ISSE Long Beach 2011 On Site Program

1 probeauty.org/isselb • 866.229.2386 (301.694.
5243)
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Discover the Possibilities at
ISSE Long Beach 2011! Welcome
International Fashion Theater
Featuring the most talented platform stylists and manufacturer to the Biggest
artists from across the globe!
Technical Theater
and The Best
Beauty Expo & Educational Event on
Getting up close and personal with the latest trends and techniques
in cutting, coloring and styling! the West Coast
Latino Fashion Theater
Showcasing the diversity of the beauty industry and highlighting the
amazing work of Latino artists!
Hands-On Education
Giving attendees the chance to learn from doing with the industry’s
facebook.com/pbaisse
top innovators and educators driving today’s most popular looks!
North American Hairstyling Awards (NAHA) Room Long Beach Convention Center
Sharing the insights of NAHA veterans to help create your signature 300 East Ocean Boulevard
look and join the nation’s top stylists! Long Beach, California 90802
Massage and Wellness Education

Providing massage therapists with an in-depth understanding of
ISSE 2011 Dates and Times
Saturday January 29 1:00pm – 6:00pm
the latest techniques! CE credits available for licensed massage
Sunday January 30 9:00am – 6:00pm
therapists.
Monday January 31 9:00am – 5:00pm
New for 2011! ISSE 2011 Expo Tickets

ISSE Long Beach presents the EstheticsAmerica Saturday Only: January 29 $40
& Wellness Pavilion, devoted entirely to the art 1 Day: 30 or 31 $60
2 Day: 30 + 31 $80
of spa and wellness and featuring CIDESCO USA 3 Day: 29 + 30 + 31 $100
Education.
Complimentary Education ISSE Long Beach is produced by the Professional Beauty

Adding extra value to your ISSE experience - Enjoy complimentary Association (PBA), which is led by industry volunteers and made
For expert advice classes in hair, color, nails, skincare and business! up of salons and spas, beauty professionals, distributors and
call 1-800-221-4900 manufacturers who are dedicated to improving their individual
or visit clairolpro.com Expo Floor businesses, careers and the industry as a whole. Learn more at
*Satisfaction guaranteed or your
money back. Sales receipt required
Putting you in touch with more than 400 quality manufacturers from probeauty.org.
as proof of purchase. Valid through
6/30/2011. Limit 1 per household.
across the globe showcasing the latest and greatest beauty tools
For details call 1-800-221-4900 and products!
probeauty.org/isselb • 866.229.2386 (301.694.5243) 2 3 probeauty.org/isselb • 866.229.2386 (301.694.5243)
CLA_NA_R022_10 Pro Beauty.indd 1 11/17/10 4:33 PM

Welcome
to the Biggest
and The Best
Beauty Expo & Educational Event on
the West Coast
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International Fashion Theater Latino
Hands-On Fashion Education Theater
Complimentary with expo ticket purchase unless otherwise noted. Complimentary with expo ticket purchase unless otherwise noted.
Additional investment required. Limited seating available:
Theater located in the Convention Center 2nd Floor Ballroom. Theater
Registerlocated in the Convention
early online. Classrooms Center Room 204.
are located in the
See page 26 for complete session descriptions. See page 32 for
Convention Center. complete session descriptions.
Sunday, January 30 Monday, January 31 Sunday, January 30 Monday, January 31

9:30am - 10:10am 9:30am - 10:10am 10:30am - 11:30am 9:30am - 10:30am
Karg + Blackwell Academy NYC cut + color 2011 Sandra by Sandra Yu Ian Zachary Professional, National Latino Cosmetology Association Advance Color Cutting by Raul Martez
by Mike Karg + Jo Blackwell-Preston
10:20am - 11:00am 11:45am - 12:45pm 10:45am - 11:45am
10:20am - 11:00am The Art of Fluid Luminosity by Clairol Professional Advanced Color Cutting by Raul Martez Gjarrah Keratin, National Latino Cosmetology Association
The Art of Fluid Luminosity by Clairol Professional
11:10am - 11:50am 1:15pm - 2:15pm 12:15pm - 1:15pm
11:10am - 11:50am Martin Parsons Learn Today’s Best Coloring Secrets Learn Today’s Best Coloring Secrets
-
Rock & Roll to the Red Carpet! by Kim Vo, Ultimate Beauty by Robert Curiel, Wella Color Charm by Robert Curiel, Wella Color Charm
12:00pm - 12:40pm
12:00pm - 12:40pm Inspiring Hair All Over the World, One City at a Time! by Rusk 2:20pm - 3:20pm 1:20pm - 2:20pm
ARROJO Main-Stage Show by Nick Arrojo Fantasy Runway by Marcel Munoz Fantasy Runway by Marcel Munoz
1:10pm - 2:10pm
1:10pm - 1:50pm Mark Hayes and the Sassoon Creative Team 3:30pm - 5:00pm 2:30pm - 4:00pm
Martin Parsons PBA | NCA Members $40, Non Members $50 Martin Parsons Long Hair Presentation Martin Parsons Long Hair Presentation
PBA | NCA Members $20, Non Members $30 PBA | NCA Members $20, Non Members $30
2:00pm - 2:40pm 2:20pm - 3:00pm
Inspiring Hair All Over the World, One City at a Time! by Rusk Charlie Price
2:50pm - 3:50pm 3:10pm - 3:50pm

Mark Hayes and the Sassoon Creative Team Michael O’Rourke Hair by Michael O’Rourke
PBA | NCA Members $40, Non Members $50
4:00pm - 4:40pm
4:00pm - 4:40pm Mirage of Carnival by J’s HairStudio&Academy
Mirage of Carnival by J’s HairStudio&Academy
connects
Technical Theater
Complimentary with expo ticket purchase unless otherwise noted.
Theater located in the Convention Center Room 104AB.
membership
See page 28 for complete session descriptions.
Sunday, January 30
9:30am - 10:25am
All Square by FI Hair
Monday, January 31
9:30am - 10:25am
All Square by FI Hair
the industry
10:30am - 11:25am
Yosh Way - Hair Design Philosophy by Yosh Toya
10:30am - 11:25am
ARROJO by Nick Arrojo
FREE Membership ($57.50 value)
All ISSE attendees receive a FREE 6-month membership in PBA | NCA – activate yours today by visiting our booth
in the Arena Lobby!
11:30am - 12:25pm 11:30am - 12:25pm
Karg + Blackwell Academy NYC cut + color 2011 Karg + Blackwell Academy NYC cut + color 2011
by Mike Karg & Jo Blackwell-Preston by Mike Karg & Jo Blackwell-Preston
Celebrity Meet & Greet
1:00pm - 4:00pm 1:00pm - 1:55pm Get a FREE souvenir photo with celebrity stylists at the PBA | NCA Booth in the Arena Lobby.
“Conversations in Color” by Beth Minardi, Joico Yosh Way - Hair Design Philosophy by Yosh Toya Sunday, January 30 -
PBA | NCA Members $80, Non Members $99 9:30am – 10:00am Kim Vo
2:00pm - 2:55pm
10:30am – 11:00am Sandra Yu
4:15pm - 5:45pm - Color By Design by John Simpson, Goldwell
Best of Blonding, by Kim Vo, Ultimate Beauty 11:00am – 11:45am Martin Parsons
PBA | NCA Members $80, Non Members $99 3:00pm - 3:55pm Monday, January 31
Elements of Hair Cutting by The Netwerk Academy Get your photo taken with the models from Scruples.
4:00pm - 4:55pm
Red Carpet Reds by Marco Pelusi, Hair Studio

Hands-On Education
Additional Investment Required.
Classrooms located in the Convention Center.
Sunday, January 30 Monday, January 31

10:00am - 1:00pm 10:00am - 1:00pm
Cutting Hair with Accuracy, Consistency, and Speed Editorial and Runway Hair Trends by Steve Elias
by Mogi Shoichi & the Mogi Hair Cutting Team Room 201B
Room 201A PBA | NCA Members $129, Non Members $149
10:00am - 1:00pm
10:00am - 1:00pm Special Operations - Wigs and Hairpieces by The Teals
Editorial and Runway Hair Trends by Steve Elias Room 101B
Room 201B PBA | NCA Members $129, Non Members $149
10:00am - 1:00pm
10:00am - 1:00pm To Be Better Than A Master! by Hiroshi Kitamura, Koichi Inc.
Special Operations - Wigs and Hairpieces by The Teals Room 201A
Room 101B PBA | NCA Members $129, Non Members $149
10:00am - 1:00pm
10:00am - 1:00pm The Hands-On Haircutting Workshop
The Art of Highlighting - Make an Impression! by Product Club - by Gerard’s International Advanced Haircutting Seminars
Room 101A Room 101A
2:00pm - 5:00pm 2:00pm - 5:00pm

Bigger Better Barbering by Andis Company Cutting Hair with Accuracy, Consistency and Speed
Room 101A Mogi Shoichi & the Mogi Hair Cutting Team
PBA | NCA Members $129, Non Members $149 Room 201A
2:00pm - 5:00pm
Easy Highlighting Techniques by Jo Blackwell-Preston 2:00pm - 5:00pm
Room 101B Easy Highlighting Techniques by Jo Blackwell-Preston
PBA | NCA Members $129, Non Members $149 Room 101B
2:00pm - 5:00pm
Everything Hair Extensions by Donna Bella Hair Extensions 2:00pm - 5:00pm
Room 201B Hands-On Speed Foiling by ABCH
PBA | NCA Members $349, Non Members $369 Room 101A
2:00pm - 5:00pm
To Be Better Than A Master! by Hiroshi Kitamura, Koichi Inc. 2:00pm - 5:00pm
Room 201A The Big Bang by Sandra Yu
PBA | NCA Members $129, Non Members $149 Room 201B
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probeauty.org/isselb • 866.229.2386 (301.694.5243) probeauty.org/isselb • 866.229.2386 (301.694.5243)
CIDESCO USA Education
Classrooms located in EstheticsAmerica & Wellness Pavilion in
the Convention Center Arena Room A1.
Saturday, January 29 Monday, January 31

2:00pm - 5:00pm 10:00am - 1:00pm
CIDESCO Body Analysis and Procedures & Treatments by Sophia CIDESCO Scientific Approach to Facial Analysis and Procedures,
Camejo Including Demystifying Electrical Skincare Equipment
PBA | NCA Members $75, Non Members $95 by Lydia Sarfati
Sunday, January 30
10:00am - 1:00pm
CIDESCO Facial Massage Workshop by Lydia Sarfati
2:00pm - 5:00pm
CIDESCO Understanding Skincare Cosmetic Formulations
by Rebecca Gadberry
PBA |NCA Members $75, Non Members $95
Massage and Wellness Education

Classrooms located in the EstheticsAmerica & Wellness
Pavilion in the Convention Center Arena Room A8.
Saturday, January 29 Monday, January 31

1:30pm - 3:30pm 9:30am - 11:30am Cs
Successful Body Contouring Using Vacuum Therapies (2 CE) Proper Body Mechanics for the Therapist (2 CE)
by Theracupping, LLC by California College of Physical Arts, Inc.
PBA | NCA Members $25, Non Members $30 PBA | NCA Members $25, Non Member $30
4:00pm - 6:00pm 12:00pm - 2:00pm

Active Isolated Stretching (AIS): The Spa Method (2 CE) Self-Care: A Continuous Process Essential
by SpiriPhysical Inc. to a Long and Healthy Career (2 CE)
PBA | NCA Members $25, Non Members $30 by California College of Physical Arts
Sunday, January 30
9:30am - 11:30am 2:30pm - 4:30pm
Cool Stone Massage (2 CE) by Bruce Baltz Abdominal/Visceral Massage (2 CE) by Boris Prilutsky
12:00pm - 2:00pm
The Ultimate Face Lifting and Drainage Treatment (2 CE)
by Theracupping, LLC
2:30pm - 5:30pm
Tension Headaches (3 CE) by Boris Prilutsky

Complimentary Hair Education Learn more with your phone.
Classrooms located in the Convention Center unless otherwise noted. Take a picture of this QR code with your mobile phone to learn more about membership in PBA.
See page 43 for complete session descriptions. Most new-model phones come with a QR reader. If yours doesn’t, go to the app store and search “QR Reader”.
Sunday, January 30 11:30am - 1:00pm 1:30pm - 3:00pm 9:30am - 5:00pm

9:00am - 6:00pm Cut, Style, and Enjoy by Enjoy Hair Care No Fail Formulating by ABCH Brazilian Keratin Treatment Certification Class
Cadiveu USA Room 203B Room 203C Hyatt Regency, Seaview A - Exclusive Classroom
Hyatt Regency, Seaview C - Exclusive Classroom
11:30am - 1:00pm 1:30pm - 3:00pm 9:30am - 11:00am
9:30am - 11:00am Elements of Haircutting by 44/20 & The Netwerk Academy Intro to Scruples Self Tour of Color Clipper Cutting on Men and Women by Wahl Clipper
2011 Clipper Cutting by Andis Room 102C Room 203A Room 203C
Room 203B
11:30am - 1:00pm 3:30pm - 5:00pm 9:30am - 11:00am
9:30am - 11:00am Gary Gerard’s “New Wave Collection” Enzo Milano Give It To Me Straight by AST Systems, LLC.
Big Sexy Latin Hair by National Latino Cosmetology Association by Gerard’s International Advanced Haircutting Center Room 203B Room 102A
Room 102B Room 102A
3:30pm - 5:00pm 9:30am - 4:30pm
9:30am - 5:00pm 11:30am - 1:00pm How to Guarantee Color & Color Correction Global Keratin Certification Class
Brazilian Keratin Treatment Certification Class Haircutting That Makes Hair “Do What It Do” by Malibu Wellness INC. Hyatt Regency, Seaview B - Exclusive Classroom
Hyatt Regency, Seaview A - Exclusive Classroom by Chuck Caple Educational Seminars Room 203A
Room 103C 9:30am - 11:00am
9:30am - 11:00am 3:30pm - 5:00pm Hair Extensions and Hair Enhancements in Under an Hour
Major League Barber Presents Barber World 11:30am - 1:00pm Gary Gerard’s “New Wave Collection” by Hotheads Hair Extensions and Hair Enhancements
Room 103C Innovative Bleaching Techniques with New Kinds of Bleach by Gerard’s International Advanced Haircutting Center Room 102C
by Color Vie Room 203C
9:30am - 11:00am Room 203A 9:30am - 11:00am
Marcel Munoz 3:30pm - 5:00pm Marcel Munoz
Room 203A 11:30am - 1:00pm Give It To Me Straight by AST Systems, LLC. Room 203A
Non-Surgical Face Lift / Collagen Infusion: IN BARBER CHAIR! Room 102A
9:30am - 11:00am by Margarita Saian 9:30am - 11:00am
No Fail Formulating by ABCH 3:30pm - 5:00pm National Latino Cosmetology Association Creative Team
Room 203C 11:30am - 1:00pm Hair Extensions and Hair Enhancements in Under an Hour Room 102B
TCA, The Color Accelerator and Smart Solutions by Hotheads Hair Extensions and Hair Enhancements
9:30am - 11:00am by Dennis Bernard, Inc. Room 102C 9:30am - 11:00am
Precision Foiling Without the Struggle! by ZipA Foil Room 102B Non-Surgical Face Lift / Collagen Infusion
Room 102C 3:30pm - 5:00pm IN BARBER CHAIR! by Margarita Saian
1:30pm - 3:00pm Solutions to Hair Loss! by Toni Love’s Training Center Arena A6
9:30am - 11:00am Brazilian Keratin Treatment by Marcia Teixeira (Spanish) Room 103C
Short2long Hair Extensions Room 103B 9:30am - 11:00am
Room 102A 3:30pm - 5:00pm Solutions to Hair Loss! by Toni Love’s Training Center
1:30pm - 3:00pm The Art of Highlighting: Express Yourself! by Product Club Room 103C
9:30am - 11:00am Chemicals and How They Affect the Structure of the Hair Room 102B
Thick Glorious Hair! by Cinderella Hair by Andres Hair Studio 10:00am - 4:00pm
Room 103B Room 102C 3:30pm - 5:00pm Keratin Complex Smoothing Therapy Look and Learn Certification
Thick Glorious Hair! by Cinderella Hair Hyatt Regency, Shoreline B - Exclusive Classroom
10:00am - 6:00pm 1:30pm - 3:00pm Room 103B
Global Keratin Certification Class Cut, Style, and Enjoy by Enjoy Hair Care 11:30am - 1:00pm
Hyatt Regency, Seaview B - Exclusive Classroom Room 203B Monday, January 31 Amazon Secret Certification by De Fabulous
9:00am - 5:00pm Room 102A
10:00am - 5:00pm 1:30pm - 3:00pm Cadiveu USA
Keratin Complex Smoothing Therapy Look and Learn Certification HairCheck by Divi International Hyatt Regency, Seaview C - Exclusive Classroom 11:30am - 1:00pm
Hyatt Regency, Shoreline B - Exclusive Classroom Room 102A Enzo Milano
9:30am - 11:00am Room 203B
11:30am - 1:00pm 1:30pm - 3:00pm 2011 Clipper Cutting by Andis
Blow Drying 101 by Monroe Brush Major League Barber Presents Barber World Room 203B 11:30am - 1:00pm
Room 103B Room 103C Major League Barber Presents Barber World
9:30am - 11:00am Room 103C
11:30am - 1:00pm 1:30pm - 3:00pm Brazilian Keratin Treatment by Marcia Teixeira (Farsi)
Clipper Cutting on Men and Women by Wahl Clipper National Latino Cosmetology Association Creative Team Room 103B 11:30am - 1:00pm
Room 203C Room 102B Precision Foiling Without the Struggle! by ZipA Foil
Room 102C

