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Form 990
Department of the Treasury
Internal Revenue Service
OMB No 1545-0047
~ Return of Organization Exempt from Income Tax
2004
Under section 501(c), 527, or 4947(axl) of the Internal Revenue Code
(except black lung benefit trust or private foundation) Open to Public
Inspection
~ The organization may have to use a copy of this return to satisfy state reporting requirements

A For the 2004 calendar ear, or tax ear be ginning , 2004, and ending
B Check if applicable ' 1 D Employer Identification Number
Please use I 1 I I I I ! I I 1 I I 111 I I I 11 I I 11 I 1 I 1 i 1 I 1 I I 11 I I I 11 I 1 I 1111 I 1 I I 11 I I 111 I I I
Address change IRS label 34-0898576
or print e65~9
Name change orlype k**++r*AUTO'*5-DIGIT 94708 E Telephone number
See NATIONAL FOOTBALL MUSEUM INC I
Initial return specific 330-456-8207
instruc- PRO FOOTBALL HALL OF FAME P157 R
AccounLnp
Final return tons. 2171 GEORGE Hr1LAS DR NW B 13 S F method ~ Cash X Accrual
C71IdTON Oft 44708-2699
Amended return Other (specify)
Application pending " Section S01(Cx3) organizations and 4947(8x l) nonexempt H and I are not applicable to section 527 organizations
charitable trusts must attach a completed Schedule A H (a) i5 this a group return for affiliates Ayes Xa No
(Form 990 or 990-EZ).
H (b) It'Yes,' enter number of affiliates
G Web site : ~ WWW . p ro f 00 tballho f . COIII
H (C) Are all affiliates included F]Yes a No
J Organization type (If 'No,' attach a list See instructions)
(check only one) ~ X 501(c) 3 4 (insert no ) 4947(a)(1) or 527
H (d) Is this a separate return filed by an
K Check here " Hif the organization's gross receipts are normally not more than organization covered by a group ruling Yes X No
$25,000 The organization need not file a return with the IRS ; but if the organization
received a Form 990 Package in the mail, it should file a return without financial data 1 Group Exemption Number
Some states require a complete return . M Check 1, if the organization is not required
L Gross receipts Add lines 6b, 8b, 9b, and lOb to line 12 1" 8, 208, 077 . to attach Schedule B (Form 990, 990-EZ, or 990-PF)

pAtt t Revenue, Ex penses, and Chan ges in Net Assets or Fund Balances see Instructions)
1 Contributions, gifts, grants, and similar amounts received
a Direct public support 1a 815,965 .
b Indirect public support 1b
c Government contributions (grants) 1c 15,000 .
latHlroughlilc)5(cash $ 579, 630 . noncash $ 251, 335 . ) 1d 830, 965 .
2 Program service revenue including government fees and contracts (from Part VII, line 93) 2 1, 438,175 .
3 Membership dues and assessments 3
4 Interest on sarongs and temporary cash investments 4 5,881 .
5 Dividends and interest from securities 5 13, 696 .
6a Gross rents 6, 1 5,400 .
b Less rental expenses 6b 704 .
c Net rental income or (loss) (subtract line 6b from line 6a) 6c 4,696 .
R 7 Other investment income (describe ll~ ) 7
(A) Securities (B) Other
E 8a Gross amount from sales of assets other
than inventory 8a
b Less cost or other basis and sales expenses Sb
c Gain or (loss) (attach schedule) 8c
d Net gain or (loss) (combine line 8c, columns (A) and (B)) 8d
9 Special events and activities (attach schedule) . If any amount is from gaming, check here
a Gross revenue (not including $ of contributions
cca reported on line la) 9a 2, 266, 841 .
b Less direct expenses other than fundraising expenses 9b 1, 596, 999 .
'""{ c Net income or (loss) from special events (subtract line 9b from line 9a) Statement 1 9c 669,842 .
l0a Gross sales of inventory, less returns and allowances l0a 3,355,004 .
LIJ
p b Less cost of goods sold 10b 2,475,368 .
c Gross profit or (loss) from sales of inventory (attach schedule) (subtract line lOb from line l0a) Statement 2 loc i 879, 636 .
11 Other revenue (from Part VII, line 103) 11 292, 115 .
12 Total revenue (add lines l d, 2, 3, 4, 5, 6c, 7, Sd, 9c, lOc, and 11) 12 4, 135, 006 .
E 13 Program services (from line 44, column (B)) 13 3,325,812 .
x 14 Management and general (from line 44, column (C)) 14 564, 300 .
E 15 Fundraising (from line 44, column (D)) 15 144, 125 .
S 16 y add ttach schedule) 16
E
li s 16 and 44, column (A)) 17 4,034,237 .
18 Excess or (defies e year (subtract line 17 from line 12) 18 100,769 .
t~ v~
1Nu~1V~t 1ss~'ts~~qid rites at beginning of year (from line 73, column (A)) 19 14, 234, 319 .
t 20 Other changes i~ ~ ssets or fund balances (attach explanation)
X20
rites at end of ear (combine lines 18, 19, and 20) 21 14,335,088 .
L~.an o~r~ c Pap ork Reduction Act Notice, see the separate instructions. TEEA0107L 01107105 Form 990 (2004)
Form 990 (2C~4) NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 2
Fart 11 Statement of Functional Expenses All organizations must complete column (A) Columns (B), (C), and (D) are
required for section 501(c)(3) and (4) organizations and section 4947(a)(1) nonexempt charitable trusts but optional for others

Do not include amounts reported on line CB) Program (C) Management

6b, 86, 9b, 10b, or 16 of Part 1 (A) Total services (D) Fundraising
and general
22 Grants and allocations (at sch)
(cash $
non-cash $ ) 22
23 Specific assistance to individuals (aft sch) 23
24 Benefits paid to or for members (aft sch) 24
25 Compensation of officers, directors, etc 25 355, 957 . 284, 766 . 71, 191 .
26 Other salaries and wages 26 658, 997 . 527, 198 . 131, 799 .
27 Pension plan contributions 27 107, 790 . 86,232 . 21,558 .
28 Other employee benefits 28 150, 606 . 120, 485 . 30 121 .
29 Payroll taxes 29 77, 613 . 62,090 . 15, 523 .
30 Professional fundraising fees 30 132, 125 . 132, 125 .
31 Accounting fees 31 13, 650 . 12, 968 . 682 .
32 legal fees 32 6,630 . 6,299 . 331 .
33 Supplies 33 79,057 . 43,481 . 35,576 .
34 Telephone 34 29, 963 . 28,465 . 1,498 .
35 Postage and shipping 35 26,738 . 20,054 . 6 684 .
36 Occupancy 36 154, 662 . 146, 929 . 7, 733 .
37 Equipment rental and maintenance 37
38 Printing and publications 38
39 Travel 39 120, 413 . 111,382 . 9 031 .
40 Conferences, conventions, and meetings 40
41 Interest 41 50,847 . 50, 847 .
42 Depreciation, depletion, etc (attach schedule) 42 756, 786 . 661, 026 . 95 760 .
43 Other expenses not covered above (itemize)
a See Statement -3 43a 1,312,403 . 1,214,437 . 85 , 966 . 12,000 .
b 43b
c 43c
d 43d
e 43e
44 Total functional expenses (add lines 22 - 43)
Organizations completing columns (B) - (D),
carry these totals to lines l3-15 44 4,034 , 237 . 3, 325, 812 . 564, 300 . 144, 125 .
Joint Costs . Check 0"u if you are following SOP 98-2
Are any point costs from a combined educational campaign and fundraising solicitation reported in (B) Program services? ~~ Yes Xa No
If 'Yes,' enter (i) the aggregate amount of these point costs $ , (ii) the amount allocated to Program services
$ , (iii) the amount allocated to Management and general $ ; and (iv) the amount allocated
to Fundraising $
Part 1t) Statement of Pro g ram Service Accom plishments
What is the organization's primary exempt purposes I- Program Service Expenses
All organizations must describe their exempt purpose achievements in a clear and concise manner State the number of (Re(~u~red for 5ot(c)(3) and
clients served, publications issued, etc Discuss achievements that are not measurable . (Section 501 (c)(3) & 4 organ- )organizations and
4947(a) (1) trusts, but
izations and 4947(a)(1) nonexempt charitable trusts must also enter the amount of grants & allocations to others optional for others ~
a See Statement- 4

