TAMIL NADU OPEN UNIVERSITY

Chennai - 25
School of Management Studies
SPOT ASSIGNMENT

COURSE – BBA MARKETING COURSE CODE BATCH

MANAGEMENT

SALES & DISTRIBUTION BBAM - 31 AY 2007 - 08

MANAGEMENT
Time: 1 Hour Total Marks: 25

Part – A (2 x 5 = 10 Marks)

Answer any two questions. Each question carries equal marks.

1. Trace the evolution of sales management?

2. Explain the functions of distribution channel.
3. Explain the role of retailer in sales and distribution of commodities.

Part – B (1 x 15 = 15 Marks)
Answer any one question.

4. Explain various roles played by the sales manager.

5. What is meant by selection process? How do you select the right sales personnel?
 TAMIL NADU OPEN UNIVERSITY
Chennai - 25
School of Management Studies
SPOT ASSIGNMENT

COURSE – BBA MARKETING COURSE CODE BATCH

MANAGEMENT

ADVERTISING & SALES BBAM - 32 AY 2007 - 08

PROMOTION
Time: 1 Hour Total Marks: 25
Part – A (2 x 5 = 10 Marks)

Answer any two questions. Each question carries equal marks.

1. What are benefits of advertisement?

2. Explain the contents of advertising layout.
3. Distinguish between Trade promotion and sales force promotion.

Part – B (1 x 15 = 15 Marks)
Answer any one question.

4. Explain the role of media in advertising.

5. Critically examine the benefits of various sales promotion techniques

2
 TAMIL NADU OPEN UNIVERSITY
Chennai - 25
School of Management Studies
SPOT ASSIGNMENT

COURSE – BBA MARKETING COURSE CODE CALENDAR YEAR

MANAGEMENT

SERVICES MARKETING BBAM - 33 AY 2007 - 08

Time: 1 Hour Total Marks: 25

Part – A (2 x 5 = 10 Marks)

Answer any two questions. Each question carries equal marks.

1. Explain the special features of service marketing.

2. State the importance of service delivery in service marketing.
3. Describe the features of service positioning.

Part – B (1 x 15 = 15 Marks)
Answer any one question.

1. Explain the importance of marketing mix in services marketing .

2. What is meant by CRM. Discuss the role of CRM in customer retention

3
 TAMIL NADU OPEN UNIVERSITY
Chennai - 25
School of Management Studies
SPOT ASSIGNMENT

COURSE – BBA MARKETING COURSE CODE CALENDAR YEAR

MANAGEMENT

RETAIL MARKETING BBAM - 34 AY 2007 - 08

Time: 1 Hour Total Marks: 25

Part – A (2 x 5 = 10 Marks)

Answer any two questions. Each question carries equal marks.

1. Define Retailing and state its scope.

2. Explain the role of brand in Retailing.
3. Explain any two pricing strategies adopted by Indian retailers..

Part – B (1 x 15 = 15 Marks)
Answer any one question.

1. Critically evaluate the role of retail location theories in retail location decision.
2. Explain the importance of merchandising management planning in retailing.

4
 TAMIL NADU OPEN UNIVERSITY
Chennai - 25
School of Management Studies
SPOT ASSIGNMENT

COURSE – BBA MARKETING COURSE CODE CALENDAR YEAR

MANAGEMENT

MARKETING RESEARCH BBAM - 35 AY 2007 - 08

Time: 1 Hour Total Marks: 25

Part – A (2 x 5 = 10 Marks)

Answer any two questions. Each question carries equal marks.

1. Explain the importance of marketing management.

2. What is meant by experimental design?
3. Explain the importance of test marketing.

Part – B (1 x 15 = 15 Marks)
Answer any one question.

1. Discuss various data collection methods prevalent in practice.

2. Define advertising research. Explain the utility of advertising research in Indian
context.