Kodak History

Eastman Kodak Company
Company Profile
Publication Date: 13 Sep 2010
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Eastman Kodak Company Page 2

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TABLE OF CONTENTS
TABLE OF CONTENTS
Company Overview..............................................................................................4
Key Facts...............................................................................................................4
Business Description...........................................................................................5
History...................................................................................................................7
Key Employees...................................................................................................11
Key Employee Biographies................................................................................14
Major Products and Services............................................................................22
Revenue Analysis...............................................................................................23
SWOT Analysis...................................................................................................24
Top Competitors.................................................................................................29
Company View.....................................................................................................30
Locations and Subsidiaries...............................................................................33

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Company Overview
COMPANY OVERVIEW
Eastman Kodak Company (Kodak or “the company”) provides imaging technology products and
related services to the photographic and graphic communications markets. The company primarily
operates in the US. It is headquartered in Rochester, New York and employs about 20,250 people.
The company recorded revenues of $7,606 million during the financial year ended December 2009
(FY2009), a decrease of 19.2% over 2008. The net sales decreased as compared with 2008 primarily
due to volume declines within all three segments driven by lower demand for company’s products.
The operating loss of the company was $28 million in FY2009, as compared to the operating loss
of $821 million in 2008. The net loss was $210 million in FY2009, as compared to the net loss of
$442 million in 2008.
KEY FACTS
Head Office Eastman Kodak Company

343 State Street
Rochester
New York 14650
USA
Phone 1 585 724 4000
Fax 1 585 724 0663
Web Address http://www.kodak.com
Revenue / turnover 7,606.0
(USD Mn)
Financial Year End December
Employees 20,250
New York Ticker EK

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Business Description
BUSINESS DESCRIPTION
Eastman Kodak Company (Kodak) manufactures and markets a range of consumer and professional
imaging products. Kodak's products include digital cameras and accessories, inkjet printers, prepress
equipment and consumables, scanners, and photographic films. The company also offers online
imaging and wholesale photofinishing services. Kodak operates in the Americas, Europe, Middle
East, Africa and Asia pacific. The products of the company are marketed under the umbrella brand
name of Kodak.
The company reports its operations primarily under three segments: graphic communications group
(GCG); consumer digital imaging group (CDG); and film, photofinishing and entertainment group
(FPEG). Besides, the company reports its other activities under the all other segment.
The CDG segment includes products and services such as digital capture and devices, retail systems
solutions, consumer inkjet systems, online imaging services, and imaging sensors.
The GCG segment offers a range of software, media, and hardware products that provide customers
with solutions for prepress equipment, workflow software, digital and traditional printing, and document
scanning. The products of the segment consists of digital and traditional prepress equipment and
consumables including plates, chemistry, and media; workflow software and digital controller
development; color and black-and-white electrophotographic equipment and consumables; commercial
inkjet printing systems; inkjet inks and media; document scanners; and micrographic peripherals
and media. It also provides maintenance and professional services for Kodak and other manufacturers'
products, and imaging services to customers.
Kodak's consumer digital capture and devices business unit offers products like digital still and video
cameras, digital picture frames, imaging accessory products, and snapshot printers and printer
media. The unit also includes the licensing activities related to the company’s intellectual property
in digital imaging products.
The retail systems solutions offerings include services like retail kiosks and consumables, consumer
and retailer software workflows, remote business monitoring, retail store merchandising and identity
programs, besides offering after sale services and support.
The consumer inkjet systems business unit offers commercial printers.
The company offers online imaging services through the Kodakgallery.com website. It also offers
personalized photo cards with original designs by popular designers.
Kodak's imaging sensors offerings includes a range of CCD sensors.
The FPEG segment manufactures and markets films including motion, consumer, professional,
industrial and aerial pictures; one-time-use cameras; and entertainment imaging products and

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Business Description
services. In addition, this segment also provides paper and output systems, and photofinishing
services.
The all other segment consists of the company's display business and other small, miscellaneous
businesses.

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History
HISTORY
Eastman Kodak Company (Kodak) started with the manufacture of dry plates in 1879. In the following
year, George Eastman obtained an American patent on his plate-coating machine. In 1880, Mr.
Eastman began the commercial manufacture of dry plates.
Mr. Eastman and Henry A. Strong formed a partnership company, the Eastman Dry Plate Company,
in 1881. In 1883, the company launched film in rolls, with the roll holder adaptable to nearly every
plate camera on the market. The partnership company later was renamed as the Eastman Dry Plate
and Film Company in 1884, with additional joining of 14 shareowners. Subsequently, the Eastman
Company was formed in 1889. The company has been called Eastman Kodak Company since 1892.
In 1901, the present firm, Eastman Kodak Company of New Jersey, was formed under the laws of
that state.
Kodak's non-curling film was introduced in 1903 and became the standard for amateur photography
for nearly 30 years. In 1908, Kodak produced the world's first commercially practical safety film using
cellulose acetate base instead of the highly flammable cellulose nitrate base. The same year, Kodak
opened a manufacturing plant in Australia.
In 1923, Kodak made amateur motion pictures practical with the introduction of 16 mm reversal film
on cellulose acetate (safety) base, the first 16 mm CINE-KODAK Motion Picture Camera, and the
Kodascope Projector. The company launched the 16 mm Kodacolor Film in 1928. The next year,
the company introduced its first motion picture film designed especially for making new sound motion
pictures. Kodak formed the Eastman Gelatin Corporation in 1930. During 1934, Kodak and General
Mills entered into a joint research program on molecular distillation. Kodak acquired General Mills
interest in the joint venture company in 1948.
The company entered into health-care business in 1986, with the establishment of its Eastman
Pharmaceuticals division. During 1988, the company acquired Sterling Drug. The company sold its
non-imaging health-related businesses, Sterling Winthrop, L&F Products and Clinical Diagnostics,
in 1994. During the same year, Kodak established a joint venture with Fuqua Industries, Qualex. In
1995, Kodak launched its internet website, kodak.com. During 1997, Kodak sold the sales, marketing,
and equipment service operations of its office imaging business and facilities management business
(formerly Kodak Imaging Services) to Danka Business Systems.
Kodak and Heidelberger Druckmaschinen entered into a joint venture, NexPress, in 1998. In the
following year, the company sold its digital printer, copier/duplicator, and roller assembly operations
to Heidelberger Druckmaschinen.
Kodak's entertainment imaging unit, along with Qualcomm launched an initiative to collaborate on
testing core technologies for the creation of a high-quality digital cinema system during 2000. At the
end of the year, Kodak completed the acquisition of Lumisys, a provider of desktop computed
radiography systems and X-ray film digitizers.

