FGun 990
OMB No 1sasaa7
Return of Organization Exempt from Income Tax
Under section 501(c), 527, or 4947(ax1) of the Internal Revenue Code
202
(except blac k lung benefit trust or private foundation) Open to Public
o.v.ro of the Tr."wn
Inlemal Ravewa
"Ot Servrta " The organization may have to use a copy of this return to sati sfy st ate repo rting re c Inspection
A For the 2002 calendsr vear . or taz vear 6eamnma . 2002. and ending
U Employer Identification Number
B chec4 d riPPLOde
P
Add,.., dunes I NATIONAL FOOTBALL MUSEUM INC 34-0898576
Name dunes PRO FOOTBALL HALL OF FAME E Tafepfiem somber
2121 GEORGE HALAS DR NW
Initial realm 330,,-~ 456-8207
CANTON, OH 94708-2630
Foul realm F meih°oA °~ GN i
Amended .bum n -.
UAPPlicabon Pending a Section 501(cY3) organizations and 4947(aY1) nonexempt H erMl are not aPPlrcebk to section 527 orgenizateitn
charitable trusts must attach a completed Schedule A H (a) Is Chi
. . group rab+m for aNhaksl ~ Yea No
(Form 990 or 99U-En 91
H (6) it Y., emsr, number of eff"bu. 0'
G Web site 1` WWW rofootballhof .com
H (t) Ma all atfihates uricluded° Q Yn 0 w-
J Orgen~u4ontype Iv~ I~1 ~'~1 (If No, atbdh a ht so. ~nsWchons )
(check only one) soi(c) 3 ~ (insert no) ~ ~ asa~~,7~i~ or ~ ~ z
H (d) Is this a sepanle raWm filed by an
K Check here ~ if the organizations gross receipts are normally not more than wqanizaLan covered by a group rulmg'+ n y ep n No
$25,000 The organization need not fide a return with the IRS, but if the organization
received a Form 990 Package in we mail, it should file a return without financial data t Enter 4di it GEN
Some states require a complete return M Check - if the organization is not required
Gross receiots Add lines 6b . 8b . 9b . and lOb to line 12 1` to attach Schedule B (Farm 990, 990 EZ, or 990-PF)
J A 18 Excess or (deficit) for the year (subtract line 17 horn line 12) l%
E S 19 Net assets or fund balances at beginning of year (horn line 73, column (A))
t T 20 Other changes in net assets or fund balances (attach explanation)
5 21 Net assets or fund balances at end of ear (combine lines 18, 19, and 20) 4,267,769
BAA For Paperwork Reduction Ad Nonce, see the separate instructions rEEA01071- os1041112 Form 990 (200
Form 990 3
Statement of Functional Experases All organizations must complete column (A) Columns (B), (C), and (D) are
required for section 501(c)(3) and (4) organizations and section 4947(a)(1) nonexempt charitable trusts but optional for others
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(Grants and allocations $
c
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(Cuants and allocations $ )
d
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e Other pr services
f Total of Service
BAA TEEnoiaa o1/22n3 990 (200
Form 990 (ZOOZ) NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 3
Note Where required, attached schedules and amounts within the description
column should be for end-of-year amounts only Beginning of year End of year
73 Total net assets or fund balances (add lines 67 through 69 or lines 70 through
72, column (A) must equal line 19, column (B) must equal line 21} 19, 219, 236 . 73 19, 267, 769
74 Total liabilities and net assetsl(und balances (add lines 66 and 73 19, 562, 372 74 14, 535, 877
Form 990 is available for public inspection and, for some people, serves as the primary or sole source of information about a particular
organization How the public perceives an organization in such cases may be determined by the information presented on its return Therefore,
please make sure the return is complete and accurate and fully describes, in Part III, the organizations programs and accomplishments
BAA
TEEA0703L 09A4N2
990 20o NATIONAL FOOTBALL MUSEUM INC 39-0898576 Page 4
fV-A Reconciliation of Revenue per Audited Part .-8
IV Reconciliation of Expenses per Audited
Financial Statements with Revenue Financial Statements with Expenses
oer Return (See instructions ) per Return
a Total rcvenue, gains, and other support a Total expenses and losses per audited
per audited financial statements a 4 , 247 9 316 financial statements ~ a 9,198 783 .
