SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.

(AFFILIATED TO SAUR ASHTRA U NIVERSITY)

Diwanpara Main Road 2 – Vaishalinagar

Nr. Shaligram App. Nr. Amrapali Railway Fatak
Opp. Diwanpara Police Station Raiya Road
Rajkot – 360001 Rajkot - 360001
Ph. No–(0281)2224362,2235030 Ph.No–(0281)2440478,2472590

S.Y. B.B.A.
MARKETING MANAGEMENT
Chapter 1: Introduction to Marketing 15%
-Meaning and definition of market, marketing and marketing management
-Characteristics of modern marketing
-Importance of marketing
-Marketing concept – production, product, selling, marketing and societal marketing concept
-Marketing management tasks

Chapter 2: Consumer Behavior and Market Segmentation 10%

-Marketing Mix
-Consumer Behavior meaning importance and factors
-Market segmentation: meaning need qualities of a good segmentation and bases for segmenting
Consumer market only

Chapter 3: Product Decision 15%

-Concepts, product, new product, product line and product mix
-Reasons for developing a new product
-Steps in new development process
-Product life cycle: concept, stages and importance (excluding strategies)
-Concept and process of consumer adoption

Chapter 4: Pricing Decisions 10%

-Concepts and Objectives of Pricing
-Pricing Methods
-Factors affecting Pricing Decision

Chapter 5: Promotion Decision 15%

-Concept and imp. of marketing decision
-Advertising-definition, importance, concept of copy and layout, advertising, budget
-Personal selling: definition, features andcomparision between advertising and personal selling.
-Sales Promotion-concept, features, tools and importance
-Concept of public relations

Chapter 6: Distribution Decision 10%

-Concept of distribution and physical distribution
-Importance of physical distribution
-Services provided by middlemen
SHREE H.N.SHUKLA COLLEGE OF IT & MGMT.
 SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.
(AFFILIATED TO SAUR ASHTRA U NIVERSITY)

Diwanpara Main Road 2 – Vaishalinagar

Nr. Shaligram App. Nr. Amrapali Railway Fatak
Opp. Diwanpara Police Station Raiya Road
Rajkot – 360001 Rajkot - 360001
Ph. No–(0281)2224362,2235030 Ph.No–(0281)2440478,2472590

-Types of distribution channels

-Factors affecting channel choice

Chapter 7: Marketing Research 10%

-Definition and imp 0f Marketing Research
-Concept and source of Primary and Secondar y Data
-Process of marketing research

Chapter 8: Consumerism 5%
-concept and imp of consumerism in developing countries
-Concept of redressal agencies

Chapter 9: Case study 10%

Simple cases on product price, promotion and distribution

Reference Books:-
Marketing management-Philip Kotler
Marketing management-William Stanton
Marketing management-Pride, William and Ferrel
Marketing –J.C.Gandhi
Cases in Marketting-S.D.Sharma

S.Y. B.B.A.
PERSONNEL MANAGEMENT
Section -1 Organization Behavior 30%
Chapter 1:
-Introduction of O.B.
-Concept, Significant and elements of O.B.
-Limitation of O.B.

Chapter 2: Perception
-Concept, significance, factors affecting perception
-Process of perception ( including perceptual selectivity)
-Perception and Organizational Behavior

Chapter 3: Learning
SHREE H.N.SHUKLA COLLEGE OF IT & MGMT.
 SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.
(AFFILIATED TO SAUR ASHTRA U NIVERSITY)

Diwanpara Main Road 2 – Vaishalinagar

Nr. Shaligram App. Nr. Amrapali Railway Fatak
Opp. Diwanpara Police Station Raiya Road
Rajkot – 360001 Rajkot - 360001
Ph. No–(0281)2224362,2235030 Ph.No–(0281)2440478,2472590

-Concept Significance and Theories of learning

-Principals of learning

Chapter 4: Group Dynamics

-Concept of group, formal & informal group
-Group dynamics, concepts, significance
-Managing Groups

Section-2 Human Resource Management (70%)

Chapter 1: Concept & Introduction

-Concept of personal Mgt. & Human resource Mgt.
-Functions HRM, Role of Personnel Manager
-Concept of Personnel Policy