------------------------------------------------------
----------------------------------------
(Grants and allocations $ ------------ ) - 3, 325, 812 .
b

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(Grants and allocations
c -----------------------------------------------------

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(Grants and allocations
d

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(Grants and allocations $
e Other program services (Grants and allocations $
f Total of Program Service Expenses (should equal line 44, column (B), Program services) ~ 3,325,812 .
BAA TEEA0102L Dl/07/05 Form 990 (2004)
 v
Form 990 (2004) NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 3

pa~1t i1l Balance Sheets (See Instructions)

Note : Where required, attached schedules and amounts within the description (A) (B)
column should be for end-of-year amounts only Beginning of year End of year

45 Cash - non-interest-bearing 5 , 500 . 45 10,500 .

46 Savings and temporary cash investments 1, 656, 656 . 46 733, 656 .

47a Accounts receivable 47a 73 , 584 .

b Less allowance for doubtful accounts 47b 76 , 371 . 47c 73,584 .

48a Pledges receivable 48a

b Less allowance for doubtful accounts 48b 48c
49 Grants receivable 49

A 50 Receivables from officers, directors, trustees, and key

s employees (attach schedule) 50
E 51 a Other notes & loans receivable (attach sch) 51 a
s b Less allowance for doubtful accounts 51 b 51 c
52 Inventories for sale or use 470, 003 . 52 487,003 .
53 Prepaid expenses and deferred charges 204, 735 . 53 182,208 .
54 Investments - securities (attach schedule) See St 5 Cost[] FMV 563, 522 . 54 750,453 .
55a Investments -land, buildings, & equipment : basis 55a 136, 480 .

b Less accumulated depreciation

(attach schedule) Statement 6 55b 67,580 . 68,900 . 55c 68,900 .
56 Investments - other (attach schedule) 56
57a Land, buildings, and equipment basis 57a 19,248,238 .

b Less accumulated depreciation

(attach schedule) Statement 7 5711b ~ 8,005,458
005, 458 . 10, 927, 665 . 57c 11, 242, 780 .
58 Other assets (describe ~ See Statement 8 ) 2,196, 672 . 58 2, 461, 024 .
59 Total assets (add lines 45 through 58) (must equal line 74) 16,170,024 . 59 16,010,108 .
60 Accounts payable and accrued expenses 258, 712 . 60 206, 395 .
L 61 Grants payable 61
B 62 Deferred revenue 87,849 . 62 39,089 .
L 63 Loans from officers, directors, trustees, and key employees (attach schedule) 63
T 64a Tax-exempt bond liabilities (attach schedule) 64a
i b Mortgages and other notes payable (attach schedule) See Statement 9 1, 589, 144 . 64b 1, 429, 536 .
E
s 65 Other liabilities (describe ~ ) 65
66 Total liabilities (add lines 60 through 65) 1, 935, 705 . 66 1,675,020 .
Organizations that follow SFAS 117, check here ~ u and complete lines 67
through 69 and lines 73 and 74
67 Unrestricted 14,186, 622 . 67 14, 086, 966 .
E 68 Temporarily restricted 47,697 . 68 65,988 .
69 Permanently restricted 69 182, 134 .
Organizations that do not follow SFAS 117, check here ~ ~ and complete lines
70 through 74
N 70 Capital stock, trust principal, or current funds 70
71 Paid in or capital surplus, or land, building, and equipment fund 71
s
72 Retained earnings, endowment, accumulated income, or other funds 72
A
73 Total net assets or fund balances (add lines 67 through 69 or lines 70 through
72, column (A) must equal line 19, column (B) must equal line 21) 14, 234, 319 . 73 14,335,088 .
74 Total liabilities and net assets/fund balances (add lines 66 and 73) 16,170,024 . 74 16,010,108 .
Form 990 is available for public inspection and, for some people, serves as the primary or sole source of information about a particular
organization How the public perceives an organization in such cases may be determined by the information presented on its return . Therefore,
please make sure the return is complete and accurate and fully describes, in Part III, the organization's programs and accomplishments .

BAA

TEEA0103L 01107/05
 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pag e 4
Form 990 2004)
Pad EV A Reconciliation of Revenue per Audited Part IV-5 Reconciliation of Expenses per Audited
Financial Statements with Revenue Financial Statements with Expenses
per Return (See instructions .) per Return

a Total revenue, gains, and other support a Total expenses and losses per audited
a 4, 275, 641 . financial statements 11101 a 4,174,872 .
per audited financial statements ~

b Amounts included on line a but b Amounts included on line a but not

not on line 12, Form 990 on line 17, Form 990
(1) Net unrealized (1) Donated serv-
gains on ices and use
investments $ of facilities $ 140, 635 .

(2) Donated serv- (2) Prior year adjust-

ices and use ments reported on
of facilities $ 140,635 . line 20, Form 990 $

(3) Recoveries of prior (3) Losses reported on

year grants $ line 20, Form 990 $
(4) Other (specify) (4) Other (specify)

--------- ---------

Add amounts on lines (1) through (4) ~ b 140, 635 . Add amounts on lines (1) through (4) ~ b 140,635 .
c Line a minus line b ~ c 4, 135, 006 . c Line a minus line b ~ c 4,034,237 .

d Amounts included on line 12, d Amounts included on line 17,

Form 990 but not on line a : Form 990 but not on line a :

(1) Investment expenses (1) Investment expenses

not included on line not included on line
6b, Form 990 $ 6b, Form 990 $
(2) Other (specify) (2) Other (specify)

Add amounts on lines (1) and (2) ~ d Add amounts on lines (1) and (2) ~ d

e Total revenue per line 12, Form e Total expenses p er line 17, Form
990 (line c plus line d) ~ e 4, 135, 006 . 990 (line c plus line d) ~ e 4, 034, 237 .
[Part 1f List of Officers, Directors, Trustees, and Key Em p loy ees (List each one even if not compensated, see instructions )
(B) Tale and average hours (C) Compensation (D) Contributions to (E) Expense
per week devoted (if not paid, employee benefit account and other
(A) Name and address to position enter -0-) plans and deferred allowances
compensation
SEE ATTACHED SCHEDULE 0. 0. 0.
None

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75 Did any officer, director, trustee, or key employee receive aggregate compensation of more
than $100,000 from your organization and all related organizations, of which more than
$10,000 was provided by the related organizations ~ aYes NNo
If 'Yes,' attach schedule - see instructions
BAA Form 990 (2004)

TEEA0104L 01107105
Form 990 2004 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pa e 5
part V1 Other Information See instructions Yes No

76 Did the organization engage in any activity not previously reported to the IRS If 'Yes,'
attach a detailed description of each activity 76 X

