Volume 8, Number 4
Hola!
F o r A l l Yo u r O n l i n e
& Print Hispanic
Adver tising Needs
 With
 Cell
 Phones
 Nearly
 Double
 in
 First
 Half
 of
We are the Experts
Latino Print Network works with
over 625 Hispanic publications in
180 markets nationwide with a
combined circulation of
19 million.
Click here or phone
760-434-7474 x171 or x177
or email Abraham
@LatinoPrintNetwork.com
with your needs.
The Al Día Foundation is
sponsoring two special
awards for journalists -
and the prize is in cash.
Click here for info
January 14, 2010
In this issue
Homes
Decade
Women's History Month: March 2010
MEDIA ARTS CENTER SAN DIEGO IS PROUD TO ANNOUNCE
WINNER OF 2010 17th ANNUAL SAN DIEGO LATINO FILM
FESTIVAL (MARCH 11-21) POSTER COMPETITION
The International Latino Book Awards
NALAC AWARDS $107,000 FOR TRANSNATIONAL
CULTURAL PROJECTS
More books for your consideration
Issue quote
"The man who will use his skill and constructive
imagination to see how much he can give for a
dollar, instead of how little he can give for a dollar,
is bound to succeed." ~Henry Ford
If you find a quote you like let me know. I will be happy to send to our 8,800 plus
Hispanic advertising and media executives & give you a plug for sending it!
Our Goal
Latino Print Network's goal with each issue is for you to say at
least once "I didn't know that".
Podcasts
Check out HM101 Podcasts. We keep the podcasts short and
insightful on various aspects of Hispanic marketing and the
community. We've interviewed over 50 media, marketing and
community leaders to provide you with their insights.
Un abrazo,
 Kirk Whisler
Executive Editor

Homes  With  Cell  Phones  Nearly  Double  in

First  Half  of  Decade

The number of households with cell phones increased from 36 percent to

71 percent between 1998 and 2005, according to new data released by
the U.S. Census Bureau. This corresponded with a decrease in
Be sure to mark your households with telephone landlines, particularly households headed by
calendar for the NAHP young adults.
 2010 Convention:
Albuquerque These figures are part of an in-depth look at the living standards of U.S.
households using extended measures of well-being. The data were
March 10-13, 2010
collected in 2005 as part of the ongoing Survey of Income and Program
Sponsorship & Participation. The survey is unique because it allows the user to track
Exhibitor Info select quality of life measures over time using a variety of demographic
characteristics.
Registration & Hotel
Information "While income is generally regarded as the best single measure of one's
living standard, it doesn't give us the whole picture," said Tiffany Julian,
an analyst in the Census Bureau's Housing and Household Economic
Statistics Division. "This survey is unique in that it includes additional
measures of well-being that give us a broader look at household living
conditions."

Householders who were 29 or younger went from 35 percent with cell

phones in 1998 to 81 percent in 2005. Over the same period, this same
group saw a decrease in ownership of landline phones from 93 percent to
71 percent.
The All-in-One
Translation, Editing & Landline phone ownership fell from 96 percent to 91 percent overall from
Design Service. 1998 to 2005. In 2005, 98 percent of householders who were 65 and over
Get the service you need had a landline telephone.
from an experienced
publication translation The number of households with a personal computer increased from 42
service; contact percent to 67 percent between 1998 and 2005. Those who were least
transedita@live.com likely to own a computer in 2005 were the elderly, those in poverty and
or go to those without a high school diploma.
www.transedita.com
Among the indicators in this survey that measure quality of life are
possession of appliances and electronic goods, housing conditions,
neighborhood conditions, public services and the ability to meet basic
needs, such as paying bills, avoiding foreclosure and having sufficient
food.

Some of the household characteristics in this survey include race,

Hispanic origin, age, income, poverty status and type (e.g., family,
nonfamily, married, nonmarried, etc.).

To determine who is in poverty, the Census Bureau uses a set of income

thresholds that vary by family size and composition.

Other statistics:
For you to learn more
about the values of
Hispanic Publications
Latino Print Network
has done an 80 page
study entitled The
Strengths of Hispanic
Owned Publications
The study details through
interviews and research the 29
key values Hispanic
Publications offer to those
wanting to reach the Latino
community.
Click Here To Get The
FREE 80 Page Study
In 2005, 92 percent of householders felt their neighborhoods were
safe; 96 percent were satisfied with public services such as fire
and police protection.
Eighty-six percent of households reported being able to keep
up-to-date on overall essential expenses.
Households that paid either rent or a mortgage were generally
up-to-date on their payments - 94 percent.
Ninety percent of households responded that they were able to pay
their utility bills.
Households in poverty were more likely to have trouble paying
bills; 35 percent had unmet bills.
Among all households, 96 percent reported having a microwave
oven.
Ninety-five percent of households said they had no roof or ceiling
leaks; 97 percent reported no broken window.

