 10.
Management of partner relations and joint marketing.
Rebecca Bond
Email: beccibond@hotmail.com Tel: +44 (0)1763 246556
Promoted offering and generated leads through programme of high-profile, targeted events (e.g. SIA,
Securities World, SIBOS, FOW Derivatives, and Wall Street on Java) monitoring cost-justification and
effectiveness.
Selected and project-managed the implementation of a global sales and marketing database management
system (GoldMine) to create a real-time, global sales tracking system. Used to produce and distribute
electronic newsletters and for regular direct mailings.
Contributed to CEO and Head of Consulting Services‟ company business plan and produced 2-year Sales
& Marketing plan, with associated budget, with focus on increasing awareness of IPI in North America and
European financial centers.
Brought together disparate team of employees operating as on-site consultants, by establishing and
managing a Manhattan office in the Helmsley Building, and creating a social environment that greatly
improved communication and business intelligence.
Created awareness of IPI and Scrittura through direct mail campaigns, white papers, editorial and events
(on relatively small budget). Developed the website and associated collateral.
Operated as part of, and supported, the global sales team by providing product/ business intelligence,
specifying requirements, configuring applications to reflect prospects‟ requirements and giving product
demonstrating and presentations.
Actively took part in sales and marketing worldwide, including presenting at exhibitions, speaking at
seminars (International Banking Association – NY, 1998) and demonstrating to prospects.
Improved perception in marketplace by generating press coverage through in-house PR activity: writing and
placing articles, briefing press and contributing to editorial.
Coordinated global sales operations by implementing ACT sales management tool.
Instigated co-marketing and co-development projects with major trading software suppliers (e.g. Infinity,
Imagine and Renaissance).
Facilitated the integration of IMAGE-GEN and OBERON by working with Lombard‟s development team
resulting in a combined solution that provided traders with immediate access to deal and counterparty
data/documentation whilst negotiating deals.
Developed and executed marketing plan to promote the solution(s) globally from London, New York and
Singapore offices.
Rebecca Bond
Email: beccibond@hotmail.com Tel: +44 (0)1763 246556
Operated as Special Matter Expert and developed new sales team in above locations. Trained
salespeople, designed and gave product demonstrations during sales cycle, tailored product application
to meet client‟s requirements, created RFP process.
Expanded existing implementations through effective account management.
Actively promoted IMAGE-GEN by presenting at seminars, writing articles and white papers and
developing sales messaging for specific target audiences (e.g. local councils).
Enabled implementation and support from USA by appointing local partners with experience in financial
services technology (Intuitive Products International – see above)
Relocated to Manhattan during 1994/5 to promote and sell IMAGE-GEN in North America, meeting
st
1 year’s sales target of $1m.
Open Image Systems was created and became highly successful in providing DMS to the top banks in the
City. The first client was Morgan Stanley, whose office in St Mary‟s Axe was destroyed in 1992 by terrorist
activity. IMAGE-GEN enabled them to have access to counterparty and trade support documents from
Canary Wharf within 24 hours and resume trading.
This was a unique experience that called upon all the team‟s skills and knowledge to set up and build a
company that employed up to 25 people and competed with the likes of Kodak and Documentum - giants in
the DMS industry.
After 3 years of successfully developing and selling IMAGE-GEN, Open Image Systems sold the sales and
marketing rights to Lombard Risk Group and as a member of the senior management I joined Lombard.
CONTACT DETAILS
Address "The Walled House"
1 Playle's Yard
Bassingbourn
Herts
SG8 5XW, UK
Personal Email beccibond@hotmail.com
Home Tel No +44 (0)1763 246 556
Mobile +44 (0)7733 768 053
LinkedIn profile http://www.linkedin.com/profile/view?id=1601125&trk=tab_pro
Good knowledge of the following systems: Salesforce.com, ExactTarget, SAP, Eloqua, Gorkana, SharePoint
and Enecto (as well as usual office suite software).
PERSONAL DETAILS
Interests Fund raiser for Mercy Ships / originator of Togo Teddy Bear campaign; Guide
Dogs for Blind and Operation Smile
Photographic assistant specialising in weddings
Hobbies include: dogs, yoga/meditation, films and being sociable
Rebecca Bond
Email: beccibond@hotmail.com Tel: +44 (0)1763 246556