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An infrastructure
for innovation
SAS BI unifies reporting at ICICI Bank

Pravir Vohra
Chief Technology Officer

Business Issue How do you consolidate a business teams and riding on the backbone of
intelligence framework across a network world-class technology.”
Continue gaining market share to enhance
of about 950 branches and 3,300 ATMs
competitive edge.
in 17 countries? ICICI Bank did it by Enterprise intelligence
replacing its existing disparate report- With the philosophy of driving enterprise
Solution ing systems and implementing a single intelligence across ICICI Bank, the bank
enterprisewide framework with SAS. needed an enterprisewide reporting
SAS provides a single version of the truth across
The SAS Enterprise Intelligence Platform system to empower synergistic report-
a vast business enterprise.
caters to ICICI Bank’s need for flexibility, ing between applications that support
scalability and its goal to derive a “single the business and, at the same time,
Benefits view of the customer”. offer flexibility to support the reporting
needs of various business units.
Faster access to intelligence.
ICICI Bank is India’s second-largest
bank, with total assets of Rs.3,446.58 With business transactions growing
billion (US$79 billion) as of March 31, exponentially, one of the key param-
2007, and profit after tax of Rs.31.10 eters for the evaluation of a solution was
billion for fiscal 2007. ICICI Bank is the the scalability to support the growing
most valuable bank in India in terms of data in ICICI Bank. In fact, one of the
market capitalization and is ranked third major business concerns was support-
in free float market capitalization among ing the business if the growth in the
all the companies listed on the Indian number of users exceeded the planned
stock exchanges. ICICI Bank offers a number. The key departments involved
wide range of banking products and in evaluating the solution were the
financial services to corporate and retail technology management group and the
customers, including investment bank- retail and corporate technology teams.
ing, life and non-life insurance, venture
capital and asset management.

While ICICI Bank has taken rapid strides

in developing new businesses in recent
years, the bank believes its biggest Prior to using SAS, the existing envi-
challenge will be to continue innovating to ronment included multiple reporting
improve market shares and to maintain systems that were cumbersome to
its competitive edge. According to K.V. maintain, and various departments
Kamath, Managing Director and CEO of were still using disparate reporting
ICICI Bank, “We will continue to bench- tools. Information dissemination across
mark with global best practices to ensure the enterprise was conducted manually
optimum utilization of our resources and by the IT team. In addition, bandwidth
the finest exposure to our work force. My issues, security concerns with enter-
vision is to develop ICICI Bank into an prise data lying on desktops, and ex-
organization that is empowered by bright ponentially increasing data established
and talented individuals, working in a need for a user-friendly solution that
“Our partnership with SAS will go a long way in

streamlining our BI strategy.”

Pravir Vohra
Chief Technology Officer

could integrate all data sources across the Console that can be deployed as one point The successful proof of concept was the
organization. of control in setting up permissions. key turning point for ICICI’s decision to
purchase SAS. The vision of consolidating
The perfect fit BI strategy the BI environment and setting up an
The SAS Enterprise Intelligence Platform was ICICI Bank was also interested in a data enterprisewide business intelligence
an ideal fit in this business scenario, as it integration solution for its data warehouses platform had been created.
empowers the bank with the key cornerstones and data marts. This helped broaden the
of SAS®9: manageability, interoperability, scope of the SAS solution with the introduc- Mr. Pravir Vohra, ICICI Group Chief technol-
scalability and usability. Specifically, ICICI’s IT tion of SAS Data Integration for the creation ogy officer, rightly establishes the strategic
team acknowledged that these advantages of marts. outlook of ICICI Bank. According to Vohra,
would greatly benefit the bank: “Adoption of SAS in ICICI Bank is in line with
To address issues related to migration and our strategy to consolidate our business
• Usability: The SAS Web-based solution
scalability, SAS suggested a proof of concept intelligence framework and establish an
would enable ICICI to provide information
and involved both the business and the IT enterprisewide business intelligence platform.
access to all users across the bank.
users during that important phase. The team With the SAS Data Integration Server it will
• Scalability: SAS can scale upward and out- of business users and IT managers was now be possible for us to integrate our data
ward to address a great number of queries impressed that SAS took one third the time to sources across the enterprise. SAS Enter-
from many users. build a reporting cube compared to Cognos. prise BI Server will empower our information
Cube exploitation clocked in with subsecond users to have access to the requisite reports
• Interoperability: SAS can talk to all of the
response times, and the entire migration of through an enterprisewide reporting system.
bank’s existing data sources, natively.
the cube took only four hours, including un- Our partnership with SAS will go a long way
• Manageability: Security concerns can be derstanding the transformations and getting in streamlining our BI strategy.”
addressed with the SAS Management the raw data in place.

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