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History
The company acquired Encad, a wholly owned subsidiary of Kodak, focused exclusively on the
wide-format inkjet printing industry, during 2002. Kodak launched its US mobile imaging services in
2003. During the same year, Kodak made several acquisitions including PracticeWorks (a provider
of dental practice management software); a stake in Lucky Film (the largest maker of photo film
headquartered in China); Laser-Pacific Media Corporation (a provider of post-production services
for filmmakers); Algotec Systems (developer of picture archiving and communications systems); and
Applied Science Fiction's Digital (rapid film processing technology). Also in 2003, Kodak entered
into an agreement with Cingular Wireless and Nokia to develop services for mobile phones with
cameras as part of its shift away from conventional film products to digital technology. By the end
of the year, the company acquired Algotec Systems. The company also undertook a major
restructuring as a part of a four-year turnaround plan in 2003. The turnaround plan focused on
reducing administrative overhead and the shift to a digital business model.
The company acquired Scitex Digital Printing, a producer of commercial inkjet printers, in 2004. In
the same year, the company sold its remote sensing systems to ITT Industries. Kodak and Verizon
Wireless formed a strategic partnership in 2004, wherein Kodak Mobile Service would be available
to Verizon Wireless 'Get it Now' customers. Also in the same year, Kodak completed the acquisition
of two business units from Heidelberger Druckmaschinen, with a 50% stake in Nexpress Solutions,
and a certain stake in Heidelberg Digital. Subsequently, in 2004, Kodak acquired image sensor
business of National Semiconductor. The company closed its plant in Australia in the same year.
During 2005, Kodak launched NexPress digital printing solutions (a range of digital printing solutions)
in India. In 2005, Kodak acquired Orex Radiography (provider of compact computed radiography
systems). The company acquired Kodak Polychrome Graphics, in 2005, through the redemption of
Sun Chemical Corporation's interest in the joint venture. Kodak also signed a co-marketing agreement
with SSI, to promote the company's medical imaging, information and software products.The company
licensed its organic light emitting diode (OLED) to Fuji Electric Holdings in 2005.
In 2005, Kodak acquired Creo, a supplier of prepress systems used by printers to manage the
movement of text, graphics and images from the computer screen to the printing press.
Motorola and Kodak announced a 10-year global product, cross licensing and marketing alliance in
2006. In the same year, Kodak Company and Bibble Labs entered into a cross-licensing and
co-marketing agreement allowing both companies to offer new, improved products to imaging
professionals. Kodak introduced the Kodak Easyshare V610 dual lens digital camera, the world's
smallest camera, which was less than an inch thick with 10X optical zoom in 2006. Kodak signed a
multi-source agreement with Novation in the same year. Also in 2006, Kodak introduced an integrated
portable X-ray/computed radiography system for mobile medical imaging applications. Later, in 2006,
Kodak signed an agreement with Flextronics for design, production and distribution of its consumer
digital cameras. In the same year, Kodak launched the world's smallest ultra-wide-angle zoom digital
camera and additions to its C-series line of digital cameras.
In 2007, Kodak entered into a technology cross-license agreement with Sony allowing each of them
broad access to the other's patent portfolio. During the same period, Kodak sold its Health Group
to Onex Healthcare Holdings, a subsidiary of Onex. Kodak entered the consumer inkjet industry with

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History
a new product line, Kodak Easyshare all-in-one printers, in 2007. During the same year, the company
became the exclusive supplier of dental x-ray films to SmileCare Family Dentistry.
The company formed a partnership with electronics retailing company DSG international in 2007,
to supply exclusively the new Kodak all-in-one inkjet printers in the UK market through DSGi's PC
World, Currys and Currys.digital outlets. The year also saw the partnership with Target Corporation
for the launch of Kodak Gallery for Target, a co-branded site for Target's guests. Further in 2007,
Kodak entered into a cross licensing agreement with Chi Mei Optoelectronics and Chi Mei EL (CMEL)
of Taiwan.
Later in 2007, Kodak signed a five-year agreement with Lexar for development and marketing of
branded flash memory products worldwide. The company signed a reseller agreement with Ricoh
Americas and Pitman Company, during the same period. Further in 2007, the company entered in
to an OEM agreement with Isilon systems for integrating Isilon's clustered storage systems with its
unified workflow solutions. During the end of 2007, the company partnered with data management
group, Pearson, to develop an industry first desktop model scanner combining OMR (Optical Mark
Recognition) and document capture. The company also released the first product in a new generation
of color motion picture films in 2007.
Kodak entered into a cross-License agreement with Japan based Matsushita Electric Industrial
Company (MEI) and Victor Company, in 2008. During the same period, Kodak released new work
flow solutions for digital production printing. In the same year, Kodak signed an intellectual property
cross-licensing agreement with LG Display, a flat- panel display industry leader. Also in 2008, the
company acquired Design2Launch (D2L) and Intermate. Further, in the same year, the company
collaborated with Lasergraphics to develop Kodak Digital ICE technology.
The company launched CCD image sensor, KODAK KAI-02150 image sensor, in 2008. Kodak
subsequently launched organic light emitting diode (OLED) wireless picture frame technology in the
same year. During the same period, the company signed a partnership agreement with JV Imaging
Solutions, a distributor of flexographic equipment, as the authorized reseller of the integrated KODAK
FLEXCEL NX Digital Flexographic System.
The company entered into a patent license agreement with Nokia in 2008. Kodak launched the
Japanese version of the CREO color server solutions addressing the needs of the Japanese print
market in the same year. During the same period, Kodak's Graphic Communications Group (GCG)
entered into a partnership with Aprimo, offering enterprise marketing solutions from their combined
product portfolio. Later in 2008, the company acquired certain assets of NuPro Technologies, a
provider of processing chemistries and solvent reclamation equipment for flexographic printing.
In January 2009, Kodak signed an agreement to acquire the scanner division of BOWE BELL +
HOWELL, the supplier of document scanners. During the same period, the company expanded its
marketing partnership with the PGA TOUR, making Kodak as the official imaging provider of the
PGA TOUR, as well as the Champions Tour and Nationwide Tour.