77 Were any changes made in the organizing or governing documents but not reported to the IRS? n X
If 'Yes,' attach a conformed copy of the changes
78a Did the organization have unrelated business gross income of $1,000 or more during the year covered by this return? 78a X
b If 'Yes,' has it filed a tax return on Form 990-T for this year? 78b N A

79 Was there a liquidation, dissolution, termination, or substantial contraction during the

years If 'Yes,' attach a statement 79 X

80a Is the organization related (other than by association with a statewide or nationwide organization) through common
membership, governing bodies, trustees, officers, etc, to any other exempt or nonexempt organization? 80a X
b It 'Yes,' enter the name of the organization " PFHOF ENSHRINEES ASSISTANCE FOUNDATION
and check whether it is Z~ exempt or ~ nonexempt .
81 a Enter direct and indirect political expenditures See line 81 instructions ~ 81 al 0.
b Did the organization file Form 1120-POL for this year 81 b X

82 a Did the or g anization receive donated services or the use of materials, equipment, or facilities at no charge or at
substantially less than fair rental value 82a X

b If 'Yes,' you may indicate the value of these items here Do not include this amount as
revenue m Part A or as an expense in Par! II (See instructions m part III ) 82b N/A
83a Did the organization comply with the public inspection requirements for returns and exemption applications 83a X
b Did the organization comply with the disclosure requirements relating to quid pro quo contributions 83b X
84a Did the organization solicit any contributions or gifts that were not tax deductibles 84a X

b If 'Yes,' did the or~qanization include with every solicitation an express statement that such contributions or gifts were
not tax deductible 801 N~A
85 501(c)(4), (5), or (6) organizations a Were substantially all dues nondeductible by members? 85a N A
b Did the organization make only in-house lobbying expenditures of $2,000 or less' 85b N A

If 'Yes' was answered to either 85a or 85b, do not complete 85c through 85h below unless the organization received a
waiver for proxy tax owed for the prior year
c Dues, assessments, and similar amounts from members 85c N/A
d Section 162(e) lobbying and political expenditures 85d N/A
e Aggregate nondeductible amount of section 6033(e)(1)(A) dues notices 85e N/A
f Taxable amount of lobbying and political expenditures (line 85d less 85e) 85f N/A
g Does the organization elect to pay the section 6033(e) tax on the amount on line 85f? 85g N 'A

h If section 6033(e)(1)(A) dues notices were sent, does the organization agree to add the amount on line 85t to its reasonable estimate of
dues allocable to nondeductible lobbying and political expenditures for the following tax years 85h N~A
86 50l(c)(7) organizations Enter a Initiation fees and capital contributions included on
line 12 86a N/A
b Gross receipts, included on line 12, for public use of club facilities 86 N/A
87 501(c)(12) organizations Enter a Gross income from members or shareholders 87a N/A

b Gross income from other sources (Do not net amounts due or paid to other sources
against amounts due or received from them ) 87b N/A
88 At any time during the year, did the organization own a 50% or greater interest in a taxable corporation or partnership,
or an entity disregarded as separate from the organization under Regulations sections 301 7701-2 and 301 7701-3?
If 'Yes,' complete Part IX 88 X
89a 501(c)(3) organizations Enter' Amount of tax imposed on the organization during the year under
section 4911 1- 0. , section 4912 . 0 . , section 4955 ~ 0.
b 501(c)(3) and 501(c)(4) organizations Did the organization engage in any section 4958 excess benefit transaction
during the year or did it become aware of an excess benefit transaction from a prior years If 'Yes,' attach a statement
explaining each transaction 89b X

c Enter Amount of tax imposed on the or g anization managers or disqualified persons during the
year under sections 4912, 4955, and 4958 ~ 0.
d Enter Amount of tax on line 89c, above, reimbursed by the organization ~ 0,
90a List the states with which a copy of this return is filed " OHIO
b Number of employees employed in the pay period that includes March 12, 2004 (See instructions ) I 90b7 51
91 The books are in care of -- MARK BUTTERWORTH Telephone number ~ 330-456-8207
located at - 2121 GEORGE HALAS DR NW, CANTON, OH ZIP + 4 . 44708-2630
92 Section 4947(a)(1) nonexempt charitable trusts filing Form 990 in lieu of Form 1041- Check here N/A b.
and enter the amount of tax-exempt interest received or accrued during the tax year ~I 92 ~ N/A
BAA Form 990 (2004)
TEEA0105L O1f07105
 t
t
Form 990 (2004 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pa ge 6
Fart VII ] Analysis of Income-Producin Activities (See instructions
Unrelated business income Excluded b section 512, 513, or 514
Note : Enter gross amounts unless (q) (g) (C) (D) Related or exempt
otherwise indicated Business code Amount function income
Exclusion code Amount
93 Program service revenue
a -FEES COLLECTED ADMIS 1,438,175 .
b
c
d
e
f Medicare/Medicaid payments
g fees & contracts from government agencies
94 Membership dues and assessments
95 Interest on savings & temporary cash invmnts 14 5,881 .
96 Dividends & interest from securities 14 13,696 .
97 Net rental income or (loss) from real estate
a debt-financed property
b not debt-financed property 16 4,696 .
98 Net rental income or (loss) from pers prop
99 Other investment income
100 Gain or (loss) from sales of assets
other than inventory
101 Net income or (loss) from special events 1 669 , 842 .
102 Gross profit or (loss) from sales of inventory 879,636 .
103 Other revenue a
b -PHOTOGRAPHY INCOME 7,366 .
c -ROYALTIES 15 100,158 .
d -SPECIAL GROUP INCOME 150 , 957 .
e VENDING MACH COMM, ET 3 33,634*
104 Subtotal (add columns (B), (D), and (E)) 827, 907 . 2,476,134 .
105 Total (add line 104, columns (B), (D), and (E)~ ~ 3,304,041 .
Note : Line 105 plus line ld, Part l, should equal the amount on line 12, Part 1
Part Vlll Relationshi p of Activities to the Accomplishment of Exem pt Pur poses see instructions
Line No . Explain how each activity for which income is reported in column (E) of Part VII contributed importantly to the accomplishment
of tha nrnani7afinn'c avamnl ni irnncoc /nthar than by nmvviinn fi inric fnr e. irh n. -.,eue\

See Statement 10

Part IX Information Re g arding Taxable Subsidiaries and Disre garded Entities see instructions .)
(A) (B) (C) (D) (E)
Name, address, and EIN of corporation, Percentage of Nature of activities Total End-of year
partnership, or disregarded entity ownership interest income assets
N/A

Part X I Information Regarding Transfers Associated w Personal Benefit Contracts (See instructions
a Did the organization, during the year, receive any funds, directly or indirectly, 1o pay p
b Did the organization, during the year, pay premiums, directly or ind
Note : !f 'Yes' to (b), file Form 8870 and Form 4720 see Instructions)
Under penal ~rs of per " I declare t I ha e amen d this return, inducting
true corr c nd coin 'te Declarati of o er than officer) is based

Please
Si gn Signa r of otficer ~
Here 00. VIA" k 1rM daW tYa)4
type or pnnc name ana title -

Paid Preparer's
signature P
Pre- C~~~W L=
payer's Firm's name (or Mestel, Long & Schrade, Inc .
yours if self
Use e~ toyed) ~ 116 Cleveland Ave . N .W ., #52
Only ZP~+4 . and
Canton, OH 44702
BAA
 t
Organization Exempt Under
OMB No 1545 0047