Need A
Quality Portrait?
Ignacio Gomez has over
250 satisfied clients.
Call Ignacio Gomez at
818-243-2838
Participate in The 2010
International Latino
Book Awards
Go to
www.box.net/shared
/tyallb8yhn
for more information

NEED PRINTING?
Wholesale printing and
mailing services.
Great prices!
Great Quality!
Fast Turn-a-round!
Give us a call:
951-677-0017 or email:
pleasequote@yahoo.com

Women's History Month: March 2010

Cal State San Bernardino will
host its first Latino Education
National Women's History Month's roots go back to March 8,
and Advocacy Day, or LEAD,
1857, when women from New York City factories staged a
conference for educators and
advocates on Monday, March
protest over working conditions. International Women's Day
29, 2010. Speakers include was first observed in 1909, but it wasn't until 1981 that
Congress established National Women's History Week to be
Dolores Huerta, Sylvia Mendez
and Juan Sepulveda.
Click here for more info.
We have the PERFECT
Vehicle for you to reach
Ad Agencies, Media
Buyers, Hispanic Media
& Marketing Firms
The 2010 Hispanic Marketing 101
Yearbook is a 176 page book with
over 50 articles on Hispanic
media, Marketing to Latinos, the
Audiences that make up the
Hispanic market, current trends
in media.
40 advertisers are
already in - you
should consider
joining them
Call Abraham at
760-434-7474 x171 or email
Abraham with your needs.
commemorated the second week of March. In 1987, Congress
expanded the week to a month. Every year since, Congress has
passed a resolution for Women's History Month, and the
President has issued a proclamation.
155.8 million
The number of females in the United States as of Oct. 1, 2009.
The number of males was 151.8 million. Source: Population
estimates www.census.gov/popest/national/asrh/2008-
nat-res.html
At 85 and older, there were more than twice as many women
as men. Source: Population estimates
www.census.gov/popest/national/asrh/NC-EST2008-sa.html
Motherhood
82.8 million
Estimated number of mothers of all ages in the United States.
Source: Unpublished data from Survey of Income and Program
Participation
1.9
Average number of children that women 40 to 44 had given
birth to as of 2006, down from 3.1 children in 1976, the year
the Census Bureau began collecting such data. The percentage
of women in this age group who had given birth was 80
percent in 2006, down from 90 percent in 1976.
Source: Fertility of American Women: 2006
www.census.gov/prod/2008pubs/p20-558.pdf
Earnings
$35,745
The median annual earnings of women 15 or older who worked
year-round, full time, in 2008, down from $36,451 in 2007
(after adjusting for inflation). Women earned 77 cents for
every $1 earned by men. Source: Income, Poverty, and Health
Insurance Coverage in the United States: 2008
www.census.gov/Press-Release/www/releases/archives
/income_wealth/014227.html
88 percent
The ratio of women's-to-men's earnings in the District of
Columbia in 2008, among the highest of any state or state
equivalent in the nation along with California, Arizona,
Maryland, New York, Vermont, Georgia and Hawaii. Source:
 Hispanic Zip Profile USA
offers you a totally different
way to market to Latinos.
Not merely the number of
Latinos in a zip code and a
few basic characteristics,
but over a thousand pieces
of GREAT data. For example
target Hispanics by five
comprehensive levels of
language skills with the
detailed LPN Spanish Index.
Call Kirk at 760-434-1223
for more information.
Need Great Artwork
For Your Marketing
Efforts?
Ignacio Gomez has
created 150+ magazine
covers; 625+
illustrations for
marketing campaigns;
40+ movie and theater
posters; and hundreds
of other images.
Men's and Women's Earnings by State: 2008 American
Community Survey www.census.gov/acs/www/Downloads
/men_women_earnings.pdf
MEDIA ARTS CENTER SAN DIEGO IS
PROUD TO ANNOUNCE WINNER OF 2010
17th ANNUAL SAN DIEGO LATINO FILM
FESTIVAL (MARCH 11-21) POSTER
COMPETITION
MEDIA ARTS Center San Diego is proud announce the winner of 2010
17th Annual San Diego Latino Film Festival (March 11-21, 2010)
poster competition. This year's winner for the inaugural poster
competition is Franko Rosas Pelayo. Mr. Pelayo will receive a $1,000
prize and his winning design will be displayed on all festival print, web,
and multimedia marketing materials and at all venues. Over sixty works
were entered in the 17th Annual San Diego Latino Film Festival's Poster
Competition. Of the sixty, the selection committee chose twelve finalists
before making its' final decision. During the upcoming eleven-day
festival, the winning poster, along with the eleven other finalists, will be
displayed at the UltraStar Mission Valley Cinemas Hazard Center
(7510 Hazard Center Dr., San Diego, CA, 92108). The poster designs
can also be viewed at www.sdlatinofilm.com
This year's winner, Franko Rosas Pelayo, is a creative designer, art
director, illustrator, taco chef and some times "pollero". Currently
working, absorbing & using all the knowledge in the region of
Tijuana-San Diego. Franko has worked in different types of media, such
as TV, Radio, Web & Print. Focusing his work on creativity, aesthetics
and innovation. Franko's target is mostly focused on entrepreneurs,
youth culture, folklore, new trends, and research of the social living of
the clash of cultures. Currently Mr. Pelayo is collaborating with: 1tercio,
a web design collective & école, an artistic-urban project. In which he is
the co-founder of both. Mr. Pelayo's designs can be view at: www.fr-
nko.com.
Media Arts Center San Diego Executive Director and San Diego Latino
 Film Festival Director, Ethan van Thillo, states, "We want to congratulate
this year's winner and thank the selection committee and all those
community members who commented on the twelve finalists. For our
first-ever poster competition, we were pleasantly surprised with all of the
wonderful entrants. It was a very tough decision, but out of over sixty
entrants, we narrowed it down to twelve and then finally to Franko Rosas
Pelayo's innovative design."