Complimentary Hair Education
Classrooms located in the Convention Center unless otherwise noted.
11:30am - 1:00pm 3:30pm - 5:00pm

The Art of Highlighting: Express Yourself! by Product Club Brazilian Keratin Treatment by Marcia Teixeira (Spanish)
Room 102B Room 103B
11:30am - 1:00pm 3:30pm - 5:00pm

Thick Glorious Hair! by Cinderella Hair Chemicals and How They Affect the Structure of the Hair
Room 103B by Andres Hair Studio
Room 102C
1:30pm - 3:00pm
2011 Clipper Cutting by Andis 3:30pm - 5:00pm
Room 203B Clipper Cutting on Men and Women by Wahl Clipper
Room 203C
1:30pm - 3:00pm
Blow Drying 101 by Monroe Brush 3:30pm - 5:00pm
Room 103B Cut, Style, and Enjoy by Enjoy Hair Care
Room 203B
1:30pm - 3:00pm
Chemicals and How They Affect the Structure of the Hair 3:30pm - 5:00pm
by Andres Hair Studio Give It To Me Straight by AST Systems, LLC.
Room 102C Room 102A
1:30pm - 3:00pm 3:30pm - 5:00pm

Haircutting That Makes Hair “Do What It Do” Major League Barber Presents Barber World
by Chuck Caple Educational Seminars Room 103C
Room 103C
3:30pm - 5:00pm
1:30pm - 3:00pm Marcel Munoz
High Fashion Hair by Belson Room 203A
Room 203C
3:30pm - 5:00pm
1:30pm - 3:00pm The Art of Highlighting: Express Yourself! by Product Club
Short2long Hair Extensions Room 102B proceeds to benefit:
Room 102A
1:30pm - 3:00pm
Upside Down Speed Cutting by Bonika Shears
Room 102B
Join us to celebrate the life work of this year’s
honorees: 2011 Legend, Yosh Toya and the 2011
Icon, Beth Minardi. The industry recognizes them
for their unfaltering dedication and commitment to
educating the industry to strive for excellence in both
their professional and personal lives.
To attend visit probeauty.org/issemw/legendsicons.php
Sunday, March 27, 2011 Hyatt Regency O’Hare

7:00pm - Reception Rosemont, IL
8:00pm - Dinner + Awards
For sponsorship opportunities please call Toni 480.455.3443
probeauty.org/issemw | 866.229.2386 (301.694.5243) | facebook.com/pbaisse
Complimentary Nail Education Learn more with your phone.
Classroom located in the Hyatt Regency Hotel unless otherwise noted. Take a picture of this QR code with your mobile phone to learn more about membership in PBA.
See page 52 for complete session descriptions. Most new-model phones come with a QR reader. If yours doesn’t, go to the app store and search “QR Reader”.
Saturday, January 29 1:30pm - 3:00pm 11:30am - 1:00pm 1:30pm - 3:00pm

6:00pm - 7:00pm Gelacquer: Removable Gel System by Christrio Salon Nail Art by Nubar Perfect Match Gel Polish for Natural Nails (Vietnamese)
Compete With the Best by Nailpro Hyatt Regency, Ballroom E Hyatt Regency, Ballroom F by LeChat Nails
Convention Center, Room 103B Hyatt Regency, Ballroom D
1:30pm - 3:00pm 11:30am - 1:00pm
Nubar Infinity Gel Waterless Spa Pedicures by Precision Nails 3:30pm - 5:00pm
Sunday, January 30 Hyatt Regency, Ballroom F Hyatt Regency, Ballroom E Get Down to Business by Maisie Dunbar
9:00am - 5:30pm Hyatt Regency, Ballroom F
Nailpro Nail Competitions 3:30pm - 5:00pm 1:30pm - 3:00pm
Hyatt Regency, Ballroom A Boosting Profits In The Salon! by Odyssey Nail Systems A Step Ahead... Making the Most of Your Pedicure Service 3:30pm - 5:00pm
Registration opens at 7:00am Hyatt Regency, Ballroom D by Footlogix Greening Your Nail Salon by Precision Nails
Hyatt Regency, Ballroom C Hyatt Regency, Ballroom E
9:30am - 11:00am 3:30pm - 5:00pm
Kupa Academy 101 by Kupa Get Down To Business by Maisie Dunbar 1:30pm - 3:00pm 3:30pm - 5:00pm
Hyatt Regency, Ballroom F Hyatt Regency, Ballroom F Bio Sculpture Soakable Gel System by Bio Sculpture Gel Nailpro Awards Ceremony
Hyatt Regency, Ballroom F Hyatt Regency, Ballroom B
9:30am - 11:00am 3:30pm - 5:00pm
Make More Money by Using Colored Acrylic Nail Designs! ibd GELAC: Custom Blended Color and Design by ibd 1:30pm - 3:00pm 3:30pm - 5:00pm
by Odyssey Nail Systems Hyatt Regency, Ballroom B Competitive Pricing for Salon Success by Precision Nails Two-Tone Temptation Class by Young Nails
Hyatt Regency, Ballroom D Hyatt Regency, Ballroom E Hyatt Regency, Ballroom D
3:30pm - 5:00pm
9:30am - 11:00am Perfect Match Gel Polish for Natural Nails (Spanish) 1:30pm - 3:00pm
Perfect Match Gel Polish for Natural Nails by LeChat Nails by LeChat Nails Making Money With Minx! by Minx Nails/ Extremedys Salon
Hyatt Regency, Ballroom E Hyatt Regency, Ballroom E Hyatt Regency, Ballroom B
11:30am - 1:00pm Monday, January 31

Bio Sculpture Soakable Gel System by Bio Sculpture Gel
Hyatt Regency, Ballroom F
8:00am - 9:45am
Nailpro Nail Competitions
NAHA Room
Complimentary with expo ticket.
Hyatt Regency, Ballroom A NAHA Room located in the Convention Center Room 104C.
11:30am - 1:00pm Registration opens at 7:00am
Electric Filing Techniques & Solutions by Atwood Industries See page 43 for complete session descriptions.
Hyatt Regency, Ballroom E 9:30am - 11:00am
Bio Sculpture Soakable Gel System by Bio Sculpture Gel
11:30am - 1:00pm Hyatt Regency, Ballroom F Sunday, January 30 Monday, January 31
Making Money With Minx! by Minx Nails/ Extremedys Salon 9:30am - 11:00am 10:00am - 11:00am
Hyatt Regency, Ballroom B 9:30am - 11:00am Rene Antonio Charlie Price
Dashing Diva’s Revolutionary New Manicures NAHA Haircolor Finalist 2008 NAHA Hairstylist of the Year 2008
11:30am - 1:00pm Hyatt Regency, Ballroom E
Two-Tone Temptation Class by Young Nails 11:30am - 12:30pm 12:00pm - 1:00pm
Hyatt Regency, Ballroom D 9:30am - 11:00am John Simpson Lucie Doughty
Out of the Box French by EZ Flow NAHA Haircolor Winner 2008, Goldwell NAHA Winner 2003 and 2004
1:30pm - 3:00pm Hyatt Regency, Ballroom B
A Step Ahead... Making the Most of Your Pedicure Service 1:00pm - 2:00pm 2:15pm - 3:15pm
by Footlogix 9:30am - 11:00am Lucie Doughty Steve Elias
Hyatt Regency, Ballroom C Two-Tone Temptation Class by Young Nails NAHA Winner 2003 and 2004 NAHA Editorial Hairstylist 2010
Hyatt Regency, Ballroom D
1:30pm - 3:00pm 2:30pm - 3:30pm 3:45pm - 5:00pm
Clients Behaving Badly by Precision Nails 11:30am - 1:00pm Charlie Price John Simpson
Hyatt Regency, Ballroom D ibd GELAC: Custom Blended Color and Design by ibd NAHA Hairstylist of the Year 2008 NAHA Haircolor Winner 2008, Goldwell
Hyatt Regency, Ballroom B
1:30pm - 3:00pm 4:00pm - 5:00pm
Out of the Box French by EZ Flow 11:30am - 1:00pm Steve Elias, NAHA Editorial Hairstylist Winner 2010
Hyatt Regency, Ballroom B Preview the Evolutionary New Generation of Color Gel Paint
from ONS by Odyssey Nail Systems
Hyatt Regency, Ballroom D

Complimentary Skin Education
Classrooms located in the EstheticsAmerica & Wellness Pavilion
in the Convention Center Arena.
Saturday, January 29 3:30pm - 5:00pm

1:30pm - 3:00pm Studex Earpiercing; Safe, Easy, Profitable by Studex Inc.
The #1 Facial Treatment in the World: Arena A2
Repêchage Four Layer Facial by Repêchage
Arena A2 3:30pm - 5:00pm
Waxing Made Simple with Clean + Easy Roll-On Waxing System
3:30pm - 5:00pm by Clean + Easy
Introduction to Airbrush Makeup: Arena A6
Everyday Beauty & Bridal Application by Temptu Pro
Arena A3 Monday, January 31
9:30am - 11:00am
3:30pm - 5:00pm Learn How to Treat Hyperpigmentation Effectively
Microdermabrasion: Past, Present & Future by Martinni Beauty for Visible Results by Martinni Beauty
Arena A2 Arena A2
Sunday, January 30 9:30am - 11:00am

9:30am - 11:00am Threading for Natural Hair Removal by Shobha
Learn the Art of Waxing from Ligia ‘GiGi’ Gomez, Founder of GiGi! Arena A3
Arena A6
11:30am - 1:00pm
9:30am - 11:00am Advanced Eyelash Extension Course by JB Cosmetics
Studex Earpiercing: Safe, Easy, Profitable by Studex Inc. Arena A3
Arena A2
11:30am - 1:00pm
11:30am - 1:00pm Studex Earpiercing: Safe, Easy, Profitable by Studex Inc.
Learn How To Use Collagen to Prevent & Reverse Aging Skin Arena A2
by Martinni Beauty
Arena A2 11:30am - 1:00pm
Waxing Made Simple with Clean + Easy Roll-On Waxing System
11:30am - 1:00pm by Clean + Easy
Sugaring for Natural Hair Removal by Shobha Arena A6
Arena A3
1:30pm - 3:00pm
1:30pm - 3:00pm Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy
Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy by Margarita Saian
by Margarita Saian Arena A6
Arena A2
1:30pm - 3:00pm
1:30pm - 3:00pm Vita Cura 5-Phase Firming Facial
Scientific Solutions to Acne Skin by Repêchage With Peptides and Enzymatic Peel by Repêchage
Arena A2 Arena A2
1:30pm - 3:00pm 3:30pm - 5:00pm

Speed Waxing with Alaska Waxes Learn the Art of Waxing from Ligia ‘GiGi’ Gomez, Founder of GiGi!
by Europelab Inc. and Physiodermie Arena A6
Arena A3
3:30pm - 5:00pm
3:30pm - 5:00pm Revitalize Your Aesthetic Business by Edge Systems
Introduction to Airbrush Makeup: Arena A2
Everyday Beauty & Bridal Application by Temptu Pro
Arena A3 FREE EDUCATION CLASSES
Jan 30th 2011 3:30PM-5:00PM Classroom 203B
Jan 31st 2011 11:30AM-1:00PM Classroom 203B
Visit us at booth: 1458 - www.enzomilano.com

Business Headquarters
Classroom located in the Convention Center Arena
unless otherwise noted.
Saturday, January 29 11:30am - 1:00pm 9:30am - 11:00am

10:00am - 2:00pm Beauty Bus Information and Training by Beauty Bus The Incredible Client Experience by Taylor Andrews
Triple Your Earning Power! by Milady Arena A9 Arena A4
Room 103B
11:30am - 1:00pm 11:30am - 1:00pm
1:30pm - 3:00pm Catch Your Email Marketing Windfall by Salon Transcripts Culture of Success: The 4 Principles of Strong Cultures
The How To’s of Hosting a Successful Business Event Arena A7 by Scott Buchanan
by Salon Transcripts Arena A4
Arena A7 11:30am - 1:00pm
Incredible Salon Success by Taylor Andrews 11:30am - 1:00pm
1:30pm - 3:00pm Arena A4 It’s Just Business by Hairdresser Career Development Systems
The Salon Industry: An Exciting, Glamorous Career Arena A7
by National Latino Cosmetology Association 11:30am - 1:00pm
Arena A5 Produce $3000 a Week and Still Have Fun by Empowering You 11:30am - 1:00pm
Arena A5 Unlocking Salon Success by Scruples
3:30pm - 5:00pm Arena A9
“Best Business Practices From Salon Today 200 Salons” 1:30pm - 3:00pm
and “What YOU Need To Know About Online: It’s Just Business by Hairdresser Career Development Systems 11:30am - 1:00pm
Strategies to Grow Your Salon Business” Arena A5 The Future is Technology: Get Your Salon Connected
by Modern Salon Media by Mindbody Inc.
Arena A4 1:30pm - 3:00pm Arena A5
KEEP MORE by Milano Software
3:30pm - 5:00pm
KEEP MORE by Milano Software
PRODUCE MORE by Milano Software SASSOON ACADEMY LIVE
Arena A3 1:30pm - 3:00pm Arena A9
PBA 101 by PBA Membership Director
3:30pm - 5:00pm Elizabeth Fantetti & Marilyn Ihloff 1:30pm - 3:00pm JOIN INTERNATIONAL CREATIVE DIRECTOR MARK
Social Media Marketing by Milady Arena A4 Profitable Business and A Life! You can have Both!
(Salon/Spa Owners) by Empowering You
HAYES AND THE SASSOON CREATIVE TEAM ON
Arena A7
1:30pm - 3:00pm Arena A7 STAGE AS THEY PRESENT THEIR LATEST ACADEMY
3:30pm - 5:00pm The Keys To Success COLLECTION NEUE KRAFT.
Social Media Marketing Beyond Facebook & Twitter by The Empowerment International Group Inc. 1:30pm - 3:00pm
by Salon Transcripts Arena A7 Salon Financing for Dummies by Belvedere USA Corporation
Arena A5 Arena A5 Enjoy an exclusive insight into the inspiration and techniques behind
3:30pm - 5:00pm the Sassoon world famous seasonal collections. Each look will be
Culture of Success: The 4 Principles of Strong Cultures 1:30pm - 3:00pm created in step-by-step detail, featuring cut and color presented on
Sunday, January 30 Starting Your Career: Brand Me stage with gorgeous, finished models.
9:30am - 11:00am by Scott Buchanan
Arena A4 by The Empowerment International Group Inc.
Inventory Magic Puts More Money In Your Pocket
Arena A4
by Salon Transcripts
Outstanding Customer Service by TEAL Academy 3:30pm - 5:00pm
Arena A5 Beauty Bus Information and Training by Beauty Bus
9:30am - 11:00am
Arena A9 DATE & TIME | Sunday January 30, 2011 at 2:50pm
PRODUCE MORE by Milano Software
Arena A9 3:30pm - 5:00pm Monday January 31, 2011 at 1:10pm
Social Media Marketing by Milady 3:30pm - 5:00pm
Arena A7 It’s Just Business by Hairdresser Career Development Systems
9:30am - 11:00am LOCATION | International Fashion Theatre
Arena A7
Salon & Spa Design Essentials by Belvedere USA Corporation
Arena A5 Monday, January 31 3:30pm - 5:00pm TICKETS | Tickets can be purchased at the main ticket office or online
9:30am - 11:00am
PBA 101 by PBA Membership Director at www.probeauty.org/isse. Any ticket stub redeemed at the Sassoon
9:30am - 11:00am Build a Front Desk Gold Mine by Salon Transcripts
Elizabeth Fantetti & Marilyn Ihloff Academy booth entitles the holder to $40.00 off any product or course
Starting Your Career: Brand Me Arena A5
Arena A4
by The Empowerment International Group Inc. purchase of $200.00 or more.
Arena A4 9:30am - 11:00am
3:30pm - 5:00pm
Manage, Motivate, Lead and Retain VISIT US AT BOOTH # 1204
Selling Luxury to the Recessionista by UBC
by The Empowerment International Group Inc.
Arena A5
Arena A7
Refer someone to the Sassoon Cosmetology course and earn 1000 SASSOON DOLLARS - call
administration on 888 757 5100 X2 or ask at booth # 1204 for program details.

