JAGANNATH INTERNATIONAL

MANAGEMENT SCHOOL, KALKAJI

PGDM SYLLABUS

BATCH (2010-2012)

TRIMESTER – III

1
 Trimester -III
Lectures Credits
Subject per
Code Subject Name week /

C 301 Global Business Environment 3 3

C 302 Marketing Research 4 4

C 303 Operations Management 4 4

C 304 Financial Analysis & Decision Making 4 4

C 305 Human Resource Management 4 4

C 306 Consumer Behaviour 3 3

C 307 Indian Financial System 3 3

C 308 Management Information and Control System 3 3

Software Lab-III (Project & Advanced SPSS) Workshop
C 309 Course 2 2

Total 30 30

2
 C 301 – Global Business Environment

Credits: 3 Lectures: 30

Contents No. of Lectures

Unit I: Introduction 3

What is Business, Environment, International Business Environment, Explaining

Terms of International Business, International Finance, International Marketing,
International Trade, Global Marketing, Global Business, Transnational Business,
Multinational Enterprises (MNES) and Globalization.

Unit II: Different Types of Environments 6

• Political – Legal
• Economic
• Social Cultural
• Technology
• Natural
• Competitive

Unit III:

(a) International Trade 6

Merchantism, Theory of Absolute Advantage, Comparative Advantage Factor and
Endowment Theory. Heckshes Ohlin Theory, International Trade Theory,
International Product Cycle, New Trade Theory, Basis for International Trade, Why
countries trade.

(b) Instruments of Trade Policy 2

Tariffs, subsidies, Import Quotas, Voluntary Export, Restrains, Local Contents
Requirements, Administrative Policies, Antidumping duties.

Unit IV: Foreign Direct Investment (FDI) 4

(a) Economic Rationale, Political Overtones, Histological Importance, Types of FDI,

Growth & Direction of FDI, Forms of FDI (Acquisition Vs. Green field)

(b) Standard Determinants of FDI (IMF – Study), Benefits of FDI to Host Country, Cost
of FDI to Host Countries, Benefits of FDI to Home Country, Cost of FDI to Home
Country, Government Policy Instruments for FDI.

3
 Unit V:

(a) Strategies of International Business 4

• Profiting from Global expansion.

• Location Economics, Creating Global WEB Experience Effect, Economies of
Scale Leveraging core competencies, Leveraging Subsidiary Skills, Pressure for
Cost Reduction and Local Responsiveness.

(b) Harvard School Study: 2

Strategic Choices:

(a) International Strategy

(b) Multi – Domestic Strategy
(c) Global Strategy
(d) Transnational Strategy

Unit VI: 2

(a) Why Globalization, Drivers of Globalization.

(b) Indian Companies becoming Multi National – An Emerging Trends –Growth
and Direction.
(c) MNE – Trends for presence in India.
(d) Comparison with Chinese model of Growth.

Unit VII: Emerging Indian Scenario in View of Global Opportunities 1

• Government Role – A Facitator - Reforms Process

Suggested Readings:

Text Books:

1. Daniels John D and Radebaugh Lee H: International Business: Environment and

Operations, 8th Edition, Person Education, 2004.

2. Charles W L Hill: International Business: Competing in the Global Marketplace, 5th

Edition, Tata McGraw Hill, 2005.

4
Reference Books:

1. Deresky Helen: International Management: Managing Across Boarders and Culture,

Pearson Education, 2003.

2. Paul J: International Business, Prentice-Hall, 2004.

3. Aswathappa K: International Business, Tata McGraw Hill, 2005.

The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria Final Exam = 60%

Mid Term = 20%
Assignments = 10%
Attendance & Class Participation = 10%

100%

5
 C 302 – Marketing Research

Credits: 4 Lectures: 40

Objectives:
To prove an understanding of the research methodology and impart practical experience of
the conduct of marketing research on issues related to marketing of goods and services.