S r ` ` c 5 S vi f , '
Add amounts on lines (1) through (9) b 143,225 Add amounts on lines (1) through (4) ~ 6 143,225
c Line a minus line b c 9, 104, 091 . c Line a minus line b ~ c 4,055,558
Add amounts on lines (1) and (2) d Aold amounts on lines (1) and (Z) ~ d
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compensation
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75 Did any officer, director, trustee, or key employee receive aggregate compensation of more
than $l00,000 from your organization and aft related organizations, of which more than
$10,000 was provided by me related organiza4ons7 Des N No
II 'Yes,' attach schedule - see instructions
BAA Form 990 (Z002)
TEEao1oa1. oim)w
Form990 002 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pag e 5
Part YI~ Other Information See instructions ) Yes No
76 Did the organization engage in any activity not previously reported to the IRS If 'Yes,'
attach a detailed description of each activity 76 X
77 Were any changes made in the organizing or governing documents but not reported to the IRS ? 77 X
If Yes,' attach a conformed copy of the changes
78a Did the organization have unrelated business gross income of $1,000 or more during the year covered by this relurn7 78a ' X
b If 'Yes,' has it filed a tax return on Forth 990
.7 for this years 78b N A
BOa Is the organization related (other than by association with a statewide or nationwide organization) through common
membership, governing bodies, trustees, officers, etc, to any other exempt or nonexempt organizations 80a ,X
b If 'Yes,' enter the name of the organization ~ PFHOF_ENSFIRINEES ASSISTANCE FOUNDATION
____--_------____----_ -----_ and check whether ilisX exemplor 7[Dnonexempl
81 a Enter direct or indirect political expenditures See line 81 instructions 81 a 0
b Did the organization file Forth 1120-POL for this years 81 b X
82a Did the organization receive donated services or the use of materials equipment, or facilities al no charge or at
substantially less than fair rental values 82a ~X
b If 'Yes,' you may indicate the value of these items here Do not include this amount as , ,
revenue in Part I or as an expense in Part II (See instructions in Part III ) 82b 143 , 225 . ,.
83a Did the organization comply with the public inspection requirements for returns and exemption applicalions7 83a X
b Did the organization comply with the disclosure requirements relating to quid pro quo contnbulions7 836 X
84a Did the organization solicit any contributions or gills that were not tax deductibles 84a X
b If 'Yes,' did the organization include with every solicitation an express statement that such contributions or gifts were
not tax deductible? 84b N A
85 SOI(c)(4), (5), or (6) organizations a Were substantially all dues nondeductible by members SSa N A
b Did the organization make only in-house lobbying expenditures of $2 .000 or less ? 851h N 'A
If 'Yes' was answered to either 85a or 856, do not complete 85c through 85h below unless the organization received a
waiver for proxy tax owed for the prior year
h II section 6033(e)(I)(A) dun notices we sent, does the organization agree to add the amount on line 95f to its reasonable estimate of
dues allocable to nondeductible lobbying and political expenditures far the following tax years 85h N A
86 501(c)(7) organizations Enter a Initiation fees and capital contributions included on
line 12 86a N/A
b Gross receipts, included on line 12, for public use of club facilities 86b N/A
87 501(c)(72) organizations Enter a Gross income from members or shareholders 87a N/A ,.