SCHEDULE A
(Form 990 or 990-EZ)
Department of the Treasury
Internal Revenue Service
Section 501(c)(3)
(Except Private Foundation) and Section 501(e), 5010, 501(k),
501(n), or Section 4947(axl) Nonexempt Charitable Trust
Supplementary Information - (See separate instructions .)
2004
MUST be completed by the above organizations and attached to their Form 990 or 990-EZ

NATIONAL FOOTBALL MUSEUM INC

Name of the organization Employer idendflcaUon number

34-0898576
~ Compensation of the Five Highest Paid Employees Other an Officers, Directors, and Trustees
(See instructions . List each one If there are none, enter 'None ')
(a) Name and address of each (b) Title and average (c) Compensation (d) Contributions (e) Expense
employee paid more hours per week to employee benefit account and other
devoted to position plans and deferred I allowances
than $50,000 compensation

None

Total number of other employees paid

over $50,000 .1 0
Part ft Compensation of the Five Highest Paid Independent Contractors for Professional Services
(See instructions List each one (whether individuals or firms) . If there are none, enter 'None ')

(a) Name and address of each independent contractor paid more than $50,000 (b) Type of service (c) Compensation

HODGE, CRAMER & ASSOC

5060 PARKCENTER BLVD, STE E, DUBLIN, OH 43017 (CONSULTING 132,125 .

Total number of others receiving over

$50,000 for professional services 11- 0
BAA For Paperwork Reduction Act Notice, see the Instructions for Form 990 and Form 990-EZ. Schedule A (Form 990 or 990-EZ) 2004

TEEA0401L 07/22/04
 i
Schedule A Form 990 or 990-E 2004 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pa e 2

Past III= Statements About Activities see instructions) Yes No

1 During the year, has the organization attempted to influence national, state, or local legislation, including any attempt
to influence public opinion on a legislative matter or referendums If 'Yes,' enter the total expenses paid
or incurred in connection with the lobbying activities 10. $ N/A
(Must equal amounts on line 38, Part VI A, or line i of Part VI-B .) 1 X
Organizations that made an election under section 501(h) by filing Form 5768 must complete Part VI-A . Other
organizations checking 'Yes' must complete Part VI-B AND attach a statement giving a detailed description of the
lobbying activities
2 During the year, has the organization, either directly or indirectly, engaged in any of the following acts with any
substantial contributors, trustees, directors, officers, creators, key employees, or members of their families, or with any
taxable organization with which any such person is affiliated as an officer, director, trustee, majority owner, or principal
beneficiary? (!f the answer to any question is 'Yes,' attach a detailed statement explaining the transactions )
See Statement 11
a Sale, exchange, or leasing of property 2a X

b Lending of money or other extension of credit

c Furnishing of goods, services, or facilities

See Form 990, Part V
d Payment of compensation (or payment or reimbursement of expenses if more than $1,000)? 2dl X

e Transfer of any part of its income or assets 2e X

3a Do you make grants for scholarships, fellowships, student loans, etc (If 'Yes,' attach an
explanation of how you determine that recipients qualify to receive payments ) 3a X
b Do you have a section 403(b) annuity plan for your employees 3b X
4a Did you maintain any separate account for participating donors where donors have the right to provide advice
on the use or distribution of funds 4a X
b Do you provide credit counseling, debt management, credit repair, or debt negotiation services? 4b

pift N Reason for Non-Private Foundation Status see instructions )

The organization is not a private foundation because it is . (Please check only ONE applicable box .)
5 A church, convention of churches, or association of churches . Section 170(b)(1)(A)(i) .
6 A school Section 170(b)(1)(A)(ii) (Also complete Part V )
7 A hospital or a cooperative hospital service organization Section 170(b)(1)(A)(iii) .
8 A Federal, state, or local government or governmental unit Section 170(b)(1)(A)(v) .
9 u A medical research organization operated m conjunction with a hospital . Section 170(b)(1)(A)(iii) . Enter the hospital's name, city,
and state
10 F]An organization operated for the benefit of a college or university owned or operated by a governmental unit Section 170(b)(1)(A)(iv)
(Also complete the Support Schedule in Part IV-A )

11 a X~ An organization that normally receives a substantial part of its support from a governmental unit or from the general public
Section 170(b)(1)(A)(vi) (Also complete the Support Schedule in Part IV-A .)

11b ~ A community trust Section 170(b)(1)(A)(vi) (Also complete the Support Schedule in Part IV-A )

12 ~ An organization that normally receives : (1) more than 33.113% of its support from contributions, membership fees, and gross receipts
from activities related to its charitable, etc, functions - subject to certain exceptions, and (2) no more than 33113% of its support
from gross investment income and unrelated business taxable income (less section 511 tax) from businesses acquired by the
organization after June 30, 1975 See section 509(a)(2) (Also complete the Support Schedule in Part IV-A )
13 ~ An organization that is not controlled by any disqualified persons (other than foundation managers) and supports organizations
described in (1) lines 5 through 12 above, or (2) section 501(c)(4), (5), or (6), if they meet the test of section 509(a)(2) (See
section 509(a)(3) )

Provide the following information about the su izations (See instructions)

(a) Name(s) of supported organization(s) (b) Line number

from above

14 n An organization organized and operated to test for public safety Section 509(a)(4) (See instructions )
BAA TEEA0402L 07127/04 Schedule A (Form 990 or Form 990-EZ) 2004
 t
Schedule A (Form 990 or 990-E 2004 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pa g e 3
Pdrt B-A Support Schedule (Complete only if you checked a box on line 10, 11, or 12 ) Use cash method ofaccoiInfing.
Note : You ma use the worksheet in the instructions for convertrn from. the accrual to the cash method of accountin g
Calendar year (or fiscal year (a) ( b) (c) (d) (e)
beginning in) 11. 2003 2002 2b01 2000 Total
t
15 Gifts, grants, and contributions
received (Do not include
unusual grants See line 28 ) 687,695 .E 710,940 .E 598,852 .E 617,965 .E 2,615,452 .
16 Membership fees received
17 Gross receipts from admissions,
merchandise sold or services performed,
or furnishing of facilities in any activity
that is related to the organization's
charitable, etc, purpose 6, 279, 754 . 6,354,001 .1 5,741,491 .1 6,132,144 .1 24,507,390 .
18 Gross income from interest, dividends,
amounts received from payments on
securities loans (section 512(a)(5)),
rents, royalties, and unrelated business
taxable income (less section 511 taxes)
from businesses acquired by the organ-
ization after tune 30, 1975 159, 545 . 136,388 .1 180,872 .1 236,355 .1 713,160 .
19 Net income from unrelated business
activities not included in line 18
20 Tax revenues levied for the
organization's benefit and
either paid to it or expended
on its behalf
21 The value of services or
facilities furnished to the
organization by a governmental
unit without charge . Do not
include the value of services or
facilities generally furnished to
the public without charge
22 Other income Attach a
schedule Do not include
gain or (lass) from sale of
capital assets
23 Total of pines 15 through 22 7,126,994 . 7, 201, 329 . 6,521,215 . 6, 986, 464 . 27, 836, 002 .
24 dine 23 minus pine 17 847, 240 . 847,328 . 779, 724 . 854, 320 . 3, 328, 612 .
25 Enter 1% of line 23 71,270 . 72,013 . 65,212 . 69,865 .
26 Organizations described on lines 10 or 11 : a Enter 2% of amount in column (e), line 24 ~ 26a 66,572 .
b Prepare a list for your records to show the name of and amount contributed by each person (other than a governmental unit or publicly
supported organization) whose total gifts for 2000 through 2003 exceeded the amount shown in line 26a Do not file this list with your
return . Enter the total of all these excess amounts 01 26b 512 , 780 .
c Total support for section 509(a)(1) test Enter line 24, column (e) 01 26c 3 328 612 .
d Add Amounts from column (e) for lines 18 713,160 . 19
22 26b 512,780 . 26d 1,225,940 .
e Public support (line 26c minus line 26d total) ~ 26e 2, 102, 672 .
f Public support percentage (line 26e (numerator) divided by line 26c (denominator)) ~ 26f 63 .17
27 Organizations described on line 12 : N/A
a For amounts included in lines 15, 16, and 17 that were received from a 'disqualified person,' prepare a list for your records to show the
name of, and total amounts received in each year from, each 'disqualified person ' Do not file this list with your return . Enter the sum of
such amounts for each year
(2003)
------------ (2002)------------(2001)------------ (2000)-------
bFor any amount included in line 17 that was received from each person (other than 'disqualified persons'), prepare a list for your records to
show the name of, and amount received for each year, that was more than the larger of (1) the amount on line 25 for the year or (2)
$5,000 (Include in the list organizations described in lines 5 through 11, as well as individuals.) Do not file this list with your return . After
computing the difference between the amount received and the larger amount described in (1) or (2), enter the sum of these differences
(the excess amounts) for each year
(2003)
------------ (2002)------------(2001)------------(2000)-----------
c Add Amounts from column (e) for lines 15 16
17 20 21 27c
d Add Line 27a total and line 27b total 27d
e Public support (line 27c total minus line 27d total) 0~ 27e
f Total support for section 509(a)(2) test . Enter amount from line 23, column (e) ~ 27f
g Public support percentage (line 27e (numerator) divided by line 27f (denominator)) 111, 27
h Investment income percentage (line 18, column (e) (numerator) divided by line 27f (denominator)) 1 27h
28 Unusual Grants : For an organization described in line 10, 11, or 12 that received any unusual grants during 2000 through 2003, prepare a
list for your records to show, for each year, the name of the contributor, the date and amount of the grant, and a brief description of the
nature of the grant Do not file this list with your return . Do not include these grants in line 15
BAA TEEA0403L 07123104 Schedule A (Form 990 or 990-EZ) 2004
 S

