B RENDTEN E ICKSTAEDT

91 Clover Hill Lane • Spring City, PA 19475

brendte@gmail.com • 215-586-3868

VICE PRESIDENT OF SOFTWARE ENGINEERING

Strategic Technology Planning / Continuous Process Improvement / Revenue & Sales Growth
Mobile & SaaS Application Development / Major Smart Phone and Web Platforms / Product Thought Leadership
Seasoned technology executive offering proven success in developing, integrating, and launching innovative
products for the mobile computing market. Strategic thinker able to maintain big-picture view of corporate objectives
and market trends to capitalize on business opportunities and untapped segments.
Effective negotiator, skilled at building consensus across functional areas to prioritize development efforts and
ensure resource and strategy alignment. Mentor top-performing teams to reach ambitious goals and master
emergent technologies. Spearhead introduction of leading-edge development methodologies and tools to
streamline project management and speed development while maintaining high-quality standards.
Operations and Management Strengths:

• Lean / Six Sigma Methodologies • Agile / Scrum Development

• Client Engagement Management • Executive-level Relationship Building
• Full Life Cycle Project Management • Team Mentoring / Career Development
• Product Market Introduction Strategies • Vendor Selection / Management
• Negotiation / Prioritization / Consensus • Project & Product Portfolio Management

PROFESSIONAL EXPERIENCE
SEMAPHORE MOBILE – Dallas, TX
Director, Software Development (2010 to Present)
Lead software development and project portfolio for innovative, custom applications for iPhone, Blackberry,
Android, and Palm Mobile devices using object-oriented and user-centered design.
Define market and technical strategy to promote future growth, internal process improvements, and revenue
expansion. Serve as chief software architect for all mobile and server projects. Communicate directly with clients to
determine requirements, scope, and design applications; prepare detailed work estimates and product backlogs for
project proposals. Recruit, manage, and coach 15-member development team and ensure efficient prioritization of
development tasks; coordinate with project managers and adapt to meet evolving needs and challenges. Evaluate
third-party software and technology for integration in client applications. Selected Contributions:
♦ Spearheaded continuous process improvement and boosted development productivity by ~10% per
iteration; implemented Agile / Scrum methodologies, test-driven development, Lean project planning, user
story-based project estimation and product design, and dedicated QA process and team.
♦ Successfully reclaimed and completed three "run away" projects.
♦ Increased project award ratio from 3:10 to 4:10 through enhanced pre-sales design support.
♦ Fostered collaborative relationships with colleagues, clients, and team members to facilitate communication
and increase overall project success.

UNIVERSITY OF PENNSYLVANIA HEALTH SYSTEM / PENN MEDICINE – Philadelphia, PA

Director, IS&T (2009 to 2010) / Systems Manager (2005 to 2009)
Promoted to direct technology projects and programs for the Department of Radiation Oncology, Penn Medicine's
largest single department with $1B in annual revenue.

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Facilitated relationship and negotiated technology needs with corporate IS division to successfully overcome issues
and ensure strategic alignment. Led 6-member team of analysts, developers, and project manager, including
recruitment, mentoring, and career development. Managed relationships with multiple vendors.
In earlier role, managed 3-member IS team, as well as vendor support and project implementation staff, for Division
of Community Radiology. Oversaw large-scale system projects; maintained project and portfolio plans; defined /
documented policies and procedures; and handled escalated client issues. Selected Contributions:
♦ Led implementation of Agile project management methodologies, Lean and Six Sigma concepts, and user
story-based specification methods to streamline and enhance project delivery and development.
♦ Implemented centralized project portfolio tracking process / system to effectively manage and report on 60+
active and backlog projects; increased project delivery to ~2 per month.
♦ Orchestrated integration of departmental IT support process into corporate-wide process directly resulting
in decreased support calls from 50 to <10 weekly and lowered open / overdue support and work requests
from 100 to <20.
♦ Defined requirements and specifications for semantic-based data integration platform involving 35+
disparate data repositories for clinical informatics program.
♦ Facilitated regular communication, updates, and reports to all internal / external stakeholders.
♦ Architected, developed, and implemented server-based system for Division of Community Radiology.
♦ Directed implementation of $1.5M imaging system on-time and under budget by ~$100K.
♦ Saved $250K+ annually in film, paper, and staffing costs through ongoing process improvements;
♦ Introduced central help desk ticketing system, as well as Web-based employee and patient portals.

GAMMA ENTERPRISE TECHNOLOGIES – Los Angeles, CA

Enterprise Solutions Manager (2001 to 2004) / Software Engineer (2000 to 2001)
Advanced to central role in project management / business development for launch of flagship product, InfoShuttle.
Established sales engineering process and corporate marketing collateral portfolio. Managed software engineers
and led client communications to specify, design, and develop prototype and proof-of-concept systems; prepared
estimates, proposals, and project plans. Served as mentor and trainer to junior team members, as well as clients.
As Software Engineer, developed ABAP- and Java-based data integration and conversion applications. Installed
and administered BEA WebLogic Server and WebLogic Integration; wrote data extraction and transformation
scripts. Assisted with client installations / implementations. Selected Contributions:
♦ Developed technical estimation process / systems, as well as technical sales and marketing process /
material to enable successful product sales to 200 major SAP clients in the US and Europe.
♦ Designated XML expert and collaborated with Lead Software Engineer to design XML business process
integration functionality for software product.
** *** **
Additional experience: President & Principal Software Consultant, Brendteneickstaedt Company; President, BSE
Ventures, Inc.; Publishing Consultant, Xlibris Corporation; DataComm Identification Consultant, Brady Corporation;
Systems Analyst, Deloitte Consulting; Technology Analyst, Kellogg School of Management.

EDUCATION AND CREDENTIALS

Master of Science in Computer Science • DEPAUL UNIVERSITY – Chicago, IL ~ currently enrolled
Computer Science Coursework • UNIVERSITY OF WISCONSIN – Milwaukee, WI
Bachelor of Arts in English Literature • NORTHWESTERN UNIVERSITY – Evanston, IL

Technical Proficiencies:
Platforms: Windows, Windows Server, Windows Mobile, iOS, Blackberry, Android, Mac, Linux, SQL Server
Tools / Microsoft Office, Google Apps, Centricity PACS, Centricity RIS-IS, Powerscribe, SAP, InfoShuttle,
Languages: Eclipse, NetBeans, TextMate, Visual Studio, Xcode, Pivotal Tracker, Rally, Ruby on Rails,
ASP.NET, Ruby, C, C#, Java, Scala, Groovy, Haskell, MySQL, ABAP