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History
Kodak signed an agreement with Canon in April 2009 for the development of a new CREO color
server for the CANON imagePRESS C7000VP, C6000VP and C6000 Digital Presses.
During June 2009, the company announced the closure of KODACHROME Color Film from 2009
onwards. The decision was taken since the company was facing steep decline in the demand of its
traditional film products.
Kodak entered into a technology cross-license agreement with LG Electronics, in December 2009,
which allowed both the companies broad access to the other’s patent portfolio. The same month,
Kodak announced the sale of its OLED business to a group of LG companies.
In July 2010, the company selected xpedx as the company’s primary US national authorized reseller
for Kodak’s suite of commercial prepress products.

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Key Employees
KEY EMPLOYEES
Name Job Title Board Compensation

Antonio M. Perez Chairman and Chief Executive Executive Board 12625319 USD
Officer
Richard S. Braddock Director Non Executive Board 284851 USD
Herald Y. Chen Director Non Executive Board 130246 USD
Adam H. Clammer Director Non Executive Board 130246 USD
Timothy M. Donahue Director Non Executive Board 189526 USD
Michael Hawley Director Non Executive Board 180026 USD
William H. Hernandez Director Non Executive Board 190026 USD
Douglas R. Lebda Director Non Executive Board 180051 USD
Debra L. Lee Director Non Executive Board 180066 USD
Delano E. Lewis Director Non Executive Board 180076 USD
William G. Parrett Director Non Executive Board 189149 USD
Joel Seligman Director Non Executive Board 146256 USD
Dennis F. Strigl Director Non Executive Board 180026 USD
Laura D'Andrea Tyson Director Non Executive Board 185384 USD
Robert L. Berman Chief Human Resources Officer and Senior Management 1955074 USD
Senior Vice President
Philip J. Faraci President and Chief Operating Senior Management 4599518 USD
Officer
Joyce P. Haag General Counsel and Senior Vice Senior Management 1984008 USD
President
Brad W. Kruchten President, Film, Photofinishing and Senior Management
Entertainment Group and Senior
Vice President
Frank S. Sklarsky Chief Financial Officer and Senior Management 2910501 USD
Executive Vice President
Essie L. Calhoun Chief Diversity Officer and Director, Senior Management
Community Affairs and Vice
President
Douglas J. Edwards General Manager and Vice Senior Management
President, Prepress Solutions,
Graphic Communications Group and
Vice President
Michael Korizno Managing Director, Americas Senior Management
Region and Vice President

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Key Employees

Dolores K. Kruchten General Manager, Business Senior Management
Solutions and Services and Vice
President
Steven B. Decker General Manager, Film Capture, Senior Management
Paper and Output Systems, Film,
Photofinishing and Entertainment
Group; and Vice President
Kimberly A. Snyder President and General Manager, Senior Management
Entertainment Imaging, Film,
Photofinishing & Entertainment
Group and Vice President
Gustavo Oviedo General Manager, Worldwide Sales Senior Management
and Customer Operations,
Consumer Digital Imaging and
Vice President
Susan H. Tousi General Manager, Consumer Inkjet Senior Management
Systems and Vice President
John Blake General Manager, Digital Capture Senior Management
and Imaging Devices and Vice
President
Victor Cho General Manager, Internet and Senior Management
Software Services, Consumer Digital
Imaging Group and Vice President
Michael L. Marsh General Manager, Inkjet Printing Senior Management
Solutions, Graphic Communications
Diane McCue General Manager, Printing Plates, Senior Management
Vice President
Isidre Rosello General Manager, Digital Printing Senior Management
Solutions and Vice President
Nicoletta A. Zongrone General Manager, Retail Systems Senior Management
Solutions, Consumer Digital Imaging
Stephen Green Regional Managing Director, Sales Senior Management
and Customer Operations, Asia
Pacific Region, and Vice President
John O'Grady Regional Managing Director, Senior Management
Europe, Africa and Middle East
Region, Chairman Eastman Kodak
Sàrl and Vice President
Antoinette P. McCorvey Director, Investor Relations and Vice Senior Management
President
Gerard K. Meuchner Director, Communications and Senior Management
Public Affairs and Vice President

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Key Employees

Laura G. Quatela Chief Intellectual Property Officer Senior Management
and Vice President
Terry R. Taber Chief Technical Officer and Vice Senior Management
President
Kim VanGelder Chief Information Officer and Vice Senior Management
President

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Key Employee Biographies
KEY EMPLOYEE BIOGRAPHIES
Antonio M. Perez
Board: Executive Board

Job Title: Chairman and Chief Executive Officer
Since: 2005
Age: 64
Mr. Perez has been the Chairman and Chief Executive Officer at Kodak since 2005. He joined Kodak
as the President and Chief Operating Officer in 2003. Prior to that, Mr. Perez served as the President
and Chief Executive Officer of Hewlett-Packard's inkjet imaging business. Just prior to joining Kodak,
he served as an independent Consultant for large investment firms, providing counsel on the effect
of technology shifts on financial markets. From 2000 to 2001, Mr. Perez was the President and Chief
Executive Officer at Gemplus International.
Richard S. Braddock
Board: Non Executive Board

Job Title: Director
Since: 1987
Age: 68
Mr. Braddock has been a Director at Kodak since 1987. He is the Chairman and Chief Executive
Officer of Fresh Direct. Mr. Braddock began his business career in 1965 spending a number of years
in product management at General Foods. He joined Citicorp in 1973, and was elected President
and Chief operating officer of Citicorp and its principal subsidiary, Citibank in 1990. Mr. Braddock
resigned from Citicorp in 1992, and subsequently served as the Chief Executive Officer of Medco
Containment Services until its acquisition by Merck & Co., and then spent a year as a Principal at
Clayton, Dubilier & Rice. He served as the Chairman (non-executive) of True North Communications
from 1997 to 1999. Mr. Braddock served as the Chairman and Chief Executive Officer of priceline.com
from 1998 to 2004.
Herald Y. Chen

Job Title: Director
Since: 2009
Age: 40
Mr. Chen has been a Director at Kodak since 2009. He is also a Director at KKR. Mr. Chen previously
served on several other boards, including United American Energy, American Ref-fuel, WJ

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Communications, VCST NV and Byram Healthcare. Prior to joining KKR, he was a Managing Director
with Fox Paine & Company. Before joining Fox Paine, Mr. Chen was the Chief Financial Officer and
co-founder of Jamcracker.
Adam H. Clammer

Job Title: Director
Since: 2009
Age: 39
Mr. Clammer has been a Director at Kodak since 2009. He is also a member of KKR Management.
Mr. Clammer began his career at KKR in 1995. From 1992 to 1995, he was working at Morgan
Stanley. Currently, Mr. Clammer serves as a Director at Aricent, NXP, Avago Technologies, and
TASC.
Timothy M. Donahue

