Gloria Buela Catipon

Nickname: Galo
# 22 Pine Street Fairview Park
Quezon City, Philippines
Mobile Phone #: 0917-3378552

PROFESSIONAL EXPERIENCE

MRM Fashionista Inc.,

April 2009 to July 2010
# 304 A. Bonifacio Avenue, Brgy San Jose

Consultant. Consultant to a newly developed ladies brand “Tiara”. I handle the

product development, costing and production planning.

Canary Enterprise Inc.,

May 2007 to July 2010
#1 Dama de Noche St., Balete Drive,
New Manila Quezon City

Creative Development Manager. Directly handles concept and development of

licensed brand Garfield (Boys, Toddler and Baby), Snoopy apparel (Junior’s and Toddler) and
Barbie (Toddlers only). Manage graphic artist, pattern makers and sample makers. Monitors
closely design development of graphic artist and pattern developer. Review sketches and
color stories presented by the graphic artist and make sure that it is aligned to the Concept
Board. Handles product research and material sourcing for all development on knits and
woven both for tops and bottoms. Closely work with sales regarding merchandising
concern.

Major Accomplishment: Created Concept Board to guide design development.

Retailers were impressed on the improvement on the merchandise, used of new colors,
graphics and silhouettes are better organized. Regularly conduct in-house “Summit”
meeting within the department to better understand the Concept Board and schedule.
Successfully roll-out Visual Merchandising Training to promos on all three (3) brands.

Richwell Philippines, Inc.

September 2003 to March 2007
Penthouse, Richwell Bldg.
25 Quezon Avenue, Quezon City

Manager, Apparel Department. Directly handles product development, sourcing,

inventory control and merchandising. Monitor closely concession and outright sales against
quota for the brand Barbie and Hot Wheels.

Major Accomplishment: Successfully created a new department (apparel) at

Richwell Trading Corporation. Barbie achieved 93% of projected sales on the first year of
the business and consistent double-digit growth succeeding years (2005 at 47% and 2006
at 62%). Similarly area expansion has double-digit growth. Launched a boy brand “Hot
Wheels” to outright and concession retailers year 2006. Projected at 15 outlets and was
able to secure 23 outlets instead.
Clinton Apparel Inc.
September 2001 to March 2003
#50 Barangay Manresa Sgt. Rivera St Q.C.

Asst. General Manager: Handled product research, development, material

sourcing, and price negotiation with supplier (i.e., fabric, accessories and laundry) for denim
line. Regularly work with laundry supplier on the development and bulk production.
Assigned laundry supplier per job order and approves bulk production. Monitors sales
report and identify stocks that needed repeat order. Handles Ad and Promo, reviews
proposals and negotiate with ad agency to arrange reasonable cost on print and radio ad
with the best media plan.

Major Accomplishments: I was able to re-define market direction between two

existing labels (Paddocks and PDX). Handle the conceptualization and development of new
packaging materials of the two labels. Created accessory manual, that details source, cost,
date and other specifics. Created “Product Identification” forms for bottoms whereby it
details, stock number, fabric, laundry supplier and wash cost. It also includes garment
constructions, labeling and thread specification.

Successfully roll out “Customer Service Training Seminar” to all Metro Manila promos
February 2001. Initiate development of new silhouettes (utility pants, cargo’s and board
shorts) for bottoms besides basic 5 pocket jeans with trendier/edgier garment finished.
Have identified new core fabric at a lower cost resulting to better margin.

Diversion Industries Inc.,

San Pedro, Laguna
March 1999 to September 2001

Research and Development Manager, Guess? KIDS: Reviews design direction

and Technical Assistance from the US. Source and develop fabric and accessories from
suppliers (local and imported). Assist on concept development and reviews approved
design collection from season to season. Manage product development from design, fit and
garment finish. Forecast booking and assortment for future seasons. Consistently
communicate with Guess Inc., local merchandising, production and sales.

Major Accomplishments: Initiate “Garment Tag-on” production with Guess Inc.

supplier. Have increase local FOB supplier on knits to improve delivery.

MAKRO Pilipinas Inc.

Novaliches, Quezon City 45
November 1998 to March 1999

Non-Food 4 Supervisor. Handles Apparel, Footwear, Bags & Luggage’s, Baby

Apparel & Accessories lastly Toys. Monitor’s the 5 KRA (Key Results Area) that
includes Sales Performance, Shrinkage, Service Level and House keeping.

Major Accomplishment: Successfully created showcase that effectively

merchandise items using roofing’s and pallets.

Asia Customer Fulfillment Region- Phils.

