Logichem 2010
Andreas Claussen
Director Global SC & Information Management, BASF Intermediates
Operating Division Intermediates
Gas
Textile Textile Treatment Chemicals
06.04.2010 logichem 2010, Düsseldorf 2
Operating Division Intermediates
Increasing the Commercial Viability of Your
Chemical Supply Chain
Key Topics
Fitting Your Supply Chain into Commercial Objectives
Aligning Your SC Strategy with Business Needs
Fostering Commercial Orientation in Your Team
KPIs to Drive Commercial Performance
Plan
Return Return
SC Influence
- Variable Packaging, Labeling
Costs
EBIT
Production Site, Plant
Production Campaigns
Freight Costs
€ - Fixed
Costs Infrastructure
Average
IT-Tools & Costs
Fixed
Cost of Cap. + Assets Container Fleet
- Capital x
Costs Inventory, Structure
Operating Inventory
Assets Demand F’cast, Volatility
Differentiation
Innovation
Collaboration
Constraints
Payload + X Payload + X
Final Design
Improvements Results
Freight Costs Logistics Costs => €/t * 0.5
Infrastructure Same assets => Volume * 2
Order Process Additional Biz => CM1 * 3
06.04.2010 logichem 2010, Düsseldorf 7
Operating Division Intermediates
Fostering Commercial Orientation in Your SC-Team
Communi-
Contribution
cation
Commercial
What helps us? Spirit What hinders us?
Many Opportunities No P&L for SCM
Tangible Examples „It‘s my job anyway“
Recognition
Commercial Thinking Evaluation Difficult
06.04.2010
Do Good… and Talk About It !!
Key Topics
Fitting Your Supply Chain into Commercial Objectives
Aligning Your SC Strategy with Business Needs
Fostering Commercial Orientation in Your Team
KPIs to Drive Commercial Performance