Call Ignacio Gomez at
818-243-2838
Sign up for Hispanic Marketing
101 podcasts
The 17th Annual San Diego Latino Film Festival (March 11-21, 2010) will
take place at UltraStar Mission Valley Cinemas at Hazard Center (off
163 Freeway & Friars Rd.). Over 150 feature and short films are
scheduled to be screened and close to 100 special guest actors and
filmmakers will be in attendance. The festival's line-up of films and
special guests will be announced early February 2010.

Tickets are $9.50, for general audience, and $7.50 for Students, Seniors,
Military & MEDIA ARTS CENTER SAN DIEGO Members (ID required).
2010 Film or Festival Passes are now available. Film Pass is $90, which
includes entrance to 11 films, no waiting in lines and VIP seating and the
Festival Pass, which is $180 and includes OVER 150 programs, no
waiting in lines, VIP seating, 4 workshops, 1 year FREE MEDIA ARTS
CENTER SAN DIEGO Amigo membership, and entrance into all Festival
Galas.

Sponsors for San Diego Latino Film Festival '10 include The Academy of
The Big Winner Motion Picture Arts & Sciences, Cine Latino, San Diego Padres, San
at the 2008 Tony's is Diego Union-Tribune, Bank of America, Enlace, Northwestern Financial,
now slated to be a City Of San Diego Commission for Arts & Culture, SanDiego.com, MTS,
National Endowment for the Arts, County of San Diego, Nickelodeon,
movie Univision KBNT 17, Telemundo 33, MyTV 13, La Invasora 99.7, Pulsar
107.3 FM, La Poderosa 860 AM, Jack FM 100.7, Azteca America San
Diego, ABC 10, El Latino Newspaper, El Mexicano, Latino Public
Broadcasting, California State University San Marcos, Brazil Today,
Gente Bien Magazine, Radio Latina 104.5 FM, La Mejor 99.3 FM, The
U.S. Grant, Brazilian Pacific Times, Z90.3 FM, Magic 92.5 FM, EXA 91.7
FM, TijuaNEO, The SE San Diego Hotel, and Yolanda S. Walther-
Meade.
Join Our List

If you are interested in the Entertainment Industry, consider

joining the National Association of Latino Independent
Producers. For 10 year NALIP has helped thousands of Latinos
gain access and power within the Entertainment Industry. The
organizations serves producers, directors, writers, and all other
behind the camera professions. For more information about
becoming a member click here. Regular memberships are as
low as $50 and student memberships only $20.

International Latino Book

Awards

Nominations are now being accepted for the 2010 International

Latino Book Awards to be held at the Javits Center in New York
City on May 25. Books must carry a 2009 publishing date to be
eligible.

