Appendix A

Newspaper Rate Card

Southern Tier Times

Elmira, NY
Morning and Sunday
Published by Riopko Press

Retail R.O.P Rates

Daily Sunday Combination

Non-Contract Rates $11.85 per inch $15.60 per inch $21.60 per inch

Volume Contract Rates

100 Inch $11.20 per inch $12.95 per inch $17.45 per inch
200 $10.65 $12.50 $17.00
500 $10.45 $12.25 $16.75
1,000 $10.20 $12.05 $16.55
2,500 $10.10 $11.95 $16.45
5,000 $9.75 $11.60 $16.10
6,500 $9.50 $11.40 $15.90

Miscellaneous Rates

Color Rates:
Requirements: Available any publishing day. Closing times are 24 hours earlier than
those for black-and-white ads.
One (1) Color plus Black $100
Two (2) Colors plus Black $190
Three (3) Colors plus Black $280
Process Color $400 (Advertiser provides separations)

Daily Contract Repeat Rate $4.50 per inch

Non-Contract Repeat Rate $6.00 per inch
Daily advertisements which are repeated in another Southern Tier Times, within a 7-day
period, are eligible.

Charity Rates:
Daily Southern Tier Times $6.80 per inch Repeat: $5.00 per inch
Sunday Southern Tier Times $8.70 per inch

Non-Profit Organization Rates:

Daily Southern Tier Times $7.95 per inch Repeat: $5.00 per inch
Sunday Southern Tier Times $9.80 per inch

Full Page Discount: 10% discount on total price (excluding color)

Multi-Page Discount: 2 full pages or more in the same edition earn a 20% discount on
total price (excluding color)

Retail Insert Rates

Available upon request

Copy Changes
Additions or changes in original copy will be made if time permits, but may be charged
to the advertiser at the current composing room hourly rate with a minimum charge of
$15.00.

Position
Position is not guaranteed because of the varying number of pages in each issue and
because of conflicting requests by several advertisers for the same position. When
position is required as a condition of publication, a premium of 25% will be charged.

Deadlines
Daily Southern Tier Times: Three working days, by 5:00 p.m., is the normal deadline for
advertising copy.
Daily Southern Tier Times: Three working days, before noon, is the deadline for half-
page size ads and larger, involving layout and significant composition.
Sunday Southern Tier Times: Deadline is Wednesday, 5:00 p.m.

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Mechanical Information
Column width 1 7/8 inch
Column depth 21 inches
Column per page 6

Circulation
Established 1955. per copy daily .50; Sunday 1.00.
Summary data – for detail see Publisher’s Statement
A.B.C. (Newspaper Form)
Total
Daily 16,000
Sunday 20,000
Unpaid dist. (not included above)
Daily Total 100; Sunday Total 50
For county, MSA & DMA data, see Circulation 06

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 Appendix B
Magazine Rate Card

The Buffalonian
Buffalo, NY
ABC MPA
Published monthly by Erie Press

Publisher’s Editorial Profile: The Buffalonian editorial focuses on the issues and
events facing the citizens of Buffalo, New York. Articles on local businesses, politics,
and entertainment give readers greater pride and understanding about life in this city.

Advertising Rates
1. Black/White Rates
1 page 876
2/3 page 632
1/2 page 543
1/3 page 335
1/4 page (Sq) 303
Agate line 3.47

Volume Discount
Advertisers earn discounts based on equivalent page volume without regard to coloration.
Supplied inserts do not earn discounts. Discounts based on contract year of 12
consecutive months.
Equivalents Discount Equivalents Discount
3 pages 7% 24 pages 18%
6 pages 10% 36 pages 20%
12 pages 12% 48 pages 22%
18 pages 16% 60 pages 25%

Seasonal Discount
Full-page advertisement in the Jan, Jul, or Aug issues earns a seasonal discount.
Seasonal discounts are additive to volume discounts to a maximum of 30%.
Frequency Discount
1 seasonal month 5%
2 seasonal months 7%
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3 seasonal months 10%

Consecutive Page Discount

Three or more consecutive full-run, four color pages in same issue (covers/copy ads
excluded) earns discount (unless earned discount is higher).
Total pages Discount
3-4 consecutive pages 20%
5-6 consecutive pages 25%
7+ consecutive pages 30%