Chapter 2: Human Resource Planning

-Concept ,Process of HRP & significance
-Job analysis

Chapter 3: Human Resource Selection

-Requirement-concept Sources
-Selection-concept, procedure, placement & induction

Chapter 4: Human Resource Development

-Concept. HRD department & its functions
-Development methods for managers
-Emerging trends in HRD

Chapter 5: Compensation
-Concept,significance, wage & salary administration guidelines for Ideal wage system, Incentive
(brief)

Chapter 6: Job Changes:

-Concept reasons and basis for promotion and transfer
-Concept of job enrichment and job enlargement

Chapter 7: Industrial Relations

-Concept of Industrial Relations & scope
- Industrial Disputes-concepts
-Dispute settlement Machinery
SHREE H.N.SHUKLA COLLEGE OF IT & MGMT.
 SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.
(AFFILIATED TO SAUR ASHTRA U NIVERSITY)

Diwanpara Main Road 2 – Vaishalinagar

Nr. Shaligram App. Nr. Amrapali Railway Fatak
Opp. Diwanpara Police Station Raiya Road
Rajkot – 360001 Rajkot - 360001
Ph. No–(0281)2224362,2235030 Ph.No–(0281)2440478,2472590

-Collective Bargaining-Concept significance & its scope

Reference Books:
1. Personal Management (Mgt. of Human Resources)-Dr. C.B.Mamoria
2. Dynamics of Personal Administration-M.N.RadraBasavraj
3. Industrial relations and Personal Mgt.-Bishwanath Ghosh.
4. Organizational Behavior -K. Ashwathapa
5. Organizational Behavior-Stephen Robbins
6. Human Behaviour at work -Keith Davis

S.Y. B.B.A :PAPER-3

FINANCIAL MANAGEMENT
1. Overview of Financial Management

-Concept of Financial Mgt.

-Scope of finance function
[Tradition approach Vs Modern approach]
-Objectives of financial Mgt.
[Profit maximization Vs Wealth maximization]
-Organization of Finance Function

2. Investment Decision
-Concept-significance process –types of capital budgeting decisions
-Project appraisal methods(with practical)
-ARR method
-Pay Back Method
-NPV Method
-IRR Method
-PI Method
[Excluding stud y of Risk and Uncertainly analysis]

3. Working Capital Management

-Importance, types, approaches to determine the need of working capital
-Components of working capital
-Inventory Mgt.- Concept &significance
-Techniques [ABC,EOQ, levels of inventory control]
-Receivable Mgt.- Concept &significance
-Elements of Receivable Mgt.
SHREE H.N.SHUKLA COLLEGE OF IT & MGMT.
 SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.
(AFFILIATED TO SAUR ASHTRA U NIVERSITY)

Diwanpara Main Road 2 – Vaishalinagar

Nr. Shaligram App. Nr. Amrapali Railway Fatak
Opp. Diwanpara Police Station Raiya Road
Rajkot – 360001 Rajkot - 360001
Ph. No–(0281)2224362,2235030 Ph.No–(0281)2440478,2472590

-Cash Mgt.- Concept &significance, cash budget(only theory)

-Tondon committee recommendation for W.C. financing an introduction

4. Financing Decision
a) Capitalisation – under & over capitalisation, concept, symptom, causes, effects & remedies.
b) Capital structure – concept, determinants of capital structure, characteristics for an ideal
capital structure
c) Source of finance : Various source including ADR and GDR [ Excluding financing
institutions]

5. Concept Fund Flow Analysis and Cash Flow :

Concept, significance, procedure for preparation – difference [ Excluding accounting problems]

6. Leverage Analysis :
• Concept of leverage – concept and significance of operating leverage, BEP analysis
• Concept of financial leverage, Signficance
• EBIT & EPS analysis
• Combined leverage [ incl. practical]

7. Recent Development In Financial Management

• EVA
• Merger & Acquisition
• Role of Credit Agencies – CRISIL, ICRA[introductory]
• Assets, Liabilities Mgt.

NOTE :

1. One case of the following area of 10 Marks

• Mgt. of working capital
• Sources of finance
• To own on to take on lease the fixed assets
2. Practical question of 20 marks
• Capital Budgeting – Leverage
3. Theory question only 70 Marks

SHREE H.N.SHUKLA COLLEGE OF IT & MGMT.

 SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.
(AFFILIATED TO SAUR ASHTRA U NIVERSITY)

Diwanpara Main Road 2 – Vaishalinagar

Nr. Shaligram App. Nr. Amrapali Railway Fatak
Opp. Diwanpara Police Station Raiya Road
Rajkot – 360001 Rajkot - 360001
Ph. No–(0281)2224362,2235030 Ph.No–(0281)2440478,2472590

S.Y. B.B.A.
BUSINESS –STATISTICS
CHAPTER – 1 PROBABILITY
Random Experiment, Sample Space Generation of Sample with Tossing of Coins, Drawing
of Cards, Balls etc. Events And Algebra of Event probability – varies definition classical imperial
and exhaumatic Law of Probability Addition and Multiplication Theorem Conditional Probability,
Intendance of two events, Bayer Theorem And its Application.

CHAPTER – 2
A. MATHEMATICAL EXPECTATION
Concept of Discrete random variable, Probability of mass Function of Discrete random variable and
its property definition of mathematical exp of discrete random expereriment . Definition of row a
central moments of discrete random variable up to order four their relationship (without proof)
Numerical Examples.

B. NORMAL DISTIBUTION :
Equation of normal probability curve relation between binomial and N.D. Relation between P.D.
and N.D. importance properties of N.D. Uses of N.D. and examples

CHAPTER – 3
A. BINOMIAL DISTRIBUTION
Probability function to binomial distribution conditions of Binomial distribution, Derivation of
probability mass function of Binomial distribution, Mean variance and properties of Binomial
distribution, use examples of B.D. Fitting B.D.

B. POISSION DISTRIBUTION
Derivation of passion mass function as a Limitation of Binomial Passion Distribution Derivation of
mean and variance fitting of P.D. properties and uses of P.D. and examples.

CHAPTER - 4
A. SAMPLING (ONLY THEORY)
Introducing, Method of Enumeration
1. Census Enumeration and sample
Enumeration method
Method of sampling
Random sampling method only
a) Simple random sampling
b) Stratified random sampling
SHREE H.N.SHUKLA COLLEGE OF IT & MGMT.
 SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.
(AFFILIATED TO SAUR ASHTRA U NIVERSITY)

Diwanpara Main Road 2 – Vaishalinagar

Nr. Shaligram App. Nr. Amrapali Railway Fatak
Opp. Diwanpara Police Station Raiya Road
Rajkot – 360001 Rajkot - 360001
Ph. No–(0281)2224362,2235030 Ph.No–(0281)2440478,2472590

c) Systematic sampling
d) Multi - Stage random sampling

B. X2 TEST (CHI – SQUARE TEST)

• Definition and nature
• Condiction
• Uses
• Test of Goodness to Fit
• Test of independence
• Test for population variance

CHAPTER – 5
A. LARGE SAMPLE (Z – TEST)
• Procedure of testing of hypothesis and term used in testing of Hypothesis
• Test significance for
1. Single Mean
2. Difference of Mean
3. Difference of S.D.
4. Single Proportion
5. Difference of Proportion

B. SMALL – SAMPLE TEST

T – Distribution
• Definition
• Properties
• Application
• Test of Significance
o For single mean
o Difference of Means
• Paired Difference

CHAPTER - 6
A. F-TEST AND ANALYSIS OF VARIANCE
• F-statistics
SHREE H.N.SHUKLA COLLEGE OF IT & MGMT.
 SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.
(AFFILIATED TO SAUR ASHTRA U NIVERSITY)

Diwanpara Main Road 2 – Vaishalinagar

Nr. Shaligram App. Nr. Amrapali Railway Fatak
Opp. Diwanpara Police Station Raiya Road
Rajkot – 360001 Rajkot - 360001
Ph. No–(0281)2224362,2235030 Ph.No–(0281)2440478,2472590

• Properties and application of F – distribution

• Example
B. ANALYSIS OF VARIANCE
• One way classification
• Two way classification with examples