6 Gross income from other sources (Do not net amounts due or paid to other sources
against amounts due or received from them ) 87b N/A
BS A1 ary lime during the year, did the organization own a 50% or greater interest in a taxable corporation or partnership,
or an entity disregarded as separate from the organization under Regulations sections 301 7701-2 and 301 7701-3~
If 'Yes,' complete Part IX B8
89a 501(c)(3) organizations Enter Amount of lax imposed on the organization Burin the ear under
section 4911 . 0 . , section 4912
b 501(c)(3) and 507(c)(4) organizations Did the organization engage
during the year or did it become aware of art excess benefit Uansa
explaining each transaction
Line No Explain how each activity for which income is reported in column (E) of Part VII contributed importantly to the accomplishment
of the organizations exempt purposes (other than by providing funds for such purposes)
See Statement 10
'art IX ° Information Regarding Taxable Subsidiaries and Disregarded Entities (See instructions )
(A) (B) (C) (D) (E)
Name, address, and EIN of corporation, Percentage of Nature of activities Total End of year
partnership, or disregarded entity ~ ownership interest income assets
e Did the organization, during the year, receive any funds, directly or indirectly, to pay premiums on a personal benefit conlract7 ~ ~ Yes IX I N(
b Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract? Yes MW
Note 11 'Yes' to , file Form 8870 end Form 4720 see Instructions)
Vnder penalties of Darryry, I dxl a at I have eR Uus realm, includLnp accomp anrnp schedulea end statements and to vUse best of my knowledge and belief, it is
we conxl, and complete Decla o al pre ores the than ollicer) n based on elf inlomu4on of why preparer has any Fnowladqe ~ -
Please ~ ,~ _ 7 -(,J
51 g11 signature afofficar ~ Date
Here ~ , 11LAD I i~ f-iA~~
~11 r~ (,~.) A\i ~rQ+~}~no,
i ype or pons name ones hCe
.
Paid PrePartrs
Date Qieckil C C
Ge~n anSrIWOmPWjNI
an
(See instructions List each one If there are none, enter 'None ')
(a) Name and address of each (b) Title and average (c) Compensation (e) Expense
employee paid more hours per week ~oemclov~bbe~nefil
P Y~ account and other
than $50,000 devoted to position plans and deterred allowances
None
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(a) Name and address of each independent contractor paid more than $50 000 (b) Type of service (c) Compensation
KRUGLIAKI-WILKINS-& DOUGHERTY_C01_LPA- . . . . . . . . . . .
49718 LEGAL
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TEEA0701L 012tAll
Schedule A (form 990 or 990 E 2002 NATIONAL FOOTBALL MUSEUM INC 39-0898576 Pa e 2
1 During the year, has the organization attempted to influence national, state, or local legislation, including any attempt
to influence public opinion on a legislative matter or referendums If Yes,' enter the total expenses paid
or incurred in connection with the lobbying activities ~ $ N/A
(Must equal amounts on line 38, Part VI A, or line i of Part VI B ) 1 X
Organizations that made an election under section 501(h) by filing Form 5768 must complete Part VI A Other
organizations checking 'Yes,' must complete Part VI-B AND attach a statement giving a detailed description of the
lobbying activities ,'
2 During the year, has the organization, either directly or indirectly, engaged in any of the following acts with any
substantial contributors, trustees, directors, officers, creators, key employees, or members of their families, or with any
taxable organization with which any such person is affiliated as an officer, director, trustee, majority owner, or principal
beneficiary (I1 the answer to any question is 'Yes, attach a detailed statement explaining the transactions )
See Statement 11
e Sale, exchange, or leasing of property 2a X ,
Does the organization make grants for scholarships, fellowships, student loans, elc7 (See Note below )
Do you have a section 403(b) annuity plan for your employees
Note Attach a statement to explain how the organization determines that individuals or c receiving
grants or loans from it in furtherance of its charitable programs 'qualify' to receive paymc
The organization is not a private foundation because it is (Please check only ONE applicable box )
5 A church, convention of churches, or association of churches Section 170(b)(1)(A)(i)
6 A school Section 170(b)(1)(A)(ii) (Also complete Part V )
7 f I A hospital or a cooperative hospital service organization Section 770(b)(7)(A)(iu)
8 A Federal, slate, or local government or governmental unit Section 170(b)(1)(A)(v)
9 B A medical research organization operated in conjunction with a hospital Section 170(b)(1)(A)(iu) Enter the hospital's name, city,
and state
10 Q An organization operated for the benefit of a college or university owned or operated by a governmental unit Section 170(b)(1)(A)(iv)
(Also complete the Support Schedule in Part IV-A )