2. Color Rates
Black & 1-Color:
1 page 1,000
2/3 page 713
1/2 page 601
1/3 page 375
1/4 page (Sq) 340

4-Color:
1 page 1,033
2/3 page 783
1/2 page 601
1/3 page 434
1/4 page (Sq) 349

3. Covers
4-Color:
2nd cover 1,294
3rd cover 1,242
4th cover 1,485

4. Inserts
Available.

5. Bleeds
No charge.

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6. General Requirements
Also see SRDS Print Media Production Source.
Printing Process: Rotogravure Full Run
Trim Size: 7-13/16 x 10-1/2; No./Cols. 3.
Binding Method: Perfect.
Colors Available: 4-color process.
Covers: 4-color process.
Ad Page Dimensions
1 page 7 x 10 1/3 v 2-3/16 x 10
2/3 v 4-1/2 x 10 1/3 sq 4-1/2 x 4-1/2
2/3 h 7 x 6-1/2 Digest 4-1/2 x 6-3/4
1/2 v 3-7/16 x 10 Island Unit 4-3/8 x 6-1/2
1/2 h 7 x 4-1/2

7. Issue and Closing Dates

Published monthly.
Issue: On sale Closing
Jan 12/13 10/14
Feb 1/10 11/15
Mar 2/14 12/15
Apr 3/14 1/13
May 4/11 2/15
Jun 5/9 3/15
Jul 6/13 4/14
Aug 7/11 5/15
Sep 8/8 6/15
Oct 9/12 7/14
Nov 10/10 8/15
Dec 11/7 9/15

8. Circulation
Established 1986. Single copy 1.95; per year 23.95.
Summary data – for detail see Publisher’s Statement
A.B.C. (6 mos. aver. – Magazine Form)
Tot. Pd. (Subs) (Single) (Assoc)
46,360 41,690 4,670 ---------

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 Appendix C
Billboard Rate Card

Outdoor Advertising Rates and Allotments

Rochester, NY
Metro Only
30-Sheet Poster Panels: 12’ x 25’
Live Copy Area: 10-6” x 22-8”

Daily Unill. Illum. Total Daily Monthly Reach Freq 4-wk

GRPs Panels Panels Panels Effective Effective Rate
Circ. Circ.
100 10 47 57 550,000 16,500,000 93.3 30 $27,000
50 5 24 29 275,000 8,250,000 87.7 16.3 $14,500
25 3 12 15 138,000 4,140,000 78.4 9.3 $8,000

Costs are for space only, based on a 30-day posting period, and do not include
production.

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 Appendix D
Transit Rate Card

Transit Advertising Rates and Allotments

Syracuse, NY
Metro Only
Overall Bus Shelter Poster Size: 47-1/2” wide x 68-3/4” high
Live Copy Area: 46” x 67”

Cost is per panel per month

Quantity 1 Month 3 Months 6 months 12 months
5-19 $130 $120 $110 $100
20-39 $120 $110 $100 $90
40+ $110 $100 $90 $80

Audited Circulation Data

Average Daily Effective Circulation: 2,316 per panel (Based on Adults 18+)
Audited by Traffic Audit Bureau for Media Measurement (TAB)

Daily Illum. Panels

GRPs
100 63
50 32
25 16

Costs are for space only, based on a 30-day posting period and do not include production.

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 Appendix E
Telephone Directory Rate Card

Directory Rates for: Corning, NY

Population 44,000
Distribution 32,000

LISTINGS
RL Regular Listing $ 70
BLN Bold Name & Number Listing 178
BLNR Bold Name & Number Listing Red 312
CBL Cross Reference Bold Name Listing 178
EL Extra Line (up to 29 characters) 70
ELR Extra Line Red 123
AL Alternate Call 40
ABLD Anchor Bold Listing Display 0
SL Semi-Bold Name Listing 90
SBNL Superbold Name & Number Listing (name in 16pt. bold caps) 312
SBNLR Superbold Name & Number Listing Red 545
ASBN Anchor Superbold Name & Number Listing 312

DISPLAY ADS
QC Quarter Column 680
QCC Quarter Column Color 1,027
QCWM1 Quarter Column White Knockout Multicolor 1 Color 1,090
QCP Quarter Column Process Color 1,191

DQC Double Quarter Column 1,304

DQCC Double Quarter Column Color 1,841
DQWM1 Double Quarter Column White Knockout Multicolor 1 Color 2,086
DQCP Double Quarter Column Process Color 2,275

TQC Triple Quarter Column 1,897

TQCC Triple Quarter Column Color 2,703
TQCC Triple Quarter Column White Knockout Multicolor 1 Color 3,032
TQCP Triple Quarter Column Process Color 3,320

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FP Full Page 9,576
FPC Full Page Color 12,058
FPWM1 Full Page White Knockout Multicolor 1 Color 13,495
FPP Full Page Process Color 14,925

DT Double Truck 21,520

DTC Double Truck Color 27,103
DTWM1 Double Truck White Knockout Multicolor 1 Color 30,328
DTP Double Truck Process Color 33,554