CHAPTER – 7
LINEAR CORRECTION AND REFRESSION
• Meaning and types of correlation methods
• Scatter Diagram method
• Karl persons co-relation
• Coefficient ( For grouped and ungrouped data)
• Spearman rank correlation coefficient method
• Probable Error of R and its interpretation
• Regression line of dependent variable on independent variables
• Methods
• Graphics
• Algebraic
• Computation of regresdsion coefficient and regression Equ.
• Standard Error of estimation

CHAPTER – 8
STATISTICAL QUALITY CONTROL
• Meaning of uses of S.Q.C
• Base of control limits
• Theory of run
• Control chart for variable (X,R)
• Control chart for Attributes (P, Np,C)
• Acceptance sampling (only theory)
• Need and importance of acceptance sampling on the
o Single sampling plan
o Double sampling plan
o Oc curve

CHAPTER – 9
BUSINESS FORECASTING
• Meaning and uses of B.F.
• Method of forecasting
• Least square method (Y=A+Bx)
Y = A+Bx+Cx2
Y = Abx
SHREE H.N.SHUKLA COLLEGE OF IT & MGMT.
 SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.
(AFFILIATED TO SAUR ASHTRA U NIVERSITY)

Diwanpara Main Road 2 – Vaishalinagar

Nr. Shaligram App. Nr. Amrapali Railway Fatak
Opp. Diwanpara Police Station Raiya Road
Rajkot – 360001 Rajkot - 360001
Ph. No–(0281)2224362,2235030 Ph.No–(0281)2440478,2472590

• Smoothing Technique
• Method of moving avg.
• Method of exponential smoothing
• Concept of input output analysis with examples

CHAPTER – 10
DECISION THEORY

CHAPTER – 11
A. SAMPLING (ONLY THEORY)
• Introduction
• Step in decision theory
• Types of decision making environment
• Decision making under
1. Uncertainty
2. Risk
• Decision tree analysis

SECOND YEAR B.B.A

ENGLISH
Second Year BBA

1. Text for Details Study :

40

• Living with Honour by Shiv Khera Pub : Macmillan

Evaluation Pattern Long Question (1 out of 3) 12 Marks

Short Questions (2 out of 4) 10 Marks
Short Notes (1 out of 3) 08 Marks
References (2 out of 4) 10 Marks

2. Topics Relating to Commerce 40 Marks

• Individual and Committee Reports 10 Marks
• Secretarial Correspondence 10 Marks
• Export Import Documentation (Letters) 20 Marks

SHREE H.N.SHUKLA COLLEGE OF IT & MGMT.

 SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.
(AFFILIATED TO SAUR ASHTRA U NIVERSITY)

Diwanpara Main Road 2 – Vaishalinagar

Nr. Shaligram App. Nr. Amrapali Railway Fatak
Opp. Diwanpara Police Station Raiya Road
Rajkot – 360001 Rajkot - 360001
Ph. No–(0281)2224362,2235030 Ph.No–(0281)2440478,2472590

3. Composition
20

• Press Release 10 Marks

• Comprehension of a Share Market Report 10 Marks

S.Y. B.B.A.
COMPANY ACCOUNTS
Weightage
100% Total
80% Practical
20% Theory
ONLY WORKING KNOWLEDGE IS REQUIRED
1. Issue Forteiture and Reissue of share, issues of Right shares, repurchase of shares.
2. Redepmtion of preference shares. Issue of Bonus shares
3. Issueand Redemption of Debentures. Redemption by conversion and buy back. (excluding
sinking fund)
4. Final accounts of a company including vertical presentation. (Practical example only in
vertical form). Events after balance sheet date
5. Understanding Annual Reports – siginificance, information structure of Annual Report and
provision of company and Act – 1956
6. Analysis of Financial Statements
• Comparative and common size statements
• Analysis on the basis of ratios – profitability ratios, Liquidity ratio, Turnover ratio, Capital
structure ratios and Leverage ratio. (Computation of ratios from Financial Statements Only)
7. Valuation of Goodwill and Shares.
8. Recent development in Accounts (Theory only)
HRA – Meaning, objective and methods
Inflation accounting – meaning, objective and methods
Social responsibility accounting, meaning objectives and Methods of presentation.
Case study methods be adopted for the following topics

1. Final Accounts
2. Ratio Analysis
3. Understanding Annual Report
4. Valuation of shares.

N.B One question must be related to case on above topics.

