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!
This particular topic is chosen since GODREJ ± GE has entered into the AC
industry recently and is its infancy. Its main aim is to develop the product
and bring out product patronage, for which analysis of behavior of
customers who are called -
 

 
is necessary. The study
helps to obtain suggestions for improvement of the product and services and
helps for finding out satisfaction level of consumers.
The comprehensive statement of the problem can be thus stated as ³The
study of Customer Behavior Regarding GODREJ - GE's Air Conditioners in
Bangalore City´
‰"!#

· To analyze the Customer Behavior, both in case of organizational and
personal customers
· To obtain suggestions for improvement of the product and service
· To find out effectiveness of after sales service
· To find out satisfaction level of the customer
· To know the parameters influencing the purchase decision of GODREJ -
GE's Air Conditioners
å*

+



The study is exclusively conducted for customers of GODREJ - GE's Air
Conditioners which are dispersed in different areas of Bangalore City. As
both organizational and personal customers use the product, their needs,
preference, usage habits, post purchase actions vary widely which in turn
gave the study a wide and large scope for analysis. The timeframe of this
study lasted for about 2 months i.e., June ± September 2009
,




· The study helps GODREJ - GE's to appreciate the factors leading to
customer satisfaction
· The study helps to understand customer attitude towards GODREJ - GE's
Air Conditioners
· The study also helps GODREJ - GE to obtain suggestions regarding
product improvement and service
o 



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· 



 
· J  
 

 
· 
   
 
·  

·  
Y


  
 



(  
   

 

 
 
) 


!
This topic is selected to analyze the financial and operational performance
of the company which has shown a growth with steady pace of increased
profits and turnover in recent years. The study is to be conducted to
evaluate the performance and market standing of the company in order to
give a better scope to investors, share holders, creditors and the
management themselves about the rating of the company and its
performance in the market.
‰"!#

· To study all the financial statements
· To identify the operational performance
· To examine the factors effecting financial and operational performance
· Bring out the results of financial statements through ratio analysis
· To identify the market strengths of the company through short term
projections
å*

+



The study is exclusively conducted for the company mentioned for one
financial year. The trends indicated may differ from year to year as the
pattern of investments, borrowings etc change. The study becomes more
meaningful only if it covers a longer period of 5 or more years which is
beyond the scope of the project.
,




· The purpose of doing this project is mainly to make a thorough study of
the working of this company from its inception till date w.r.t financial
management
· To access the company¶s trends for the last 4 years w.r.t. the
operational performance
· The purpose also includes assessing the market strength of the company
o 



· J    
· 



 
· J  
 

 
· 
   
 
·  

·  
Y




 

 






 



#
) 


!
This particular topic is chosen since morale exercises a potent influence on
the human relation climate in an organization. The project is aimed at
understanding employee morale such as the employee¶s diverse relation to
and feeling for, his job, his working condition, his superiors, his
organization, his fellow workers and his pay and so on.
‰"!#

· To measure the determination of workers¶ morale
· To identify specifically which type of morale effects productivity
· To identify how morale is related to performance
· To measure the effects of morale
· Finally find out as how morale is evaluated O
 



å*

+



The study is conducted for Wheel and Axle plant, targeted to middle level
managers as to find out the µimpact on morale on productivity¶ for over a
period of three months from July ± September,2009.
Introduction with the various departments backed by a structured
questionnaire was the main source of qualitative data. Initially the study
required to rely more on explanatory research(secondary information). The
study also covers the tools to improve employee morale which in turn
increases the productivity.
,




· The purpose of doing this project is to understand how morale has an
impact on employee productivity
· The type of morale most suited for high productivity and methods is
usually adopted for measuring morale
o 



· J    
· 



 
· J  
 

 
· 
   
 
·  

·  c
    m
  


 
c
    
  
  
  
À





 





 
 



 O

  O

!" 
Y


 
 
 




 #
  "$%&'( 

 

) 


!
This particular topic is chosen since GODREJ ± GE has entered into the AC
industry recently and is its infancy. Its main aim is to develop the product
and bring out product patronage, for which analysis of behavior of
customers who are called -
 

 
is necessary. The study
helps to obtain suggestions for improvement of the product and services and
helps for finding out satisfaction level of consumers.
The comprehensive statement of the problem can be thus stated as ³The
study of Customer Behavior Regarding GODREJ - GE's Air Conditioners in
Bangalore City´
‰"!#

· To analyze the Customer Behavior, both in case of organizational and
personal customers
· To obtain suggestions for improvement of the product and service
· To find out effectiveness of after sales service
· To find out satisfaction level of the customer
· To know the parameters influencing the purchase decision of GODREJ -
GE's Air Conditioners
å*

+



The study is exclusively conducted for customers of GODREJ - GE's Air
Conditioners which are dispersed in different areas of Bangalore City. As
both organizational and personal customers use the product, their needs,
preference, usage habits, post purchase actions vary widely which in turn
gave the study a wide and large scope for analysis. The timeframe of this
study lasted for about 2 months i.e., June ± September 2009
,




· The study helps GODREJ - GE's to appreciate the factors leading to
customer satisfaction
· The study helps to understand customer attitude towards GODREJ - GE's
Air Conditioners
· The study also helps GODREJ - GE to obtain suggestions regarding
product improvement and service
o 



· J    
· 



 
· J  
 

 
· 
   
 
·  

·  
Y


  
 



 (  
   

 

 
 
) 


!
This topic is selected to analyze the financial and operational performance
of the company which has shown a growth with steady pace of increased
profits and turnover in recent years. The study is to be conducted to
evaluate the performance and market standing of the company in order to
give a better scope to investors, share holders, creditors and the
management themselves about the rating of the company and its
performance in the market.
‰"!#

· To study all the financial statements
· To identify the operational performance
· To examine the factors effecting financial and operational performance
· Bring out the results of financial statements through ratio analysis
· To identify the market strengths of the company through short term
projections
å*

+



The study is exclusively conducted for the company mentioned for one
financial year. The trends indicated may differ from year to year as the
pattern of investments, borrowings etc change. The study becomes more
meaningful only if it covers a longer period of 5 or more years which is
beyond the scope of the project.
,




· The purpose of doing this project is mainly to make a thorough study of
the working of this company from its inception till date w.r.t financial
management
· To access the company¶s trends for the last 4 years w.r.t. the
operational performance
· The purpose also includes assessing the market strength of the company
o 



· J    
· 



 
· J  
 

 
· 
   
 
·  

·  
Y




 

 






 



#
) 


!
This particular topic is chosen since morale exercises a potent influence on
the human relation climate in an organization. The project is aimed at
understanding employee morale such as the employee¶s diverse relation to
and feeling for, his job, his working condition, his superiors, his
organization, his fellow workers and his pay and so on.
‰"!#

· To measure the determination of workers¶ morale
· To identify specifically which type of morale effects productivity
· To identify how morale is related to performance
· To measure the effects of morale
· Finally find out as how morale is evaluated O
 



å*

+



The study is conducted for Wheel and Axle plant, targeted to middle level
managers as to find out the µimpact on morale on productivity¶ for over a
period of three months from July ± September,2009.
Introduction with the various departments backed by a structured
questionnaire was the main source of qualitative data. Initially the study
required to rely more on explanatory research(secondary information). The
study also covers the tools to improve employee morale which in turn
increases the productivity.
,




· The purpose of doing this project is to understand how morale has an
impact on employee productivity
· The type of morale most suited for high productivity and methods is
usually adopted for measuring morale
o 



· J    
· 



 
· J  
 

 
· 
   
 
·  

·  |