SHORT BIOGRAPHY

CLIVE BLAIR-STEVENS
Director: Strategic Social Marketing
0777 1362 444
CliveBlairStevens@StrategicSocialMarketing.org
www.strategic-social-marketing.org

Clive is Director of Strategic Social Marketing providing

strategic consultancy and training on behavioural
intervention and social marketing related policy,
strategy and development. He is also co-author of the
text book ‘Social Marketing and Public Health’ Oxford
University press 2009, and ‘Social Marketing Big Pocket
Guide’ NSMC 2007.

He has worked directly with Ministers and senior officials across government in the UK,
including undertaking a major independent national review of social marketing which was
published as ‘It’s our health!’ in 2006. He advises and supports government and
organisations across the public, third and private sectors, in ways to harness effective
behavioural intervention and social marketing related approaches and how to integrate
these into national and local policy and practice. He has spoken extensively across the UK
and internationally in Europe, Australasia and North America.

He was a co-founder of the National Social Marketing Centre a strategic partnership

between the Government and Consumer Focus, based in London, England, where he was
deputy CEO and Director of Strategy and Operations between 2005 to 2009.

He has a multi-sector background and has worked at national, regional and local levels,
including ten years with local authorities (in social services and environmental health), as
well as with local and national NHS bodies. He has direct experience in running national
government commissioned programmes and campaigns and in the 80s lead and contributed
to the first national sexual health and HIV/Aids campaigns undertaken by the then Health
Education Authority (HEA). He has also worked to help establish engagement between the
public, third and business sectors.

His career has included a particular focus on behavioural interventions, social marketing,
community development and engagement, advocacy, communications, health improvement,
public health development and impact assessment. He has also worked in probation and is
a professionally qualified social worker having specialised in complex family and adolescent
casework, physical and sexual abuse, the criminal justice system, and mental health issues.
He has worked as a Guardian ad litem for the High Court and as an external examiner for
CCETSW.

Parallel to his professional career he has also been actively involved in the community and
voluntary (third) sector for over 25 years. He has co-founded a number of community based
organisations, including notably the Sussex Aids Centre opened by Diana the Princess of
Wales in the 1980s and now part of the Terence Higgins Trust. He describes his roles as
ranging from “making tea to being a trustee”. He has a particular interest in social justice
and equality issues, and how to harness and achieve systems change.

To order a copy of Social Marketing & Public Health – Oxford University Press go to:
http://www.amazon.co.uk/Social-Marketing-Public-Health-practice/dp/0199550697