The International Fashion Theater is packed with inspiring
International Fashion Theater performances by some of the industry’s most talented platform
stylists and manufacturers from the U.S. and abroad! From cutting
Learn more with your phone.
Theater located in the Convention Center 2nd Floor Ballroom. Take a picture of this QR code with your mobile phone to learn more about membership in PBA.
Complimentary with expo ticket unless otherwise noted. demos to color trends, the International Fashion Theater displays Most new-model phones come with a QR reader. If yours doesn’t, go to the app store and search “QR Reader”.
the hottest artistic presentations on the West Coast.
Don’t miss the 2011 International Sandra Yu Rusk Charlie Price

Sandra Inspiring Hair all Over the World, Monday 2:20pm - 3:00pm
Fashion Theater emcee Damien Monday 9:30am - 10:10am One City at a Time!
Carney! Sunday 2:00pm - 2:40pm NAHA master Charlie Price showcases fashion and
Sandra Yu, international stylist and previous Global Monday 12:00pm - 12:40pm editorial concepts, in both a runway and salon context,
A-List celebrity stylist Damien Education Director for RUSK, unveils her new collection and shares ideas on high-fashion hairstyling focused
Carney, Damien Carney “The Big Bang”. The collection was inspired by the dynamic couture Rusk shares how three of the world’s Alpha Cities inspired them through the prism of his irreverent sense of humor and no-
Professional, is named in Modern styles of fashion runway and the urban glam styles of New York. to create a trio of innovative new cutting techniques. Considered nonsense attitude.
Salon magazine’s “50 Most Influential Hairstylist.” See her collaboration of textures and volume with strong Alpha Cities because of their enormous influence on finance,
His signature looks can be seen on runways and geometric shapes that create today’s modern hair. media, entertainment, arts, international trade, education and
fashion magazines worldwide. Learn more at fashion, Tokyo, Barcelona, and New York are energizing and Michael O’Rourke Hair
damiencarney.com exciting an entire industry. Rusk continues to expand its resources
with Michael O’Rourke
and grow throughout the world through education. Join the
Mike Karg and Jo Blackwell-Preston RUSK Team as they unveil the 2011 Rusk Global Inspiration
Monday 3:10pm - 3:50pm
Karg + Blackwell Academy NYC cut + color The stage performance you won’t want to miss!! Michael
Collection.
2011 O’Rourke is the founder of Carlton Salons, Sexy
Mark Hayes and the Sunday 9:30am - 10:10am Hair Concepts and now the Michael O’Rourke line of
products. A world-renowned platform artist, he is one of the last
Sassoon Creative Team Join Mike KARG, the man behind DryHairCutting Shears, J’s HairStudio&Academy true icon’s in the beauty industry. Experience Michael up close
Presented by Sassoon Academy and Jo Blackwell-Preston, the dynamic hair colorist, as Mirage of Carnival and personal as he takes you through his latest fashion releases
Sunday 2:50pm - 3:50pm (Ed. Code 101) they reveal their newly launched book “cut + color!! “ featuring Lisa Yamasaki and inspires you to change your life as an artist with his
Monday 1:10pm - 2:10pm (Ed. Code 102) KARG demonstrates his latest Shear K-TSlide Royale, Sunday 4:00pm - 4:40pm creativity and words of wisdom.
Additional investment required. another revolutionary tool in the world of DryHairCutting. Monday 4:00pm - 4:40pm
PBA | NCA Members $40, Non Members $50 Learn the latest in creative color techniques that
will generate cash-flow. Together they have more than half-a- Join Team Japan for a dazzling demonstration of “Japan Trend
Experience the New Spring/Summer 2011 Collection. century experience. 2011”. Lisa Yamasaki and Team of the World of Artistic Creativity
World-renowned Sassoon Creative Team, led by present “Mirage of Carnival”.
International Creative Director and British Hairdresser of the Year
Mark Hayes, present their latest seasonal Academy collection. The
collection is presented in step-by-step detail, featuring cut and color The Art of Fluid Luminosity
techniques, as well as the inspiration behind these iconic looks. with Anita Gutierrez and Danny Lapointe
Sunday 10:20am - 11:00am
Monday 10:20am - 11:00am
-
Kim Vo Discover new adventures in the art of color and cut with liquicolor
presented by Ultimate Beauty permanente, Clairol Professional’s amazing reinvention of liquid
color. Learn how to capture the essence of fluid luminosity - up to
Rock n’ Roll to the Red Carpet!
84% more deep conditioning than the leading professional cream
color and up to 61% more shine (vs. untreated hair). Watch
Danny and Anita perform the master techniques that can put
Join Bravo’s Shear Genius judge and celebrity stylist
the Science of SOY4PLEX to work for all your color clients.
Kim Vo and his international artistic team for their Runway
presentation of Rock ‘n’ Roll to the Red Carpet. Kim and his
team demonstrate how to transform your rock ‘n’ roll vixen
into a red carpet diva while highlighting this season’s top celebrity Martin Parsons
trends. Sunday 1:10pm - 1:50pm
Nick Arrojo Martin Parsons, educational, fast-paced and entertaining,
ARROJO Main-Stage Show is known for creating some of the most beautiful up
Sunday 12:00pm - 12:40pm dos in the industry and matching them with incredibly colorful and
sophisticated evening wear. Regarded as one of the foremost
Nick Arrojo and the ARROJO artistic team reveal the educators of his craft and a recipient of the NAHA Lifetime
latest trends and techniques in scissor and razor cutting, Achievement Award, every minute spent with Martin will
and fashion-forward styling. This trailblazing, inspirational runway- inspire you, motivate you and give you that extra edge on
ready show features asymmetry, disconnection, undercutting, dressing hair up.
aggressive, spiral-shaped layering, and short to long cutting, and
presents the inside track on the ARROJO approach to modern and
creative, trend-conscious hairstyling.

Watch the pros in action and learn new cutting and styling
Technical Theater techniques. These classes feature the hottest names in hair Learn more with your phone.
Theater located in the Convention Center Room 104AB. design showcasing their latest methods—all in a professional Take a picture of this QR code with your mobile phone to learn more about membership in PBA.
Complimentary with expo ticket unless otherwise noted. atmosphere. Watch and learn from the masters! Most new-model phones come with a QR reader. If yours doesn’t, go to the app store and search “QR Reader”.
Yosh Toya Mike Karg and Jo Blackwell-Preston John Simpson The Netwerk Academy
Yosh For Hair - Yosh Way-Hair Design Karg + Blackwell Academy NYC cut + color sponsored by Goldwell Elements of Hair Cutting
Philosophy 2011 Color By Design with John Alanouf and Josef McCasland
Sunday 10:30am - 11:25am Sunday 11:30am - 12:25pm Monday 3:00pm - 3:55pm
Monday 1:00pm - 1:55pm Monday 11:30am - 12:25pm
Don’t think formulation first! Look inside of design Join John and Josef for an intimate look at conceptual hair cutting.
Develop your own techniques with Yosh’s free-form hair design Look, learn and ask in this one hour presentation by Mike Find the tools that will help you apply abstract inspirations to your
we see every day with NAHA 2008 Haircolor winner
concepts. These concepts encourage a new attitude and and Jo as they demonstrate step-by-step their newly hair cuts as they explore the possibilities of functional design in hair
John Simpson and learn how to create precise, unique hair color
philosophy and allow you to have freedom from structured hair launched book “cut + color”. Karg will demonstrate his cutting.
placement as individual as the person wearing it! Learn quick
cutting. Adapt the hair style to suit the individuality of each client latest Shear K-TSlide Royale, another revolutionary tool
placement tricks and color combination methods that will keep
and make your salon life more enjoyable. Join Yosh in his 50th year in the world of DryHairCutting. Together they have
you inspired and motivated to put your signature on every
in the hairdressing business. more than half-a-century experience.
canvas. See It, Think It and Create It!
-
Beth Minardi, presented by Joico Kim Vo
“Conversations in Color” presented by Ultimate Beauty
Hair by 2010 NAHA student winner Patrick Mathes

Sunday 1:00pm - 4:00pm (Ed. Code 201)
Best of Blonding
PBC | NCA Members $80, Non Members $99
Sunday 4:15pm - 5:45pm (Ed. Code 202)
Join Beth Minardi for an in depth journey into the
wonderful world of professional haircolor. This “Conversation in
Join Celebrity stylist Kim VO, named “Best
Color,” sponsored by Joico and Vero K- Pak Color, brings Beth’s
Blonder in the Business” by Vogue Magazine and
years of salon and manufacturer color experience into your hands,
“Best Colorist in the USA” by Star Magazine, for his
your heart, and your head. You’ll leave with career-changing
coveted “Best of Blonding” class where he shares his
ideas, techniques and enthusiasm. This is your chance to
secrets for creating gorgeous sun-kissed blondes, including Million
elevate your colorful world.
Dollar Smudge; the Secret to Hollywood’s Hottest Color Blonde; the
Language of Blonde - Speaking the language of color. Reservations
required, space is limited. Includes an educational DVD - a
Marco Pelusi Hair Studio, Inc. $75.00 value!
Red Carpet Reds with Marco Pelusi
Learn the leading law of hair color and unlock the key to
Nick Arrojo
ARROJO in the Technical Theater
stellar reds, along with gorgeous formulations through
cross-mixing bases to createamazingly full-bodied crimsons,
scarlets, and more. Tackle the challenges of grey coverage and
Get close up with razor pioneer Nick Arrojo, showcasing
reds. Create a vivid red evenly from scalp to ends, and avoid “hot
the latest trends and practices in modern razor cutting.
roots” through fabulous application techniques. Make your clients
Nick’s live model demos highlight how to combine round and
red carpet ready!
square cutting, how to blend layers and disconnection, and how to A Student Source for Creative Career Building
shape a structured interior with lots of looseness and movement on
the outside of the cut. Making Beauty My Business
FI Hair
All Square with Dewey Fanone probeauty.org/beacon
July 30 - August 1, 2011

Fi Hair has earned incredible success working with energized
stylists ready to take their best work and make it even better.
Since 1997, Fi Hair Academy has been recognized with no fewer
than seven international awards. They’ve spread their gospel
around the world and are regularly booked by top stylists, salons
and manufacturers for their innovative and personable teaching Beacon is part of PBA Beauty Week
techniques. The Square™ simplifies the creation of shapes,
stimulates creativity and opens up endless cutting possibilities
for hairstylists.

fine fragrances for your daily escape!
COME SEE US IN BOOTH # 3116 TO LEARN MORE!
Available exclusively to salons and spas. Call us today at 1.800.443.3000

or go to www.romaneprofessional.com for more information.

Latino Fashion Theater The Latino Fashion Theater showcases the diversity of the
beauty industry by highlighting the amazing work of Latino artists.
Theater located in the Convention Center Room 204.
Visit
Complimentary with expo ticket unless otherwise noted. Demonstrations are presented in both English and Spanish.
Raul Martez National Latino Cosmetology

presented by La Academia Association
Advance Color Cutting Ian Zachary Professional
Sunday 11:45am - 12:45pm Sunday 10:30am - 11:30am
Monday 9:30am - 10:30am Gjarrah Keratin
Raul Martez and team la academia presents quick-and-
easy color cutting techniques. This is where you will benefit the The National Latino Cosmetology Association (NLCA) presents
most and will be able to start your new path to success behind the worldwide artistic talent. Artistic presentations by the hippest
chair. multicultural platform artists will take your breath away and the
latest styles from around the worlds will keep your own style fresh.
Don’t miss the action.
Wella Color Charm Presetado por el Latino fashion Group y situado en la Arena
Learn Today’s Best Coloring Secrets principal, el Nuevo Latino Fashion Theater sera el centro di
with Robert Curiel accion para ISSE 2011. Presentaciones artisticas por los mayores
Sunday 1:15pm - 2:15pm estalistas multicultural del momento. Inspiracion, entusiasmo, rifas
Monday 12:15pm - 1:15pm y ganadores anunciados desde la platforma. No te pierdas la
emocion del Latino Fashion Theater.
Discover the excitement of color placement to accent today’s new
fashion trends! Robert Curiel, Color Master Artist, shares easy
color techniques and formulas to create dynamic, contemporary
Martin Parsons
BSG®
results. Grow your color business with exciting Wella Color Charm
Collections - Beach Blondes, Canyon Reds, and warm Cashmere
shades, an array of today’s color choices for every client. Learn
Long Hair Presentation
Sunday 3:30pm - 5:00pm (Ed. Code 301) in
how unique color placement can showcase every hairstyle, Monday 2:30pm - 4:00pm (Ed. Code 302)
and simple coloring secrets can keep clients’ looks customized
and fresh!
PBA | NCA Members $20, Non Member $30
Martin Parsons, known for creating some of the most beautiful up

dos in the industry and matching them with incredibly colorful and
Booth 1118!
sophisticated evening wear, presents this fast-paced, step-by-step
Marcel Munoz
Fantasy Runway (presented in Spanish)
Sunday 2:20pm - 3:20pm
demonstration on his unique approach to long-hair up dos and how
to apply it your everyday salon work! Learn fabulous finishes on a with Special Guest
variety of hair lengths for any occasion. Regarded as one of
Beth Minardi
the foremost educators of his craft, every minute spend with
Martin will inspire, motivate and give you that extra edge on
This presentation is all about a head-to-toe look. This fun, dressing hair up.
creative and fast-paced performance consists of basic up-styles
that can be completed in 10 minutes. Marcel offers looks for all
walks of life: glam, emo, rock-a-billy and gothic.
Look for the blue

carpeted aisle.
Meet Tabatha Coffey!
Stop by the PBA | NCA Booth in
the Arena Lobby. Tabatha will be
showcasing her new book and you’ll
receive a souvenir photo with her.
Monday at 1:00pm
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Hands-On Education Learn from doing with the innovators and educators driving the
latest looks and techniques in hair. ISSE Long Beach proudly Learn more with your phone.
Hands-On Classrooms located in the Convention Center. Take a picture of this QR code with your mobile phone to learn more about membership in PBA.
Additional investment required. Limited seating available: presents the following hands-on classes, tailored for those who
are looking for more than just a lecture or demo! Most new-model phones come with a QR reader. If yours doesn’t, go to the app store and search “QR Reader”.
Register at a ticket sales counter.
Steve Elias Donna Bella Hair Extensions Mogi Hair Cutting Team Koichi Inc.
db db
Editorial and Runway Hair Trends Everything Hair Extensions Cutting Hair With Accuracy, Consistency To Be Better Than A Master!
Room 201B with Ruben Martinez and Speed with Hiroshi Kitamura
Sunday 10:00am - 1:00pm (Ed. Code 404) Room 201B Room 201A Room 201A
Grouped
Monday 10:00am - 1:00pm (Ed. Code 405) Sunday 2:00pm - 5:00pm (Ed. Code 406)donna bella milan TM
donna bella milan TM
Sunday 10:00am - 1:00pm (Ed. Code 413) Sunday 2:00pm - 5:00pm (Ed. Code 415)
PBA | NCA Members $129, Non Members $149 PBA | NCA Members $349, Non Members $369 Monday 2:00pm - 5:00pm (Ed. Code 414) Monday 10:00am - 1:00pm (Ed. Code 416)
Steve focuses on the latest runway trends from NY fashion Learn everything you need to know about the latest hair extension
week, his session work and current trends in fashion magazines. methods. In our three-hour hands-on class, you’ll learn application, This seminar is designed to guide you to become a master hair This hands-on education session will have you ready to grab your
steveelias.com removal, cutting, and styling for the Fusion and Micro-bead
Ungrouped designer. The essence of cutting hair is accuracy, consistency, scissors and chop away! Hiroshi will demonstrate various advanced
methods. Also learn how to price your services to maximize profits and speed. Over the years, Master Mogi has preached the techniques that improve your cutting time,accuracy and results with
& Outlined
Please bring water bottle, towels, brushes/combs (rat tail, round and how to market yourself as a hair extension specialist. You importance of body motion which he will demonstrate at the a unique touch of flair to go along with it! Sign up now and be on
brush, etc.), favorite products, favorite tools (such as blow dryer/ will be given the chance to apply the extensions and find out seminar. your way to becoming better than a master!
flat iron/curling iron in small, med, large), bobby and hairpins, clips, for yourself which system you prefer.
shears, extensions/clip-ins/or wefts, rats or poufs (optional), hair Please bring shears, thinning shears, combs, 5 hair clips, a spray Please bring a blow-dry brush, combs, 5 hair clips, pair of shears,
Donna Bella Font: Bauhaus 93
accessories (optional), extension cord, notepad and writing utensil, Please bring shears, clips, spray bottle and comb. All other bottle, cutting cape, a blow dryer and blow-dry brush. thinning shears and a water bottle , cutting cape, dryer.
favorite tear-sheets from any publication for inspiration, camera, materials will be provided.
This logo sheet is not for reproduction. It is for color break information ONLY. Use the electronic files for reproduction.
You must use approved colors or the color specifications listed below.
video camera (optional). C:

M:
0
50
donna bella pink
R : 243
Y: 0 G : 152
Product Club Gerard’s International

K: 0 B : 192 www.rexhardydesign.com
Jo Blackwell-Preston The Art of Highlighting: Make an Impression! Advanced Haircutting Seminars