Job Title: Director
Since: 2001
Age: 61
Mr. Donahue has been a Director at Kodak since 2001. He is the retired Executive Chairman of
Sprint Nextel Corporation. Prior to this, Mr. Donahue was the President and Chief Executive Officer
of Nextel Communications. He joined Nextel in 1996 as the President and Chief Operating Officer.
Before joining Nextel, Mr. Donahue served as the Northeast Regional President for AT&T Wireless
Services Operations from 1991 to 1996. Earlier, he served as the Chairman of the Cellular
Telecommunications and Internet Association. Mr. Donahue is currently a Director at NVR, Covidien,
and Tyco International.
Michael Hawley

Job Title: Director
Since: 2004
Age: 48
Dr. Hawley has been a Director at Kodak since 2004. He is the former Director of Special Projects
at Massachusetts Institute of Technology. Prior to assuming this position, Dr. Hawley served as the
Alex W. Dreyfoos Assistant Professor of Media Technology at the MIT Media Lab. He is a co-founder
of Things That Think and Friendly Planet.
William H. Hernandez

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Job Title: Director
Since: 2003
Age: 62
Mr. Hernandez has been a Director at Kodak since 2003. He is the retired ice President, Finance
and Chief Financial Officer of PPG Industries. Prior to this, Mr. Hernandez served as PPG's Corporate
Controller, from 1990 to 1994; and as the Vice President and Controller, in 1994. From 1974 until
1990, he held a number of positions at Borg-Warner Corporation. Earlier in his career, Mr. Hernandez
was a Financial Analyst for Ford Motor Company.
Douglas R. Lebda

Job Title: Director
Since: 2007
Age: 40
Mr. Lebda has been a Director at Kodak since 2007. He is the Chairman, Chief Executive Officer
and Director at Tree.com. Prior to this, Mr. Lebda served as the President and Chief Operating
Officer at IAC/InterActiveCorp, from 2005 to 2008. Prior to assuming these roles, he served as the
Chief Executive Officer atLendingTree, which he founded, since 1998. Before this, Mr. Lebda worked
as an Auditor and Consultant for PriceWaterhouseCoopers.
Debra L. Lee

Job Title: Director
Since: 1999
Age: 55
Ms. Lee has been a Director at Kodak since 1999. She is the Chairman and Chief Executive Officer
of BET Holdings (BET). Ms. Lee joined BET in 1986 as the Vice President and General Counsel.
She is also a Director at WGL Holdings, Marriott International and Revlon.
Delano E. Lewis

Job Title: Director
Since: 2001
Age: 71
Mr. Lewis has been a Director at Kodak since 2001. He is a Senior Fellow at New Mexico State
University. Mr. Lewis is the former US Ambassador to South Africa, a position he held from 1999 to

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2001. Prior to his ambassadorship, he was the President and Chief Executive Officer of National
Public Radio, a position he held from 1994 until 1998. Mr. Lewis was the President and Chief
Executive Officer of C&P Telephone Company, from 1988 to 1993, after having served as the Vice
President since 1983. He held several positions in the public sector prior to joining C&P Telephone
Company. Currently, Mr. Lewis is a Director of Colgate-Palmolive.
William G. Parrett

Job Title: Director
Since: 2007
Age: 64
Mr. Parrett has been a Director at Kodak since 2007. Recently, he retired from Deloitte as the Chief
Executive Officer of Deloitte & Touche USA. From 2003 to 2007, Mr. Parrett served as the Chief
Executive Officer of Deloitte Touche Tohmatsu (DDT). Prior to serving as the Chief Executive Officer
of DDT, he was the Managing Partner of Deloitte & Touche USA since 1999. Mr. Parrett joined
Deloitte in 1967 and served in a series of roles of increasing responsibility. He presently serves as
a Director at The Blackstone Group, Thermo Fisher Scientific and UBS.
Joel Seligman

Job Title: Director
Since: 2009
Age: 60
Mr. Seligman has been a Director at Kodak since 2009. He is serving as the President of the University
of Rochester, since 2004. Prior to that, Mr. Seligman served as the Ethan A. H. Shepley University
Professor and Dean of the School of Law at Washington University in St. Louis. Earlier, he had
served on the law faculty of Northeastern University, George Washington University, and the University
of Michigan. Mr. Seligman also had served as reporter for the National Conference of Commissioners
on Uniform State Laws, Revision of Uniform Securities Act; as Chairman of the Securities and
Exchange Commission Advisory Committee on Market Information; and as a member of the American
Institute of Certified Public Accountants Professional Ethics Executive Committee. Currently, he is
a member of the board of the Financial Industry Regulatory Authority.
Dennis F. Strigl

Job Title: Director
Since: 2008
Age: 63

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Mr. Strigl has been a Director at Kodak since 2008. He had served as the President and Chief
Operating Officer at Verizon Communications. Prior to this position, Mr. Strigl was the President and
Chief Executive Officer of Verizon Wireless since its formation in 2000. Earlier, he served as the
President and Chief Executive Officer of Bell Atlantic Mobile; the Group President and Chief Executive
Officer of the Global Wireless Group of Bell Atlantic; and the Vice President, Operations and Chief
Operating Office of Bell Atlantic New Jersey. Mr. Strigl began his career in 1968 with New York
Telephone and held positions at AT&T and Wisconsin Telephone before becoming the Vice President
of American Bell. He also served as the President and Chief Executive Officer of Applied Data
Research. Currently, Mr. Strigl also serves on the boards of PNC Financial Services Group.
Laura D'Andrea Tyson

Job Title: Director
Since: 1997
Age: 62
Ms. Tyson has been a Director at Kodak since 1997. She has been a Professor at the Walter A.
Haas School of Business at the University of California, Berkeley, since 2007. From 2002 to 2006,
Ms. Tyson was the Dean of London Business School. She was formerly the Dean of the Walter A.
Haas School of Business at the University of California, Berkeley, a position she held since 1998.
Previously, Ms. Tyson was Professor and holder of the Class of 1939 Chair, in Economics and
Business Administration at the University of California, Berkeley, a position she held from 1997 to
1998. Prior to this position, she served in the first Clinton Administration as Chairman of the President's
National Economic Council and 16th Chairman of the White House Council of Economic Advisers.
Prior to joining the Administration, Ms. Tyson was Professor of Economics and Business
Administration, Director of the Institute of International Studies and Research Director of the Berkeley
Roundtable on the International Economy at the University of California, Berkeley. She is also a
Director at Morgan Stanley and AT&T, Silver Spring Networks, and CB Richard Ellis.
Robert L. Berman
Board: Senior Management

