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Name of the Community Based Rangeland Improvement/ Hosiery Grade Wool Production/
Project Processing/ Spinning/ Shawl & Blanket Weaving
Tenure 3 Years
Project Area 4 Districts of Former Hazara Division, Mansehra, Kohistan,Abbottabad and
Haripur Districts of, N.W.F.P. and all 8 Districts of AJ&K Neelum,
Muzaffarabad, Bagh, Rawalakot, Kotli, Mirpur, Sudhnoti and Bhimber
Project¶s ð?To rehabilitate the socio-economic situation of the marginalized/
Objective disadvantaged portions of the community.
ð?To raise the living standards of the farming community by improving their
livelihood through productivity enhancement and bioenvironmental
management of natural resources.
ð?To address the needs of women folk especially widows, orphans and other
deprived segments of society.
ð?To establish Community Corporate upon completion of 3 years period
Population 1,381,300
Brief After Capacity Building and Awareness Raising by presenting
description economics of viable small wool production and value addition units for
of the economy generation and income enhancement, the Community members will
conceptual be asked to own this particular intervention based upon their strengths. It is
model proposed to introduce an Appropriate, Integrated and Sustainable Approach to
Rural Development, keeping in view latest trends that are producing ³Results´.
A short analysis is given below:

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ü? Based on Needs
ü? Goal Institutional Change
ü? Conversat ion Problems and Concerns
ü? Change Agent Power
ü? iew of Individual Consumer/ Client

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ü?Based on Assets
ü?Goal Building Communit ies
ü?Conversat ion Gifts & Dreams
ü?Change Agent Relat ionship
ü?iew of Individual Producer / Owner

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*? Reorients development from a ³needs-based´ approach. Needs-based
models seek to identify weaknesses in a local community and then
implement strategies to overcome those weaknesses
*? This method of mobilizing citizens focuses on negative characteristics
of a community and demoralizes local residents, thus limiting proactive
action at the local level.
*? Focusing on local assets, instead of needs and deficits, allows residents
to identify possibilities for change that they can control, and energizes
residents to take action.

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Individual self-interest Asset Mapping Catalyst
Relationships undeveloped which cause Relationships to

Relationships form One Outcome

based on Networks, Trust is Community Action!
and Norms



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Êsing local resources to grow their own jobs through entrepreneurial
activity² Economic gardening²instead of recruiting them from outside the
community, or Economic Hunting. The idea evolved from work by Dr. David
Birch at MIT who argued that a majority of all new jobs in any local economy
were produced by small local businesses.
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1) Providing information, infrastructure and connections for local growth
2) Providing connections between industry and academia;
3) Focusing on quality of life and amenities.

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6? Introduce Alternate Management Systems in Livestock, including the
M? Sheep Breed improvement for Hosiery Grade Wool Production.
M? Correct & Innovative Cultural Practices and Management for
Fodder Production (3-D Herbs, Shrubs and Forbs and Fodder
M? Conservation Irrigation.
M? Angora Rabbit and Pashmina Goat Breeding for Wool
M? Wool Processing.
M? Shawl/ Blanket Weaving and alue Addition for Export.
6? Collective Micro Enterprise.

M? Poverty Mitigation/ Prosperity;
M? Ecologically Safe/ Sustainable Wool Production, Range Management &
M? Micro Enterprise.

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In order to fight hunger and combat poverty and deprivation we must
release and tap the enormous potential of the people who can develop their own
skills and local resources.
Weaving is a major source of income generating for the vulnerable
communities in AJ&K and the Northwest Frontier Province of Pakistan. This
activity is being carried out extremely successfully in Islampur village of
District Swat. The local populace is earning a huge amount for their livelihood.
Similarly Hand weaving was familiar to the people of Balakot and Jared in
Mansehra District, where a number of people were involved in this business
before the earthquake. In AJ&K this activity is a traditional source of income
and Kashmir is famous internationally in this activity. Traditionally weaving of
one shawl and planting of one Shisham (Talli) tree was carried out at the birth
of a girl child. The shawl would eventually constitute a part of the girl¶s dowry
and the tree was used for making furniture. In order to revive this traditional
craft and afford marginalized women an opportunity to work at home and earn
handsomely, an effort is being made to widen the production base and create a
larger export market. Since Pakistan and AJ&K are sorely lacking in Hosiery
Grade Wool there is a need to establish complete backward and forward
linkages in Hosiery Grade Wool Production and alue addition.
The Pakistan Agricultural Research Council (PARC) is a premier
Research Institution in the fields of Agriculture/ Horticulture; Livestock &
Range Management and has at its disposal much applied research and key
personnel in this regard. Invaluable technical support and oversight can be
provided to ensure success of this undertaking.
The SOS illages of Pakistan are providing an extremely valuable
service by looking after the needs of orphans and other disadvantaged children.
Since this Institution works entirely on Grants and Charitable sources, it is
required that a permanent income base be built up in order to ensure
sustainability. For this purpose female children can be trained in Shawl/ Blanket
Production while male children can be trained in Sheep Management and Wool
Production for future Supervisory work in their respective fields once they grow
up and join society. This aspect of the project ensures job security of these
disadvantaged children as well as ensures sustainability of the project
interventions Most importantly the SOS can be given the responsibility of
marketing of the finished products. This is viable due to the International
Linkages of the Institution and the degree of confidence and interest that this
aspect is bound to create in the international market.
The Azad Jammu and Kashmir Rural Support Program (AJKRSP) has
been established in Azad Kashmir as a non-profit organization and registered
under Section 42 of the Companies Ordinance 1984 on October 29, 2007, as an
indigenous Rural Support Program (RSP) in AJK, on lines of similar RSPs
operating in all Provinces of Pakistan. The AJKRSP can operate all over AJ&K,
Pakistan as well as Internationally. The main objective of the AJKRSP is: To
promote the process of sustainable development through sectoral and
programmatic interventions in partnership with communities at the grassroots
level, with focus on the under-developed areas, marginalized and vulnerable
groups, ±   