Schedule A (f corm 990 or 990-EZ) 2004 NATIONAL FOOTBALL MUSEUM INC 34-0898576 - Page 4
Private School Questionnaire see instructions)
(To be completed ONLY by schools that checked the box on line 6 in Part IV) N/A
Yes No

29 Does the organization have a racially nondiscriminatory policy toward students by statement in its charter, bylaws,
other governing instrument, or m a resolution of its governing body? 29

30 Does the organization include a statement of its racially nondiscriminatory policy toward students in all its brochures,
catalogues, and other written communications with the public dealing with student admissions, programs,
and scholarships 30

31 Has the organization publicized its racially nondiscriminatory policy through newspaper or broadcast media during
the period of solicitation for students, or during the registration period if it has no solicitation program, in a way that
makes the policy known to all parts of the general community it serves? 31
If 'Yes,' please describe, if 'No,' please explain. (If you need more space, attach a separate statement.)

---------------------------------------------------------
---------------------------------------------------------
---------------------------------------------------------
---------------------------------------------------------
32 Does the organization maintain the following:
a Records indicating the racial composition of the student body, faculty, and administrative staffs 32a

b Records documenting that scholarships and other financial assistance are awarded on a racially
nondiscriminatory basis

c Co pies of all catalogues, brochures, announcements, and other written communications to the public dealing
with student admissions, programs, and scholarships
d Copies of all material used by the organization or on its behalf to solicit contributions? r32

If you answered 'No' to any of the above, please explain . (If you need more space, attach a separate statement .)

--------------------------------------------------------
--------------------------------------------------------

33 Does the organization discriminate by race in any way with respect to

a Students' rights or privileges? I 33a

b Admissions policies? I 33b

c Employment of faculty or administrative staffs I 33c

d Scholarships or other financial assistance I 33d

e Educational policies I 33e

f Use of facilities? I 33f

g Athletic programs 1 33

h Other extracurricular activities I 33h

If you answered 'Yes' to any of the above, please explain (If you need mare space, attach a separate statement )

--------------------------------------------------------
--------------------------------------------------------
--------------------------------------------------------

34a Does the organization receive any financial aid or assistance from a governmental agency? 34a

b Has the organization's right to such aid ever been revoked or suspended 34b
If you answered 'Yes' to either 34a or b, please explain using an attached statement

35 Does the organization certify that it has complied with the applicable requirements of
sections 4.01 through 4.05 of Rev Proc 75-50, 1975-2 C.B . 587, covering racial
nondiscrimination if 'No,' attach an explanation 35
BAA TEEA0404L 07123104 Schedule A (Form 990 or 5
Schedule A Form 990 or 990-E 2004 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 5
Part VtA Lobbying Expenditures by Electing Public Charities See instructions)
(To be completed ONLY by an eligible organization that filed Form 5 68)
N/A
Check 0, a ~ ~ if the organization belongs to an affiliated group Check 0- b ~ ~ if yt checked 'a' and 'limited control' provisions a pp ly
(a)
Limits on Lobbying Expenditures group To be completed
(The term 'expenditures' means amounts paid or incurred .) totals for ALL electing
oroanizations
36 Total lobbying expenditures to influence public opinion (grassroots lobbying) 36
37 Total lobbying expenditures to influence a legislative body (direct lobbying) 37
38 Total lobbying expenditures (add lines 36 and 37) 38
39 Other exempt purpose expenditures
40 Total exempt purpose expenditures (add lines 38 and 39) 40
41 Lobbying nontaxable amount Enter the amount from the following table -
If the amount on line 40 is - The lobbying nontaxable amount is -
Not over $500,000 20% of the amount on line 4Q
Over $500,000 but not over $1,000,000 $100,000 plus 15% of the excess over $500,000
Over $1,000,000 but not over $1,500,000 $175,000 plus 10% of the excess over $1,000,000 41
Over $1,500,000 but not over $11,000,000 $225,000 plus 5% of the excess over $1,500,000
Over $17,000,000 $1,000,000
42 Grassroots nontaxable amount (enter 25% of line 41) 42
43 Subtract line 42 from line 36 Enter -0- if line 42 is more than line 36 43
44 Subtract line 41 from line 38 Enter -0- if line 41 is more than line 38 44
Caution : If there is an amount on ether line 43 or line 44, you must file Form 4720

4 -Year Averaging Period Under Section 501(h)

(Some organizations that made a section 501(h) election do not have to complete all of the five columns below
See the instructions for lines 45 through 50 .)