Job Title: Chief Human Resources Officer and Senior Vice President
Since: 2005
Age: 52
Mr. Berman has been the Chief Human Resources Officer and Senior Vice President at Kodak since
2005. He has held a variety of key human resources positions for Kodak over his 24 year career,
including that of Director and Divisional Vice President of Human Resources for the Consumer
Imaging business and the Human Resources Director for Kodak Colorado Division.
Philip J. Faraci

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Job Title: President and Chief Operating Officer
Since: 2007
Age: 54
Mr. Faraci has been the President and Chief Operating Officer at Kodak since 2007. He joined Kodak
as Director, Inkjet Systems Program in December 2004. Prior to Kodak, Mr. Faraci served as the
Chief Operating Officer at Phogenix Imaging and; President and General Manager at Gemplus
Corporation’s Telecom Business Unit. Prior to these roles, he spent 22 years at Hewlett-Packard,
where he served as the Vice President and General Manager of the Consumer Business Organization
and; Senior Vice President and General Manager for the Inkjet Imaging Solutions Group.
Joyce P. Haag

Job Title: General Counsel and Senior Vice President
Since: 2005
Age: 59
Ms. Haag has been the General Counsel and Senior Vice President at Kodak since 2005. She began
her Kodak career in 1981, as a lawyer on the Legal Staff. Prior to joining the Kodak Legal staff, Ms.
Haag was an Associate with Boylan, Brown, Code, Fowler Vigdor & Wilson in Rochester. She is
currently a member of the Association of General Counsel, President's Council of Cornell Women,
Board of Trustees of Susan B. Anthony House, Rochester General Health System Board, member
of the New York State Bar Association, and a Fellow of the New York State Bar Foundation.
Brad W. Kruchten

Job Title: President, Film, Photofinishing and Entertainment Group and Senior Vice President
Since: 2009
Age: 49
Mr. Kruchten has been the President, Film, Photofinishing and Entertainment Group and Senior
Vice President at Kodak since 2009. He joined Kodak as a Quality Engineer in 1982. Prior to Kodak,
Mr. Kruchten worked as a Project Engineer at Inland Steel and as a tool designer for General Motors
Corp.
Frank S. Sklarsky

Job Title: Chief Financial Officer and Executive Vice President
Since: 2003
Age: 53

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Mr. Sklarsky has been the Chief Financial Officer and Executive Vice President at Kodak since 2006.
Prior to joining Kodak, he was the Executive Vice President and Chief Financial Officer at ConAgra
Foods. Prior to joining ConAgra in 2004, Mr. Sklarsky served as the Vice President, Product Finance
at DaimlerChrysler. He first joined DaimlerChrysler in 1983 and held a series of increasingly
responsible finance positions before leaving for Dell in 2000. Prior to DaimlerChrysler, Mr. Sklarsky
served as a Senior Accountant at Ernst & Young International from 1978 to 1981.
Essie L. Calhoun

Job Title: Chief Diversity Officer and Director, Community Affairs and Vice President
Since: 2003
Ms. Calhoun has been the Chief Diversity Officer and Director of Community Affairs at Kodak since
2003. She began her Kodak Company career as a sales representative in 1982 and has held positions
in marketing, sales and public affairs.
Douglas J. Edwards

Job Title: General Manager and Vice President, Prepress Solutions, Graphic Communications Group
and Vice President
Since: 2006
Mr. Edwards has been the General Manager and Vice President, Prepress Solutions, Graphic
Communications Group and Vice President at Kodak since 2006. Previously he worked with Kodak
Polychrome Graphics as the Vice President of Research, Business and Strategy Development. Mr.
Edwards joined Kodak Polychrome Graphics in 1998 from International Paper's Imaging Products
Division. Before joining International Paper, he spent eight years with Zeneca Specialties and ICI
Colors and Fine Chemicals. Mr. Edwards started his industrial career with Ilford, Ciba-Geigy in 1985.
Michael Korizno

Job Title: Managing Director, Americas Region and Vice President
Mr. Korizno is currently the Managing Director, Americas Region and Vice President at Kodak. He
joined Kodak in 1997 serving as the Worldwide Sales Manager for the Storage business. Before
joining Kodak, Mr. Korizno was a Vice President, Sales at Verbatim Corporation. He also served as
the Vice President, Sales and Marketing at Sony Corporation.
Dolores K. Kruchten

© Datamonitor

Job Title: General Manager, Business Solutions and Services and Vice President
Ms. Kruchten is currently the General Manager, Business Solutions and Services and Vice President
at Kodak. Her career at Kodak began in 1981.
Steven B. Decker

Job Title: General Manager, Film Capture, Paper and Output Systems, Film, Photofinishing and
Entertainment Group; and Vice President
Since: 2009
Mr. Decker has been the General Manager, Film Capture, Paper and Output Systems, Film,
Photofinishing and Entertainment Group; and Vice President at Kodak since 2009. She joined Kodak
in 1996 and has subsequently held a variety of increasingly responsible positions in operations,
marketing, and general management in Kodak’s consumer digital and traditional businesses. Prior
to joining Kodak, Mr. Decker held a variety of management, operations, engineering, and finance
positions with Thomson Consumer Electronics and Rockwell International.

© Datamonitor
Major Products and Services
MAJOR PRODUCTS AND SERVICES
Kodak offers imaging technology products and related services to the photographic and graphic
communications markets. The company's key products and services include the following:
Products:
Digital cameras and accessories

Consumer inkjet printers and media
Digital picture frames
Retail printing kiosks
APEX drylab systems and related media
Prepress equipment and consumables
Workflow software
Electrophotographic equipment and consumables
Commercial inkjet printing systems
Document scanners
Origination and print films
Consumer and professional photographic film
Photographic paper and processing chemicals
Wholesale photofinishing services
Services:
Online imaging services