11a M An organization that normally receives a substantial part of its support from a governmental unit or from the general public
Section 170(b)(1)(A)(vi) (Also complete the Support Schedule in Part IV A )
11b F A community trust Section 170(b)(1)(A)(w) (Also complete the Support Schedule in Part IV A )
12 r An organization that normally receives (1) more than 33113Y. of its support from contributions, membership fees, and gross receipts
from activities related to its charitable, etc, functions - subject to certain exceptions, and (2) no more than 33113X of its support
from gross investment income and unrelated business taxable income (less section 511 tax) from businesses acquired by the
organization after June 30, 1975 See section 509(a)(2) (Also complete the Support Schedule in Part IV A )
13 F-1 An organization that is not controlled by any disqualified persons (other than foundation managers) and supports organizations
described in (1) lines 5 through 12 above, or (2) section 501(c)(4), (5), or (6), d they meet the test of section 509(a)(2) (See
section 509(a)(3))
14 n An organization organized and operated to test far public safety Section 509(a)(4) (See instructions )
gqp TEEA0402L 01122003 Schedule A (Form 990 or Form 990 En 2002
Scheeuie A orm 990 or 990 E 2002 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pa ge 3
Mad IV A- Support Schedule (Complete only if you checked a box on line 10, 11, or 12 ) Usecash mefhodolaccounting
Note You may use the worksheet in the instructions for converfino from the accrual to the cash method of accounfmo
Calendar ear or fiscal ear (a) (b) (c) (d e
beginningin) ~ Y 2061 I 2000 , 1999 I 1998 I Total
-)
u~usiial iarju See line 28 598 , 852 617 , 965 452,726 458 , 729 2 , 128 , 272
16 Membershi p fees received
29 Does the organization have a racially nondiscriminatory policy toward students by statement in its charter, bylaws,
other governing instrument, or in a resolution of its governing body 79
30 Does the organization include a statement of its racially nondiscriminatory policy toward students in all its brochures, ,.
catalogues, and other written communications with the public dealing with student admissions, programs,
and scholarships 30
31 Has the organization publicized its racially nondiscriminatory policy through newspaper or broadcast media during
the period of solicitation for students, or during the registration period if if has no solicitation program, in a way mat
makes the policy known to all parts of the general community it serves 31
If 'Yes,' please describe, if 'No,' please explain (If you need more space, attach a separate statement )
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32 Does the organization maintain the following
a Records indicating the racial composition of the student body, faculty, and administrative staff 7 32,
b Records documenting mat scholarships and other financial assistance are awarded on a racially
nondiscriminatory basis
c Copies of all catalogues, brochures, announcements, and other written communications to the public dealing
vnih student admissions, programs, and scholarships
d Copies of all material used by the organization or on ifs behalf to solicit contributions
I1 you answered 'No' to any of me above, please explain (If you need more space, attach a separate statement )
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b Admissions policies?
f Use of facili0es7
g Athletic programs
II you answered 'Yes' to any of the above, please explain (If you need more space, attach a separate statement ) t4
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34a Does the organization receive any financial aid or assistance from a governmental agency
b Has the organizations right to such aid ever been revoked or suspendeG7 34
If you answered 'Yes' to either 34a or b, please explain using an attached statement i
35 Does the organization certify that it has com p lied with the a pp licable requirements of
sections 4 Ol through 4 OS of Rev Proc 75 50, 1975 2 C B 587, covering racial
nondiscrimination? If No,' attach an explanation 35
BAA TEEaoaat oir2aM Schedule A (Form 990 or
or 990 ED 2002 39-0898576 Pages
'art VI-A' Lobbying Expenditures by Electing Public Charities (See instructions )
(To be completed ONLY by an eligible organization that filed Form 5768) N/A
'.heck T a if the or g anization belong s to an affiliated grou p Check " b d ou checked 'e' and 'limited control' p rovisions app ly
45 Lobbying nontaxable
47 Total lobbying
48
50 Grassroots lobbying
expenditures
?aft irl-E1` Lobbying Activity by Noneleding Public Charities
(For reporting only by organizations that did not complete Part VI A) (See instructions ) N/A
During the year, did the organization attempt to influence national, state or local legislation, including any
attempt to influence public opinion on a legislative matter or referendum, through the use of Yes No Amount
a Volunteers . .
