Activity Request Form – Superannuation

The SME Tax Forum is an online community of SME Business Operators. This group is available on a 24x7
basis to answer your questions as well as capturing unsolicited insights that emerge from member-initiated
conversations.

Please review and return this worksheet to Craig McGowen at craig.mcgowen@cbr.com.au

CLIENT NAME: Australian Tax Office

Department/Division: Marketing and
Communications

1. What do you want to learn? Superannuation – industry information

dissemination

Educating businesses…. What do we need to do so they

hear our messages?

We all know how important superannuation is, but some

employers still pay late or don’t pay super at all to their eligible
employees.

Over the last few years we have been providing information to

various sub-industries we believe are at high risk of not paying
super to their eligible employees. Generally we commence a
six to twelve month targeted communication and education
campaign to help them understand their obligations.

As we’ve outlined in our Compliance Program, the high-risk

industries we have identified this year are:
• accommodation (for example, receptionists and hotel staff)
• accounting (for example, accountants and accounting
clerks)
• computer system design and related services (for
example, software and applications programmers and ICT
managers).

We would like to get your opinion on the channels and

publications which would provide us with the best reach into
each sub-industry identified.
1. What do you think is the best way to provide information to
each industry so they hear our messages?
2. What channels as a business do you listen to?
3. If we were aiming to educate your industry group, how would
you prefer to receive this information?

Page 1 of 3 29_10_09
1. What previous research has been A previous Live Chat has been held on Superannuation
conducted into SBR? with the Deputy Commissioner. Discussions have also
been held on the Forum site seeking member
comment.

2. What will you do with the
information? What business
decisions will you make?
The information gathered from members will be fed
into any other Superannuation intelligence gathering
that is currently underway.
Information will be used as the basis for potentially
improving ATO systems and/or instigating any
awareness raising activities by the ATO as necessary.

3. What are your timing needs?

4. Anything else? Special segments,

stimuli, etc? Graphics: .jpeg .gif
Video: .wmv (Window Media Player)
Format for stimuli: Audio: .mpg .wmv .wma .mov

5. Do you have any initial or draft Please recommend and develop an appropriate
questions to share? If yes, please activity.
submit below

FOR COMMUNISPACE USE ONLY

Overall Approach:

Week Topic Objective Activity Title Activity Type Status

Superannuati Gain insight into how

on
Forum members would
like to receive
information re
superannuation in their
industry

Activity type: Discussion

Activity Title: Educating businesses about Super

Activity start/end dates: 20/10/10 – 20/11/10

Description:

Page 2 of 3 29_10_09
We all know how important superannuation is, but some employers still pay late or don’t pay super at all to their
eligible employees.

Over the last few years the ATO has been providing information to various sub-industries they believe are at high
risk of not paying super to their eligible employees. Generally they commence a six to twelve month targeted
communication and education campaign to help them understand their obligations.

As has been outlined in the Compliance Program, the high-risk industries that have been identified this year are:
• accommodation (for example, receptionists and hotel staff)
• accounting (for example, accountants and accounting clerks)
• computer system design and related services (for example, software and applications programmers and ICT
managers).

The ATO would like to get your opinion on the channels and publications which would provide them with the best
reach into each sub-industry identified.
• What do you think is the best way to provide information to each industry so they hear the
messages?
• What channels as a business do you listen to?
• If the ATO was aiming to educate your industry group, how would you prefer to receive this
information?

Page 3 of 3 29_10_09