Contents No. of Lectures

Unit I: Introduction to Marketing Research 6

• Introduction to Marketing Research, its nature and scope

• Define marketing research, aims and objectives of marketing research
• Marketing Research Process
• Applications of marketing research, marketing information system
• Defining the Marketing Research Problem

Unit II: Research Design Formulation 14

• Research Design
• Types of research design
• Exploratory, primary vs. secondary data, classification of secondary data
• Qualitative Research
• Descriptive Research : Survey and Observations
• Causal Research Design: Classification of Experimental Research Designs
• Measurement and scaling, primary scales of measurements. concept of attitude,
attitude Measurement, types of scales, use of scaling in marketing research
Questionnaire Design
• Sample Design Process

Unit III: Data Collection, Preparation and Analysis 14

• Field Work, nature of field work and problems encountered

• Data Processing and Tabulation: Editing coding, problems of editing,
tabulation
• Data Analysis: Measurement of central tendency, dispersion, univariate
analysis, bivariate analysis, Chi-Square, Anova, Discriminant analysis, Factor
analysis, cluster analysis, multidimensional analysis, conjoint analysis.

Unit IV: Report Preparation and Ethical Dimensions 6

• Interpretation and Report Writing: Interpretation, types of research reports,

guidelines for writing a report, writing a report format, evaluation of research
report.

6
 • Ethics in Marketing Research

Suggested Readings

1. Malhotra Naresh K: Marketing Research: An Applied Orientation, 5th Edition,

Pearson Education, 2007.

2. Churchill G A, Dawn Iacobucci and D Israel: Marketing Research, 9th Edition,

Cengage Learning, 2009.

The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria Final Exam = 60%

Mid Term = 20%
Assignments = 10%
Attendance & Class Participation = 10%

100%

7
 C 303 – Operations Management

Credits: 4 Lectures: 40 – 44

Objective: The objective of this course is to make the students understand the strategic
significance of Operations Management and to acquaint them with its applications and tools
to deal with real life business problems.

Contents No. of Lectures

Unit I: Introduction to Production Management 4

Nature and scope of Production Management, Relationship with other functional areas,
Recent Trends in Operations Management, Types of Production systems, Theory of
constraints, operations consulting

Unit II: Product Design & Process Selection – Manufacturing 3

Product Design process, Designing for customer, designing products for manufacture &
assembly, value analysis, Process selections, process flow design, process analysis.

Unit III: Product Design & Process Selection – Services 3

Nature of services, operational classification of services, designing service organizations,

service – system design matrix, service Blue printing & fail – safing, three contracting
service designs, service guarantees, personnel scheduling in services.

Unit IV: Quality Management & Statistical Quality Control 6

TQM, Design Quality, Quality at Source, costs of Quality, zero defects, continuous
improvement (Kaizen), Bench Marking, ISO – 9000, Poka – yokes, Quality Awards, Six
Sigma, Re-engineering & TQM.

Unit V: Facility Location, Facility Layout & JIT 8

Issues in Facility location, Plant Location methods, Factor Rating, Centre of Gravity,
Analytic Delphi Methods, Four Basic Layout formats, Advantages & disadvantages,
Assembly line Balancing, splitting tasks, revisions in facility layout, Just – in – Time (JIT)
logic, JIT implementation requirements, a stable schedule.

8
Unit VI: Job Design & work Study 5

Job Design decisions, behavioural considerations in Job design, physical considerations in

job design, work methods, work measurement, productivity, methods of measuring
productivity, Ergonomics, learning curves

Unit VII: Forecasting, capacity planning & operations scheduling 7

Forecasting, Demand management, Qualitative & Quantitative methods of forecasting,

Aggregate production planning, capacity planning, priority rules & techniques of operations
scheduling.

Unit VIII: Inventory Management & Resource Planning 6

Types of inventories, purposes of inventory, inventory costs, classification of inventories,

Inventory systems, Inventory management, MRP, Purchase management.