The Teals Easy Highlighting Techniques with Melissa Johnson
Special Operations: Wigs and Hairpieces The Hands-On Haircutting Workshop
Room 101B Room 101A
Room 101B with Gary Gerard
Sunday 2:00pm - 5:00pm (Ed. Code 402) Sunday 10:00am - 1:00pm (Ed. Code 410)
Sunday 10:00am - 1:00pm (Ed. Code 408) Monday 2:00pm - 5:00pm (Ed. Code 403) Room 101A
Monday 10:00am - 1:00pm (Ed. Code 409) PBA | NCA Members $129, Non-Member $149 Monday 10:00am - 1:00pm (Ed. Code 412)
Make an impression, enhance your skills and awaken your
If you’re bored with old-fashioned foiling techniques and want to imagination with Product Club. Product Club has become a
Learn to create wigs and hairpieces for avant garde and editorial boost your profits with easy-to-use and high effective solutions, this Gary takes you through three exciting new cuts in the “New Wave
respected source for hair color education with purely technique-
photo work. Topics include what is being done in a shot; dissecting is the class for you! Wrap & New Wave Cutting” utilizing his simplified step-by- step
based classes. The results from the techniques you’ll learn are
what the hair dresser and photographer did to get the shot and method, power-cutting techniques, and the study of ergonomics.
beautiful and wearable for all your clients.
how can you re-create it; thinking WAY outside the box; creating a Please bring a rat-tail comb, clips, and a color apron. Begin with the “New Wave” cut, an invisible-texture look, then with
wig objective to inspire the hair dressers to shoot their work and to lots of texture and finish with a short sassy creative cut. Gary’s
All materials are provided.
create masterful works of art in a photograph. vision starts your journey into the future of creative design
cutting. Includes a beautiful diploma.
Please bring T pins, heavy duty sewing needle, spool button thread, Sandra Yu
4 sectioning clips, tail comb, finishing brush, Paper cutting scissors, The Big Bang Andis Company Please bring your own cutting tools, shears, razors, combs, clips,
Bob pins, flat iron, old rag, spray bottle, chignon pins, pack of un- Room 201B Bigger Better Barbering towels, water bottle, pen and paper. Mannequin heads will be
covered elastics. Monday 2:00pm - 5:00pm (Ed. Code 411) Room 101A provided.
PBA | NCA Members $129, Non Members $149 Sunday 2:00pm - 5:00pm (Ed. Code 401)
The Big Bang collection is a collaboration of textures and volume ABCH
with strong geometric shapes to create today’s modern hair. A hands-on workshop focusing on the updated techniques of Hands-On Speed Foiling
Whether it is a long bang, a short bang or no bangs…..it is all about classic barbering. Build a bigger and better men’s hair cutting
the bangs to accent “the look”. Working with multiple textures into with Andre Nizetich
business by combining classic barbering with modern hair cutting
heavier shapes, get that perfect face-framing look to accentuate principles. Room 101A
your clients’ features. Learn how to create the cut that is Monday 2:00pm - 5:00pm (Ed. Code 407)
maintenance free so your clients will look great every day. Please bring a clipper, set of snap-on clipper guards, trimmer, PBA | NCA Members $149, Non Members $169
six- foot extension cord, water bottle, vent brush, blow dryer, two
Please bring a towel, spray bottle, combs, brushes, shears clean towels, one tube/bottle of hair gel, paper and pen to take If you are struggling with placing foils, come learn the no-fold foil
including texturing, sectioning clips, pen and paper. notes. All attendees will be provided a FREE Andis Clipper technique, the easiest, fastest way of foiling sweeping the country.
comb to use and keep. The versatility of this system allows you to use it on long to short
hair. You will work on a mannequin with a two inch out growth to
learn corrective methods while learning this fantastic foil technique.
Learn how to retouch highlighting, the timing for various natural hair
colors, and why it is not necessary to tone your highlights.
All materials provided.

probeauty.org/isselb • 866.229.2386 (301.694.5243)
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Bronner
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Feb. 19-22, 2011

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Massage and Wellness Education Wellness classes are distinctly designed to provide Complimentary Hair Education ISSE Long Beach is packed chock-full of preeminent product
manufacturers and talented instructors ready to share their
massage therapists with in-depth understanding of the Complimentary hair classrooms located in the Convention Center
Massage and Wellness classrooms located in the EstheticsAmerica & practices and techniques.
latest techniques in massage and wellness. unless otherwise noted.
Wellness Pavilion in the Convention Center Arena.
Complimentary with expo ticket purchase.
ISSE Long Beach is pleased to offer Continuing Education (CE) credits for massage therapists. CE credits are for licensed massage
therapists only. Certificates will be handed out at the conclusion of each class. Additional investment required.
Cadiveu USA
Hyatt Regency, Seaview C - Exclusive Classroom
Sunday 9:00am - 6:00pm
Theracupping, LLC. Boris Prilutsky Monday 9:00am - 5:00pm
Successful Body Contouring Using Vacuum Tension Headaches (3 CE) North American Hairstyling Awards
Therapies with Anita Shannon (2 CE) Arena A8 Covers smoother, faster, safer, hair smoothing systems, Brazil
Arena A8 Sunday 2:30pm - 5:30pm (Ed. Code 706) NEW FOR 2011! NAHA Room cacau application safety, studies behind the hair smooth category
Saturday 1:30pm - 3:30pm (Ed. Code 705) PBA | NCA Members $25, Non Members $30 NAHA Room located in the Convention Center 3-zone ventilation system, featuring Areovex Systems Acai
PBA | NCA Members $25, Non Members $30 Room 104C Therapy: New botanical-based smoothing alternative.
Tension headaches are a socio-medical problem with 140 million Spanish speaking educators available in all classes.
Vacuum therapies work with the body to hydrate and separate sufferers in the U.S. Boris discusses major causes of tension Learn from the masters! Join North American Hairstyling
tissues: Increased blood flow and decreased congestion headaches and teaches hands-on Manchurian Acupressure Awards (NAHA) winners and finalists for complimentary ABCH
in the limbs “lighten” the body and drain the effects of methods for tension headache relief. This Chinese method includes classes devoted entirely to inspire you to create a signature
No Fail Formulating
modern lifestyles to produce rapid results: Body contouring and head massage and is proven safe, virtually side-effect free, and look and help you join the ranks of the nation’s top stylists.
effective in reducing or completely eliminating headaches during Room 203C
detoxification using vacuum therapies enable the body to regain
the first 10-15 minutes of application. By learning these techniques Sunday 9:30am - 11:00am
balance and health quickly and comfortably with long-term benefits. Rene Antonio - NAHA Haircolor Finalist
you will be able to help many people and open a huge new market. Sunday 1:30pm - 3:00pm
Treat your clients to an effective and pleasurable way to regain a 2008
vibrant, healthy appearance. Beneficial for all ages, all clients, all Sunday 9:30am - 11:00am Formulating is the most important aspect of coloring hair and
practitioners, and is a great business builder, too! Abdominal/Visceral Massage (2 CE) Meet the industry’s haircolor heavyweight, Rene involves the chemistry of hair coloring: The bleach, peroxide, colors
Arena A8 Antonio. Become familiar with avant garde haircolor and and how they respond with each other. Learn how to formulate and
The Ultimate Face Lifting and Drainage Treatment Monday 2:30pm - 4:30pm (Ed. Code 701) tomorrow’s trends. Includes a live NAHA photo shoot to train your why a book of formulas is worthless.
with Anita Shannon (2 CE) PBA | NCA Members $25, Non Members $30 eyes on what it takes to pave your way in today’s industry.
Arena A8
Sunday 12:00pm - 2:00pm (Ed. Code 707) Abdominal/visceral massage is tremendously beneficial and is an John Simpson - NAHA Haircolor Winner Andis
PBA | NCA Members $25, Non Members $30 easy procedure to perform at aestheticians, SPA and/or massage 2008, sponsored By Goldwell 2011 Clipper Cutting from Andis
office settings. Boris teaches techniques mobilizing abdominal Sunday 11:30am - 12:30pm Room 203B
Create observable change in the appearance of your clients’ faces. soft tissues. After only 15-20 minutes of abdominal massage Monday 3:45pm - 5:00pm Sunday 9:30am - 11:00am
An effective addition to any facial rejuvenation, this treatment your clients can experience stress relief, improved breathing and Take a look inside the creation of a unique hair-color Monday 9:30am - 11:00am & Monday 1:30pm - 3:00pm
produces measurable results. Vacuum therapies drain years and digestive function, energy boost, and improved sleep quality. story. Find the inspiration behind what you want to create and put it
stress from the face by opening drainage pathways; stimulating into design. Rediscover the theories of “Your light is only as strong Return to your salon with the latest in clipper cutting trends and
skin, collagen/elastin network and underlying muscle tissue; as the dark that sits beside it!” I will take you on the journey of how change your clipper cutting forever. Experience increased
nourishing tissues with renewed blood supply; and, hydrating California College I put together my hair color collections and how to make your work levels of technical skill, confidence and creative insight.
skin and underlying tissue. Easy and fun to do while generating signature every day!
increased referrals for your business. of Physical Arts, Inc. Cinderella Hair
Proper Body Mechanics for the Therapist Lucie Doughty - NAHA Winner 2004
Thick Glorious Hair!
with Michelle Mangano (2 CE) Sunday 1:00pm - 2:00pm
Monday 12:00pm - 1:00pm Room 103B
SpiriPhysical, Inc. Arena A8
Lucie Doughty, 5-time NAHA winner and finalist, takes Sunday 9:30am - 11:00am & 3:30pm - 5:00pm
Monday 9:30am - 11:30am (Ed. Code 708)
Active Isolated Stretching (AIS): The Spa you on an inspiring journey through the creative process Monday 11:30am - 1:00pm
Method of assembling your NAHA entry. Lucie shares examples of putting
with Bruce Baltz (2 CE) a shoot together - from choosing a direction to finding models - and Learn how your clients can have the hair they always wanted.
Learn the proper tools to sustain a long career by focusing on
Arena A8 the inside scoop on her award-winning hair techniques. Create special occasion hair styles to remember for a lifetime. From
proper body mechanics. Demonstrations include using leverage,
Saturday 4:00pm - 6:00pm (Ed. Code 702) elegant to casual, a few highlights or a full head, Cinderella
proper breathing, table height and gravity to maintain a long career
PBA | NCA Members $25, Non Members $30 Hair shows you what memories are made of. Learn how easy
and avoid injury. Self-massage techniques also stressed to help Charlie Price - NAHA Hairstylist of the Year
it is to go from consultation to beautiful luxurious hair. .
therapists prevent injuries from overuse. 2008
This lecture takes stretching to a new level within the spa Sunday 2:30pm - 3:30pm
environment. Learn how to reach the deepest tissues of the body Self-Care: A Continuous Process That is Monday 10:00am - 11:00am National Latino Cosmetology
with superior results. Two-time NAHA hairstylist of the Year and 14-time NAHA
Essential to a Long and Healthy Career Association
with Emily Cohen (2 CE) winner Charlie Price delves into what it takes to build a portfolio,
Cool Stone Massage interpret high fashion, and most importantly, how to construct NAHA Big Sexy Latin Hair
Arena A8 Room 102B
with Bruce Baltz (2 CE) Monday 12:00pm - 2:00pm (Ed. Code 704) worthy collections.
Arena A8 Sunday 9:30am - 11:00am
Sunday 9:30am - 11:30am (Ed. Code 703) Steve Elias - NAHA Editorial Hairstylist
PBA | NCA Members $25, Non Members $30 Learn three must-have looks for the Latina woman! Learn how
If someone asked you today, “What do you do to keep yourself Winner 2010
to market to the Latino market and the fundamentals of different
physically, mentally and spiritually healthy?” would you have an Editorial and Runway Hair Trends Latina hair textures and how to create styles for each. Styles will
Discover the importance of cooler temperatures; the missing link in answer? This class gives ideas on how to maintain your most Monday 2:15pm - 3:15pm
hot stone massage, which will provide a superior service and help be a variation of avant garde, hot sexy amor, and sizzling couture.
essential piece of equipment: YOU. Steve focuses on the latest runway trends from New
the body heal faster. York Fashion Week, his session work and current trends in fashion
magazines. Learn more at steveelias.com.
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ISSE Long Beach is packed chock-full of preeminent product
Complimentary Hair Education manufacturers and talented instructors ready to share their Learn more with your phone.
Complimentary hair classrooms located in the Convention Center practices and techniques. Visit probeauty.org/isse for the most Take a picture of this QR code with your mobile phone to learn more about membership in PBA.
unless otherwise noted. current class descriptions, room locations, instructor names, Most new-model phones come with a QR reader. If yours doesn’t, go to the app store and search “QR Reader”.
Complimentary with expo ticket purchase. class times and a complete Schedule of Events!
Major League Barber Global Keratin Certification Class Chuck Caple Educational Seminars Gerard’s Int’l Adv. Haircutting Center
Barber World Hyatt Regency, Seaview B - Exclusive Classroom Hair Cutting That Makes Hair “Do What It Do” Gary Gerard’s “New Wave Collection”
Room 103C Sunday: Room 103C Sunday 11:30am - 1:00pm - Room 102A
Sunday 9:30am - 11:00am & 1:30pm - 3:00pm 10:00am - 11:00am English Sunday 11:30am - 1:00pm Sunday 3:30pm - 5:00pm - Room 203C
Monday 11:30am - 1:00pm & 3:30pm - 5:00pm 11:30am - 12:30pm Spanish Monday 1:30pm - 3:00pm
1:00pm - 2:00pm English Gary takes you through his new wave wrap and new wave cutting
Join Major League Barber to learn barbering techniques and 2:30pm - 3:30pm Spanish Chuck has a distinctive way of teaching stylists how to make hair incorporating directional wrapping and shares his simplified
business tips that will take you to another level. This class is 4:00pm - 5:30pm English move effortlessly - not using a hot tool. Chuck demonstrates the quadrangle principle of haircutting. Emphasis is on ergonomics,
energetic and exciting. 5:30pm - 6:00pm Spanish importance of the cut - you will be glad that you made the decision the scientific study of harmony in body and shear positioning.
Monday: to let Chuck show you how to make hair “do what it do”. Learn new and exciting cuts to take your career to new levels
9:30pm - 10:30am English of success.
11:00am - 12:00pm Spanish
Marcel Munoz 12:30pm - 1:30pm English
Room 203A 2:00pm - 3:00pm Spanish Color Vie
Sunday 9:30am - 11:00am 3:30pm - 4:30pm English Innovative Bleaching Techniques with New Kinds of Monroe Brush
Monday 9:30am - 11:00am & 3:30pm - 5:00pm Bleach BLOW DRYING 101
Become a Certified GK Hair Taming System Stylist in one hour! Hyatt Regency, Shoreline A Room 103B
Prepare for a presentation doing basic techniques using Learn how to ask the right questions while performing a proper Sunday 11:30am - 1:00pm Sunday 11:30am - 1:00pm
extraordinary hair extensions. consultation to decide which of our three formulas of GK Hair™ Monday 1:30pm - 3:00pm
Taming System™ with Juvexin™ to apply on your guest; Light A demonstration of innovative bleaching tecniques, such as
Wave, Curly and Resistant. Witness a demo on the application designs and highlights, on hair extensions withammonia-free Learn the science of a brush, positioning of the blow dryer and a
Short2Long Hair Extensions process. You will also have the opportunity to purchase special bleach and herbal bleach. round brush, how to increase the efficiency of your styling process.
show-only GK Hair promotions. Also learn how to minimize injury of hands and shoulders through
Room 102A
proper handling of tools and why some brushes are better than
others.
Monday 1:30pm - 3:00pm De Fabulous
Keratin Complex Amazon Secret Certification
Learn how to get hair extension customers and promote yourself, Hyatt Regency, Shoreline B - Exclusive Classroom Room 102A
including a brief example of a consultation. Demonstrations show Sunday: Monday 11:30am - 1:00pm SAIAN
how easy the Short2Long method is. Points covered include 10:00am - 11:00am Non-Surgical Face Lift / Collagen Infusion - IN
how to advertise; do consultations; price services and increase 12:00pm - 1:00pm Kerafusion Certification: This comprehensive class covers BARBER CHAIR!
revenue; proper technique of application; extension removal; proper 2:00pm - 3:00pm every aspect of our Keratin treatment Kerafusion. Learn proper Arena A6
maintenance; cutting and blending; ordering procedures; choosing 4:00pm - 5:00pm application of Kerafusion and which clients benefit most Sunday 11:30am - 1:00pm
the right texture and color; and, using chemicals. Monday: from the treatment. Class covers the best ways to market Monday 9:30am - 11:00am
10:00am - 11:00am Kerafusion to your clients. Everyone who pays for this class
12:00pm -1:00pm receives a Certificate of Completion for Kerafusion from De Learn to provide an advanced esthetic treatment in only 20 minutes
ZipA Foil 1:30pm - 2:30pm Fabulous. while your client’s color develops from the industry’s foremost
Precision Foiling Without the Struggle! 3:00pm - 4:00pm skin care expert. A certificate of attendance is provided.
a
Room 102C
Smoothing Therapy Look and Learn Certification.
Sunday 9:30am - 11:00am Dennis Bernard, TCA
Monday 11:30am - 1:00pm zip ®
The Color Accelerator & Smart Solutions Wahl Clipper