Lobbying Expenditures During 4 -Year Averaging Period

Calendar year (a) (b) (c) (d) (e)

(or fiscal year 2004 2003 2002 2001 Total
beginning in)

45 Lobbying nontaxable
amount

46 Lobbing ceiling amount

(150 /o of line 45(e))

47 Total lobbying
expenditures

48 Grassroots non-
taxable amount

49 Grassroots ceiling amount

(150% of line 48(e))

50 Grassroots lobbying
expenditures
l-a Lobbying Activity by Nonelecting Public Charities
(For reporting only by organizations that did not complete Part VIA) (See instructions .)
N/ A
During the year, did the organization attempt to influence national, state or local legislation, including any
attempt to influence public opinion on a legislative matter or referendum, through the use of Yes No Amount

a Volunteers
b Paid staff or management (Include compensation in expenses reported on lines c through h.)
c Media advertisements
d Mailings to members, legislators, or the public
e Publications, or published or broadcast statements
f Grants to other organizations for lobbying purposes
g Direct contact with legislators, their staffs, government officials, or a legislative body
h Rallies, demonstrations, seminars, conventions, speeches, lectures, or any other means
i Total lobbying expenditures (add lines c through h.) f
E~. . . . . . . . . . .
If 'Yes' to any of the above, also attach a statement giving a detailed description of the lobbying activities
BAA Schedule A (Form 990 or 990-EZ) 2004

TEEA0405L 07x23104
 i
Schedule A Form 990 or 990-EZ) 2004 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pag e 6
Pad Vff Information Regarding Transfers To and Transactions and Relationships With Noncharitable
Exempt Organizations see instructions)

51 Did the reporting organization directly or indirectly engage in any of the following with any other organization described m section 501(c)
of the Code (other than section 501(c)(3) organizations) or in section 527, relating to political organizations
a Transfers from the reporting organization to a noncharitable exempt organization of Yes No
(i)Cash 51 a i X
(ii)Other assets a ii X
b Other transactions
(i)Sales or exchanges of assets with a noncharitable exempt organization b i X
(ii)Purchases of assets from a noncharitable exempt organization b u X
(iii)Rental of facilities, equipment, or other assets b iii X
(iv) Reimbursement arrangements b iv X
(v)Loans or loan guarantees b(v) X
(vi)Performance of services or membership or fundraising solicitations b (vi) X
c Sharing of facilities, equipment, mailing lists, other assets, or paid employees ~X
d If the answer to any of the above is 'Yes,' complete the following schedule . Column (b) should always show the fair market value of
the goods, other assets, or services given by the re ortin organization . If the organization received less than fair market value in
any transaction or sharing arrangement, show in column ~d) the value of the goods, other assets, or services received
(a) (b) (t) (d)
Line no . Amount involved Name of noncharitable exempt organization Description of transfers, transactions, and sharing arrangements

N/

52a Is the organization directly or indirect)y affiliated with, or related to, one or more tax-exempt organizations
described in section 501(c) of the Code (other than section 501(c)(3)) or in section 527? 11~ a Yes X No

BAA Schedule A (Form 990 or 990-EZ) 2004

TEEA0406L 11129104
r.

12004 Federal Statements Page 1

NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 34-08985761

Statement 1
Form 990, Part I, Line 9
Net Income (Loss) from Special Events

Less Less Net

Gross Contra- Gross Direct Income
Special Events Receipts butions Revenue Expenses (Loss)

ADMISSIONS - ANNUAL HALL OF FAME GAME

797,160 . 0 . 797,160 . 743,443 . 53,717 .
TELEVISION - ANNUAL HALL OF FAME GAME
702,415 . 0 . 702,415 . 0. 702,415 .
ENSHRINEMENT - ANNUAL HOF GAME
266,988 . 0. 266,988 . 589,414 . -322,426 .
ENSHRINEES AUTOGRAPH SESS - ANN HOF GAME
500,278 . 0. 500,278 . 264 142 . 236,136 .
Total 22668 4 1 . $ 0. 22668T117 1596999 . 669,8U7

Statement 2
Form 990, Part I, Line 10
Gross Profit (Loss) From Sales Of Inventory

$ 3,355,004 .

Gross Sales - 3,3 55,00 .

Less Returns & Allowances 0.
Net Sales $ 3,355,004 .
Less Cost Of Goods Sold 2 , 475 , 368 .
Gross Profit From Sales Of Inventory 879,636 .

Statement 3
Form 990, Part II, Line 43
Other Expenses

(A) (B) (C) (D)

Program Management
Total Services & General Fundraising-
AUDIO/VISUAL SUPPLIES & EXP 187,896 . 187,896 .
BUILDING MAINTENANCE & EXP 289,861 . 275,368 . 14,493 .
COMMUNICATIONS/MEDIA RELATIONS 44,616 . 44,616 .
DEVELOPMENT 9,6S7 . 9,657 .
EDUCATIONAL PROGRAMS 15,355 . 15,355 .
INSURANCE - FIRE, ETC 96,547 . 33,792 . 62,755 .
INTERIOR DISPLAY EXPENSE 159,499 . 159,499 .
INTERNET 7,028 . 7,028 .
LIBRARY SUPPLES & EXP 25,762 . 25,762 .
MARKETING/PROMO - MUSEUM ACTIV 272,286 . 272,286 .
MISCELLANEOUS 21,512 . 21,284 . 228 .
PHOTOGRAPHY CONTEST & EXP 61,163 . 61,163 .
PROFESSIONAL - OTHER 17,250 . 5,250 . 12,000 .
PUBLIC RELATIONS 42,451 . 33,961 . 8,490 .
RETIREMENT EXP 16,155 . 16,155 .
ROYALTY EXP - ENSHRINEES 19,883 . 19,883 .
SELECTORS EXP 14,423 . 14,423 .
TAXES - REAL ESTATE 7,983 . 7,983 .
2004 Federal Statements Page 2
NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 34-0898576

Statement 3 (continued)
Form 990, Part II, Line 43
Other Expenses

(A) (B) (C) (D)

Program Management
Total Services & General Fundraising
WATER 3 076 . 3 076 .
Total 1,312,403 . 1,21 , 37 . 8 5 ,9 6 6 . 12,000 .

Statement 4
Form 990, Part III, Line a
Statement of Program Service Accomplishments

Program
Grants and Service
Description Allocations Expenses
THE NATIONAL FOOTBALL MUSEUM IS AN EDUCATIONAL ORGANIZATION
DEDICATED TO PROVIDING INFORMATION AND EXHIBITS FOR THE
GENERAL PUBLIC ON THE SPORT OF PROFESSIONAL FOOTBALL, ITS
ROLE AS A NATIONAL TRADITION AND ITS EFFECT ON THE AMERICAN
PUBLIC . 3,325,812 .

0. 3,325,812 .

Statement 5
Form 990, Part IV, Line 54
Investments - Securities

Valuation
Other Publicly Traded Securities Method Amount
PIMCO LOW DURATION FUND CL A Cost $ 505,338 .

Total 505,338 .

Valuation
Other Securities Method Amount
MFS HIGH INCOME FUND A Cost 40,471 .
IDS LIFE FLEXIBLE ANNUITY Cost 22,510 .
ENDOWMENT FUND MGD BY STARK COMM FOUND Cost 182,134 .

Total 245,115 .

Total Investments - Securities 0,453 .

w r,

2004 Federal Statements Page 31

NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 34-08985761

Statement 6
Form 990, Part IV, Line 55b
Investments - Land, Buildings, and Equipment

Accum . Book
Category Basis Dep rec . Value
Buildings $ 67,580 . $ 67,580 . $ 0.
Land 68 , 900 . 68 , 900 .
Total 136, 8-T.- 80
, 68,9 0 0 .

Statement 7
Form 990, Part IV, Line 57
Land, Buildings, and Equipment

Accum . Book
Category Basis Deprec . Value
Furniture and Fixtures $ 819,943 . $ 406,766 . $ 413,177 .
Machinery and Equipment 788,132 . 605,563 . 182,569 .
Buildings 14,971,855 . 6,470,003 . 8,501,852 .
Improvements 1,905,435 . 523,126 . 1,382,309 .
Land 210,850 . 210,850 .
Miscellaneous 552,023 . 0. 552 023 .
Total 19,248,238 . 8,00 5 , 45 8 . X11,24 2, 7 80,

Statement 8
Form 990, Part IV, Line 58
Other Assets

ACCOUNTS RECEIVABLE - OTHER $ 202,765 .