 , leading to
prosperity and well-being of the communities at all levels.?
Thus a Nexus can be established between the following:
1.? Pakistan Agricultural Research Council (PARC).
3.? SOS illages Dhodhial Mansehra & Muzaffarabad.
Total Cost of Rupees 1,000 million.
the Project


Communities SOS


The objective of the Project is to provide employment opportunities to the house
holds on Conglomerate Basis in order to produce sufficiently for export. Shawls and
blankets weaving activity are already introduced in some areas like Muzaffarabad District
of AJ&K, Numbal Ênion Council of Abbottabad District, Balakot and Kaghan of
Mansehra District. It is proposed to build up herds of hosiery grade wool bearing sheep;
breed and distribute Angora rabbits; establish wool collection and processing facilities;
start trainings and support marketing of Shawls/ Blankets on Community basis for
marginalized females. This will not only generate employment opportunities for them but
also improve their marketable skills.

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The proposed activity is designed keeping in view the training, working and
marketing needs of the whole of this region. Primarily it will consist of an $*'#1 "$
section2 *) # ()& "$2 3' ().#"/2 $)#"#"/ 0.#'#$% and "$3)4#"//
)4$#"/ .$#", fully equipped with relevant staff, equipment and communication
system. Besides permanent staff of the section,  $ *"4 with lists and information
about the trainers, master trainers, and trained women and men workers, marketing
channels and potential markets shall be established. In the present situation, various
skilled workers are producing a variety of products but are unable to get financial benefits
due to lack of a marketing system which has never been taken up by the trainers as an
essential part of their activity. This has resulted in investment and production without a
marketing vision of the producers. Ênder this scheme, the trained workers shall be
organized in c''.$#& )4$#"/ .#$#" (CMAs) in order to coordinate their
activities and engage them in a ³market-led´ entrepreneurial set up linked with the best
available markets within and outside the country.
Necessary 5!#( "$, training $)#' and marketing #"0) $#" shall be
kept updated along with relevant modules to be ready for taking up any training courses
or demand for products (goods or services) from anywhere. For conducting training
courses, a minimum number of participants per course shall be defined so that trainings
could be arranged economically both for the AJKRSP and the trainees.
Bobbin winding training will be given to the trainees through relevant tools i.e
Garzanai and Charkha.
Warping is a complicated process of weaving. The trainees will be trained to
make warps for different sizes and qualities.

During this process the trainees will be trained to joint the new warp with the
existing one. A readymade handloom will be required for the purpose which will
have a short piece of warp.
This process will lead the participants to a process which will enable them to
weave simple shawls/ blankets. This is a long term process and will take a
relatively long time.

Special designs at the beginning and end of the blanket and shawls improve the
importance and attraction of the product. The participants of the training will be
enabled to gain the skill. Colorful material will be used for the purpose.
The trainees will be trained to make Zondies on the both sides of blanket/Shawls.

The softness of weaving product is hidden in the unique local washing process
with out any advanced machinery. The trainees will be trained to wash the
product in a right and environment friendly way.
The trainees will be guided regarding pressing and finishing the product using
manual and advanced techniques.
Dying is a complicated and sensitive process in the weaving industry. The
trainees will be trained to gain the skills for dying the raw material and product
once finalized.
Although quality raw materials are available but during the training low cost
material will be used to minimize the cost. The following raw material will be
used during the training.
1.? Nylon (White)
2.? Wool-10
3.? Nylon (Black, Red, Orange, Green, Brown, Blue)
4.? Soap
5.? Dyes and chemicals
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The following local tools and equipment will be required for the training at each
1. Looms (Traditional) 5
2. Looms (Modified) 5
3. Spinning Wheels/Bobbin Winders   4
5. Warping Machine (Traditional) 1
6. Warping Machine (Modified) 1
7. Bobbins (Small size) 500
8. Bobbins (Big Size) 200
9. Shuttles 30
10. Drums for Washing 2
11. Washing Pot (Bot) 2
12. Yard 2
13. Rope (In Yards) 100 

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