By Dennis Bernard, Inc. Clipper Cutting on Men and Women
Unleash your creative potential and conquer the art of short-hair 44/20 Presents: The Netwerk Academy Room 102B Room 203C
foiling, inverted foiling and angular foil placement. Learn the latest
in custom hair color cocktailing and evaluating your client’s Elements of Hair Cutting Sunday 11:30am - 1:00pm Sunday 11:30am - 1:00pm
Room 102C Monday 9:30am - 11:00am & 3:30pm - 5:00pm
true color needs.
Sunday 11:30am - 1:00pm Learn the power tools and smart solutions for fast color, great
style and increased profits. Demonstrations include using a razor blade clipper attachment
Focus on fundamental skills ingrained in all haircuts, regardless of over a true razor to create a more precise effect with much greater
style. John and Josef perform cuts that combine these elements ease, eliminating the myth that female styles can not be done with
into contemporary, commercial styles. Learn fundamentals of clippers and trimmers, the newest ways to attack a man’s head with
body and hand positioning and other elements to a successful
Enjoy Hair Care Wahl tools, and adding a finishing style to keep your clients
haircut. Cut, Style, and ENJOY coming back again and again. Models are welcome and will
Room 203B not regret the experience.
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Complimentary Hair Education ISSE Long Beach is packed chock-full of preeminent product Learn more with your phone.
Complimentary hair classrooms located in the Convention Center manufacturers and talented instructors ready to share their Take a picture of this QR code with your mobile phone to learn more about membership in PBA.
unless otherwise noted. practices and techniques. Most new-model phones come with a QR reader. If yours doesn’t, go to the app store and search “QR Reader”.
Andres Hair Studio Divi International Hotheads Hair Extensions and Belson
Chemicals and How they Affect HairCheck High Fashion Hair by Derek J
the Structure of the Hair Room 102A
Hair Enhancements
Hair Extensions and Hair Enhancements Room 203C
Room 102C Sunday 1:30pm - 3:00pm Monday 1:30pm - 3:00pm
Sunday 1:30pm - 3:00pm in Under an Hour
Monday 1:30pm - 3:00pm & 3:30pm - 5:00pm Learn how to generate thousands of dollars with HairCheck. Room 102C Celebrity hairdresser and reality show darling Derek J will
Understand the client’s concerns on hair loss, hair regrowth and Sunday 3:30pm - 5:00pm demonstrate how to create fashionable runway style hair using the
This class contains important guidelines and details not be trusted hair breakage and how to measure and monitor results with Monday 9:30am - 11:00am Brazilian Heat After Dark products. Learn the steps necessary
to memory. Get on the right chemical path and learn new ideas, quantifiable numbers and increased retail sales. to transform everyday hair into high fashion looks perfect for
approaches and sequences for the perfect end result. Experience two tandem complete hair enhancement the runway.
transformations in under an hour. Learn application techniques and
product information for clients looking to enhance their fine or
National Latino Cosmetology thin hair or simply looking for additional volume, length or color
Brazilian Keratin Treatment THE ORIGINAL
Association and the Creative Team effects. Bonika Shears
Brazilian
Room 103B Keratin Upside Down Speed Cutting
Sunday 1:30pm - 3:00pm (Spanish) Treatment™
by of Artistic Talent Room 102B
Monday 9:30am - 11:00am (Farsi) Room 102B Monday 1:30pm - 3:00pm
Monday 3:30pm - 5:00pm (Spanish) Sunday 1:30pm - 3:00pm Malibu Wellness Inc.
Monday 9:30am - 11:00am How to Guarantee Color & Color Correction
Frances London DuBose, the “USA Make-Over Queen”, has turned
Marcia Teixeira, a worldwide authority on the Brazilian Keratin Room 203A haircutting upside down - literally! Gain a better view of how to
Treatment, invites you to take advantage of this spectacular See the latest hair trends by NLCA artists. Sunday 3:30pm - 5:00pm give each new haircut an original twist. Learn customized
opportunity to become certified for free. This revolutionary new consultation that will keep the clients coming back! Discover
service is an intense treatment that is universal and can be used Elements found in your water at home and in the salon determine how tool selection is crucial to speed and final results.
safely on all hair types. Learn how to transform your clients hair into the success or failure of color services and can cost you both time
soft, frizz free, beautiful, healthy hair. Scruples and money! Learn why colors don’t not match swatch reds and
Intro to Scruples Self Tour of Color other colors fade, why blondes become dull, muddy or brassy, poor
Room 203A gray coverage, and why highlights and bleaching seem resistant.
Brazilian Keratin Treatment
Certification Class Scruples Self Tour Of Color is a journey the hairdresser takes with
Product Club
Hyatt Regency Hotel, Seaview A - Exclusive the client to discover the client’s unique characteristics, such as
face shape, bone structure, and skin and eye color. Through this The Art of Highlighting: Express Yourself!
Classroom Room 102B
discovery process, the hairdresser can truly design a look that
Sunday: Sunday 3:30pm - 5:00pm
is unique to the individual.
9:30am to 11:00am Certification Class-New Stylists Monday 11:30am - 1:00pm & 3:30pm - 5:00pm
11:30am to 1:00pm Certification Class-New Stylists
1:30pm to 3:00pm Advanced Certification Class Learn creative interpretations of highlighting techniques from
Previously Certified in BKT AST Systems, LLC Product Club’s Art of Highlighting DVDs and how they will free you
3:30pm to 5:00pm Certification Class-New Stylists Give It To Me Straight from your old foiling methods. Open your mind and get inspired to
Monday: Room 102A be creative again. This class incorporates the use of foil and also
9:30am to 11:00am Certification Class-New Stylists Sunday 3:30pm - 5:00pm Product Club’s Thermal Colour Wraps for a great new way to
11:30am to 1:00pm Certification Class-New Stylists Monday 9:30am - 11:00am & 3:30pm - 5:00pm balayage without the mess.
1:30pm to 3:00pm Advanced Certification Class
Previously Certified in BKT SalonTech is dedicated to your success! We formulated what we
3:30pm to 5:00pm Certification Class- New Stylists believe is the very best Keratin System in the industry. Join us to
learn how to achieve superior results with our unique formulation. Toni Love’s Training Center
Become certified in the Brazilian Keratin Treatment by Marcia Receive a complimentary Keratin gift set valued at $200 in addition Solutions to Hair Loss!
Teixeira. You will learn procedures and techniques needed to to your KeraTech Certification. Room 103C
perform this innovative smoothing and de-frizzing treatment in your Sunday 3:30pm - 5:00pm
salon. The BKT can be used safely on any type of hair- dry, frizzy, Monday 9:30am - 11:00am
over-processed, color treatment, multicultural, or unprocessed,
virgin hair. Enzo Milano This class is for the professional who wants to take their business
Room 203B to a new level! Learn about insurance claims and the salon,
Sunday 3:30pm - 5:00pm properly selecting commercial hair, interlocking: No braids! No glue!
Monday 11:30am - 1:00pm and, non-surgical hair replacement.
Focus on our current and new product lines and see first-hand
what our styling tools are about and how they can benefit you.

Complimentary Nail Education From acrylic to natural, some of the best and brightest nail Learn more with your phone.
Complimentary nail classrooms located in the Hyatt Regency Hotel technicians and manufacturers converge at ISSE Long Beach Take a picture of this QR code with your mobile phone to learn more about membership in PBA.
unless otherwise noted. to show you their top techniques. Most new-model phones come with a QR reader. If yours doesn’t, go to the app store and search “QR Reader”.
Kupa Atwood Industries Christio

Kupa Academy 101 Electric Filing Techniques & Solutions Gelacquer: Removable Gel System
Hyatt Regency Ballroom F Hyatt Regency Ballroom E Hyatt Regency Ballroom E
Nailpro Nail Class, Sunday 9:30am - 11:00am Sunday 11:30am - 1:00pm Sunday 1:30pm - 3:00pm
Competition Learn the inside scoop on KUPA’s electric files and bits, how
they’re made and used. Gain purchasing power by knowing what
Learn new time-saving ways to accomplish the tasks that seem
to take the most of your precious time. Lysa shows you new filing
With over 27 years of experience in the nail industry and more
than 11 years as an International Nail Educator, Christine Le is
and Awards Ceremony to look for in an electric file and learn what is new in machines &
hands-on education. See unveiling of the new UPower 2-G!
bits that will help improve your filing techniques and save you time
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the need of filing. Gain the knowledge of easily completing a full
Attendees receive a 20% coupon towards the purchase of a sharing of ideas to better make for a more informative and fun set of Gel nails or re-fill (fill-in) within 30 minutes or less.
new KUPA e-file on site. filled event.
Compete with the Best!
with Carla Collier, Nailpro Head Judge
Located in the Convention Center, Room 103B EZ Flow
Saturday 6:00pm - 7:00pm
LeChat Nails Bio Sculpture Gel Out of the Box French
Perfect Match Gel Polish for Natural Nails Bio Sculpture Soakable Gel System
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This class is a must for the first-time competitor, veteran and
Hyatt Regency Ballroom E Sunday 11:30am - 1:00pm Monday 9:30am - 11:00am
anyone interested in competing. Bring your questions and learn
Sunday 3:30pm - 5:00pm (Spanish) Monday 9:30am - 11:00am & 1:30pm - 3:00pm
everything you need to know about competing successfully.
Hyatt Regency Ballroom E Class focuses on providing an educational experience with
The class covers:
Monday 1:30pm - 3:00pm (Vietnamese) Learn to customize your clients’ nails. Offer flexible, medium and hands-on workshops using new technology and services to
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- What the judges do
- How points are calculated can choose a treatment gel that is appropriate for all nail plate type. training and demonstrations on a professional level for the
Noblity gel polish applies like nail polish, wears like gel. This Advantages: 0ver 150 no-chip colors, damage-free soak off, ultimate educational experience. Learn consumer favorites, new
- What the staff does
revolutionary gel polish cuts the service time in half and gives 5-star safety rated, natural nail gel - no primers and nationwide developments and technology! Your customers will be delighted
- What competition supplies you need
a deep sleek finish without chipping, or drying time. Nails look training available. with the new and improved results! Your profits will rise and you
- The fine points of the rules governing the specific competitions
flawless for weeks and stay as perfect as day one. FREE Dare to will reap the benefits!
- What happens during and after the competitions
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Monday 1:30pm - 3:00pm Hyatt Regency Ballroom C

Located in the Hyatt Regency Ballroom A Make More Money Using Colored Acrylic Nail
Registration opens at 7:00am Sunday 1:30pm - 3:00pm
Designs! Learn how to double your income and grow your business using Monday 1:30pm - 3:00pm
Hyatt Regency Ballroom D the Minx technology system. Leading Minx Masters and Celebrity
Sunday 9:30am - 11:00am Nail Stylists Naja and Lisa Logan demonstrate the Minx application Are you maximizing your profits from each pedicure service?
process and let you in on their tips and tricks to becoming a Learn what you need to know about a diverse and changing
For competition rules and to registration visit nailpro.com. All
Trang is a Master on showing you techniques that won’t take successful entrepreneur and making your business stand out pedicure clientele to set yourself and your pedicure business
competitions count toward the Nailpro Cup 2011. Space is limited.
long to do and looks like it took years of practice to learn. He from all the rest. Extend fashion to your fingertips and bring apart from others. Find out why so many prestigious spas and
is here to share with you his secrets so you can have fun and the power of the purse to your own hands! salons are making the switch to Footlogix and see how to reach
Nailpro Awards Ceremony make a lot more money! your potential by educating yourself and becoming the best
Located in the Hyatt Regency Ballroom B technician you can be.
Monday - 3:30pm - 5:00pm Boosting Profits In The Salon!
Hyatt Regency Ballroom D
Young Nails
Two-Tone Temptation Class
Anna features exciting new products, services and teaches you Sunday 11:30am - 1:00pm
how to utilize new marketing techniques from Odyssey Nail Monday 9:30am - 11:00am & 3:30pm - 5:00pm
Systems to enhance your bottom line and keep your guests coming
back! At the end of this class you’ll have the knowledge to sculpt perfect
nails every time. Also includes advice on how you can help
clients who break, bite or pick their nails.
Preview the Evolutionary New Generation of Color
Gel Paint from ONS
Monday 11:30am - 1:00pm
Be wowed with techniques in Colored Gel you have never seen

52 before! What you will learn in this class will bring you from ordinary 53
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Derek J
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— Lydia Sarfati CEO, Founder & World Renowned Skin Care Expert brings Derek J. live as he brings
THe
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Complimentary Nail Education From acrylic to natural, some of the best and brightest nail Complimentary Skin Education Top consultants and manufacturers show you the latest in
skin rejuvenating techniques! The masters teach you how to
Complimentary nail classrooms located in the Hyatt Regency Hotel technicians and manufacturers converge at ISSE Long Beach Complimentary skin classrooms located in the EstheticsAmerica &
unless otherwise noted. to show you their top techniques. Wellness Pavilion in the Convention Center Arena. incorporate the hottest new skin-enhancing practices into your
Complimentary with expo ticket purchase. Complimentary with expo ticket purchase unless otherwise noted. work.
Nubar ibd
Nubar Infinity Gel ibd GELAC: Custom Blended Color and Design
Hyatt Regency Ballroom F with Allison Baker
Sunday 1:30pm - 3:00pm Hyatt Regency Ballroom B
Don’t understand the difference between regular gels and Monday 11:30am - 1:00pm
soakoffs? Confused about gel polish? Worried about UV Lamp
safety? Learn the features & benefits of Infinity UV Gels, Class focuses on providing an educational experience with hands-
expert troubleshooting and techniques for successful gel services on workshops using new technology and services to increase
with Nubar Infinity Gels. business development for 2011. Intensive one hour training and
demonstrations on a professional level for the ultimate educational
Salon Nail Art experience. Learn consumer favorites, new developments and
Hyatt Regency Ballroom F technology! Your customers will be delighted with the new and
Monday 11:30am - 1:00pm improved results! Your profits will rise and you will reap the benefits!
Learn how to incorporate fun, simple nail art into your acrylic NEW FOR 2011!
designs with Infinity Colored Acrylic. Roxy will show you nail art ISSE Long Beach proudly presents the EstheticsAmerica & Wellness Pavilion, an entire arena dedicated to skincare, wellness and
tricks and imbedding that will impress your clients and jazz up your
Maisie Dunbar education, including CIDESCO USA education.
salon nail art! Get Down to Business
Hyatt Regency Ballroom F The EstheticsAmerica & Wellness Pavilion is located in the Convention Center Arena.
Sunday 3:30pm - 5:00pm CIDESCO USA education located in Room Arena A1. Additional investment required.
Precision Nails CIDESCO Body Analysis and Procedures & CIDESCO Understanding Skincare Cosmetic
Clients Behaving Badly This class is designed for nail and beauty professionals serious
Treatments with Sophia Camejo Formulations with Rebecca Gadberry
Hyatt Regency Ballroom D about taking their skills to another level. Learn how to survive in
Saturday 2:00pm - 5:00pm - (Ed. Code 601) Sunday 2:00pm - 5:00pm - (Ed. Code 602)
Sunday 1:30pm - 3:00pm today’s economy and moving forward; increase frequency of visit;
determine what it is costing you per hour/day/week/year; market
Offering discounts and freebies will attract clients, but not ones yourself within a salon, spa or medical facility; find a quality
As bodywork continues to lead growth for many spas, CIDESCO’s Understanding skin care ingredients and how products are
you can depend on. Your business needs loyal clients who partner; make a six figure income; and, maximize YOU!
body analysis, full-figure diagnosis, cellulite consultation and formulated is a vital knowledge. Every practicing esthetician
make your services a priority. Building that exclusive clientele
treatment specifications provide a road map for quality service, should be able to read an ingredient label and understand the
begins when you respect yourself and value your clients.
including proper body massage techniques, preparation of basic functions of any skin care product. In this information-packed
Waterless Spa Pedicures

Dashing Diva the treatment room, body wraps , body exfoliations, Eastern course, learn how skin care products are made with information on
Dashing Diva’s Revolutionary New Manicures alternatives and use of specific body equipment (G5 -Gyratory performance ingredients such as peptides, alpha hydroxy acids,
Hyatt Regency Ballroom E Vibration). Includes a presentation of classical body massage sunscreens, stimulants and antioxidants, as well as functional
Monday 11:30am - 1:00pm
with Mary Kutsch
modalities, contraindications, related fitness and diet advice. ingredients such as emulsifiers, preservatives, humectants, and
Hyatt Regency Ballroom E
emollients. Learn how ingredients are specifically combined to help
Spa pedicures are hotter than ever, but so is the controversy Monday 9:30am - 11:00am
CIDESCO Facial Massage Workshop your clients with many specific skin conditions, including acne,
surrounding the safety of foot spas. Learn how to provide sensitive, and aging skin!
Dashing Diva introduces the new Enhance-It Manicure and the with Lydia Sarfati
extraordinary spa pedicures without the hassle and expense of a
French Wrap Manicure. The Enhance-It Tip is a pioneer in the Sunday 10:00am - 1:00pm - (Ed. Code 603)
foot spa. Eliminate water for a more efficient service that’s safer for CIDESCO Scientific Approach to Facial Analysis
extension world. There’s no blending required, with this light, PBA | NCA Members $75, Non Members $95
your clients and better for our environment.
comfortable natural length tip that supports weak nails and extends and procedures, including Demystifying Electrical
enamel wear! Give clients a perfect French manicure with French CIDESCO’s timeless approach to facial massage techniques Skincare Equipment with Lydia Sarfati
Competitive Pricing for Salon Success and theory includes a review of histology and anatomy of the Monday 10:00am - 1:00pm - (Ed. Code 604)
Wrap Plus. Perfect smile lines and French color that won’t chip
Hyatt Regency Ballroom E for weeks at a time. See it to believe it. head muscles and bones of the face followed by a detailed PBA | NCA Members $75, Non Members $95
Monday 1:30pm- 3:00pm presentation of the five classical movements of massage, including
effleurage, rotations, pettrisage, tapotements and vibrations. A brief Effective facial analysis is the foundation to successful client
As more nails salons open, average service prices drop. In an presentation of lymph drainage also be included. Learn how to treatments. Gain an in-depth understanding of how to properly
economic downturn, there’s even more pressure to lower prices. make the best choice of method based on the clients’ needs and analyze a client’s skin, including the use of the CIDESCO Facial
How can you compete and cover your costs? Learn how successful skin type. Facial massage is an important part of your facial for Sheet and Treatment Plan, to allow for proper skin diagnosis and
salons thrive, not just survive, based on competitive pricing of their therapeutic benefits. client evaluation. Focus includes demonstrations of advanced deep
quality services. cleansing techniques, brush cleansing, exfoliation, disencrustation,
steam and extraction, use of enzymes and gommage, mask
Greening Your Nail Salon application, eyebrow shaping, and lash/brow tinting techniques.
Hyatt Regency Ballroom E
In this challenging business climate, being lean and green will

sustain both your salon business and the environment. Evaluating
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probeauty.org/isselb to do.
• 866.229.2386 (301.694.5243) 56 57 probeauty.org/isselb • 866.229.2386 (301.694.5243)
Complimentary Skin Education Top consultants and manufacturers show you the latest in
skin rejuvenating techniques! The masters teach you how to
Learn more with your phone.
Complimentary skin classrooms located in the EstheticsAmerica & Take a picture of this QR code with your mobile phone to learn more about membership in PBA.
Wellness Pavilion in the Convention Center Arena. incorporate the hottest new skin-enhancing practices into your
Most new-model phones come with a QR reader. If yours doesn’t, go to the app store and search “QR Reader”.
Complimentary with expo ticket purchase unless otherwise noted. work.
Repêchage Martinni Beauty GiGi Wax SAIAN