Retail kiosks
Brand:
Kodak

© Datamonitor
Revenue Analysis
REVENUE ANALYSIS
The company recorded revenues of $7,606 million during the financial year ended December 2009
(FY2009), a decrease of 19.2% over 2008. For FY2009, United States, the company's largest
geographic market, accounted for 40.5% of the total revenues.
Kodak generates revenues through four business divisions: graphic communications group (35.8%
of the total revenues during fiscal year 2009), consumer digital imaging group (34.4%), film,
photofinishing and entertainment group (29.7%) and all other (0.1%).
Revenues by Division*
In FY2009, the graphic communications group division recorded revenues of $2,726 million in
FY2009, a decrease of 18.2% over 2008.
The consumer digital imaging group division recorded revenues of $2,619 million, a decrease of
15.2% over 2008.
The film, photofinishing and entertainment group division recorded revenues of $2,257 million in
FY2009, a decrease of 24.4% over 2008.
The all other division recorded revenues of $4 million in FY2009, a decrease of 42.9% over 2008.
*Percentages are rounded-off.
Revenues by Geography**
The United States, Kodak's largest geographical market, accounted for 40.5% of the total revenues
in FY2009. Revenues from the United States reached $3,083 million in 2009, a decrease of 19.6%
over 2008.
Europe, Middle East and Africa accounted for 31% of the total revenues in FY2009. Revenues from
Europe, Middle East and Africa reached $2,358 million in 2009, a decrease of 23.7% over 2008.
Asia Pacific accounted for 17.1% of the total revenues in FY2009. Revenues from Asia Pacific
reached $1,298 million in 2009, a decrease of 13.5% over 2008.
Canada and Latin America accounted for 11.4% of the total revenues in FY2009. Revenues from
Canada and Latin America reached $867 million in 2009, a decrease of 12.7% over 2008.
**Percentages are rounded-off.

© Datamonitor
SWOT Analysis
SWOT ANALYSIS
Kodak offers imaging technology products and related services to the photographic and graphic
communications markets. The company’s strong brand name and recognition has enabled it to
expand its operations across the globe. However, the intense competition at multiple levels could
keep the market share under check.
Strengths Weaknesses
Brand name synonymous with photography Sluggish financial performance over the
and filming technology years
Worldwide manufacturing and distribution Lack of product diversification
network established diversified sources of
revenue
Cross licensing agreements opens
additional channel for revenue earnings
Opportunities Threats
Growth prospects in the Asia-Pacific region Intense competition at multiple levels of

business
Competition with black market, parallel
import and smuggled goods
Strengths
Brand name synonymous with photography and filming technology
Kodak has been one of the pioneers in the photography and filming technology and is recognized
worldwide for its earlier innovations in theses two fields. It is one of the oldest and most established
global brands, since its establishment in 1889. The branding has been built on some of the most
effective marketing campaigns and catchy taglines.The company’s famous tagline “Kodak Moments”
have ingrained in the consumer mindscape and imparts much needed recognition and trust essential
for a consumer goods company. Moreover, the company has initiated several marketing campaigns
to connect with the consumers through popular online social forums, in recent years. The marketing
campaign with the tagline “The real Kodak moment happens when you share”, launched under the
2009 campaign umbrella theme of “It’s time to smile”, is aimed at encouraging people to share their
moments through social networking sites. Kodak is projecting its digital cameras, digital picture
frames and video cameras as “emotional technology” to forge brand loyalty. The company’s brand
recognition has helped it in capturing nearly 13.9% of the global market share in photography products
amid stiff competition. The company’s strong brand association with consumers imparts significant

© Datamonitor
SWOT Analysis
competitive advantage to the company and enables it to combat adverse business and technology
environment.
Worldwide manufacturing and distribution network established diversified sources of revenue
Kodak has the manufacturing and research facilities across the globe. Its manufacturing facilities
are located in Brazil, Bulgaria, Japan, Canada, China, England, Germany, India, Israel, Japan,
Mexico, Russia, the UK, and the US.The research and development of the company is headquartered
in Rochester, New York. The US manufacturing facilities are located in Boston, Massachusetts;
Dallas, Texas; Oakdale, Minnesota; New Haven, Connecticut; and San Jose and San Diego,
California. Furthermore, the company's products reach customers around the world through a
significant network of retailers, distributors, and online platforms including the company's online
store. Kodak's regional distribution centers are located in various places within and outside of the
US.
The company diversified its revenue base supported by its operations spanning the North America,
Europe, Middle East, Africa, Asia Pacific, and Latin America. During FY2009, Kodak derived 40.5%
of revenues from the US, 31.0% from the Europe, Middle East and Africa, 17.1% from the Asia-Pacific,
and 11.4% from the Canada and Latin American regions. The worldwide operations guard the
company from country-specific demand-trends and business environment. It also enables Kodak to
capitalize the opportunities emanating from the emerging countries like India, where the company
is the number two in terms of market share.
Cross licensing agreements opens additional channel for revenue earnings
Kodak holds portfolios of patents in several areas, including digital cameras and image sensors;
network photo sharing and fulfillment; flexographic and lithographic printing plates and systems;
digital printing workflow and color management proofing systems; color and black-and-white
electrophotographic printing systems; commercial, and consumer inkjet printers; inkjet inks and
media; thermal dye transfer and dye sublimation printing systems; digital cinema; and color negative
films, processing and papers. The company leverages the strength of these patents and has entered
into cross licensing agreements with many companies over the years. Recently, in 2010, the company
signed an agreement with Samsung Electronics which allows both the companies access to the
each other’s patent portfolio. The agreement is expected to add nearly $450 million to the Kodak’s
revenues. The company already has existing agreements with other leading technology companies
including Nokia, Motorola, Sony Corp, and Panasonic Corp. Kodak also filed infringement cases
against Apple and RIM in 2010, for alleged patent violations. The case is still under jurisdiction and
favorable judgment would further boost the company’s earnings from patent rights. Earlier in 2009,
the company entered into an OLED intellectual property cross-licensing agreement with LG Display,
and Nokia. On an average, the company estimates the revenues from license agreements in the
range of $250-$350 million annually for the next several years. For FY2009, these licensing
agreements contributed approximately 5.7% of the consolidated revenues, as against 2.4% in 2008.
The cross-licensing agreements have been one of the key strategies of the company to generate
additional revenues from the owned patent applications. In addition, these agreements also provide

