PGDM (FMG-XIX)

Course Title: MANAGERIAL COMMUNICATION

Objectives:
• To understand the significance of oral & non-verbal communication in business
organizations.
• To hone the listening and other soft skills.
• To conduct effective meetings & deliver effective presentations
• To understand cross culture values and communication in international perspective
• To enhance written communication skills for drafting clear, concise, audience
centric business messages.

Detailed Session Plan

Session Topic Reading/ Case

No.
1 Basic Principles of Lecture/ Discussion, Experiential exercises,
Managerial Chapter 1 of Textbook
Communication
2 Seven Cs of Effective Lecture/ Discussion, Experiential exercises,
Communication Chapter 2 of Textbook

3 Effective Written Exercises on Writing Business letters, e-mail,

Communication 1 memos, notices, order Chapter 5 & 6 of
Textbook

4 Effective Written Legal Aspects of Communication, Appendix C

Communication 2 of Textbook, drafting agenda, taking notes,
Chapter 7 of Textbook/ Assignment

5 Non-verbal Video on Non Verbal Communication, Lecture

Communication cum discussion, Assignment submission

6 Active Listening Experiential exercises, Skill building exercises

Later part of Chapter 14 of Textbook
 PGDM (FMG-XIX)

7 Effective Oral Effective Interpersonal Communication,

Communication Exercises on Giving and receiving feedback,
Exercises on Delivering Good News and
Breaking bad news, Chapter 8, 9 & 16 of
Textbook

8 Writing Short Reports Lecture, Discussion, Short Assignment,

Chapter 11 of Textbook

9 Writing Long (Formal) Submission of Short Assignment, Lecture,

Reports Discussion, Chapter 12 of Textbook,
Assignment of Long Report

10 Presentation Skills Lecture, Discussion, Exercises Chapter 14 &

15 of Textbook

11 Presentation Skills Presentations by students and Video

Recording

12 Presentation Skills Presentations by students and Video

Recording

13 Preparing Proposals Lecture, Discussion, Examples, Chapter 13 of

Textbook

14 Social business Exercises on Letters of recommendation,

correspondence invitations, congratulations, condolence
messages etc.

15 Communicating with Exercise on preparing Press releases,

Media Conducting Press Conferences, Tips on
Handling media, Case studies on
Communication during crisis, Part of Chapter 5
of Textbook, Submission of Long Report

16 Intra Organizational Lecture, Discussion, Examples from Govt. and

Communication PSUs

17 Business Meetings Chapter 17 of Text Book, Lecture, Video based

discussion, Exercise
 PGDM (FMG-XIX)

18 Business Meeting Students will conduct meetings in a group of 6

Simulations persons (duration 12 minutes each) 5
simulations per session, structured feedback

19 Business Meeting Students will conduct meetings in a group of 6

Simulations persons (duration 12 minutes each) 5
simulations per session, structured feedback

20 Cross Cultural Lecture - cum-discussion, Chapter 3 of Text

communication book, [Communication of Grades in Internal
Assessment]

Note: In sessions 13 to 16, there will be a timeslot of 30 minutes for Review and Feedback on
Presentations by students

Text Book:
Herta A Murphy, Hildebrandt.H.W & Thomas J.P: Effective Business Communication;
Tata McGraw Hill, New Delhi, 2009