The #1 Facial Treatment in the World - Repêchage Microdermabrasion: Past, Present & Future Learn the Art of Waxing from Ligia ‘GiGi’ Gomez, Non-Surgical Face Lift, Neck Lift and Collagen
Four Layer Facial Arena A2 Founder of GiGi! Infusion Therapy
Arena A2 Saturday 3:30pm - 5:00pm Arena A6 Arena A6
Saturday 1:30pm - 3:00pm Sunday 9:30am - 11:00am Sunday 1:30pm - 3:00pm
If you work or own a skin care salon, spa or med spa , you Monday 3:30pm - 5:00pm Monday 1:30pm - 3:00pm
Join the thousands of professionals who’ve made Four MUST offer microdermabrasion treatments to succeed. This
Layer Facial® their signature treatment. Let us teach you the class demonstrates how these treatments are applied and Join this educational, hands-on workshop to learn new technology A live demonstration of three clinical anti-aging
importance of correct consultation, ambiance, and the power what effect they have on the skin. Learn what microdermabrasion and services to increase business development for 2011. This breakthroughs which deliver dramatic, cumulative and
of European facial massage. Learn about the difference of various modalities - Aluminum Oxide crystals, diamond tip, and micro class is an intensive one-hour training and demonstrations on a long lasting results in 20 minutes! Natural, clinical alternatives
algotherapy and its effects on the skin. See why seaweed is the scrubs - are available in the market and what they cost. professional level for the ultimate educational experience. Learn to costly invasive procedures performed by estheticians and
premier ingredient for sun damaged skin and cellular repair. The consumer favorites, new developments and technology: Your cosmetologists without medical licenses. Renowned educator
Repêchage Four Layer Facial reduces lines, dryness and produces Learn How to Use Collagen to Prevent & Reverse customers will be delighted with the new and improved results and Margarita Saian demonstrates the newest procedure for lifting
immediate facial results with long term benefits. Aging Skin you will reap the benefits! and firming the face and neck using hyaluronic acid, peptides,
Arena A2 collagen and a portable machine. Certificate provided!
Scientific Solutions to Acne Skin Sunday 11:30am - 1:00pm
Arena A2 Speed Waxing with Alaska Waxes
Studex Inc.
Collagen is the most important element to keep people looking Arena A3
Studex Earpiercing: Safe, Easy, Profitable
young. This class gives you the overview of collagen related to skin. Sunday 1:30pm - 3:00pm
Sixty million Americans suffer from active acne. Learn what causes Learn how to strengthen and reverse damaged collagen fiber that
Arena A2 Do you take too long waxing? Join us to learn shortcuts and tips
acne, the different types of acne, how to control acne breakouts Sunday 9:30am - 11:00am & Sunday 3:30pm - 5:00pm to become a faster waxer.
causes wrinkle and sagginess. Learn to use collagen products in
and prevent future breakouts. Learn the science behind the latest Monday 11:30am - 1:00pm
conjunction with Microdermabrasion, Ultrasound, acid peels, LED
skincare technology, key ingredients and how they work, as well photo therapy & other facial treatments. A must-attend class with
as proper effective extraction techniques. Give your clients the Studex ear piercing education details the history of ear piercing in
live demonstration.
confidence of clear and healthy skin. Includes a demonstration of the salon, plus customer benefits and what it takes in equipment, Clean + Easy
the correct use of electrical equipment. You can’t afford to miss this training and marketing to start a Studex professional ear piercing Waxing Made Simple with Clean + Easy Roll-On
Learn How to Treat Hyperpigmentation Effectively program. Includes hands-on training and purchase saving
class! Waxing System
for Visible Results coupons are available for attendees. Arena A6
Arena 2 Studex Inc.
Vita Cura 5-Phase Firming Facial With Peptides and Sunday 3:30pm - 5:00pm
Monday 9:30am 11:00am
Enzymatic Peel Monday 11:30am - 1:00pm
Arena A2 Learn a variety of professional methods for treating
Monday 1:30pm - 3:00pm hyperpigmentation, what causes this condition and how to treat it. Shobha Class focuses on providing an educational hands-on experience
Sugaring for Natural Hair Removal using new technology and services to increase business
Learn which natural active ingredients are most effective; how to
development for 2011. Intensive one-hour training and
Finally an easy way to understand the science behind aging. Learn control melanin formation; and what cyto-toxic chemicals to avoid. Arena A3
demonstration on a professional level for the ultimate educational
the popular anti-aging facial from Repêchage that uses seaweed Join us for a promising treating recipe and a live demonstration with Sunday 11:30am - 1:00pm
experience. Learn consumer favorites, new developments and
and peptide ingredients to reveal younger looking skin immediately the dramatic result you’ve never seen before.
technology! Your customers will be delighted with the new and
with long-term benefits. Join the discussion on the science behind Clients are craving sugar! Let Shobha teach you the natural
improved results! Your profits will rise and you will reap the
how and why we age and more importantly how we can treat it. hair removal technique sweeping the nation so you can stay
benefits!
Inlcudes a live demonstration of this revolutionary facial treatment ahead of the competition! Through a mixture of interactive
that will change the way you care for your customers’ concerns Temptu Pro lectures, demonstrations and hands-on training, you’ll learn the
about aging. Introduction to Airbrush Makeup: Everyday Beauty basics from Shobha, NYC’s celebrated hair removal expert!
& Bridal Application JB Cosmetics
Arena A3 Threading for Natural Hair Removal Advanced Eyelash Extension Course
Saturday 3:30pm - 5:00pm Arena A3 Arena A3
Sunday 3:30pm - 5:00pm Monday 9:30am - 11:00am Monday 11:30am - 1:00pm
Join Temptu Pro’s lead trainer, Levi Vieira, to focus on airbrush Be the first to bring threading to your area! Participants walk away Join this advanced eyelash extension course for those seeking
makeup techniques designed to conquer beauty, bridal, fashion, with a basic understanding of this exciting hair removal technique! to strengthen their skills for faster extension application using the
photography and hi-def television. Focusing on application for Shobha shares the theories and techniques that have garnered latest Premium JB Lashes products. Create beautiful lashes for
the high-definition age, Levi centers on airbrush cosmetics them three highly successful salons, retail and professional product your client’s eyes in less time by learning from the leading
featuring our award winning S/B Makeup. lines, 300+ press mentions and a cult-like fan following. pioneer in innovative eyelash solutions, JB Cosmetics.

Learn the ins-and-outs of salon and spa best business
Business Headquarters practices in a special, more intimate environment. Classes Learn more with your phone.
Business headquarters located in the Convention Center focus on the business and marketing side of the industry and Take a picture of this QR code with your mobile phone to learn more about membership in PBA.
Arena unless otherwise noted. are designed to help you reach your financial goals! Most new-model phones come with a QR reader. If yours doesn’t, go to the app store and search “QR Reader”.
Modern Salon Media Beauty Bus

“Best business practices from Salon Today 200 Beauty Bus Information and Training
Marketing & Sales salons” & “What YOU need to know about online: Management & Leadership Arena A9
Strategies to Grow Your Salon Business” Sunday 11:30am, 1:00pm
Arena A4 Monday 3:30pm - 5:00pm
Milady Saturday 3:30pm - 5:00pm Salon Transcripts
Triple Your Earning Power! Learn about Beauty Bus, a non-profit which brings complimentary
The How To’s of Hosting a Successful Business Event in-home beauty and grooming treatments to patients and their
Room 103B Segment 1: Salon Today editor Stacey Soble, and celebrity
stylist, salon owner and Global Salon Entrepreneur Award winner Arena A7 caregivers. The foundation is looking for hairdressers, nail
Saturday 10:00am - 2:00pm (Ed. Code 501)
Jamie Carroll review the Salon Today 200 winners, their specific Saturday 1:30pm - 3:00pm technicians, estheticians and makeup artists to donate their talent
Complimentary, Registration Required
behaviors, business practices and activities that set these industry- and time. Get on-site training.
leading salons apart, and how you can apply these to your Become the talk of the town while increasing your monthly
Learn the three most important strategies every stylist,
business. Bring a pad and paper as you’ll want to take careful revenue and gaining new clients. Events can be more than
technician and owner should know to increase client, grow
notes. just a good time. Learn step by step how to host a successful
sales and keep customers coming back! Learn how to make
event and keep everyone wanting more. Empowering You
an unforgettable impact on your customers. Set yourself apart from Produce $3000 a Week and Still Have Fun
the competition, understand the message you are sending, and Segment 2: The experts from Vance Marketing Solutions, Modern
Salon’s digital services group, discuss online opportunities from a Inventory Magic Puts More Money In Your Pocket Arena A5
eliminate the “silent” sabotage mechanisms you have. Sunday 11:30am - 1:00pm
salon-specific perspective. You may already have a website and Arena A7
engage in social media, but are your digital efforts really driving Sunday - 9:30am - 11:00am
Social Media Marketing Learn a very unique approach to adding the WOW factor to every
Arena A7 your business and making you money? Learn how
Inventory management is all about learning to invest your money guest’s visit, every time. Learn to work less hours but make more
Saturday 3:30pm - 5:00pm money. You can have all this without raising prices, or seeing more
wisely. Whether your inventory is flying off the shelf or collecting
Sunday 3:30pm - 5:00pm clients. Are you sick and tire of working hard and not seeing the
dust, this class teaches proven techniques to improve your return
Salon Transcripts on investment. rewards? Do you want quality in your business and in your life? Do
Discover how to use the power of social media marketing to create Social Media Marketing Beyond Facebook & Twitter you want to join the $100,000 a year club? If you answered
a memorable brand and gain raving clients. Explore the secrets for Arena A5 YES to any of these questions, you don’t want to miss this
creating your brand, generating raving clients and expanding your
Build A Front Desk Gold Mine
Saturday 3:30pm - 5:00pm class.
profit opportunities through the power of Social Media Marketing. Arena A5
Learn the top five social media sites to start with; how to build a Monday 9:30am - 11:00am
Today, the previous methods of advertising such as
“Following” of raving fans; and, how to build a positive brand image newspaper, monthly circulars, and Yellow Pages, are losing
online. Make your front desk its own profit center by identifying areas of Hairdresser Career Development
their effectiveness. Learn how you can shift advertising income directly impacted by the front desk and training your staff to
dollars into more effective marketing methods. capitalize on these opportunities. Systems
It’s Just Business
Milano Software Catch Your Email Marketing Windfall Arena A5
KEEP MORE Arena A7 Sunday 1:30pm - 3:00pm
Arena A9 Sunday 11:30am - 1:00pm Belevedere USA Corporation
Salon & Spa Design Essentials Learn how to create a value in yourself, a demand for your
Sunday 1:30pm - 3:00pm Learn how to build higher client retention and strong client Arena A5 services and to stand above the crowd and reach higher levels of
relationships through ongoing communications and promotions. Sunday 9:30am - 11:00am educational excellence - personally, professionally and financially.
Client retention and attrition need to be monitored on a We’ll show you ways to fine tune and enhance your current
monthly basis. It costs ten times more to acquire a new outreach efforts and teach some e-mail marketing basics. Are you planning on a new salon construction or remodel? Then
client versus keeping a client. This session focuses on using this class is a must. Joe Serna, an interior designer, furniture
increasing client loyalty through targeted behavioral marketing, designer and builder, will bring the keys of success to the
relationship building and identifying client needs. forefront. Joe will review space planning, color trends, retail
Ultimate Beauty Companies and reception, materials, timelines and functional equipment
Selling Luxury to the Recessionista choices.
Arena A5
PRODUCE MORE
Monday 3:30pm - 5:00pm Salon Financing for Dummies
Arena A9
Sunday 9:30am - 11:00am Arena A5
With a look into the basic principles of luxury, this session focuses Monday 1:30pm - 3:00pm
Monday 1:00pm - 3:00pm on the psychology of consumer behavior, spending habits and
a strategic approach to successfully connecting with this niche Ken Krebs, owner and founder of Beneficial Capital, performs
Have you ever felt that you’re taking two steps forward and one segment of luxury consumers. Topics include creating the
step back? You can be moving in the right direction; acquiring a hands-on discussion of financing and leasing options for
luxury experience; affordable indulgences; marketing and the average salon owner. Ken discusses the current financial
new equipment, training staff, actively marketing but if you’re not merchandising salons; getting into the mindset of today’s
managing your resources; you may be taking a step backwards. environment and unique ways to obtain funding for your dream
luxury consumer; and, training a staff to sell luxury products. salon.
This session focuses on inventory and resources control, motivating
and managing staff goals, and reporting.

premiere orlando
June
4, 5 & 6
2011
Exhibit Floor Open
Only June 5 & 6
the
hair education
nails you need
to succeed
TM
dayspa
business
photography & hair Luis Alvarez of Aquage :: makeup Wanda Alvarez of Aquage
For more information and to register,
visit www.premiereorlandoshow.biz
or call 800.335.7469
fashion stylist Patric Chauvez :: assistant Carly Campbell

Orlando/Orange County Convention Center
Orlando, Florida
Beauty Industry Professionals Only
co-locating with and FREE ADMISSION TO:

premiere conference
with spa business forum
production Don Wismer
sponsored by DAYSPA magazine
Follow us on:
REGISTER on or before April 30th for a $20 SAvInGS!