DONATED MEMORABILIA (NET) 2,141,648 .
Rounding 1 .
STADIUM IMPROVEMENTS (NET) 116 610 .
Total 2,461,024 .

Statement 9
Form 990, Part !V, Line 64b
Mortgages and Other Notes Payable

Other Notes Payable

Lender's Name : BANK ONE, NA
Interest Rate : 5 .25%
Security Provided : INVENTORY, ACCOUNTS REC, ETC
Balance Due : $ 500,000 .

Lender's Name : HUNTINGTON NATIONAL BANK

Interest Rate : 4 .25%
Security Provided : UNSECURED
Balance Due : $ 929,536 .

Total 1, 4 29, 5 3 6 .
r% r

2004 Federal Statements Page

NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 34-08985

Statement 10
Form 990, Part VIII
Relationship of Activities to the Accomplishment of Exempt Purposes

Line Explanation of Activities

93a FEES COLLECTED FOR ADMISSION ENABLE VISITORS TO VIEW EXHIBITS DESIGNED TO
EDUCATE THE PUBLIC ON THE HISTORY AND TRADITION OF PROFESSIONAL FOOTBALL
ARE RELATED TO THE MUSEUM'S EXEMPT PURPOSE .

102 MERCHANDISE SOLD IN THE ORGANIZATION'S MUSEUM SHOP ENHANCES AND

SUPPLEMENTS THE VISITORS' UNDERSTANDING AND APPRECIATION OF THE HALL OF
FAME, THE TEAMS THAT COMPRISE THE NATIONAL FOOTBALL LEAGUE AND THE
INDIVIDUALS AFFILIATED WITH SUCH TEAMS, AND THE SPORT OF PROFESSIONAL
FOOTBALL AS A NATIONAL TRADITION AND AS A PART OF OUR VALUE SYSTEM AND WAY
OF LIFE . SALES OF MERCHANDISE FROM THE MUSEUM SHOP THEREFORE CONTRIBUTE
IMPORTANTLY TO THE ACCOMPLISHMENT OF THE MUSEUM'S EDUCATIONAL PURPOSES .

103b AMOUNTS RECEIVED FROM THE SALE OF PHOTOGRAPHS OF PAST ENSHRINEES OF THE
HALL OF FAME FURTHERS ITS EDUCATIONAL PURPOSES BY INCREASING PUBLIC
AWARENESS OF THE SPORT OF PROFESSIONAL FOOTBALL, ITS HISTORY AND ROLE IN
AMERICAN SOCIETY AND THE HISTORY OF THE PRO FOOTBALL HALL OF FAME .

103d MAKING THE MUSEUM AVAILABLE FOR SPECIAL GROUP ACTIVITIES FURTHERS ITS
EXEMPT PURPOSE BY EXPOSING THE MUSEUM'S COLLECTION TO A BROADER SECTION OF
THE GENERAL PUBLIC .

Statement 11
Schedule A, Part III, Line 2
Transactions with Trustees, Directors, Etc.

SCHEDULE A - PART III - QUESTION 2a

RICHARD KEMPTHORN - KEMTHORN AUTOMOBILE COMPANIES
AUTOMOBILE LEASING, REPAIRS & AIRCRAFT CHARTER SERVICE

SCHEDULE A - PART III - QUESTION 2c

STUART WILKINS - KRUGLIAK, WILKINS & DOUGHERTY CO, LPA
LGEAL FEES

STEVE DEUBLE - MASSILLON PLAQUE CO

SALES OF PLAQUES, ETC
2004 Federal Worksheets Page 1
NATIONAL FOOTBALL MUSEUM INC
Client 1395 PRO FOOTBALL HALL OF FAME
10/24/05 09 l 0AM

Special Events Worksheet

Less Less Net

Gross Contri- Gross Direct Income
Special Event Receipts butions Revenue Expenses or Loss
ADMISSIONS - ANNUAL HALL OF FAME GAME
$ 797,160 . $ 0 . $ 797,160 . $ 743,443 . $ 53,717 .
TELEVISION - ANNUAL HAIL OF FAME GAME
702,415 . 0. 702,415 . 0 . 702,415 .
ENSHRINEMENT - ANNUAL HOF GAME
266,988 . 0. 266,988 . 589,414 . -322,426 .
Subtotal $ 1766563 . $ 0 . $ 1766563 . $ 1332857 . $ 433,706 .

ENSHRINEES AUTOGRAPH SESS - ANN HOF GAME

166,583 . 0. 166,583 . 59,927 . 106,656 .
GOLF CLASSIC - ANNUAL HOF GAME
162,250 . 0. 162,250 . 122,548 . 39,702 .
YEARBOOK PROGRAM SALES, ETC - ANN HOF GM
95,051 . 0. 95,051 . 30,858 . 64,193 .
FESTIVAL GAME DAY LUNCHEON - ANN HOF GM
70,659 . 0. 70,654 . 0. 70,654 .
GAMEDAY PREMIERE, NFL EXP - ANN HOF
5,740 . 0. 5,740 . 17,562 . -11,822 .
BEST OF YESTERDAY AND TODAY 0. 0. 0. 33,247 . -33,247 .
*Subtotal $ 500,278 . $ 0. $ 500,278 . $ 264,142 . $ 236,136 .

Total $ 2266841 . $ 0. $ 2266841 . $ 1596999 . $ 669,842 .

*Events combined on the return's statement as the fourth largest event .

Computation of Cost of Goods Sold (Form 990)

l. Inventory at start of year 470,003 .

2. Purchases 1,714,408 .
3. Cost of labor p,
4. Additional 263A costs 0.
5. Other costs 777,960 .
6. Total (Add lines 1 through 5) 2,962,371 .
7. Inventory at end of year 487 .003 .
8. Cost of goods sold (Subtract line 7 from line 6) 2,475,368 .
r
 ,, .

NATIONAL FOOTBALL MUSEUM, INC .

FORM 990 (2004 PART V LIST OF OFFICERS, DIRECTOR, AND TRUSTEES)

Title/Average Contributions Expense

Name/Address (A) Hours per Week (B) Compensation (C) Benefit Plans (D) Account (E)

John Muhlbach Chairman of Board 0 0 0

2714 Mill Ridge Path NE 3 hrs
Massillon, Ohio 44646

Judge David Dowd Vice President/ Board Member 0 0 0

7231 Shady Hollow Drive NW 2 hrs
Canton, Ohio 44718

David Robinson Secretary/Board Member 0 0 0

406 S Rose Blvd 2 hrs
Akron, Ohio 44320

Roger Bettis Treasurer/Board Member 0 0 0

7054 Meadowlands Ave 2 hrs
North Canton, Ohio 44720

K S Adams Board Member 0 0 0

Tennessee Titans 1 hr
Baptist Sports Park
7640 Highway 70 S
Nashville, TN 37221

William Belden Jr Board Member 0 0 0

3002 Woodcliff Dr NW 2 hrs
Canton, Ohio 44718

Pat Bowlen Board Member 0 0 0

Denver Broncos 1 hr
13655 Broncos Pkwy
Englewood, CO 80112

Ted Boyd Board Member 0 0 0

2630 Fox Hill NW 2 hrs
Canton, OH 44708

Steve Deuble Board Member 0 0 0

2815 Midvale Rd NE 2 hrs
Canton, Ohio 44708

Ron Dougherty Board Member 0 0 0

340 Lakecrest St NW 2 hrs
Canton, Ohio 44709

Peter R Elliott Board Member 7,601 4,968 11,685

3003 Dunbarton Drive 5 hrs
Canton, Ohio 44708

Lamar Hunt Board Member 0 0 0

1601 Elm St, Suite 4000 1 hr
Dallas, TX 75201
..,

Title/Average
Name/Address (A) Hours Per Week (B)