© Datamonitor
SWOT Analysis
broad access to the technologies of other players enabling improvements in Kodak’s own product
offerings.
Weaknesses
Sluggish financial performance over the years
Kodak's transition from traditional film to digital products has contributed to a poor financial
performance. The company’s last profitable year was way back in 2004. Since 2004, the company’s
financial performance has deteriorated gradually. From the revenues perspective, the company
generated a total turnover of $7,606 million in 2009, a gradual decline from $13,517 million turnover
of 2004. Kodak has also been in continued operating and net loss since 2004 onwards.
Furthermore, the company has lost considerable market share in all its business segments, indicating
troubled business environment. The revenues from the consumer digital imaging group declined
from $3,247 million in 2007 to $2,619 million by 2009. The 19.3% decline is primarily attributable to
aggressive marketing and innovative technological offerings by the competitors. The company’s
highest operating margin contributing segment; film, photofinishing and entertainment; has been
one of the worst hit due to the markets substitution of traditional films with digital products. The
segment contributed nearly 81.9% of operating profits (excluding restructuring charges) in 2007,
and more than 100% during 2008 and 2009. However, the segment has continuously lost market
share reflected in its revenues; revenues declined by 37.9% from $3,632 million in 2007 to $2,257
million by 2009. The graphic communications segment has also faced 20.1% revenue losses since
2007, besides gradually moving in the operating losses.
The company’s cash position is another alarming component. During the 2007-09 period, Kodak’s
cash from operations declined from $328 million in 2007 to $168 million in 2008 and further to -$136
million in 2009. The decline is stark when compared with $1,168 million of cash generated from
operations in 2004. Furthermore, the company holds $1,129 million of long-term debt on its balance
sheet as of 2009. However, the sustained losses and consequently the negative interest coverage
ratio, besides the declining operating cash flow, positions the company’s debt repayment capacity
in a disadvantageous state.
The continued sluggish financial performance has put the company in a very difficult phase. These
problems, if unaddressed, could lead to operational inflexibility for Kodak considering tough
competition from bigger peers like Sony and Canon.
Lack of product diversification
Kodak lacks diversification in its product portfolio. The company focuses only on digital cameras,
photographic equipment, films, printers and other related accessories, whereas its competitors such
as Xerox and Canon, have a more diversified and broad product portfolio.

© Datamonitor
SWOT Analysis
For instance, the company lacks any significant services, compared to Xerox, which has significant
portfolio of services including document management, finance and administration services, product
lifecycle services and consulting services. Canon also offers network system solutions such as PCs
and servers; optical and measuring equipment; logistics services, in addition to its core portfolio of
copiers, printers and scanners.
Lack of product diversification has made the company vulnerable to demand and technology risks.
Products concentration, hence, could affect the growth prospects of the company in future.
Opportunities
Growth prospects in the Asia-Pacific region
The company has been expanding its presence in the Asia-Pacific region, where it enjoys strong
brand equity. As per Datamonitor estimates, the region contributes approximately 26.8% to the global
photographic products sales value. Considering the buoyant GDP growth rate and rising per capita
income of the Asian countries, the market has immense growth potential for Kodak. The company
already has a strong foothold in India, where it replaced Canon as the second-largest player in the
digital camera space in 2009. The Indian market, where the company reported 48% volume growth
in 2009, provides the strong platform to further target growing Indian middle-group. Besides, the
company has taken numerous steps to augment its service facilities for the Asian market. During
2009, the company set up the digital camera service facility at Noida, India. This service facility has
latest calibration and setup equipments for digital cameras and can handle complex servicing and
repairs for Kodak customers in India. Similar measures in other Asian countries would enable the
company to address the problem of sustained loss in revenues.
Threats
Intense competition at multiple levels of business
The markets in which the company does business are highly competitive. Kodak faces aggressive
price competition for all products and services from numerous companies globally, particularly from
Canon, Fujifilm, Nikon and Sony. Over the past several years, price competition in the market for
film and digital cameras and related products and services has been particularly intense as competitors
have aggressively cut prices and lowered their profit margins for these products. Besides, the
company faces competition from other online service companies, consumer electronics and printer
manufacturers in the markets in which it competes. The industry is prone to rapid price declines post
introduction of technologically advanced products. There is a continual introduction of new models
with enhanced capabilities, such as improved resolution and/or optical systems in cameras. Moreover,
the digital camera market is facing intense competition from mobile phones capable of capturing
and sending pictures of high quality. Consumers are expected to move away from low-end cameras
as mobile phone makers introduce products with comparable resolutions. According to industry

© Datamonitor
SWOT Analysis
estimates, the average resolution for handset cameras’ sensors in 2008 was 1.5 megapixels. By
2009, that average increased to 2.1 megapixels and as per forecasts it will rise to 5.7 megapixels
by 2013.The advancement in cell phones technology would erode the market share of leading digital
camera companies like Kodak. Since the company is already facing troubles in sustaining its market
share in most of its core markets, competition at multiple levels makes the financial turnaround a
difficult task for Kodak.
Competition with black market, parallel import and smuggled goods
The electronics manufacturing industry is struggling to compete with black market, parallel import
and smuggled goods. Over time, experts believe, counterfeiting will get worse. On the global level,
all counterfeit goods, including electronics, are expected to double to 18% of total world trade by
2010. Further, the experts also believe that counterfeiting will get worse as China's share of global
electronics production rises from 15% in 2008 to 35% by 2010. With an increase in the number of
counterfeit products being manufactured in China, the company faces serious threats in most of its
market segments. Low quality counterfeits reduce consumer confidence in branded products. Nikon's
imaging products segment which manufactures digital cameras and film cameras will be adversely
affected due to the widespread counterfeits.

© Datamonitor
Top Competitors
TOP COMPETITORS
The following companies are the major competitors of Eastman Kodak Company
Canon Inc.
Fuji Photo Film Co., Ltd.
Ricoh Company, Ltd.
Sony Corporation
Xerox Corporation
Seiko Epson Corporation
Olympus Corporation
Agfa-Gevaert N.V.
Konica Minolta Holdings, Inc.
Power Interactive Media Inc
Koninklijke Philips Electronics N.V.
Nikon Corporation

