History of L’Oreal:

From 1909 to 1956

First step: the model takes shape.
 In 1909, young chemist and natural entrepreneur Eugene Schuler sets up the
company that will later become L’Oreal.
 Everything begins with one of the first hair dyes, which he designs, produces
and sells to hairdressers in Paris.
 The move forges the first link in the chain that is to become L’Oreal “DNA”:
using research and innovation to enhance beauty.

From 1957 to 1983

L’Oreal on the road to greatness
 These are the formative years of “Le Grand L’Oreal”.
 At the instigation of Chairman François Dalle, the Group starts to expand
internationally.
 Acquisitions of strategic brands mark the beginning of a period of spectacular
growth for the company. Emblematic products come into being.
 The company motto is “Savoir saisir ce qui commence” (seize new
opportunities).

From 1984 to 2000

Becoming number one in the beauty industry
 These twelve years are marked by a great period of growth for L’Oreal, mainly
driven by the significant investments made by the group in the field of
research.
  Alongside these efforts are strategic product launches that not only make
history, but also succeed in strengthening the Group’s brand image.
 In 1988, François Dale’s successor, the research and development pioneer
Charles Zviak, hands over the reins of the company to Lindsay Owen-Jones, a
truly outstanding director.
 Under his management, the Group would completely change in scope to
become the world leader in cosmetics through the worldwide presence of its
brands and strategic acquisitions.

From 2001 to present

The diversity of beauty throughout the world
 There is no single type of beauty; it is a multiple-faceted quality framed by
different ethnic origins, aspirations, and expectations that reflect the world’s
intrinsic diversity.
 With a portfolio of powerful, international brands, L’Oreal enters the 21st
century by embracing diversity in its global growth agenda.
 Headed since 2006 by Chairman Lindsay Owen-Jones, and Chief Executive
Officer Jean-Paul Agony, the Group continues to make new acquisitions to
cover the world’s varied cosmetic needs, and to undertake new socially
responsible initiatives in the interests of sustainable development for all.

L'Oréal, was founded in 1907. It is today the world leader in cosmetics. It

focuses on five major areas: hair care, hair color, skin care, makeup and
perfumes. L'Oreal, employs 60,000 employees of over 100 different nationalities,
has 19 brands and over 290 branches in 130 countries around the world.

L’Oreal India

The company began doing business in India in the early nineties through a
distributor and later established L’Oreal India, a wholly owned subsidiary of the
L’Oreal Group. L’Oreal India and has four divisions — consumer products,
professional products, active cosmetics and luxury products. The biggest
contributor to its revenue in India is the consumer products division led by its
strongest brand in terms of sales - Garnier. The new factory in Pune is the latest step
in the group's rapid development in the subcontinent. The high-tech plant is to
manufacture hair care, hair colour and skin care products to meet rapid increases in
demand. The Pune site is one of the first within the company to implement L’Oreal’s
newest GHP or Good Hygiene Practices.

Brands associated with L’Oreal in India:

Consumer products
High technology products at competitive prices distributed through mass-
market retailing channels.
• L’Oreal Paris
• Maybelline
• Garnier

Professional products
Portfolio of brands that meet the requirements of hair salons and provide
customers a wide range of innovative products
• L’Oreal professional
• Kerastase
• Matrix

Luxury products
Prestigious brands which offer customers products and premium service in
department stores, specialty stores and travel retail outlets
• Lancome
• Ralph lauren
• Biotherm
• Giorgo Armani
• Diesel
Active cosmetics
Dermo-cosmetic products sold in pharmacies and specialist retailers and
supported by advice from pharmacists and dermatologists.
• Vichy
• La roche posay

Garnier:

L’Oreal operates in India through four main divisions: consumer products,

professional products, active cosmetics and luxury products. The biggest
contributor to its revenue in India is the consumer products division led by its
strongest brand in terms of sales — Garnier. In the hair color segment, Garnier
operates in the mid-price and luxury segment. This has enabled it to garner a 20 per
cent share in a market dominated by local hair colorants and dyes.

While L'Oréal was focusing on hair color market in the initial stages of its
launch, Maybelline was in the premium color cosmetic segment while Garnier in the
"naturals" segment. Garnier concentrated on the Natural Hair care market with the
main USP of strong hair. The brand positioned as a Unisex brand mainly used its
international campaigns in India to appeal to the Indian consumer. Garnier believes in
beauty through nature.

Skincare: Nutritionist - Pure - Pure Active - UltraLift Pro-X - Vital Restore

Bodycare: Summerbody – Bodytonic
Suncare: Ambre Solaire – Selftan
Haircare: Fructis
Styling: Fructis Style - Fructis Style Men
Haircolor: 100%Color - HerbaShine - Nutrisse - Multilights Kit - Color&Shine
Deodorants: Mineral
Garnier Color naturals:
• Nutrisse • Darkest Brown
• Nutrisse Multi • Brown
Lights • Burgundy
• Herbashine • Dark Red
• 100% color • Light Brown
• Natural Black • Light Golden Brown

Garnier Fructis:
• For everyday healthy Hair – Garnier Daily Care
• For All Day Volume – Garnier Body Boost
• For Flowing Waves – Wonder Waves
• For everyday moisture – Moisture Works
• For Flake-Free hair – Anti Dandruff
• For long lasting color – Color Shield
• For smooth frizz free hair – Sleek & Shine
• For longer and stronger hair – Length & Strength
• Nutrition for dry or damaged hair – Triple Nutrition

Garnier Skin Care:

• Garnier Nutitioniste • Skin Renew Sun
• Nutri Pure • Ultra Lift
• Moisture Rescue • Ultra Lift Pro
• Skin Renew

Garnier Styling:
• Sleek and Shine • Wonder Waves
• Curl • Super Stiff
• Fiber Gum Putty • Brilliantine Shine
• Volumizing • Surf Hair
• Control • Survivor

Garnier Men
• Garnier men Powerlight sun control cream
• Garnier men Powerlight oil control cream
• Garnier men Powerlight face wash

NATURAL INGREDIENTS OF GARNIER:

FRUCTOSE AND GLUCOSE:
Fructose is also known as fruit sugar because it is
abundantly found in fruits. It is generally associated
with Glucose. They are a part of the class of
Carbohydrates, which represent an important source of
energy for all living organisms. The role of Fructose and
Glucose in nourishing hair was demonstrated by in vitro
culture of hair follicles. Fructose and Glucose are fuel
for hair.

FRUIT AHA’s:
Alpha Hydroxy Acids are a specific and original
chemical family that is found in numerous fruits: malic
acid in apples, citrus acid in citrus fruits, and tartaric
acid in grapes. Of these, citric acid is the most
nourishing for the hair; it penetrates deep into the hair to
improve the mechanical resistance of hair structure.

GREEN TEA EXTRACT:

It is obtained from young dry leaves which have been
macarated and percolated in cold extraction process in
order to reserve the plant’s active components. Green
tea contains Caffeine, which has stimulating properties
and is considered a medical plant.

CAFFEINE:
The stimulating properties of caffeine help to break
down fat. It is also known for its beneficial effect on
micro-circulation and for its decongesting properties.

ANTI STORAGE GINGKO:

Gingko slows down storage of fats and is renowned for
it filtering properties.

GRAPE SEED OIL:

Fragrant fruit oil concentrate that starts nourishing while
one colors his/her hair.

VITAMINS B3 AND B6:

These vitamins are organic compounds which are vital
for cellular life: they actively participate in metabolic
reactions. Vitamin B6 can be found in various fruits
including avocado, grapes, pineapple and peaches.
Vitamin B3 can also be found in fruit; apricots, bananas,
lemons, figs, pears.

FRUIT OILS:
Garnier has selected a unique combination of fruit oils
from olives, grape seeds, blackcurrants, avocado,
almond and apricot to help replenish lipids that the skin
is lacking.
Price List Of Few Garnier Products *:

PRODUCTS PRICE WEIGHT

Gariner Ultra Doux Gentle Shampoo With Walnut Oil &

Rs.125 150.00
Peach Left.

Garnier Fructis Anti Breakage Care Cream Rs.129 150.00

Garnier Fructis Fortifying Shampoo Rs.130 130.00

Garnier Fructis Style Wet Shine Gel Rs.204 180.00

Garnier Fructis with Active Normal cream Rs.130 130.00

Garnier Light Fairness Dark Spot Prevention Rs.132 40.00

Garnier Pure A Daily Treatment Cream Rs.168 50.00

Garnier Pure Exfoliating Face Wash Rs.199 150.00

Garnier Skin Natural Light-Under eye Rs.173 60.00

Garnier Skin Naturals Body Cocoon Rs.165 170.00

Garnier Skin Naturals Essential Care Rs.207 130.00

Garnier Skin Naturals Gentle Face Wash With Fruit AHA'S Rs.115 150.00

Garnier Sun Control Daily Moisturiser Rs.189 150.00

Garnier Synergie Skin Naturals - Wrinkle Lift Rs.368 185.00

Garnier Ultra Doux Hair Oil with extracts of Almond &

Rs.92 135.00
Coconut

Garnier Wrinkle Lift - An Under Eye Cream Rs.250 75.00

Garnier WrinkleLift : Anti Ageing Cream Rs.367 170.00

L'Oreal Professionnel Expert Serie Power Clear Shampoo Rs.735 250.00

L'Oreal White Perfect Moisturizing Day Cream Rs.600 220.00

 L'Oreal Wrinkle De-Crease Collagen Re-Plumper Night
Rs.1230 220.00
Cream

New Garnier Color Naturals hair cream

Rs.214 150.00

Source of Catalogue:
http://www.desistores.net/catalog/index.php?
cPath=53_64_174

Positioning of Garnier:
• Garnier is positioned as ‘Natural’ among its target
customers
• Several variants
• Benefit oriented
• Targeting young people
• Middle class, Upper middle class and Premium
groups
• Quality is perceived to be high in general
• Price is more than its competitors
• Unique positioning by training Hair Dressers

Competitors of Garnier:
• HUL (Clinic All Clear, Clinic Plus, Dove, Sunsilk,
Ponds Age Miracle, Ponds Golden Radiance, Fair
and Lovely, Menz Active, Axe, Vaseline)
• P&G (Olay, Pantene, Head & Shoulders, Rejoice)
• ITC (Fiama Di Wills)
• Nivea (Men Grooming)
• Himalayas
• Dabur
• Cavin Kare (Spinz, Hi5)
• Henkel (Fa)
• Emami (Fair and Handsome- Market Leader)
• Paras Pharma (Set Wet Gel, Zatak Deodorants)
• Godrej Dyes

Advertisements:
Sources:
• www.loreal.co.in/
• www.garnier.com/
• www.garnierusa.com
• http://marketingpractice.blogspot.com/
• http://www.researchandmarkets.com/
• http://www.thehindubusinessline.com
• http://economictimes.indiatimes.com/
• http://www.business-standard.com
• http://www.indiantelevision.com/
• http://www.desistores.net/catalog