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 Appendix F
Broadcast Television Station Rate and Ratings Card

Market: Albany, NY
Book: February
Station: WAAA-TV Channel 10

Day/Time Book Household Homes Adults 18+ Cost per

Program Rating (000) (000) Commercial
M-F/600A-700A Feb 5 18 21 $200
WAAA-TV News
M-F/700A-900A Feb 7 25 28 $200
Good Morning America
M-F/900A-1000A Feb 3 11 11 $90
Regis and Kelly
M-F/1000A-1100A Feb 3 12 12 $90
Divorce Court (two half
hours)
M-F/1230P-400P Feb 5 21 22 $200
ABC Soap Rotation
M-F/400P-500P Feb 8 31 37 $300
Oprah Winfrey
M-F/600P—700P Feb 18 70 95 $600
Newssource 10 Early

Notes: All rates are for :30 spots

:60 spots are 2x :30 rate
:15 spots are .75x :30 rate
:10 spots are .6x :30 rate

54
 Appendix G
Cable Television System Rate Card

Superior Home Cable

Auburn, NY Zone
26,000 Subscribers

24 Hr. 6am- 6am- 9am-4pm 4pm-7pm 7pm-12am Prime

ROS 12am 9am Fixed
Tier I $6 $12 $10 $12 $15 $19 $25
Open
Tier II $5 $11 $9 $11 $14 $18 $21
Open
Tier III $4 $10 $8 $10 $13 $16 $20
Open
Tier IV $3 $9 $7 $9 $12 $15 $18
Open

Tier I CNN, ESPN, USA, TNT, Lifetime, Discovery, A&E, TBS, NICK
Tier II Food, HGTV, TNN, ESPN2, CNBC, MSNBC, Fox News, YES
Tier III HLN, History, TWC, MTV, ABC Family, VH1, Soap Net, TLC, FX
Tier IV Sci-Fi, Comedy, CMT, E!, BET, TV Land, Animal, TOON, Travel,
Golf

Notes: All rates are for :30 spots

:60 spots are 2x :30 rate
:15 spots are .75x :30 rate
:10 spots are .6x :30 rate

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 Appendix H
Radio Station Rate and Ratings Card

Radio Market Report

Jamestown, NY

Average Quarter Hour Rating [AQH] Women 25-54

Station Format M-S 6a- M-F 6a- M-F 10a- M-F 3p- M-F 7p-
Mid 10a 3p 7p Mid
WAAA-FM Country 1.6 2.6 2.1 2.3 .5
WBBB-FM Jazz .2 .4 .5 .2 .1
WCCC-AM CHR 1.9 2.9 2.8 2.2 .5
WDDD-AM Contemporary .4 .8 .3 .4 .1
Christian
WEEE-FM AC 2.4 3.7 4.2 3.2 1.1
WFFF-FM News/Talk .4 1.1 .7 .5 .1
WGGG-FM Variety .2 .7 .4 .2 .1
WHHH-AM Oldies 1.6 2.5 2.1 2.1 .7
WIII-FM Classic Rock 1.5 2.2 2.3 1.9 .6

WAAA-FM and WEEE-FM Rate Card

***Effective This Week Only: Starting grid is II***

I II III IV
Sponsorships* :60/:30 30/28 28/26 26/24 24/22
Fixed Positions [3hrs<] 28/26 26/24 24/22 22/20
AAA M-Sun 26/24 24/22 22/20 20/18
AA M-Sun 24/22 22/20 20/18 18/16
A M-Sun 22/20 20/18 18/16 16/14
DAY-TAP M-Sun 20/18 18/16 16/14 14/12 (Rotation: 50%AAA, 50%AA)
TAP M-Sun 18/16 16/14 14/12 12/10 (Rotation: 50%AAA, 25%AA,
25%A)
ROS M-Sun 16/14 14/12 12/10 10/8

* Sponsorships include news, sports, weather, as well as specific programs such as

“Country Countdown” and “Rock Through the Ages.” Sponsorship increments are 13,
26, and 52 weeks in length.

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:15 second commercials are available but limited. Cost is 60% of :30 second
commercials.

Listed rates are NET TO STATION. All agency orders will be assessed an
additional 15%.