© Datamonitor
Company View
COMPANY VIEW
An excerpt from the Management's Discussion and Analysis of Financial Condition and Results of
Operations sections is given below. The statement has been taken from the company's 10-K filing
for financial year 2009.
Revenues
For the year ended December 31, 2009, net sales decreased compared with 2008 primarily due to
volume declines within all three segments driven by lower demand likely as a result of the global
economic slowdown which began in the fourth quarter of 2008, particularly within Digital Capture
and Devices in the CDG segment and Prepress Solutions in the GCG segment, as well as continued
secular declines in Traditional Photofinishing and Film Capture in the FPEG segment. Foreign
exchange negatively impacted sales across all three segments, due to a stronger U.S. dollar.
Unfavorable price/mix was primarily driven by Digital Capture and Devices within CDG, Entertainment
Imaging within FPEG, and Prepress Solutions within GCG.
Gross Profit
Gross profit dollars declined in 2009, primarily due to unfavorable price/mix, which impacted all
segments but was most prominent in CDG, lower sales volumes as discussed above, and unfavorable
foreign exchange. These items were partially offset by cost improvements, largely driven by ongoing
cost reduction efforts within CDG and FPEG, and lower benefit costs as a result of amendments
made in the third quarter of 2008 to certain of the Company’s U.S. postemployment benefit plans.
Gross profit margin as a percentage of sales increased slightly from prior year, as unfavorable
price/mix (primarily within CDG) and unfavorable foreign exchange impacts (across all segments)
were more than offset by lower manufacturing and other costs for the Company.
Included in gross profit for the current year were non-recurring intellectual property licensing
agreements within Digital Capture and Devices in the CDG segment. These licensing agreements
contributed approximately 5.7% of consolidated revenue to consolidated gross profit dollars in 2009,
as compared with 2.4% of consolidated revenue to consolidated gross profit dollars for non-recurring
agreements in 2008.
The Company expects to secure other new licensing agreements, the timing and amounts of which
are difficult to predict. These types of arrangements provide the Company with a return on portions
of its R&D investments, and new licensing opportunities are expected to have a continuing impact
on the results of operations.
Selling, General and Administrative Expenses
The decrease in consolidated selling, general and administrative expenses (SG&A) was a result of
company-wide cost reduction actions implemented in 2009 in response to current economic conditions.

© Datamonitor
Company View
Research and Development Costs
The decrease in consolidated research and development (R&D) costs was a result of focused cost
reduction efforts.
Other Operating (Income) Expenses, Net
The other operating (income) expenses, net category includes gains and losses on sales of assets
and businesses and certain impairment charges. The current year amount primarily reflects a gain
of approximately $100 million on the sale of assets of the Company’s organic light emitting diodes
(OLED) group.
The prior year amount primarily reflects a $785 million goodwill impairment charge related to the
GCG business.
In November 2009, the Company agreed to terminate its patent infringement litigation with LG
Electronics, Inc., LG Electronics USA, Inc., and LG Electronics Mobilecomm USA, Inc., entered into
a technology cross license agreement with LG Electronics, Inc. and agreed to sell assets of its OLED
group to Global OLED Technology LLC, an entity established by LG Electronics, Inc., LG Display
Co., Ltd. and LG Chem, Ltd. As the transactions were entered into in contemplation of one another,
in order to reflect the asset sale separately from the licensing transaction, the total consideration
was allocated between the asset sale and the licensing transaction based on the estimated fair value
of the assets sold. Fair value of the assets sold was estimated using other competitive bids received
by the Company. Accordingly, $100 million of the proceeds was allocated to the asset sale. The
remaining gross proceeds of $414 million were allocated to the licensing transaction and reported
in net sales of the CDG segment.
Interest Expense
The increase in interest expense in 2009 compared with 2008 was primarily due to the issuances
in the third quarter of 2009 of $300 million aggregate principal amount of 10.5% Senior Secured
Notes due 2017 and $400 million aggregate principal amount of 7% Convertible Senior Notes due
2017.
Other Income (Charges), Net
The other income (charges), net category primarily includes interest income, income and losses
from equity investments, and foreign exchange gains and losses. The decrease in other income
(charges), net was primarily attributable to a decrease in interest income due to lower interest rates
and lower cash balances in the year 2009 as compared with 2008, partially offset by the favorable
impact of legal settlements in the current year.
Income Tax Provision (Benefit)

© Datamonitor
Company View
The change in the Company’s effective tax rate from continuing operations is primarily attributable
to: (1) a benefit recognized upon the receipt in 2008 of the interest portion on an IRS tax refund, (2)
a pre-tax goodwill impairment charge of $785 million that resulted in a tax benefit of only $4 million
due to a full valuation allowance in the U.S. and limited amount of tax deductible goodwill that existed
as of December 31, 2008, (3) losses generated in the U.S. and in certain jurisdictions outside the
U.S. that were not benefited due to management’s conclusion that it was not more likely than not
that the tax benefits would be realized, (4) the impact of previously established valuation allowances
in jurisdictions with current earnings, (5) the mix of earnings from operations outside the U.S., (6)
withholding taxes related to a non-recurring licensing agreement entered into in 2009; and (7) changes
in audit reserves and settlements.

© Datamonitor
Locations and Subsidiaries
LOCATIONS AND SUBSIDIARIES

Head Office
343 State Street
Rochester
New York 14650
USA
P:1 585 724 4000
F:1 585 724 0663
http://www.kodak.com
Other Locations and Subsidiaries
Eastman Kodak Company Eastman Kodak Company

Image Sensor Solutions Kodak Colorado Division
1999 Lake Avenue 9952 Eastman Park Drive
Rochester Windsor
New York 14650 2010 Colorado 80551
USA USA
Eastman Kodak Company Eastman Gelatine Corporation

One Polychrome Park 227 Washington Street
Columbus Peabody
Georgia 31906 Massachusetts 01960
USA USA
Eastman Kodak Company Inkjet Printing Kodak da Amazonia Industria e Comercio

Solutions Ltda.
3000 Research Blvd Av. dos Oitis 760
Dayton Distrito Industrial 69075 842
Ohio 45420 4099 Manaus
USA BRA
Kodak Limited Kodak Limited

Headstone Drive Howley Park Road
Harrow Morley
Middlesex HA1 4TY Leeds LS27 0QT
GBR GBR

© Datamonitor

Kodak History

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Eastman Kodak Company

Publication Date: 13 Sep 2010

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Head Office Eastman Kodak Company

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The consumer inkjet systems business unit offers commercial printers.

Kodak's imaging sensors offerings includes a range of CCD sensors.

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Name Job Title Board Compensation

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Name Job Title Board Compensation

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Name Job Title Board Compensation

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KEY EMPLOYEE BIOGRAPHIES

Board: Executive Board

Board: Non Executive Board

Board: Non Executive Board

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Board: Non Executive Board

Board: Non Executive Board

Board: Non Executive Board

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Board: Non Executive Board

Board: Non Executive Board

Board: Non Executive Board

Board: Non Executive Board

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Board: Non Executive Board

Board: Non Executive Board

Board: Non Executive Board

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Laura D'Andrea Tyson

Board: Non Executive Board

Board: Senior Management

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Board: Senior Management

Board: Senior Management

Board: Senior Management

Board: Senior Management

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Board: Senior Management

Board: Senior Management

Board: Senior Management

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Board: Senior Management

Board: Senior Management

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MAJOR PRODUCTS AND SERVICES

Digital cameras and accessories

Online imaging services

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*Percentages are rounded-off.