INSTITUTE OF MANAGEMENT, NIRMA UNIVERSITY, AHMEDABAD

The world-class campus of Nirma University is located on Sarkhej-Gandhinagar Highway, about

fifteen kilometers from the walled city of Ahmedabad. It is the outcome of the visionary leadership
of one of the most successful entrepreneurs of India, Padmashri Dr. Karsanbhai K. Patel, who has
Management Development Programme
created a business conglomerate known as Nirma Group. Institute of Management is a constituent

2010-11
of Nirma University, which was set up in 1996 by Nirma Education and Research Foundation to
promote excellence in management education. The Institute has been consistently growing under
the guidance of Shri Ambubhai Patel (Vice-President) and Dr. N. V. Vasani (Director General
–Nirma University). Dr. C. Gopalkrishnan is Director of the Institute of Management and Dean –
Faculty of Management. The Institute has been undertaking a wide range of educational and
training related activities and series of national and international conventions which have helped it
emerge as one of the premier business schools in the country within a short span of twelve years.
Presently, it is rated as one of the top twenty five B-Schools in the country. Its mainstream
programmes include MBA (Full Time), MBA (Part Time), MBA (Family Business and
Entrepreneurship) and Ph. D. in Management. The Institute also offers Executive Diploma
Programmes in various functional areas of management. The Institute conducts need-based in-
house training programmes to meet the training needs of industry. The Institute has academic
alliance with international universities, such as New Mexico State University, USA; Hanyang
University, South Korea; Florida Atlantic University, USA; and Minnesota State University, USA
to name a few. The facilities on the campus include air- conditioned classrooms, a state-of-the art
library, a 450-seater auditorium, well-equipped computer centre and hostels for the students.

STRATEGIZING CORPORATE
RESPONSIBILITY
November 26-27, 2010
Programme Leaders

Prof. Bindi Mehta

bindi@imnu.ac.in

For further information, please contact:

Prof. Bindi Mehta
bindi@imnu.ac.in
or
Jigar Barot - jigar@imnu.ac.in
Management Development Centre
Institute of Management, Nirma University Nirma University
Sarkhej Gandhinagar Highway, Ahmedabad 382 481 Ahmedabad: 382481 (Gujarat)
Phone: (02717) 241900/01/02/03/04 Fax: (02717) 241916
Email: eec@imnu.ac.in Website: www.imnu.ac.in
OVERVIEW
In recent times, the issue of Corporate Social Responsibility (CSR) has been given a lot of
attention by businesses and their various stakeholders. It is broadly acknowledged among
government, businesses and stakeholders that CSR is not about charity but it should be an
integral part of doing business
Harvard Strategy Guru, Prof Michael Porter, in a seminal article, co-authored with Mr Mark
Kramer, Managing Director of an international non-profit consulting firm, argued that many
firms' CSR efforts are counter-productive, for two reasons: They pit business against society
when the two are actually inter-dependent. And they pressure companies to think of CSR in
generic ways, instead of crafting social initiatives appropriate to their individual strategies.
CSR can be much more than just a cost, constraint or charitable deed. Approached
strategically, it generates opportunity, innovation and competitive advantage for corporations-
while solving pressing social problems (Strategy and Society, Harvard Business Review,
December 2006).
The programme is designed to address the issue of strategizing CSR initiatives into business
strategy. It is well-suited for managers of multi-national corporations from developed countries
who are looking to understanding the developing country perspectives as well as for managers
of Indian companies that are going global, in addition to managers in large, medium and small
scale Indian business organizations.
PROGRAM OBJECTIVES
The program will enable the participants to:
• Understand and analyze the perspectives of all concerned stakeholders of their
organization
• Understand the impact of corporate social responsibility initiatives on business
performance
• Integrate corporate responsibility activities into corporate strategy
• Become advocates of an organization-wide orientation towards strategic corporate
responsibility and engage in business transformation initiatives of strategic dimensions.
CURRICULUM AND PEDAGOGY
Through lectures, case studies, in-class exercises, small group discussions, films and exposure
to the latest news and research, the faculty at the Institute of Management, Nirma University
will help middle and senior level managers of small, medium and large enterprises to
understand and develop strategic corporate social responsibility strategies that gel with their
organizational goals and produce tangible results. As is the case with any management
development program, an added benefit is the opportunity to interact with members from
varied backgrounds and learn from each other.
The topics covered in the program will include:
• Stakeholder relations
• Managing stakeholder interests
• Understanding Intangible Value
• Responsible Supply Chain Management
• Green marketing, Green Accounting and The 'Greening' of Business
• Cause Related Marketing
• Integrating CSR with Strategic HRM
• Importance of CSR for brand management
• Tools and techniques to measure the impact of CSR
• Competitive advantage of corporate responsibility
• Partnering - The emerging phenomenon (or, increasing importance) of Business - NGO
linkages
• Best practices in CSR
WHO WILL BENEFIT FROM THE PROGRAM?
• Senior and middle management team members from all functional domains, with general
management responsibilities
• Leaders with responsibility for developing medium to long term business strategies
• Junior Managers being groomed for general managerial roles
• Owner-managers of small and medium enterprises.
• Management Consultants
PROGRAMME LEADER
Bindi Mehta Professor, Ph.D., M.A., Area : Entrepreneurship & Strategy,
Experience : Industry (18 Years) Academia (6 Years)
FACULTY
The Faculty of Institute of Management, Nirma University would conduct the programme. In
addition a eminent academicians & partitioners would also be invited to share their
experience.
VENUE & DURATION
The programme will be conducted at Institute of Management, Nirma University, Ahmedabad
during 26-27 November, 2010. Timings will be 09:30AM to 05:30PM.
PROGRAMME FEE
Non-Residential: Rs. 7000/-
A company nominating three or more participants for the programme will be entitled to 10%
discount.
The fee includes participation material, refreshment and lunch on the programme days.
The fee to be paid in advance through a demand draft or a local cheque drawn in favour of
'Institute of Management, Nirma university' payable at Ahmedabad.
ACCOMMODATION
University Guest House with basic facilities is available for Rs. 1000/- per day.
 NOMINATION FORM
Management Development Programme 2010-11

STRATEGIZING CORPORATE RESPONSIBILITY

November 26-27, 2010

Name of the Participant _______________________________________________________________________

Designation ______________________________________________ Date of Birth _______________________

Organization _________________________________________________________________________________

Address for Communication ____________________________________________________________________

______________________________________________________________________________________________

______________________________________________________________________________________________

______________________________________________________________________________________________

Phone _____________________________________________ Mobile ___________________________________

E-mail _____________________________________________ Fax _____________________________________

Current Job Responsibility

______________________________________________________________________________________________

______________________________________________________________________________________________

______________________________________________________________________________________________

Expectations from this programme

______________________________________________________________________________________________

______________________________________________________________________________________________

______________________________________________________________________________________________

Date __________________ Signature ______________________________

 Participant can be sponsored by self or by his / her employer.
If sponsored by the employer, please complete this section.

TO BE FILLED BY THE SPONSOR

Name and Designation of Sponsor ______________________________________________________________

______________________________________________________________________________________________

Name and Address of Organization _____________________________________________________________

______________________________________________________________________________________________

______________________________________________________________________________________________

Phone ________________________ Fax _________________ E-mail __________________________________

Payment Details: Demand Draft / Cheque No.__________________________________________________

Bank _________________________________________________________________________________________

(Drawn in favour of "Institute of Management, Nirma University” payable at Ahmedabad.

Signature and Seal of sponsor ________________________________

Please return filled up form to:

Management Development Center

Institute of Management, Nirma University
Sarkhej Gandhinagar Highway,
Ahmedabad-382 481, Gujarat
Ph.: 02717-241900-04 Fax: 02717-241916
Email: eec@nim.ac.in

(Please feel free to make photocopies of this application form.)