Discounts
Combo Discount: Move one grid to the right (if fewer commercials are placed on one
station, the lower schedule must be at least 50% of the higher schedule).
Frequency Discount: Per Week – Per Station
Air 20 commercials.....Deduct $3
Air 40 commercials.....Deduct $5

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 Appendix I
Internet Site Rate Card

Finger Lakes Now.com

Geneva, NY
Interactive Advertising Bureau

Standard Sizes (pixels)

1 month 3 months 12 months CPM CPC
Banner 468 x 60 $500 $1350 $4800 $10 $1.00
Skyscraper 120 x 600 $550 $1500 $5400 $11 $1.20
Leaderboard 728 x 90 $600 $1650 $6000 $12 $1.40
Wide Skyscraper 160 x 600 $650 $1800 $6600 $13 $1.60
Rectangle 180 x 150 $700 $1950 $7200 $14 $1.80
Medium Rectangle 300 x 250 $750 $2100 $7800 $15 $2.00
Large Rectangle 336 x 280 $800 $2250 $8400 $16 $2.20
Vertical Rectangle 240 x 400 $850 $2400 $9000 $17 $2.40

Square Pop-Up 250 x 250 $750 $2100 $7800 $15 $2.00

Square Pop-Under 250 x 250 $800 $2250 $8400 $16 $2.20

Advertising Terms

Each advertisement rotates with up to six total advertisers. No business category

exclusivity is offered.

All prices are in US dollars.

Rates are subject to change without notice.

Late charges are 1-1/2% per month on past-due balances.

All advertising sales are final.

Please call our advertising department to book your insertion today or to discuss a
different special advertising option that Finger Lakes Now can accommodate.

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 Appendix J
U.S. Postal Service Rate Card

U.S. Postal Service

Standard Mail Rate Information

Regular Regular Regular Regular

Entry Presorted Presorted Automation Automation
Discount Basic 3/5 3-Digit 5-Digit
Letters None $0.268 $0.248 $0.203 $0.190
3.3 oz. DBMC 0.247 0.227 0.182 0.169
or Less (0.021)
DSCF 0.242 0.222 0.177 0.164
(0.026)

Regular Regular Regular Regular

Entry Presorted Presorted Automation Automation
Discount Basic 3/5 Basic 3/5
Nonletters None $0.344 $0.288 $0.300 $0.261
3.3 oz. or DBMC 0.323 0.267 0.279 0.240
Less (0.021)
DSCF 0.318 0.262 0.274 0.235
(0.026)

Letters: Minimum 3 ½” high x 5” long and maximum 6 1/8” high x 11 ½” long

Nonletters: More than 6 1/8” high x 11 ½” long and up to 12” high x 15” long

No Entry Discount: Mailing is dropped off at a post office to be sent anywhere in the
U.S.
Destination Bulk Mail Center (DBMC): Mailing is dropped off at a regional
distribution center to be sent to zip codes covered throughout that center’s area
Destination Sectional Center Facility (DSCF): Mailing is dropped off at the post office
and sent to zip codes within that city’s footprint

Regular Presorted does not include postal qualified bar code identification
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Regular Automation includes postal qualified bar code identification

NOTE: Pittsburgh, PA is the DBMC for Western New York which includes Buffalo,
Rochester, Corning, and Elmira, NY

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 Appendix K
Instant Background Report for Video Stores

Rent/Buy Rent/Buy Rent/Buy Rent/Buy

1 to 9 10 or more 1 to 9 10 or more
Videos Videos DVDs DVDs

Revenue: 84.40% 15.60% 67.50% 32.50%

Sex: Male 44.50% 47.50% 47.20% 52.20%

Female 55.50% 52.50% 52.80% 47.80%

Age: 18-24 13.70% 17.70% 17.90% 22.90%

25-34 20.30% 23.20% 24.70% 26.50%
35-44 25.80% 29.30% 25.50% 26.20%
45-54 20.30% 16.00% 19.10% 15.90%
55-64 11.00% 9.30% 8.30% 6.00%
65+ 8.90% 4.60% 4.50% 2.40%

Income: $75,000+ 38.10% 31.50% 44.90% 47.30%

$50-74,999 21.40% 19.80% 21.50% 18.80%
$40-49,999 9.80% 11.20% 9.70% 9.00%
$30-39,999 10.80% 13.50% 9.20% 10.50%
$20-29,999 9.30% 11.00% 7.80% 8.60%
Under $20,000 10.70% 13.00% 7.00% 5.90%

Race: White 81.20% 74.40% 80.40% 77.80%

Black 9.50% 13.40% 9.60% 11.00%
Other 9.30% 12.20% 10.00% 11.20%
Hispanic origin 9.20% 12.60% 8.70% 10.70%

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Marital: Single 24.10% 29.00% 28.50% 32.80%
Married 60.00% 53.70% 59.50% 55.40%
Sep/Wid/Div 15.90% 17.30% 12.00% 11.80%
Source: 2004 Simmons/Radio Advertising Bureau, with case modifications