Learn the ins-and-outs of salon and spa best business
Business Headquarters practices in a special, more intimate environment at the Hyatt. Learn more with your phone.
Business headquarters located in the Convention Center Classes focus on the business and marketing side of the Take a picture of this QR code with your mobile phone to learn more about membership in PBA.
Arena unless otherwise noted. industry and are designed to help you reach your financial Most new-model phones come with a QR reader. If yours doesn’t, go to the app store and search “QR Reader”.
Complimentary with expo ticket purchase. goals!
The Empowerment International Empowering You The Empowerment International

Profitable Business and A Life! You Can Have Both! PBA Education
Group Inc. Group Inc. PBA 101 with PBA Membership Director Elizabeth
The Keys To Success (Salon/Spa Owners) Starting Your Career: Brand Me
Arena A7 Fantetti and Renowned Salon Owner Marilyn Ihloff
Arena A7 Arena A4 Arena A4
Sunday 1:30pm - 3:00pm Sunday 9:30am - 11:00am Sunday 1:30pm - 3:00pm
Monday 1:30pm - 3:00pm Monday 3:30pm - 5:00pm
There really can be balance between your work and your life! Learn
Learn cutting edge ideas, skills, and insights to take your business
how to have a business that you run rather than it running you and
to the next level and get to world class. Learn strategies for building Starting out in the salon industry is exciting, but can also be Question: Who produces the International Salon & Spa Expo?
to have your business support you rather than you supporting it!
customer loyalty and retention, maximize value to the client and daunting. What salon is the right one for you? How do you Answer: The Professional Beauty Association (PBA | NCA)
Learn what it will take for you to have it all: A business that
how to stand out from the competition. Included are nine crucial win the role? How do you make an impact and stand out? These Question: How do I get a FREE ticket to ISSE Long Beach?
works and a life you love.
stages for world-class delivery to guests and signs of future are important questions. This session helps you find the answers. Answer: By being a member of the Professional Beauty
trends in the industry. Session is applicable to any level in the Learn how to differentiate yourself from your competitors, both Association
industry. Scruples with potential employers and potential clients. Identify what drives PBA | NCA corporate members receive two free 3-day show floor
Scruples... Unlocking Salon Success you as an individual and learn how to use these guides in your passes: Individual members receive one free 3-day show floor
Manage, Motivate, Lead and Retain Arena A9 career decisions. pass.
Arena A7 Monday 1:30pm - 3:30pm Question: Who can help me soar to success?
Monday 9:30am - 11:00am Answer: The Professional Beauty Association (PBA | NCA)
As hairdressers we are in the business of creating great Taylor Andrews Question: Can I join the Professional Beauty Association?
Learn critical techniques and strategies for building a world-class hair but do you know how to create a great business? Amie Answer: YES!
Incredible Salon Success
team and leading them to exceed performance. Leaders will Breckenridge shares her simple approach on how to build a
learn new strategies for motivating a diverse team of individuals
Arena A4
business with integrity. Join us for PBA101 to learn more about membership in PBA
and how to retain their best talent. This session will cover 14 key | NCA, the only trade association that represents the entire
disciplines of visionary leadership. This session targets people in a industry. There are many benefits of membership, including
Learn about personal missions for success; why customer
management or leadership role. comprehensive educational programs, government advocacy,
Career & Empowerment satisfaction is worthless; the true value of a customer; how to
provide incredible customer service; how to be more successful;
business tools, discounts on shows and substantial networking
opportunities. Attend this class to learn how PBA|NCA will help
and how to make more money and have more fun.
you take your professional career to the next level.
Teal Academy
Outstanding Customer Service Scott Buchanan The Incredible Client Experience
Arena A5 Culture of Success: The Four Principles of Strong Arena A4
Sunday 3:30pm - 5:00pm Cultures Monday 9:30am - 11:00am
Arena A4
Learn how to give outstanding customer service through an in- Sunday 3:30pm - 5:00pm Learn the keys to a profitable career; the most
depth study of our businesses, whether you are an employee, Monday 11:30am - 1:00pm important person in the salon; simple tips to branding yourself;
booth renter, or owner. how to exceed your guests’ expectations; and, the four steps to a
Join Scott Buchanan, PBA Salon/Spa Leadership Council member perfect close.
and owner of Scott J. Salons & Spas, New York, to learn how a
Hairdresser Career Development company’s culture is a living, breathing organism brought to life by
the people in it. Learn how to make your team’s culture work for
Systems your business. Join us for this eye-opening and fast-paced session
It’s Just Business to explore the four essential principles that build a strong and
Arena A7 healthy culture. Assess your current team environment and
design simple action steps that increase productivity, shape Spice up your experience at the infamous
Monday 11:30am - 1:00pm & 3:30pm - 5:00pm
high performance and strengthen leadership.
ISSE Long Beach Night Out Party!
Grow your business and improve profits in a tough economy.
This private party is an exclusive event
for ISSE Long Beach attendees and
National Latino Cosmetology exhibitors only. Join us to mingle with
Mindbody Inc. old friends, make a few new ones, and to
The Future is Technology - Get Your Salon Association dance the night away.
Connected The Salon Industry: An Exciting, Glamorous Career
Arena A5 Arena A5 Sunday, January 30, 2011
Monday 11:30am - 1:00pm ©
sponsored by 8:00pm – ‘til the party stops!
Visit probeauty.org/isselb for details.
Learn about the exciting and glamorous careers in the beauty
Learn how the latest technology is shaking up the salon and spa
industry and a behind-the-scenes look at what it takes to start your
industries. Salon and spa owners can access their key business
own business. Learn different business structures, where you can
stats anywhere, anytime, directly from their smart phones. And
go with a salon business, insurance and liabilities, what it is to own
with new “Finder” technology, salons and spas are attracting
your own business, advertising and ongoing education.
new clients.
All ISSE Long Beach 2011 exhibitors are members of the Professional Beauty Association, the largest association in the nation
ISSE Long Beach 2011 Exhibitors representing the beauty industry. By supporting ISSE Long Beach exhibitors, you are supporting the growth and prosperity of
the entire industry and all industry professionals.
Learn more at probeauty.org or visit the PBA booth in the Arena Lobby.
2706 1002 2704 804 2447 1140

#1 Lash Beauty Product and Disposaliner Appointment Book Company Bath by Riley Body Toolz Inc. California Cosmetology Association (CCA) Conair
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21st Century Labratory ARROJO Beauty Love / RLA Beauty Brazilian Blowout Charlene Products, Inc. Creative Age Publications
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903 411 100 434 918 1518

44/20 Atlas Wholesale Beauty Sales Brazilian Gloss China Glaze The Cricket Company
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2715 809 1141, 1234 1765 3026 1852

Aesthetics Systems USA, Inc. Atwood Industries Beauty Systems Group/Cosmoprof Brazilian Keratin Treatment by Marcia Teixeira Christian Cosmetics Crisace Hair Extensions
PH: 714.550.9980 PH: 760.944.9884 PH: 330.468.1955 PH: 561.272.8843 PH: 619.671.0985 PH: 416.293.8783
www.aestheticssystems.com www.atwoodindustries.net www.beautysystemsgroup.com www.braziliankeratin.com www.christiancosmetics.com www.crisace.com
322 2262 222 2812 2044 518

Agadir International Audrey Morris Cosmetics & Skincare Belava, LLC Bring It Up Christrio CROC / Turbo Ion, Inc.
PH: 201.261.3757 PH: 954.332.2000 PH: 818.708.7131 PH: 615.822.8507 PH: 951.808.4730 PH: 714.521.2255
www.agadirint.com www.audreymorriscosmetics.com www.belava.com www.bringitup.com www.christrio.com www.turboion.com
2146 2919 2926 910 3010 1470

AKZENTZ Zenke Products Auraline Beauty Private Label Cosmetics Bella Spa/Salon Distributor Bronner Brothers / Upscale Magazine Cici Fashion Brush Crown Industries, Inc.
PH: 310.658.4446 PH: 310.392.2091 PH: 310.804.6235 PH: 770.988.0015 PH: 201.888.6068 PH: 219.791.9930
www.akzentzla.com www.auralinebeauty.com www.bellassd.com www.upscalemagazine.com www.cicfashionbrush.com www.crownbrush.com
3002 1230 1058 2903 1858 2179

Alex Cosmetic Herbal A.Peel Avlon Bellissima International Inc. Bronze Biologic Cinderella Hair Crystal Works by Betty Oh
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www.alexcosmeticusa.com www.avlon.com www.bellissimainternational.com www.cinderellahair.com
1234 118
130 2720 530 BSG Credit Booth 817 Da Vinci Haircare Products, Inc.
Alfaparf Milano B&B Belson Products PH: 330.468.1955 Clairol Professional PH: 562.942.1233
PH: 845.675.4071 PH: 818.357.5337 PH: 915.225.4744 www.beautysystemsgroup.com PH: 203.351.3826 www.davincicolor.com
www.alfaparf.com www.bandb1.com www.belsonproducts.com www.clairolpro.com
1130 3008
3127 1166 1713 BSG Salon Design Center 1023 Dadashie Acne System
All Health Seekers B&S Beauty Supply Belvedere USA Corporation PH: 330.468.1955 Clean & Easy PH: 714.915.1337
PH: 760.843.9273 PH: 909.673.1988 PH: 815.547.2970 www.beautysystemsgroup.com PH: 323.728.2999 www.dadashie.com
www.allhealthseekers.com www.bns.beautysupply.com www.belvedereco.com www.aiibeauty.com
701 1014 904 2927 2814 2030

Allegra M.F. Cosmetics/Pour Elle B.W. Boyd Shears Bio Jouvance Inc. Bubalina ClearFX Skin Dashing Diva
PH: 323.957.2301 PH: 949.474.1911 PH: 818.548.3578 PH: 702.644.3322 PH: 818.231.2098 PH: 516.621.6565
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1004 1940 1376 1844 1410 417

Amber Products Babyliss Pro / KB Beauty Bio Sculpture Gel USA Cacee CND Denman, Inc.
PH: 724.695.1882 PH: 562.263.6245 PH: 949.837.8864 PH: 714.265.3740 PH: 800.700.4939 PH: 781.391.3433
www.amberproducts.com www.kbbeauty.com www.biosculpturegel.com www.caceeinc.com www.CND.com www.denmanbrush.com
1718 1140 213, 217 221 3105 2132, 2135, 2233

American Crew BaByLiss Bioken Cadiveu USA Cold Wax Dennis Bernard
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AminoGenesis Backscratchers Salon Systems, Inc. Bionaza Cosmetics Caflon Company Color Stop Products Dermaesthetics Beverly Hills Formula USA,
PH: 949.474.9394 PH: 800.503.0633 PH: 954.942.8484 PH: 310.325.2396 PH: 805.765.7339 Inc.
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218 www.dermaes.com
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Andis Company Bain de Terre Blinc Inc. Cala Products PH: 562.938.7572 3028
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1819 www.dermagenics.com
200 140 2449 1848 Columbia Cosmetics Mfg., Inc.
Appearus Products Corp. Bargain Store . Beauty Systems Group/Cos- Board of Barbering and Cosmetology Calgel America, Inc. PH: 510.562.5900 2244, 2902
PH: 626.856.1358 moprof PH: 916.575.7108 PH: 888.435.2787 www.columbiacosmetics.com Dermalogica Inc.
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1866 1840 2070 1731 1102 1050

Dermorganic Entity / KB Beauty Fi Hair Gear Global Keratin/GKhair Hair’s How IBD
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844 2808 908 503, 508 308 2074

di Prima EnvyDerm Cosmetics Company Flex 360 Shear Systems GMJ USA Inc. Hand and Nail Harmony IBS Beauty, Inc
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947 1458 2726 1001 1369 630

Diamond Towel & Supply Co. Enzo Milano Footlogix . Where Medi Meets Pedi Golden Rainbow Publishing Happy Feet Iden International, Inc.
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PH: 888.424.7548 Export Magazine Framar International (Foil It) PH: 858.688.0641 HCDS PH: 480.218.2804
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402 1112 3109
Dr. Jeff Skin Care / Beauty Attica, Inc. 2806 510 HAI Elite A Division of Angles BeautyCare 1108 InsureBeauty
PH: 909.923.0832 Eyelash Extensions By E Friends Surgico (PVT) LTD Group Inc Helga Van Dyke Skin Care PH: 831.758.9449
www.dr.jeff.com PH: 818.831.1051 PH: 092.52.355.2410 PH: 858.451.3750 PH: 714.836.6629 www.insurebeauty.com
www.eyelashextensions.com www.friends.com.pk www.hai.elite.com www.HelgavandykeskinCare.com
1892 811, 1685
Dream Catchers 1149 1334 202 1104 ISO Beauty Inc.
PH: 310.550.9021 EZ Flow Fusion Tools Hair Addictionz Hikari Products, Inc. PH: 818.277.4706
www.hairtech.com PH: 323.728.2999 PH: 915.225.5803 PH: 623.374.2874 PH: 310.516.0350 www.isobeauty.com
www.aiibeauty.com www.hotus.com www.hairaddictionz.com www.hikariscissors.com
714 603, 1798
Earthly Body Products 514 2183 214 1686 J & N Enterprises
PH: 818.993.3880 Fake Bake G & M Supply Inc Hair Couture Hollywood Face Inc. PH: 508.755.9699
www.earthlybeauty.com PH: 918.524.9990 PH: 213.749.1392 PH: 562.483.7376 PH: 626.285.4218 www.jnxcel.com
www.fakebake.com www.gnmsupply.com www.remyhaircouture.com www.hollywoodface.com
2502 404
Edge Systems Corporation 2058 1272 2252 2133 Jaguar Imports
PH: 800.603.4996 Falcon International Group, Inc. G.M. & Associates Hair Flairs LLC Hollywood Nail Supply PH: 407.278.5555
www.skinhealthforlife.com PH: 951.279.1635 PH: 818.889.2201 PH: 321.252.9897 PH: 213.680.3898 www.ProUSASupplies.com
www.falconnipper.com www.hairflairs.com www.hollywoodnailsupply.com
502 1972 439
Elegante Beauty 712 Galaxy Enterprises, Inc. 846 318 Jatai International
PH: 213.749.2515 Famous Names LLC PH: 323.728.3980 Hair for Hair, Inc. Honda Scissors PH: 714.670.9400
www.elegantebeauty.com PH: 858.779.1513 www.galaxymfg.com PH: 909.525.8616 PH: 310.749.4482 www.jatai.net
www.famousnamesproducts.com www.hairforhair.com
2716 1333 2075
Empowering You 1475 1978 1119 HOT Tools JCPenney Salon
PH: 812.455.1367 Fan Out Co. Ltd. Gavson Salon Classics Hair U Wear PH: 915.225.5803 PH: 972.431.8790
www.empoweringyouconsulting.com PH: 714.403.7271 PH: 972.840.2273 PH: 954.514.2944 www.hotus.com www.jcpenneysalon.com
www.fanout.com www.gavsonsalon.com www.hairuwear.com
2716 2043 2071
The Empowerment International Group Inc. 1773 234 1958 Hot Tools / KB Beauty Jessica Cosmetics International, Inc.
PH: 800.837.0629 Farouk Systems Inc. Gemtress HairArt PH: 562.263.6245 PH: 818.759.1050
www.cmarcus.com PH: 281.876.2000 PH: 954.677.0404 PH: 310.217.8900 www.kbbeauty.com www.jessicacosmetics.com
www.farouk.com www.hairartproducts.com
2243 803 703
1928 230 Gerard’s Int’l Adv. Haircutting Center 403 HotHeads Hair Extensions by Alan Thomas Jessie Steele, Inc
Enjoy Professional Haircare Fasham Beauty Center PH: 415.441.1156 Haircheck & Depileve PH: 800.327.7971 PH: 415.256.9494
PH: 760.842.7700 PH: 310.849.2856 PH: 305.253.9200 www.jessiesteelesalon.com
www.enjoyhaircare.com www.fashambeauty.com 1017 302
GIGI 114 Hovan’s Group LLC 1013
3019 1365 PH: 323.728.2999 HairDiamond PH: 61.2.9977.6655 JMT Group
Enlace Hispano Feel Scissors USA www.aiibeauty.com PH: 323.224.8049 www.HovansGroup.com PH: 510.489.8368
PH: 256.377.4902 PH: 213.327.9027 www.hairdiamond.com www.jmtgroup.com
www.enlaceestetica.com www.feelscissors.com 1482 2148
Glamour Beauty Center 704 I. N. M. 702, 914, 1024, 2189
PH: 323.655.4567 Hairkop USA dba Obliphica.com PH: 714.779.9892 Joewell
www.glamourbeautycenter.com PH: 702.922.6000 www.inmnails.com PH: 818.999.9199
www.obliphica.com www.joewell.com

1118 1003 122 1708 840 2422

Joico KP Beauty Products Major League Barber Modern Salon Media NSI PBA Membership Booth
PH: 626.321.4100 PH: 909.865.1771 PH: 215.669.8357 PH: 623.536.6630 PH: 610.825.1524 PH: 480.455.3433
www.joico.com www.kpmakeup.com www.majorleaguebarber.com www.modernsalon.com www.nsinails.com www.probeauty.org
313 1323 1448` 827 1675 1306

JRL USA (De Fabulous) Krest Combs Malibu Wellness Moroccanoil NUBAR Cosmetic Products Personna/Spilo
PH: 305.599.2116 PH: 978.537.1244 PH: 253.389.9766 PH: 514.931.1877 PH: 818.241.0519 PH: 800.347.7456
www.jrlproducts.com www.krestcombs.com www.malibuwellness.com www.moroccanoil.com www.bynubar.com www.spilo.com
314 443 949 2064 710 2918

Just Been Funked Kupa Incorporated Martin Parson . Intermar Productions Morphe Make.up Brush NuCerity International Physiodermie
PH: 347.722.7764 PH: 714.732.7165 PH: 800.576.2249 PH: 818.557.7707 PH: 306.446.3674 PH: 514.333.8282
www.justbeenfunked.com www.kupainc.com www.martinparsons.com www.morphebrushes.com www.mynucerity.com/freedom35 www.derme.ca
812 2177 1683 943 1473 1826, 1834