b Paid staff or management (Include compensation in expenses reported on lines c through h
c Media advertisements
d Mailings to members, legislators, or the public
e Publications, or published or broadcast statements
f Grants to other organizations for lobbying purposes
g Direct contact with legislators, their staffs, govemmenl officials, or a legislative body
h Rallies, demonstrations, seminars, conventions, speeches, lectures, or any other means
i Total lobbying expenditures (add lines c through h
If 'Yes' to any of the above, also attach a statement giving a detailed description of It
BAA Schedule A (Form 990 or 990 En 2002
TEEnoaoA oen2W
34-0898576
Part Ylt Information Regarding Transfers To and Transactions and Relationships wth Noncharitable
Exempt Organizations See instructions)
51 Did the reporting organization directly or indirectly engage in any of the following with any other organization described in section 501(c)
of the Code (other than section 501(c)(3) organizations) or in section 527, relalino to political orqanizations7
a Transfers from the reporting organization to a noncharitable exempt organization of
()Cash
(i)Other assets
b Other transactions
(i)Sales or exchanges of assets with a noncharitable exempt organization
(n )Purchases of assets from a noncharitable exempt organization
QiI)Rental of facilities, equipment, or other assets.
(iv) Reimbursement arrangements
(v)Loans or loan guarantees
(vi)Performance of services or membership or fundraising solicitations
c Sharing of facilities, equipment, mailing lists, other assets, or paid employees
d If the answer to any of the above is 'Yes,' coinplete the lollowing schedule Column e of
the gpods, other assets, or services given by the re oNnq orqan¢abon If the orq ai m
anv transaction or sharino arrangement . show in coPumn C~ ffie value of the ooods, Diner assets, or services received
(a) I (b) I (c) (d)
Line no Amount involved Name of noncharitable exempt organization Description of transfers, transactions, and sharing arrangements
52a Is the organization directly or indirectly affiliated with, or related to, one or mare tax exempt organizations
described in section 501(c) of the Code (other than section 501(c)(3)) or in section 527 ~ F1 Yes M No
b If 'Yes,' com p lete the followin g schedule
(a) (b) (c)
Name of organization Type o1 organization Description of relationship
Statement 1
Forth 990, Part I, Line 9
Net Income (Loss) from Special Events
Statement 2
Forth 990, Pan I, Line 10
Gross Profit (Loss) From Sales Of Inventory
$ 3,059,642 .
Gross Sales 42 .
Less Returns & Allowances 0
Net Sales $ 3,054,642
Less Cost Of Goods Sold 2 , 114 471 .
Gross Profit From Sales Of Inventory 8 0,171
Statement 3
Forth 990, Part II, Line 22
Grants and Allocations
Statement 4
Form 990, Part II, Line 43
Other Expenses
Statement 4 (continued)
Forth 990, Part II, Line 43
Other Expenses
Statement 5
Form 990, Part III, Line a
Statement of Program Service Accomplishments
Program
Grants and Service
Description Allocations Expenses
THE NATIONAL FOOTBALL MUSEUM IS AN EDUCATIONAL ORGANIZATION
DEDICATED TO PROVIDING INFORMATION AND EXHIBITS FOR THE
GENERAL PUBLIC ON THE SPORT OF PROFESSIONAL FOOTBALL, ITS
ROLE AS A NATIONAL TRADITION AND ITS EFFECT ON THE AMERICAN
PUBLIC 50,000 3,635,323
50,000 3,635,323
Statement 6
Forth 990, Part IV, Line 54
Investments - Securities
Valuation
Other Securities Method Amount
MFS HIGH INCOME FUND A Cost $ 40,971 .
