FOR IMMEDIATE RELEASE

Date: February 1, 2011

Location: Toronto, ON

DDB Canada’s David Leonard Appointed to Esteemed Social Media Marketing

Awards Judging Panel

20 World-Leading Professionals Announced as 2011 Jury of the Prestigious Global

Bees Awards

Toronto, ON, February 1, 2011 -- DDB Canada’s President and COO, David Leonard has
been appointed to a 19-person world-leading 2011 jury for the prestigious Bees Awards,
the global pioneers in social media marketing awards for communication professionals,
being held this year in San Francisco on May 3rd.

“These awards are designed to honor the best social media marketing campaigns, define
standard practices and establish the greatest ethics for long-term growth of the profession,”
explained Leonard. “I consider it an honour to be a part of this panel, and to see work that
is on the cusp of a new era for our industry.”

The jury, revealed today by the Bees Awards, is comprised of renowned professionals from
13 different countries including: Germany, Switzerland, Russia, New Zealand, India, China,
South Africa, Israel and the US. These professionals have been selected on the basis of
their expertise, references they have received from peers, their passion for social media,
and their geographic location. Leonard is one of two Canadian representatives on the
panel that includes:

Andrey Anischenko CEO Grape (Russia)

David Armano SVP Edelman Digital (USA)
David Leonard President & COO DDB (Canada)
David Rosenberg Director of Emerging Media JWT New York (USA)
Dean McBeth Sr. Digital Strategist Wieden+Kennedy Portland (USA)
Désirée Maurd Creative Director & Partner Prime (Sweden)
1

1700 – 33 Bloor Street East, Toronto ON M4W 3T4 T 416 925-9819 F 416 921-4180 www.ddbcanada.com
Eric Mergenthaler CEO Havas Media (Mexico)
Eva Van den Bulcke Co-Creative Director & Partner Sid Lee (Canada)
Gitanjali Sriram Head Naked Comm (India)
Katharina Lohse CEO McCann Erickson (Switzerland)
Mike Geiger Chief Digital Officer & Partner Goodby, Silverstein & Partners (USA)
Rob Hill Group Head of Strategy Ogilvy Cape Town (South Africa)
Sam Flemming CEO CICData (China)
Toshiya Fukuda CEO 777interactive (Japan)
Yogey Reinhold New Business Director Publicis E-dologic (Israel)
Niklas Frings-Rupp Miami Ad School Europe (Germany)
Carlos Vazquez Principal Dichotomy Consulting (USA)
Peter Kamstedt Program Director Berghs School of Communication (SE)
Kate Humphries Course Leader Media Design School (New Zealand)

“Social Media Marketing is not a matter of one country, one language or few companies. It
is happening everywhere on the planet, in every language” according to Cara Drolshagen,
Co-Founder and Vice-President of The Bees Awards. “Social Media Marketing is serious
business and it’s growing faster each day”.

In fact, one-fifth of the planet is using social media platforms today.1 This was reflected in
last year’s event, where the Bees Awards received entries from 21 countries across five
continents. Moreover, large corporations are recognizing the impact of social media on
business today. In 2010, 74 per cent of the award entries came from globally recognized
brands such as IKEA, Toyota, and Old Spice. Keeping pace with the phenomenal growth of
the social media marketing world, this year the event will introduce eight new categories to
the awards, in addition to the already established 23 specialized areas from last year.

“Social Media Marketing is not revolutionary. It is evolutionary,” says Co-Founder &

President, Bastien Beauchamp. “It remains faithful to the principals of the founders of our
industry: Albert Lasker, David Ogilvy, and Bill Bernbach. These founders felt strongly that a
company should always care about its brand and its reputation, always try to build a brand
that is truthful to its product, understand its consumers, and communicate with personality.
These marketing fundaments don’t change and The Bees Awards 2011 jury reflects the fact
that large marketing agencies evolve in their practices, but are also challenged every day
by small specialized social media agencies.”

1
Source: Internet World Stats, June 30, 2010
2

1700 – 33 Bloor Street East, Toronto ON M4W 3T4 T 416 925-9819 F 416 921-4180 www.ddbcanada.com
Important Bees Awards dates:
January 24, 2011 Social media, public relations, advertising agencies, brands and
consultants from around the world can submit their work at:
http://www.beesawards.com
March 31, 2011 Deadline to submit entries
April 18, 2011 Nominees will be announced
May 3, 2011 Award Ceremony will take place in San Francisco (also streamed live
on the internet.

About DDB Canada

Named Strategy’s 2010 Agency of the Year and Top Creative Agency, DDB Canada is the most
creatively acclaimed, internationally recognized marketing communications agency in Canada.
Known for advertising that generates significant results for clients, DDB Canada is a “total
communications company” whose fundamental belief is that creativity is the most powerful force in
business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency’s
integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB
(online and interactive), Karacters Design Group, Rapp Collins (direct), Radar DDB (social media
marketing) and DDB Hodes Recruitment Communications (recruitment marketing).

For more information, images and interviews please contact:

Martine Levy
416 972 7719
martine.levy@can.ddbpr.com

1700 – 33 Bloor Street East, Toronto ON M4W 3T4 T 416 925-9819 F 416 921-4180 www.ddbcanada.com