4/F CTM Bldng., 2264 Pasong Tamo Extn., Makati City
June 1996 to July 1997

Product Development Coordinator. Responsible to analyze the sourcing package

of Levi’s Brand (i.e. Little Levi’s, Girlswear, Men’s/Boy’s Shirts & Men’s/Boy’s Jacket). Attend
Regional Package Hand-off meeting. Reviews sourcing package to the branch and identify
source that has the skills and capacity to meet the garment production requirement.
Discuss the order and model placement to Quality Auditors (QA), Finishing Engineers (FE)
and Production Engineers (PE), to familiarize them on the construction, styling, fabric and
safety concern once costing was finalized. Closely work with contractors on proto and PCR
sample development. Make sure that US Buyer’s specification and requirements were met.

Major Accomplishment: Strengthen relationship with the Product and Technical

Development Group in San Francisco. Enhance awareness regarding “safety” on metal
parts affixed to the garments. Greatly reduce sampling (proto, counter and PCR sample)
rejection. Marked improvement on finishing development was able to maintain consistent
garment wash shade from season to season that cut down the lead-time on approval
process.

Levi Staruss Eximco., - Phils.

4/F CTM Bldng., 2264 Pasong Tame Extn., Makati City
May 1994 to May 1996

Merchandiser. Handled product development, study sketches, specs, paper pattern

and garment finish of Levi’s, Britannia and Asia Pacific Division. Negotiate prices with
garment contractor and fabric supplier. Forecast movement of raw materials to garment
delivery. Make sure that contractor does not violate the Terms of Engagement (TOE).
Identify contractor who has best turn around quantity based on performance and capacity
that best suit Buyers needs and requirements.

Major Accomplishment: For fiscal year ’94 was able to achieve cumulative On-
Time Delivery (OTD) of 98% with eight contractors. Maintain 96% accuracy rate in
shipment forecast on monthly basis. Greatly contributed to the business growth of the
branch by exceeding Annual Budget Plan (ABP) of 400.0U (total 800.0U) placement of order.
Negotiated a drop of $5.00/dz on CMPQ (cut, make, pack and quota) on Five-Pocket Jean
adjusting cost from $42.00/dz to $37.00/dz ($3.08/pc).
Successfully reduce garment lead-time to 30 days (from cutting to ex-factory) with
two major Britannia contractors. Persuaded US Buyer to use local fabric, same time
negotiated substantial reduction on fabric cost from $2.45/yd to $2.15/yd. In addition, was
able to further reduce CMPQ cost per garment by $0.10 making it $2.90 from $3.00.

Levi Strauss Eximco., Phils.,

4/F CTM Bldng., 2264 Pasong Tamo Extn., Makati City
January 1990 to April 1994

Assistant Merchandiser: Prepares manual for contractor costing. Maintains file and
correspondence with affiliates (US, Hongkong, Singapore, Japan & etc) concerning order
details and status of production of accounts assigned. Communicate with contractor
regarding product development until shipment of garments. Makes sure incoming shipment
of fabric and accessories correspond to production requirement. Communicate with
“Logistics Department” regarding inbound and outbound shipment likewise reviews their
Document Checklist (DCL).

Major Accomplishment: Maintain monitoring and orderly filling system.

Independently identify contractor that will participate in costing. Negotiate directly with
garment and laundry contractors without the assistance of the Senior Merchandiser.

Cinderella Marketing Corporation

Edsa, Quezon City
July 1989 to December 1989
 Buyer, Seventeen for Gals: Review sketches and color stories presented by the
Designer and Artist and make sure that it is aligned to the product line and season’s
concept. Create buying plan based on sales performance. Communicates regularly to
outlets on quotas, change of price, display and others. Monitors and pre-approve activities
of Assistant Buyer, checks PO’s prior to the approval of Division Merchandise Manager and
computes selling price per styling. Reviews stock level and recommend markdowns when
needed.

Major Accomplishment: Successfully launch new batch of “Seventeen” models.

Deliveries of new silhouettes were timely delivered to stores and per print ad schedule.

Syvel’s Department Store

Escolta, Manila
November 1988 to June 1989

Merchandiser, Ladies Wear Division: Handled purchasing, costing and competitive

research.
Fair Center
Escolta, Manila
April 1988 to Oct 1988

Assistant Merchandiser, Sportswear Division: Prepares Purchase Orders allocate

stocks and forecast new silhouettes. File and assort documents for review and signature.

EDUCATIONAL BACKGROUND

Bachelor of Science in Arts

Business Administration
Maryknoll College
Loyola Heights, Quezon City
1983 - 1987

PERSONAL INFORMATION
Status: Married
Spouse Name: Luis Torres Catipon
Kids: Martin Luis Catipon (14 years old)
Edana Nicola Catipon (11 years old)
Frances Catherine Catipon (7 years old)
SSS #: 03-9306210-8
TIN#: 123-434-144