DAFTAR ISI

Kata
pengantar ...................................... .................................................. ..............................................i
Daftar isi ............................................ .................................................. .................................................
ii
Bab I
pendahuluan ....................................... .......................................................................................... 1
A .Latar belakang ............................................... ...................................................................................
1
B. Rumusan
masalah ... .................................................. ........................................................................2
C. Tujuan
penulisan ............... .................................................. ............................................................. 2

Bab II Pembahasan ..... ................................................................................... ……….………………...3

A. Pengertian............ .. .................................................. …………………….……............................... 3
B. Ketentuan-ketentuan tentang pembinaan dan pengembangan ....................................................
.. ...3

C. Tantangan pembinaan dan pengembangan dalam menghadapi pembangunan ekonomi

............ .. ...6

Bab III Kesimpulan dan

Saran .......................... .....................................................................................12
A.
Kesimpulan .. .................................................. .................................................................................12
Daftar pustaka. .................................................. ....................................................................................
13
 DAFTAR ISI

Bab I
pendahuluan ....................................... .......................................................................................... 13
A .Latar belakang ............................................... ...................................................................................
13
B. Rumusan
masalah ... .................................................. ........................................................................15
C. Tujuan dan manfaat
penelitian ............... .................................................. ........................................ 15

Bab II Pembahasan ..... ................................................................................... ……….………………....

A. Tinjauan puataka .................................................. ………………………...……...............................16
B. Hasil analisis dan
pembahasan............................................................................................................24

Bab III Kesimpulan dan

Saran .......................... ......................................................................................27
A.
Kesimpulan .. .................................................. ...................................................................................2
7

B. Saran……………………………………………………………………………………………….....27
Daftar
pustaka. .................................................. ..................................................................................... 28
 DAFTAR PUSTAKA

Drucker, P. 1979. Manajemen Tugas, Tanggung Jawab dan Praktek. Penerbit PT. Gramedia, Jakarta.

Peraturan Pemerintah Republik Indonesia. 1998. Nomor 32. Tentang Pembinaan dan Pengembangan
Usaha Kecil.

Undang-undang Republik Indonesia. 1995. Nomor 9. Tentang Usaha Kecil.

DAFTAR ISI

Adi Nugroho,2002, Isu & Kontroversi teori-teori Pemasaran ,

Studia press FE Univ Pancasila

Endang Purwanti, 2007,Pengaruh Faktor Kemampuan Manajerial, Lingkungan Eksternal,
Organisasi Terhadap Kinerja Finansial, Tesis Pasca Sarjana UKSW .

Fandy Tjiptono, 2008, Strategi Pemasaran, Andi Yogjakarta

Philip Kotler, 2005, Manajemen Pemasaran, PT Indek kelompok Gramedia

Rinchih ,2005, Pengaruh Jiwa Kewirausahaan, Modal Usaha,Dan Strategi Pemasaran

Terhadap Perkembangan Usaha Kecil Menengah ,Skripsi STIE AMA Salatiga

Supramono, Intiyas Utami,2003. Desain Proposal Penelitian Studi Akuntansi dan

Keuangan, Salatiga: FE UKSW