April 2010
Provided by
April 2010
Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
251
Covered Countries
USA, Canada, Brazil, Argentina, Chile, Colombia, Mexico, Venezuela, UK,
Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland,
France, Germany, Hungary, Ireland, Italy, Lithuania, Macedonia, Netherlands,
Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden,
Switzerland, Turkey, Ukraine, Japan, Azerbaijan, China, Hong Kong, India,
Indonesia, Israel, Malaysia, Philippines, Saudi Arabia, South Korea, Taiwan,
Thailand, New Zealand, Egypt, South Africa
Price
€2,950 (excl. VAT)
Key Findings
Covering 51 Countries Worldwide
• The older Canadian generation is the fastest growing segment of online users, quickly catching up to the
younger generations.
• Tax reductions plus the interest among low income consumers about the Internet, is boosting up the
Brazilian B2C E-Commerce market.
• It is estimated that in several years, online tickets in Russia will account for 25%-30% of total ticket sales.
• Factors for online sales growth are Japan‘s broadband Internet, advanced home-delivery and the obsession
with mobile phones.
• In April 2009, Internet users in Turkey were among the most engaged users in Europe, representing the
7th largest online audience.
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Table of Contents (1 of 6)
1. GLOBAL 3. MIDDLE AND SOUTH AMERICA
Argentina
2. NORTH AMERICA
• E-Commerce Trends; incl. B2C/C2C E-Commerce
USA (Top Country) Sales, in ARS billion, 2008-2010f
• 6 Key Trends in Online Retail 2010 • E-Commerce Travel Trends
• Online Activities of Senior (65+) Internet Users,
June 2009
• Change in Online Sales by Business Model, in %,
Q1 2009 vs. Q1 2008 Chile
• Website Features which increase the Likelihood to
Purchase from that Website, in % of Respondents, • E-Commerce Market Overview
2009 • Internet Usage and E-Commerce Trends
• Female Purchase Decisions - the leading Influ-
ences, % of Respondents, August 2009
• Channels Offering the best Deals for Online
Buyers, in % of Respondents, November 2009
Colombia
• Online Book Market Trends
• Online Holiday Spending in December 2009 • General E-Commerce Trends
• Top Gaming Sites, by Unique Visitors and Change • Internet Usage and E-Commerce
vs. 2008, May 2009
• Online Banking and Online Projections
Canada
• Internet Usage
• Internet Access Mexico
• Internet Sales
• Reasons for going online according to Internet • E-Commerce Development
Users, by Age, % of Respondents, June-July 09 • Internet Users and E-Commerce
• Top 10 most popular Internet Categories, August-
September 2009
• Top Online Video Properties, by Videos Viewed,
Home and Work Locations, February 2009 Venezuela
• Top Online Video Properties, by Unique Viewers,
Home and Work Locations, February 2009 • Internet Usage and Penetration
Table of Contents (2 of 6)
4. EUROPE Austria (cont.)
Table of Contents (3 of 6)
Denmark Hungary
• Broadband & Internet Usage Indicators vs. EU, • Broadband & Internet Usage Indicators vs. EU,
2004-2008 2004-2008
• B2C E-Commerce: General Trends • B2C E-Commerce: General Trends
• B2C E-Commerce: Cross-Boarder • B2C E-Commerce: Online Spending and Price
Comparison Sites
• B2C E-Commerce: Reasons to buy Online and
Estonia
Payment Methods
• Payment Methods used for Purchases made at
• Internet Penetration and B2C E-Commerce
Online Stores, in %, 2008
• Broadband Market Overview
• Delivery Methods used for Purchases made at
Online Stores, in %, 2008
Finland
Table of Contents (4 of 6)
Netherlands Portugal
Table of Contents (5 of 6)
Sweden 5. ASIA
Table of Contents (6 of 6)
India South Korea
• E-Commerce Trends: General Overview • Top Search and Internet Properties, April 2009
• E-Commerce Trends: Shoppers and Online • Current Trends in Online Shopping
Purchases • Influence of Customers’ Reviews on Online
• E-Commerce Trends: Top 5 Hubs Shopping
• E-Commerce Trends: Handicrafts
• Online Offers for young People Taiwan
Philippines
7. AFRICA
• E-Commerce Trends
Egypt
Samples
Tax reductions plus the interest among low income consumers about
the Internet, is boosting up the Brazilian B2C E-Commerce market.
Brazil: B2C E-Commerce Trends: Christmas Sales 2009
¾ The reduction of taxes over industrialized products (IPI) of
refrigerators, ovens and laundry machines, plus the interest of
the low income consumers upon the Internet,
Internet is boosting up the
Brazilian e-commerce this Christmas.
¾ Large retailers are forecasting growth of 80% in sales from
2008. The consultant e-bit, estimates an increase of 30% in
online sales from 15th November to the Christmas, totaling
R$1 630bil in
R$1.630bil i the i d Extra.com.br
th period. E t b is
i expecting
ti growthth
rate of 50% in earnings during Christmas, as commented by
Caio Mattar, president Grupo Pao de Acucar. Vicente Criscio,
market expert, believes that 2009 is ending up with a total of
17mil online consumers, 40% of them from the low income
classes.
classes
¾ In addition to the Internet fever, sales will be higher thanks to
the new payment terms set up by large retailers, reaching up to
18 months without taxes.
¾ Fabio Bonfa,
Bonfa e-commerce
e commerce director Wal Mart,
Mart estimates that
sales are going to be five times higher this Christmas. Casas
Bahia hopes ending up 2009 with 20% increase in online
sales, which already represent 2% of turnover. Other large
online retailer, Magazine Luiza forecasted growth rate of 80%
in sales in the comparison with 2008.
2008
38
In April 2009, Internet users in Turkey were among the most engaged
users in Europe, representing the 7th largest online audience.
Turkey: Total Internet Users by Country; Europe, Age 15+, Home & Work Locations, April 2009
Country Total unique Visitors Average hours per Visitor Average pages per Visitor
Germany 40 000
40,000 22 2 601
2,601
United Kingdom 36,820 29 2,482
France 36,348 28 2,971
Russia 31,303 15 2,228
Italy 21,230 19 1,790
Spain 18,636 25 2,398
Turkey 17,762 32 3,044
Netherlands 12,009 25 2,712
Sweden 5,671 25 2,712
Belgium 5,470 19 2,032
Switzerland 4,439 20 2,011
Austria 4,403 14 1,562
Portugal 3,774 19 1,725
Denmark 3,429 18 1,890
Finland 3,174 26 2,777
Norway 3,007 21 1,921
Ireland 1,749 17 1,641
Note: Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449
186
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