Randall Hunt Board Member 0 0 0

Krugliak, Wilkins, Griffiths 8 Dougherty 2 hl'S
4775 Munson St NW
P O Box 36963
Canton, OH 44735

Norman Jackson Board Member 0 0 0

1415 Harbor Drive 2 hrs
Canton, Ohio 44708

Donald Jakeway Board Member 0 0 0

3342 Canopy Dr 2 hrs
Dewitt, MI 48820

Richard Kempthorn Board Member 0 0 0

5160 Strausser NW 2 hrs
North Canton, Ohio 44720

Robert Mahoney Board Member 0 0 0

6274 Bertrum Ave NW 2 hrs
P O Box 3043
North Canton, Ohio 44720

Wellington Mara Board Member 0 0 0

New York Giants 1 hr
Giants Stadium
East Rutherford, NJ 07073

Bernard McRae Board Member 0 0 0

212 W Washington Blvd 2hrs
Unit 1512
Chicago, IL 60606

Dan Rooney Board Member 0 0 0

Pittsburgh Steelers 1 hr
3400 S Water St
Pittsburgh, PA 15203

Thomas Schervish Board Member 0 0 0

Stark Management Services Inc 2 hrs
330 Third St NW
Canton, OH 44702

Gary Smith Board Member 0 0 0

3262 Stillwater Ave 2 hrs
Canton, OH 44708

Paul Tagliabue Board Member 0 0 0

NFL 1 hr
280 Park Ave
New York, NY 10017

W R Timken, Jr Board Member 0 0 0

2321 Brentwood NW 2 hrs
Canton, Ohio 44708

I
 ,.

Title/Average
Name/Address (A) Hours per Week (B)

Wayne Weaver Board Member 0 0 0

Jacksonville Jaguars 1 hr
One AlITel Stadium PI
Jacksonville, FL 32202

F Stuart Wilkins Board Member 0 0 0

1251 Salway SW 2 hrs
North Canton, Ohio 44720

John W Bankert Executive Director 138,943 23,982 2,062

1021 Field St NW 40 hrs
Canton, Ohio 44709

David R Motts V P -Marketing/Operations 78,253 23,625 1,798

1854 Sprang Valley Ave NW 40 hrs
Canton, Ohio 44708

Joseph A Horngan V P -Communications/Exhibits 72,542 19,829 2,831

39 W Mohawk Drive 40 hrs
Malvern, Ohio 44644

Judith A Kuntz V P -Retail/Licensing 66,219 17,002 2,353

5356 Vermouth NW 40 hrs
North Canton, Ohio 44720

Mark Butterworth Director of Development 61,735 20,208 174

1629 Bexwell St NE 40 hrs
Canton, Ohio 44714

I
Form 8868{Rev~12-200 4) Page 2
If you are filing for an Additional (not automatic) 3-Month Extension, complete only Part II and check this box . 00. 91
Note
* . Only complete Part II if you have already been granted an automatic 3-month extension on a previously filed Form 8868 .
o If you are filing for an Automatic 3-Month Extension, complete only Part I (on page 1)
Additional (not automatic) 3-Month Extension of Time-Must File Original and One Conv.
Type or Name of Exempt Organization Employer identification number
print NATIONAL FOOTBALL MUSEUM INC + 34 : 0898576
File by the Number, street, and room or suite no If a P O box, see instructions For IRS use only
extended 225 GEORGE HALAS DR NW
due date for
filing the City, town or post office, state, and ZIP code For a foreign address, see instructions
return See
instructions CANTON, OH 44708
Check type of return to be filed (File a separate application for each return) :
Form 990 D Form 990-T (sec 401(a) or 408(a) trust) o Form 5227
Form 990-BL D Form 990-T (trust other than above) D Form 6069
[] Form 990-EZ D Form 1041-A D Form 8870
Form 990-PF D Form 4720
STOP: Do not complete Part II if you were not already granted an automatic 3-month extension on a previously filed Form 8868 .
* The books are m the care of " _J OHN BANKERT
Telephone No . " ( . - 456-8207-------- FAX No " x___330___) ____ .___45E8175
" If the organization does
.330__)---------
not have an office or place of business in the United States, check this box . , . . . . " 0
" If this is for a Group Return, enter the organization's four digit Group Exemption Number (GEN) If this is
for the whole group, check this box " E] . If it is for part of the group, check this box " E] and attach a list with the
names and EINs of all members the extension is for .
4 I request an additional 3-month extension of time until . . . . . . . NOVEMBER-15 . . . . . . . . . . , 20 05_
-------
5 For calendar year ,or other tax year beginning . . . . . . . . . . . . . . . . . . . . . . . ,20 .___,andending __ . ----------------- - ,20__ ._
6 If this tax year is for less than 12 months, check reason . 1 :1 Initial return 0 Final return 0 Change in accounting penod
7 State in detail why you need the extension .ADDITIONAL TIME IS REQUIRED IN ORDER TO OBTAIN THE
INFORMATION NECESSARY TO FILE A COMPLETE AND ACCURATE RETURN .

8a If this application is for Form 990-BL, 990-PF, 990-T, 4720, or 6069, enter the tentative tax, less any
nonrefundable credits . See instructions . . ,
b If this application is for Form 990-PF, 990-T, 4720, or 6069, enter any refundable credits and estimated
tax payments made . Include any prior year overpayment allowed as a credit and any amount paid
previously with Form 8868 . . , , . , . . . , $
c Balance Due . Subtract line Sb from line Sa Include your payment with this form, or, if required , deposit
with FTD coupon or, if required, by using EFTPS (Electronic Federal Tax Payment System) . See instructions $
Signature and Verification
Under penalties of per u , f declare that I have examined this form, induding accompanying schedules and statements, and to the best of my knowledge and belief,
d is true, correct, a l co pieta, and that I authorized to prepare this form

Signature 11~ Title 11- ~ 1 ~ C:YTCK IQ9~tel n ESfinrCir-r.G

-" ~~ ~~ . v ii~ni i I\V-VLU
Notice to Applicant-To Be Completed by the IRS
We have approved this application Please attach this form to the organization's return
We have not approved this application However, we have granted a 10-day grace period from the later o~tiatt sqov2r~l~ow or the due
date of the organization's return (including any prior extensions) This grace period is considered to be a valid extension of time for elections
otherwise required to be made on a timely return Please attach this form to the organization's return
We have not approved this application Attar considering the reasons stated in item 7, we cannot aRI our request fotlan aiEensioR;of time
to file We are not granting a 10-day grace period ~U~#ISSION PROCE3S, ;d~3

- --------------RECEfVED----0 ------- -- -
We cannot consider this application because it was filed after the extended due date of the return for which an extension was requested
0 Other ------------------------------------------- -----------------------------

Director Da e
Alternate Mailing Address - Enter the address if you want the copy of this applic fo d ti ont 5
jension
Fel l
returned to an address different than the one entered above .
Name
MESTEL, LONG & SCHRADE, INC. OGDEN ~ UT
Type or Number and street (include suite, room, or apt. no .) or a P.O . box number
print 116 CLEVE LAND AVE NW, SUITE 525
City or town, province or state, and country (including postal or ZIP code)
CANTON, OH 44702

Form 8868 (Rev 12-2004)