UNSUR-UNSUR MANAJEMEN STRATEGI PEMASARAN (STP) DASAR SEGMENTASI :

1. MAN ( MANUSIA ) 1. SEGMENTASI 1. GEOGRAFI

2. MONEY ( UANG ) 2. TARGETING 2. DEMOGRAFI
3. MATERIAL ( BAHAN ) 3. POSITIONING 3. PSIKOGRAFI
4. MACHINES ( MESIN ) 4. SOSIO CULTURAL
5. METHODS ( METODE ) LANGKAH-LANGKAH PEMASARAN 5. SEGMEN SITUASI PENGGUNAAN
6. MARKET ( PASAR ) 1. ANALISIS PASAR (PELUANG) 6. SEGMEN BENEFIT
2. RISET PEMASARAN
FUNGSI MANAJEMEN
3. INFORMASI LIMA POLA TARGET MARKET
1. PLANNING
4. STRATEGI PEMASARAN 1. SINGLE SEGMEN CONCENTRATION
2. ORGANIZING
5. PROGRAM PEMASARAN 2. SELECTIVE SPECIALIZATION
3. ACTUATING / DIRECTING
6. PELAKSANAAN 3. PRODUCT SPECIALIZATION
4. CONTROLLING
4. MARKET SPECIALIZATION
5. FULL MARKET COVERAGE
MARKETING MIX – 4P
( BAURAN PEMASARAN ) ANALISIS SWOT
1. STRENGTHS (KEKUATAN)
1. PRODUK
2. WEAKNESSES (KELEMAHAN)
2. PRICE
3. OPPORTUNITIES (KESEMPATAN)
3. PLACE
4. THREAT (ANCAMAN)
4. PROMOTION

TAMBAHAN MARKETING MIX

5. PEOPLE
6. PROCESS
7. PHYSICAL EVIDENCE
Organization
Name/Logo