Kanan Beauty Supply La Academia Martinni Beauty Moujan Nu.Golden Products Pibbs Industries
PH: 818.889.5401 PH: 949.525.0657 PH: 510.724.9999 PH: 714.385.1316 PH: 310.323.3424 PH: 718.445.8046
www.kananbeautysupply.com www.raulmartez.com www.martinnibeauty.com www.moujan2000.com www.turbopowerinc.com
2722
626 3018 544 3118 NutraLuxe MD 945
Karg Inc. New York La Peau Couture Organic Skincare Micabella MoxieLadie Ph:239.561.9699 Potions International
PH: 917.225.9626 PH: 925.708.3380 PH: 818.709.6900 PH: 831.251.8922 www.nutraluxemd.com PH: 310.208.6411
www.mikekarg.com www.lapeaucouture.com www.micabella.com www.moxieladie.com www.potionsintl.com
2050
740 2607 2929 843 NYX Cosmetics 1585
Kasho . Universal Group Lashem Michael Marcus Cosmetics Nail Labo PH: 323.869.9420 Princess Nails International, Inc.
PH: 323.589.2600 PH: 626.610.2332 PH: 214.692.7002 PH: 949.752.1042 www.nyxcosmetics.com PH: 760.949.8565
www.Universalgrp.com www.chrislieformulations.com www.michaelmarcus.com www.naillabousa.com www.princessnails.com
504
2041 604 1157 1330 Odyssey Nail Systems 2826
KB Appliance Center LashFood Michael O’Rourke Hair Nail Tek PH: 407.522.5700 Pro Spa, Inc.
PH: 562.263.6245 PH: 951.817.9300 PH: 310.455.0285 PH: 631.366.0500 www.odysseynails.com PH: 972.271.0806
www.kbbeauty.com www.jbcosmetics.com www.michaelorourkehair.com www.nailtek.com www.prospa1.com
2605
1939 442 2907 607 Ojavan Products 1818
KB Beauty Rewards Win $10,000 Le Angelique Inc. Milady Nails Magazine PH: 801.392.5896 Product Club
PH: 562.263.6245 PH: 866.773.0330 PH: 518.348.2430 PH: 310.533.2465 www.ojavanproducts.com PH: 973.664.0565
www.kbbeauty.com www.leangelique.com www.milady.cengage.com www.nailsmag.com www.productclub.com
1966
950 1745 744 940 Olivia Garden 926
KDS Nail International Le Chat / Dare to Wear Milani Hair Nancy’s Beauty Warehouse PH: 925.431.3636 ProLinc Cosmetics, Inc.
PH: 916.381.9358 PH: 510.741.9998 PH: 949.394.2701 PH: 310.804.6235 www.oliviagarden.com PH: 480.668.8700
www.kdsnail.com www.lechatnails.com www.milanihair.com www.bellassd.com www.prolinc.com
930
1452 814 2501 2601 Onesta Hair Care 3013
Kenra LTD, Headquarters Light Elegance / McConnell Labs Milano Software National Latino Cosmetology Association PH: 310.804.6235 Pure Illumination / BlingStrands
PH: 317.698.0500 PH: 541.526.1417 PH: 905.884.4888 (NLCA) www.onestahaircare.com PH: 801.791.4399
www.kenra.com www.lightelegance.com www.milanosystems.com PH: 702.448.5020 www.blingstrands.com
www.nlcamerican.org 1647, 1657
410 1720 1407 OPI Products. Inc. 2603
Keralyze by Lysium Labs, LLC Living Proof Millennium by Harms Software, Inc. 1270 PH: 818.759.5724 Rapid Lash
PH: 800.960.7861 PH: 866.240.9933 PH: 973.402.9500 National Solid Gold Magazine www.opi.com PH: 508.539.7077
www.keralyze.com www.livingproof.com www.harms-software.com PH: 267.228.6248 www.rapidlash.com
http://nsgmag.com 1440
102 1885 540 Orly International, Inc. 2181
Keratin Complex Smoothing Therapy LOK MINDBODY, Inc 2813 PH: 818.994.1001 Razor Sharp Shears
PH: 561.206.6050 PH: 949.547.9430 PH: 877.755.4279 Nelly de Vuyst Skincare www.orlybeauty.com PH: 731.332.9989
www.keratincomplex.com www.lokcolor.com www.mindbodyonline.com PH: 514.333.8282 www.razorsharpshears.com
www.derme.ca 1040, 1639
930 1220 2809 Oster Professional Products/Arius Eickert Co. 421
Kim Vo Loma Minx, Inc. 611 PH: 561.912.4271 Rene of Paris
PH: 310.804.6235 PH: 360.805.0794 PH: 760.757.6469 New Beginnings Cosmetics www.ariuseickert.com PH: 818.908.3100
www.kimvo.com www.lomaforhair.com www.minxnails.com PH: 480.277.6357 www.reneofparis.com
www.papayapeel.com 3006
131 2717 3030 Pacifica Cosmetics North America 2920
Kimmar Furniture Salon Equipment Mfg. Lôngmi Lashes Miracle Lips 2239 PH: 818.267.7033 Repechage
PH: 310.549.2742 PH: 310.962.2442 PH: 808.212.8038 Nexagen Corp www.PacificaCosmeticsNorthAmerica.com PH: 201.549.4200
www.kimmar.com www. longmilashes.com www.holocuren.com PH: 562.802.7688 www.repechage.com
www.bdelliumtools.com 1826, 1834
847 321 2821 Parlux 2140
King Eagle (Canada) Co. Luminary Hair Enrichment M’Lis Company 2802 PH: 718.445.8046 Revitalash
PH: 416.291.1785 PH: 310.386.1959 PH: 801.973.7778 Nigel’s Beauty Emporium / Monda Studios www.turbopowerinc.com PH: 805.256.6131
www.king-eagle.com www.luminaryhair.com www.mliscompany.com PH: 818.760.3902 www.Revitalash.com
www.mondastudio.com 1464
2915 1757 612 Passion Beauty, Inc. 3116
KollagenX Macadamia Natural Oil Modern Basic Distributor 3129 PH: 310.263.7360 Romane Fragrances
PH: 800.641.8004 PH: 818.859.7870 PH: 604.438.1120 Norvell Skin Solutions www.passionbeauty.com PH: 630.563.4135
www.kollagenx.com www.macadamiahair.com www.mbbeautysupply.com PH: 615.529.1250 www.romaneprofessional.com
www.norvellsunless.com 346
224 Patty’s International Books
Komar International Corp. PH: 909.822.6879
PH: 626.279.5889 www.pattysintbooks.com
www.komar-usa.com

802 1813 1021 602 807

Rozge’ Sensei Shear Systems Spilo The Tonytail Company, Inc. / Mia Hair Acces- W.R. Rayson Co., Inc.
PH: 818.787.4006 PH: 925.439.9149 PH: 800.347.7456 sories PH: 910.259.8100 ISSE Long Beach Would LIke to Thank
www.rozge.com www.onestopsalon.com www.spilo.com PH: 925.275.9000 www.wrrayson.com
www.tonytail.com all the 2011 Sponsors
2187 545 1310 1725
Rozy Hair Shark Fin Shears Company Star Nail 2249 Wahl Clipper Corp. Registration Sponsor
PH: 303.658.0286 PH: 817.602.4678 PH: 800.762.6245 The Unique PH: 815.625.6525
www.newbusiness-solutions.com www.sharkfinshears.com www.starnail.com PH: 858.549.9177 www.wahlpro.com
www.uniqueedge.org
1140 444 640 618
Rusk, Inc. She by So Cap USA Starlight Nail Supplies, Inc. 1426, 1429 Wella ColorCharm
PH: 203.316.4315 PH: 818.843.1163 PH: 213.625.1488 TIGI PH: 203.351.3826
www.conair.com www.socapusa.com www.starlightnail.com PH: 214.533.8200 www.clairolpro.com EstheticsAmerica & Wellness Sponsors
www.tigilinea.com
907 1469 3111 2827
SAIAN Shear World International Store Vantage 409 Wellness Education
PH: 323.528.6737 PH: 212.691.8035 PH: 415.578.0867 Today’s Products PH: 305.438.9649
www.saian.net www.shearworld.com www.storevantage.com PH: 858.610.8501 www.spiriphysical.com
www.todaysproducts.com
3126 2914 330 3107
Sakura Silk Shobha Studex, Inc. 2818 WimexBeauty.com Night Out Party Sponsor
PH: 949.322.0990 PH: 212.404.6989 PH: 310.851.9300 Too hip, Inc. PH: 267.514.9100
www.sakurasilk.com www.myshobha.com www.studex.com PH: 818.914.4835 www.wimexbeauty.com
317 1477 2830 2157 447

Salon Designers Short2Long Style Seat Top Secret Haircessory, Inc. Winning Beauty Supply
PH: 800.981.4979 PH: 941.926.0520 PH: 415.518.8861 PH: 818.760.6977 PH: 626.282.3899
www.smartstepsalonandspa.com www.short2long.com www.styleseat.com www.topsecrethair.com www.winninggroup.com
2704 541 1267 543 1030 Media Supporters

Salon Iris Software Shortcuts Software Stylist Wear Try Now Inc. Woody’s Quality Grooming
PH: 248.491.0175 PH: 714.622.6600 PH: 972.494.5567 PH: 213.744.0606 PH: 727.373.3970
www.SalonIris.com www.shortcuts.net www.stylistwear.com www.trynowwig.com www.woodysgrooming.com
613 539 3012 1826, 1834 2077, 2803

Salon Transcripts Simco Products Company Sun Laboratories Turbo Power Worcester Reading Company ®
PH: 800.766.4778 PH: 562.602.0774 PH: 800.333.6003 PH: 718.445.8046 PH: 508.832.2121
www.salontranscripts.com www.prosimco.us www.sunlabsonline.com www.turbopowerinc.com www.haircentral.com
2169 2910 213, 217 1842 801

Salon Vac Simply Organic Super Million Hair Tweezerman / KB Beauty Xentura, LLC
PH: 800.503.0633 PH: 310.804.6235 PH: 714.680.3000 PH: 562.263.6245 PH: 480.839.9600
www.backscratchers.com www.bellassd.com www.smhair.com www.kbbeauty.com www.usaecoline.com
2253 2040 1739, 2034 2420 1358

Salons Unlimited Magazine Simply Sensual Cosmetics Takara Belmont USA Ultimate Beauty Companies Concierge Young Nails, Inc.
PH: 770.734.0023 PH: 818.773.4211 PH: 630.960.2701 PH: 310.804.6235 PH: 714.992.1400
B E A U TY
www.salonsunlimitedmag.com www.simplysensualcosmetics.com www.takarabelmont.com www.bellassd.com www.youngnails.com
1476 127 644 333 1882

SalonTech AST Systems Sky Limit USA Tara Shears Ultratress Yuko
PH: 516.625.9292 PH: 516.587.6481 PH: 302.369.9535 PH: 954.677.0404 PH: 310.270.4820
www.salontech.com www.skylimitusa.com www.ninainc.com www.yuko.usa.com ®
708
1796 416 2716 Vagaro 430
Salonwear Smockers Taylor Andrews PH: 800.919.0157 Zerran International Corporation
PH: 800.635.3323 PH: 877.977.9585 PH: 801.748.2288 www.vagaro.com PH: 818.897.5494
www.salonwear.com www.smockers.com www.taylorandrew.com www.zerranhaircare.com
344
3119 1123, 1785 2716 Vex|Pro 340
San Miguel Spa Solano International The Teal Academy PH: 239.325.5033 ZipA Foil
PH: 562.537.1050 PH: 770.418.7343 PH: 503.659.3626 www.vexprostore.com PH: 978.745.3966
www.sanmiguelspa.com www.solanointernational.com www.coolestsalon.com www.zipafoil.com
1791
1140 1446, 2823 511 Via San Francisco / Sensei Shear Systems 509
Satin Smooth Sorme Cosmetics TEI SPA PH: 925.439.9149 ZiZi Bizy
PH: 203.316.4315 PH: 661.257.2622 PH: 310.231.0418 www.onestopsalon.com PH: 818.510.1459
www.satinsmooth.com www.sorme.com www.tipessentials.com www.zizibizy.com
1204
1944 101 304 Vidal Sassoon
Satin Smooth / KB Beauty SP Human Hair Company Temptu PRO PH: 310.255.3321
PH: 562.263.6245 PH: 213.748.2004 PH: 212.675.4000 www.sassoon.com
www.kbbeauty.com www.temptupro.com
2820 609
1512 Spa Manufacture Direct VietSalon
Scruples, Inc. PH: 818.504.3200 1370 PH: 310.533.2485
PH: 952.469.4646 www.spamdi.com The Hair Shop www.viet-salon.com
www.scrupleshaircare.com PH: 323.930.4747
3120 www.hairpiece.com 334
Sparkleyez Vodana Corporation
PH: 949.874.3939 PH: 949.448.7087
www.sparkleyez.com www.vodana.us

ISSE Long Beach Ticket Policy
The Professional Beauty Association (PBA), producers of the International
Salon and Spa Expo Long Beach (ISSE Long Beach), is committed to
providing a professional atmosphere. Please be aware that ISSE Long Beach
is only open to licensed salon/spa professionals and cosmetology students
and instructors.
You will be required to show proof of license ISSE Long Beach Would Like to Thank the
and photo identification at the entrance of 2011 Ticket Sellers.
the show.
Accepted credentials include:
• Salon/Spa business license denoting salon/spa
KP Ad
ownership
• Cosmetology, Nail Technician, Esthetician, Massage

Therapist license
• PBA Member Card / NCA Member Card

• Sally's Professional Card (red)
• Maly's Card (blue)
• CosmoProf Proclub Card
• Temptu Pro Artist Card Learn more with your phone.
Take a picture of this QR code with your mobile phone to learn more
• Mac Pro Card about membership in PBA.
• Smashbox Pro Card Most new-model phones come with a QR reader. If yours doesn’t,
go to the app store and search “QR Reader”.
• Cosmetology School Business or State License
• Cosmetology School Student ID card or letter from
certified instructor on school letterhead verifying
enrollment
• Business card from a legitimate salon with your name

imprinted on it
• Letter from salon/spa owner on certified letterhead

(including owner's business card) verifying employment
• Paycheck stub or W-2 form with your name and salon

name imprinted on it
• Other appropriate license denoting you as a member of

the professional beauty industry
Long Beach
While in town for ISSE Long Beach, discover the shopping,
All above credentials must be accompanied by a photo ID. No dining, arts and nightlife Long Beach has to offer. Extend your
children under the age of 16 - including infants - will be allowed stay to enjoy a day at the Aquarium of the Pacific, a tour of the
on the show floor or in classrooms. No rolling carts or bags with majestic Queen Mary Hotel or a bike ride at sunset. ISSE Long
wheels are permitted on the show floor. A complimentary cart and Beach is centrally located to all Southern California attractions
bag check will be located at both entrances. and a boat ride away from Catalina Island. Long Beach is defi-
nitely the place to start your Southern California adventures. For
more information on what to do while in Long Beach, check out
visitlongbeach.com.

probeauty.org/isselb • 866.229.2386 (301.694.5243) 76

ISSE Long Beach 2011 On Site Program

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1 probeauty.org/isselb • 866.229.2386 (301.694.

Massage and Wellness Education

New for 2011! ISSE 2011 Expo Tickets

Complimentary Education ISSE Long Beach is produced by the Professional Beauty

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CLA_NA_R022_10 Pro Beauty.indd 1 11/17/10 4:33 PM

change the world. T h

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Sunday, January 30 Monday, January 31 Sunday, January 30 Monday, January 31

2:50pm - 3:50pm 3:10pm - 3:50pm

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Sunday, January 30 Monday, January 31

2:00pm - 5:00pm 2:00pm - 5:00pm

probeauty.org/isselb • 866.229.2386 (301.694.5243) 10 11 probeauty.org/isselb • 866.229.2386 (301.694.5243)

HOW TAMED ARE YOU?

A SPECIAl BlEND OF KERAtIN OPtIMIZED FOR HAIR!

reflect the company’s new image and superior

Saturday, January 29 Monday, January 31

Massage and Wellness Education

Saturday, January 29 Monday, January 31

4:00pm - 6:00pm 12:00pm - 2:00pm

probeauty.org/isselb • 866.229.2386 (301.694.5243) 14 15 probeauty.org/isselb • 866.229.2386 (301.694.5243)

Sunday, January 30 11:30am - 1:00pm 1:30pm - 3:00pm 9:30am - 5:00pm

probeauty.org/isselb • 866.229.2386 (301.694.5243) 16 17 probeauty.org/isselb • 866.229.2386 (301.694.5243)

11:30am - 1:00pm 3:30pm - 5:00pm

11:30am - 1:00pm 3:30pm - 5:00pm

1:30pm - 3:00pm 3:30pm - 5:00pm

To attend visit probeauty.org/issemw/legendsicons.php

Sunday, March 27, 2011 Hyatt Regency O’Hare

Saturday, January 29 1:30pm - 3:00pm 11:30am - 1:00pm 1:30pm - 3:00pm

11:30am - 1:00pm Monday, January 31

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Saturday, January 29 3:30pm - 5:00pm

Sunday, January 30 9:30am - 11:00am

1:30pm - 3:00pm 3:30pm - 5:00pm

probeauty.org/isselb • 866.229.2386 (301.694.5243) 22 23 probeauty.org/isselb • 866.229.2386 (301.694.5243)

Saturday, January 29 11:30am - 1:00pm 9:30am - 11:00am

probeauty.org/isselb • 866.229.2386 (301.694.5243) 24 25 probeauty.org/isselb • 866.229.2386 (301.694.5243)

Don’t miss the 2011 International Sandra Yu Rusk Charlie Price

probeauty.org/isselb • 866.229.2386 (301.694.5243) 26 27 probeauty.org/isselb • 866.229.2386 (301.694.5243)

Hair by 2010 NAHA student winner Patrick Mathes

July 30 - August 1, 2011

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Available exclusively to salons and spas. Call us today at 1.800.443.3000

probeauty.org/isselb • 866.229.2386 (301.694.5243) 30 31 probeauty.org/isselb • 866.229.2386 (301.694.5243)

Raul Martez National Latino Cosmetology

Martin Parsons, known for creating some of the most beautiful up

Look for the blue

probeauty.org/isselb • 866.229.2386 (301.694.5243) 32 33 probeauty.org/isselb • 866.229.2386 (301.694.5243)

ED_003449_ISSE_OnSiteAd.indd 1 12/14/10 4:09:29 PM

Look for the Blu e Carpet.

donna bella milan TM

video camera (optional). C:

Product Club Gerard’s International

Jo Blackwell-Preston The Art of Highlighting: Make an Impression! Advanced Haircutting Seminars

All materials provided.

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Technical Theater & NAHA Room

UBC Ultimate Cashbox Giveaways

Repechage & Dermalogica,

EstheticsAmerica & Wellness Show Sponsors

in the Hyatt Regency Hotel

EstheticsAmerica & Wellness, CIDESCO USA,

Color Correction Class KB BEAUTY SUPPLY