Fitness Equipment Market - India

April 2009
Executive Summary

Estimated worth INR XX bn in 2008; Expected to reach INR YY bn by 2012

Annual growth rate of a%
Market
Key segments : Home segment and Institutional segment

Types of fitness equipments: Cardiovascular Equipment and Weight Training Equipment

E
Drivers: Challenges:

Drivers & conscious

PL

Indians becoming health and fitness

Growing demand from companies

Lack of R&D facilities in India

Lack of consumer confidence in Indian
equipments

M
Challenges

Entry of foreign fitness chains/clubs
Lack of good fitness trainers

SA

Reduction in prices and import duties

Real Estate boom

Health chains enter equipment retailing market

Lack of space in residential complexes

Trends
Emergence of new distribution channels

Introduction of innovative products

Market is dominated by foreign brands like A,B and C

Foreign equipment brands have distribution tie ups with Indian companies
Competition
A large number of importers and small players compete for a share in the Indian fitness
equipment industry

FITNESS EQUIPMENT MARKET – INDIA .PPT 2

•Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments

FITNESS EQUIPMENT MARKET – INDIA .PPT 3

 Fitness equipment industry has a huge growth potential as only
a fraction of urban India practices workout regularly
Overview Market Size and Growth
•Fitness equipment market worth INR XX bn in INR bn
2008 100

•Fitness equipments can be classified as – B

a%

E

Cardiovascular Equipments: Treadmills, 50 Z

L
Stationary bicycles, Stair climbers, Rowing Y
X

P
machines, Elliptical cross-trainers V W
U

Weight Training Equipment: Weight lifting 0

M
machines, barbells , various types of benches bars
and racks

SA
•Industry has huge growth potential as only b%
of the urban Indian population regularly
2006

Segment share
2007 2008 2009 2010 2011 2012

Home segment
practices workout
u%
•Demand for fitness equipment is attracting
companies from US, Australia and Europe

v%

Institutional segment

Source:

FITNESS EQUIPMENT MARKET – INDIA .PPT 4

Drivers & Challenges

Challenges
Drivers
Lack of R&D Facilities in India
Indian becoming Health and
Fitness Conscious
Lack of Consumer Confidence in
Growing Demand from Indian Equipments
Companies
Lack of Good Fitness Trainers
Entry of Foreign Fitness Chains/
Clubs
Lack of Space in Residential
Reduction in Prices and Import Complexes
Duties

Real Estate Boom

FITNESS EQUIPMENT MARKET – INDIA .PPT 5

Key Trends

Health Chains enter Equipment

Retailing Market

Trends

Introduction of Innovative Emergence of New Distribution

Products Channels

FITNESS EQUIPMENT MARKET – INDIA .PPT 6

 Foreign Players (1/2)

Foreign Player Products India Strategy

A Tread mills, cycles, muscle • It has appointed X as its marketing partner in India
trainers, Ellipticals and Rowers • A is looking for growth in Tier I and II cities in India
B Home gyms, functional trainers, • B has a tie-up with Y for distribution in India
free weight systems, free weight

C
PLE
machines, benches and racks,
weights and dumbbells
Treadmills, cross trainers, • X is distributing its products in India through Y

M
exercise bikes and various plate • X is introducing latest technology products in India based on

A
loaded equipment its expertise in biomechanics, ergonomics and physiology
D

E
S
Treadmills, Elliptical Trainers,
Exercise Bikes, Ascent Trainer

Treadmills, elliptical cross

• Z distribute its products in India through distributor Y

• X fitness has tied up Y for distribution

trainers, exercise bikes, summit • It has a tied up with Z to offer finance loan to consumers
trainers, home gyms and racks upto INR XX mn
• It is now planning to set up x company-owned showrooms in
India at an investment of INR YY mn

Source:

FITNESS EQUIPMENT MARKET – INDIA .PPT 7