SHREE H.N.SHUKLA COLLEGE OF IT & MGMT.
 SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.
(AFFILIATED TO SAUR ASHTRA U NIVERSITY)

Diwanpara Main Road 2 – Vaishalinagar

Nr. Shaligram App. Nr. Amrapali Railway Fatak
Opp. Diwanpara Police Station Raiya Road
Rajkot – 360001 Rajkot - 360001
Ph. No–(0281)2224362,2235030 Ph.No–(0281)2440478,2472590

REFRENCES :-

1 Corporate Accounting – Gupta & Radhaswamu, Sultanchand & sons, New Delhi.
2 Advanced Accounts – II (corporate Accounting) – Grewal & Gupta, S. Chand & co ltd.,
New Delhi.
3 Corporate Accounting – Jain and Narang, Kalyani Publishing House,Ludhiyana.
4 Corporate Accounting – Maheshwari S.N., Vikas Publishing House, New Delhi.
5 Corporate Accounting – Arunlanandam & Raman, Himalaya Publishing House, Mumbai.
6 Company accounts – Rana & Dalal, B. S. Shah Prakashan, Ahmedabad.

S.Y. B.B.A.
MANAGERIAL ECONOMICS
1. Meaning and objective of M.E., and scope of M.E., theory of decision making and business
decision.
2. Demand and Demand analysis, demand distinction, (i,e., Type of demand; procedures goods
and consumers goods, durable goods, demand and non-durable goods demand, demand of firtm and
demand of an industry, Derived and autonomous demand, Short run and long run demand.)
3. Demand Forecasting – Meaning, factors affecting forecast, purpose of demand forecasting –
methods of demand forecasting for established and new product – criterions of ideal forecasting.
4. Market structure and revenue relationship (Restricted only to AR an MR) relationship
between AR and MR. under perfect competition, oligopoly - kinked demand curve – monopolistic
competition.
5. Production function : Concept of production function, ISO cost curve, ISO quant curve, least
cost combination, Law of return and economics of scale.
6. Cost of production and cost curves; The concept of costs – accounting cost and economic
costs, fixed and variable cost, incremental cost and sunk cost. Relationship between production rate
and cost in short term – long term, average cost curves.
7. Pricing policy; Objectives of pricing policy – methods of pricing cost plus – target going
rate. Customary and skimming pricing,- pricing under oligopoly, Problems – solution – [Non price
competition, price leadership, Hidden price competition]
8. Price differentiation : Meaning, Objective, Advantages – Methods – Distribution discount,
quantitative discount. Cash discount, geographical price differentiation.
9. Breakeven Analysis: Assumption arithmetic of breakeven analysis Evaluation.
10. Capital budgeting and investment policy (Methods of evaluation investment proposal – Pay
Bank, A.R.R N.P.V)

N/B : Pricing, Capital budgeting demand forecasting cost should be taught with relevant case study.
SHREE H.N.SHUKLA COLLEGE OF IT & MGMT.
 SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.
(AFFILIATED TO SAUR ASHTRA U NIVERSITY)

Diwanpara Main Road 2 – Vaishalinagar

Nr. Shaligram App. Nr. Amrapali Railway Fatak
Opp. Diwanpara Police Station Raiya Road
Rajkot – 360001 Rajkot - 360001
Ph. No–(0281)2224362,2235030 Ph.No–(0281)2440478,2472590

REFERENCE BOOKS

1 Managerial Economics – Joel Dean

2 Managerial Economics – P.L. Mehta (Sultan Chand Publishers)

3 Managerial Economics – Varshney and Maheshwari

4 Managerial Economics - D.N. Trivedi

5 Micro Economics for Management Students - By Dholakiya - Ozha - Oxford Publishers.

S.Y. B.B.A.
PRACTICAL STUDY
100 Marks
50 Marks for practical and 50 marks for viva voice examination)

Practical Study Report included the following content

1. General information about industry and Selected unit
2. Research Methodology
3. About Functional Area

Like
• Financial Management
• Marketing Management
• Human Resource Management
• Production Management
4. Summary and Findings
5. Bibliography

SHREE H.N.SHUKLA COLLEGE OF IT & MGMT.