In this day in age, and largely due to the great competencies that exist among

business sectors, having an innovative, high- quality marketing campaign is vital

to stand out among your competitors. PG VISION TV provides a unique market-
ing experience to advertise your company in strategically placed locations to
reach your target audience among the Hispanic market. An effective corporate
branding experience transmits your company’s values, philosophy, image and
products or services. Using this type of advertising permits that those who view
your branding campaign will immediately recognize your company. This will also
provide you increased notoriety and originality in the market.

In the following pages, you will be able to read in more detail how, exactly,
we accomplish this.

Don’t think about it twice. Attract attention, gain new clients and successfully
reach your corporate objectives by using our unique marketing service and
philosophy to reach the Hispanic community living in the United States.
 Who We Are:

PG VISION TV is a subdivision of Pixel Graphics, an agency specialized in the creation

and implementation of the graphic design for your corporate image.
PG VISION TV offers an alternative to the traditional corporate marketing for
companies who want to reach this target market – and want to approach it in the
most unique and effective of ways.

The PG VISION TV team is dynamic and full of a great creative potential as well as a
serious dedication and capacity for work.

Our creative team analyzes each characteristic and requirement to determine your
target audience, keeping in mind a series of guidelines that will help reach your
objectives.
Our structure allows us to offer you an integral service from our headquarters in
Miami, Florida – serving Hispanic markets in the United States.

Our Mission
To create a channel of communication to effectively reach the Hispanic market
effectively, providing our clients with real results against their corporate objectives.

Our Vision
To become leaders in the alternative media of electronic marketing and
communications in the Hispanic market living in the United States.
 Reasons to Believe

PG VISION TV, a subdivision of Pixel Graphics, is a graphic design

and communications agency with more than ten years experience
in developing campaigns for multinationals as well as small and
medium sized companies – for the Hispanic market.

We possess a profound comprehension of the Hispanic market,

the importance of Hispanics in the United States and we know
what motivates this consumer to purchase products and become
loyal to a brand.

Throughout these ten years, we have developed over 1,000 local,

national and international projects, delivering the highest quality
GLASS
product possible and effective campaigns all submitted before
deadline.

®
 The Product

We have designed a unique dynamic digital signage that has the

capacity to display 20-seconds marketing spots regarding your
products and services.These spots will be displayed on LCD
televisions located in strategically selected points of interest such
as select restaurants, bars, gyms, etc. throughout Miami-Dade,
Broward and Palm Beach counties in Florida. These geographic
areas have been pre-selected based on careful study, as they are
centers of interest for the Hispanic community living in the United
States.

Moreover, this system has the capacity to transmit sports

results, weather and news without intervening or pausing your
advertising spots. This service offers a unique and innovative
direct access to your target market.

And best of all – you are in control. Your spots are transmitted at
a variety of points of interest at the same time but each location is
independent from the other and can be controlled or monitored
via Internet.
 How it Works:

SYSTEM PG VISION TV
Internet Connection
 Benefits
The following bullet points contain some of the benefits that you
will experience and enjoy by using our unique and innovative
service for the promotion of your company:

Electronic media receives ten (10) times more visual contact

than traditional outlets;

Experience greater brand recognition than traditional forms

of marketing; Increase your sales;

Promote your products and services effectively;

Reduce or eliminate printing and distribution costs associated

with traditional media;

Control and monitor in real time your advertising spots being

shown at select locations via the Internet;

Advertising will be seen during at least two hours without

commercial interruptions;

The message is personalized and based on your needs;

 Benefits
Higher probability of increased sales and that customers will
purchase the products advertised;

The advertising reaches your target market directly

(Hispanics);
Since this form of advertising is innovative, it provides a
connection between your brand and your potential client.
This provides you with a competitive advantage over
traditional media and allows for a unique, direct and
interactive relationship with your potential client;

The contents of these advertising spots can be controlled via

Internet. Each location where your spots are shown is
independent and you can decide when, how and where you
want to be. This will allow you to be in constant control of this
highly innovative technology;

Your branding will be present during highly viewed television

events, allowing you to reach your target audience in a unique
way. You can also take advantage of the audience that these
types of television events gather by placing your branding
during the most-watched television moments (i.e. sporting
events, concerts and more).
 Your Audience
In accordance with information taken from the Census Office in
the US Department of Commerce, the Hispanics that live in the
United States currently represent 45.5 million and are more than
15% of the population. The Hispanic or Latin community is the
fastest growing minority in the United States. 50% of Hispanics in
the United States live in these seven cities: Miami, Los Angeles,
New York, San Francisco, Chicago, San Antonio and Texas.

Why Use PG VISION TV to Reach This Market?

As a Hispanic agency, we recognize the importance of
communicating in our language – Spanish.
Moreover, we recognize the impact of communicating marketing
and advertising of your products and services, in our language.
PG VISION TV possesses great knowledge on how to reach
Hispanics living in the United States. For this reason, we are
present in locations where the Hispanic community feels culturally
identified such as Latin restaurants, supermarkets, bars,
consulates, etc.
 Our Network
We use the necessary technology and human resources to help
you reach your objectives. We make sure that these branding
experiences are attractive but are mainly effective for the reputa-
tion of your products and services.

The locations are strategically selected based on the criteria of

ethnicity (Hispanic community), location and client traffic. This
positioning in the market gives you the advantage of using a
unique and alternative outlet that works for your company.

Furthermore, this alternative media outlet places your company’s

advertising directly in the hands of your potential clients – a great
advantage over your competition. Due to this interactive experi-
ence, your company’s branding is directed at your target audience
in a unique way, varying greatly from traditional forms of advertis-
ing – making you a leader in your market.

Palm Beach
5 Sistemas

Broward
10 Sistemas

Miami-Dade
20 Sistemas
 High Traffic at
a Low Cost
Average hours of operation per location 12

Average number of minutes of operation per day per location 720

The average number of hours in which most businesses are open
Average number of seconds of operation per day per location 43,200 are approximately 12 hours a day. This means that there is a total
of 43,200 seconds available each day to place your advertising.
Number of seconds allowed per advertising spot 20

Total number of spots available per day C
Maximum number of customers per location (unit)
Minimum number of exposures per customer per location per day
Ciclo de expocicion de su pauta en minutos
Minimum number of exposures per customer per month
2,160 By dividing this time among 15 clients per location, with a display
time of 20 seconds per spot, where each client receives a mini-
15
mum of 4,320 spot displays per month.
144
Each client will appear every five minutes, 144 times a day per
5 location, 3,600 times a month per location.
4,320