New categories this year are:

Best Parenting/Family Book English (B-29)

Best Parenting/Family Book Spanish or Bilingual (B-30)
Best Women's Issues Book English (B-39)
Best Women's Issues Book Spanish or Bilingual (B-40)

Entry fees are discounted for early entry. To qualify for our
Early Bird pricing of $50 per entry, your nominating forms must
be in our office by January 29. After January 29th, all entries
must be accompanied by the regular nominating fee of $65.
The final deadline for nominations is March 12, 2010.

The nominating forms, with complete instructions on how to

apply, are available here

NALAC AWARDS $107,000 FOR

TRANSNATIONAL CULTURAL PROJECTS

The National Association of Latino Arts and Culture (NALAC) is

pleased to announce the award of $107,000 to support eleven
transnational projects as part of its new Transnational Cultural
Remittances grant program. The TCR program is generously
funded by the Ford Foundation.

In this inaugural year, NALAC received 134 proposals with a

total request amount of $2,334,459. The proposals represent
innovative exchanges between participants in all nine target
countries. The proposals received included innovative
collaborations in the following areas: immigrant women's
issues, literature, social justice, training in traditional medicinal
herbs, economic empowerment, social justice theater,
storytelling, environmental stewardship, craft/culture
exchange, interactive multimedia website projects, cultural
documentation, cultural research and dissemination,
examination of the migrant experience through culinary
practices, and performance art exchanges.

This new grant program seeks to identify and support

exemplary cultural exchange projects that support grassroots
artistic and cultural practices and strengthen social networks
across national boundaries in transnational communities. One
and two year grants are available for projects that link two or
more of the following countries: Belize, Costa Rica, El Salvador,
Guatemala, Honduras, Mexico, Nicaragua, Panama, and United
States. Projects demonstrating an ongoing connection
between communities in two or more target countries are
eligible for consideration to receive a TCR grant.

The NALAC Transnational Cultural Remittances Grant Initiative

is made possible with funding from the Ford Foundation. The
TCR initiative, which was developed as an extension of the Ford
Foundation's Transnational Economic Justice Initiative (TEJI),
builds on NALAC's longstanding leadership role in addressing
issues of social justice, cultural transmission and economic
empowerment through the arts. The TCR initiative will support
the creation and dissemination of new artistic works which
directly explore, engage and articulate the complex issues
facing transnational communities in the U.S., Mexico and
Central America.

"The Transnational Cultural Remittances grants will have a

tremendous impact on communities and families in Mexico,
Central America and the United States. In addition to the
economic impact in those parts of the hemisphere and the
bonds that develop between communities, these grants,
"remittances" build on those connections and support the free
flow of ideas and culture." said Abel Lopez, NALAC Board Chair.

"The first grants through the Transnational Cultural

Remittances program will support projects that will engage
diverse communities in Guatemala, Mexico and the U.S. and
advance the conversations and work of communities linked by
issues of migration. We acknowledge the vision and leadership
of the Ford Foundation to address the multiple issues in
transnational communities."
said Maria De Leon, NALAC Executive Director.

The Ford Foundation/NALAC Partnership started in 2005 with

major support for NALAC's Fund for the Arts program, which
provides financial resources to strengthen Latino arts
organizations and to support exemplary emerging and
established Latino artists in the creation of their work.

The Ford Foundation is an independent, nonprofit grant-making

organization. For more than half a century it has worked with
courageous people on the frontlines of social change
worldwide, guided by its mission to strengthen democratic
values, reduce poverty and injustice, promote international
cooperation, and advance human achievement. With
headquarters in New York, the foundation has offices in Latin
America, Africa, the Middle East, and Asia.

The National Association of Latino Arts and Culture (NALAC) is

dedicated to the preservation, development and promotion of
the cultural and artistic expressions of the diverse Latino
populations of the United States. Through this effort, NALAC is
committed to continuing struggle for the elimination of racism,
sexism, ageism and discrimination against gay, lesbian and
physically challenged populations. The objective is to recognize
and support the varied standards of excellence grounded in the
aesthetics and traditions of our root cultures.
For more information, please email tcrgrantmanager@nalac.org
or visit www.nalac.org.

More Books For Your Consideration

 Important Events
To Plan For?
e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com

Please feel free to forward this newsletter on to others who

may find it useful. Please unsubscribe if you no longer wish to
receive it. Trouble vewing this e-mail? Read it on the web.
HM101 Thank you.

Sinceramente,

Kirk Whisler
Hispanic Marketing 101

email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
 web: www.hm101.com
Podcast: www.mylatinonetwork.com

Forward email

Email Marketing by

This email was sent to kirk@whisler.com by kirk@whisler.com.

Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy.

Latino Print Network | 2777 Jefferson St. | Suite 200 | Carlsbad | CA | 92008