IDS LIFE FLEXIBLE ANNUITY Cost 19,255
Total ~9,
Statement 7
Form 990, Part IV, Line 55b
Investments - Land, Buildings, and Equipment
Accum . Book
Category Basis Deprec . Value
Buildings $ 67,580 $ 67,580 . $ 0
Land 68 900 . 68 900
Total 119 : 480 7, 80 68,900 .
Statement 8
Forth 990, Part IV, Line 57
Land, Buildings, and Equipment
Accum Book
Basis Deprec . Value
Furniture and Fixtures $ 631,462 329,345 $ 302,117
Machinery and Equipment 750,524 . 458,366 292,158
Buildings 13,151,451 . 5,742,118 7,409,333
Improvements 1,934,210 443,261 1,490,999
Land 210,850 . 210,850
Miscellaneous 827 146 0 827 1 9 6 .
Total $ 17,505,643 . 6,973,090 10,532, 55 3 .
Statement 9
Form 990, Part IV, Line 58
Other Assets
Statement 10
Form 990, Part VIII
Relationship of Activities to the Accomplishment of Exempt Purposes
101 TELEVISING THE ANNUAL HALL OF FAME GAME IN CONJUNCTION WITH THE HALL OF
FAME'S ANNUAL ENSHRINEMENT PROCEEDINGS FURTHERS ITS EDUCATIONAL PURPOSES
BY INCREASING PUBLIC AWARENESS AND UNDERSTANDING OF THE SPORT OF
PROFESSIONAL FOOTBALL, ITS HISTORY AND ROLE IN AMERICAN SOCIETY AND THE
HISTORY OF THE PRO FOOTBALL HALL OF FAME
Statement 10 (continued)
Form 990, Part VIII
Relationship of Activities to the Accomplishment of Exempt Purposes
103b AMOUNTS RECEIVED FROM THE SALE OF PHOTOGRAPHS OF PAST ENSHRINEES OF THE
HALL OF FAME FURTHERS ITS EDUCATIONAL PURPOSES BY INCREASING PUBLIC
AWARENESS OF THE SPORT OF PROFESSIONAL FOOTBALL, ITS HISTORY AND ROLE IN
AMERICAN SOCIETY AND THE HISTORY OF THE PRO FOOTBALL HALL OF FAME
Statement 11
Schedule A, Part III, Line 2
Transactions with Trustees, Directors, Etc .
Balance Sheet
Buildings - beginning of Year
BUILDINGS $ 7,367,347
BUILDING EQUIPMENT 224,304
BUILDING INTERIORS 5,532,993 .
Total $ 13,124,694 .
Balance Sheet
Buildings accum depreciation - beginning of year
BUILDINGS $ 2,702,065
BUILDING EQUIPMENT 131,670
BUILDING INTERIORS 2 433 171 .
Total 5,266,906 .
Balance Sheet
improvements - beginning of year
Balance Sheet
Improve accum depreciation - beginning of year
Balance Sheet
Miscellaneous - beginning of year
CONSTRUCTION IN PROGRESS $ 0
Total $ 0
" 2002 Supplemental Information Page 21
NATIONAL FOOTBALL MUSEUM INC
Client 1395 PRO FOOTBALL HALL OF FAME 34-0!8298576
3 j6p M
4108/03 00 3 16P M
Balance Sheet
Buildings - end o/ year
BUILDINGS $ 7,367,347
BUILDING EQUIPMENT 224,309
BUILDING INTERIORS 5,559,800
Total $ 13,151,451
Balance Sheet
Buildings accum depreciation - end of year
BUILDINGS $ 2,906,079
BUILDING EQUIPMENT 154,100
BUILDING INTERIORS 2 681 994
Total 5,742,118
Balance Sheet
Improvements - end of year
Balance Sheet
Improve accum depreciation - end of year
Balance Sheet
Miscellaneous - end of year