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 Appendix L
Business Survey: Percentage of Total Annual Sales by Month

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Appliance 7.5 7.2 8.0 7.8 8.4 8.6 8.6 8.7 7.9 8.3 8.9 10.1
Stores
Auto Dealers 6.0 8.1 9.3 9.1 9.4 10.1 9.2 10.1 7.1 7.3 6.6 7.7
(new
domestic)
Auto Dealers 6.9 7.4 9.1 8.6 9.4 8.6 9.9 10.3 7.7 7.6 7.6 7.7
(new import)
Auto Dealers 7.7 8.6 9.0 8.5 8.8 8.8 8.6 8.9 8.0 8.4 7.6 7.1
(used)
Auto Repairs 8.1 7.0 7.9 9.2 8.8 8.5 9.0 8.4 8.1 8.8 8.2 8.0
Beer 7.5 7.2 8.0 8.4 9.3 9.5 9.5 9.3 8.4 7.8 7.4 7.7
Book Stores 11.0 6.9 6.8 6.3 7.2 7.1 6.8 11.5 9.5 6.7 7.2 13.0
Bridal Market 6.2 6.4 7.2 8.0 8.7 9.9 10.1 10.2 9.5 9.5 7.7 6.6
Camera Stores 6.1 5.8 6.8 7.1 7.9 8.2 8.1 8.3 7.4 7.6 9.2 17.5
Consumer 7.8 7.5 7.5 6.7 7.2 7.3 7.5 8.2 7.4 7.4 9.9 15.6
Electronics
Department 6.1 6.7 7.7 7.6 8.0 7.5 7.0 8.1 7.3 7.7 10.1 16.1
Stores
Discount 6.7 6.7 7.8 8.0 8.4 8.1 7.8 8.3 7.3 7.9 9.7 13.3
Stores
Drug Stores 8.0 7.7 8.3 8.1 8.5 8.1 8.1 8.4 8.0 8.6 8.4 9.8
Fabric & 6.9 7.0 8.5 7.2 7.3 7.1 7.3 7.8 8.5 10.5 11.1 10.8
Sewing Stores
Factory 5.9 6.8 7.9 7.8 8.2 7.7 7.5 8.7 7.5 8.0 9.2 14.8
Outlets
Fast Food 7.4 7.5 8.4 8.3 8.7 8.7 8.8 8.9 8.1 8.4 8.2 8.6
Florists 6.5 10.0 7.4 8.3 11.9 8.8 7.0 7.2 7.3 7.9 7.6 10.1
Jewelry Stores 5.3 8.1 6.4 6.4 8.5 6.9 6.4 7.1 6.3 6.7 8.9 23.0
Lawn & 3.2 3.7 6.4 12.7 19.2 12.1 8.6 6.5 6.7 7.3 6.2 7.4
Garden Stores
Life Insurance 7.5 7.2 8.5 8.2 7.7 8.6 8.6 7.5 7.9 8.3 7.9 12.1
Men’s Wear 6.8 6.5 7.7 7.8 8.1 8.0 7.4 8.5 7.5 8.3 9.4 14.0
Stores
Movie 7.7 6.5 6.9 7.7 7.7 11.0 11.5 9.4 7.2 6.2 7.7 10.5
Theaters
Music Stores 7.7 7.4 8.1 6.9 7.3 7.5 7.3 7.6 6.5 6.8 8.9 18.0
Office Supply 9.5 8.3 8.4 7.4 7.5 6.9 7.3 9.8 8.4 8.2 8.1 10.1
Stores
Optical Goods 8.3 8.3 9.3 8.3 8.8 8.5 8.5 9.2 7.8 7.8 7.4 7.8
Stores
Restaurants 7.6 7.7 8.5 8.2 8.6 8.6 8.8 8.9 8.1 8.3 8.0 8.7
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Shoe Stores 6.2 6.9 8.5 8.7 8.7 8.2 8.2 10.5 7.6 7.6 8.1 10.8
Sporting 6.5 6.5 8.1 8.0 8.4 8.9 8.5 9.1 7.7 7.1 8.1 13.1
Goods Stores
Supermarkets 8.0 7.6 8.3 8.0 8.6 8.4 8.5 8.6 8.2 8.3 8.5 9.0
Video Stores 9.1 8.2 8.3 8.0 8.2 7.8 9.5 10.0 9.0 6.6 7.0 8.3
Women’s 5.9 6.7 8.6 8.7 8.8 8.0 7.4 8.3 7.9 8.3 8.9 12.5
Wear Stores
Source: U.S. Department of Commerce and the Radio Advertising Bureau

64