Suggested Readings

Text Books

1. Chase R B, Aquilano N J and Jacobs F R: Production and Operations, Management:

Manufacturing and Services, 8th Edition, Tata McGraw Hill, New Delhi, 1999.

2. Krajewski Lee and Ritzman Larry P: Operations Management: Strategy and

Analysis, 7th Edition, Prentice Hall of India, 2005.

3. Ashwathappa K and Bhat Shridara: Productions & Operations Management,

Himalaya Publishing House, Delhi, 2005.

Reference Books

1. Chase R B, Aquilano N J and Jacobs F R: Operations Management for Competitive

Advantage, Tata McGraw Hill, New Delhi, 2006.

2. Chary S N: Production and Operations Management, 2nd Edition, Tata Mcgraw Hill
Publishing Co. Ltd, New Delhi, 2005.

3. Mastenich Joseph S: Productions and Operations Management, 2nd Reprint, John

Wiley & Sons Inc, Singapore, 2002.

4. Elood Buffa S and Sarni Rakesh K: Modern Production / Operations Management,

8th Edition, John Wiley & Sons, Singapore, 2005.

The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

9
Evaluation Criteria Final Exam = 60%
Mid Term = 20%
Attendance & Class Participation = 10%
Assignments, Caseletts, Presentations, etc.= 10%

100%

10
 C 304 – Financial Analysis & Decision Making

Credits: 4 Lectures: 40

Objectives: The course aims to achieve the following objectives:

• To impact Analytical Skills to students in the Finance Domain
• To prepare students to make decision in dynamic and complex situation

Contents No. of Lectures

Unit I: Financial Forecasting 7

• Financial Planning and Forecasting

• External Fund Requirements

Unit II: Strategic Financial Decision 7

• Operating and Financial Leverage

• EBIT and EPS Analysis
• Dividend Policy and Share Valuation
• Dividend Policy Practical Aspects

Unit III: Tactical Financial Decision 7

• Lease – Buy Decision

• Venture Capital Financing
• Long – term Financing Decision

Unit IV: Capital Budgeting (Strategic Investment Decision) 8

• Cash Flow estimation

• Risk Analysis in Capital Budgeting
• Comparing Projects with Unequal Lives
• Economic life of project

Unit V: Corporate Restructuring 8

• Valuation of firms
• Merger, Acquisition and Takeover
• Case Analysis

Unit VI: Derivatives and Risk Management 5

• Risk Management
• Futures and Options

11
 Suggested Readings

1. Brigham Eugene F and Ehrhardt Michael C: Financial Management: Theory and

Practice, Thomson Learning, 2004.

2. Hampton John J: Financial Decision Making: Concepts, Problems and Cases,

Prentice Hall of India, 2004.

3. Horne James C Van and Wachowioz John M : Fundamentals of Financial

Management, Prentice Hall of India, 1996.

4. Khan M Y and Jain: P K Financial Management Text, Problems and Cases,

Tata McGraw Hill Publication, 2006.

5. Pandey I M: Financial Management, Vikas Publishing House, 9th edition, 2005.

6. Bruno: Cases in Financial Management, Tata McGraw Hill.

7. Chandra Prasana: Financial Management Theory and Practice, 6th Edition,

Tata McGraw Hill, 2004.

The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria Final Exam = 60%

Mid Term = 20%
Assignments = 10%
Attendance & Class Participation = 10%

100%

12
 C 305 – Human Resource Management

Credits: 4 Lectures: 40

Objectives: In complex world of industry and business, organizational efficiency is largely

dependent on the contribution made by the members of the organization.

• To sensitize students to the various facets of managing people

• To create an understanding of the various policies and procedures of Human
Resource Management.
• To create an understanding of various issues involved in managing human
Resources
• To develop necessary skills of applying various tools and techniques of Human
Resource Management.

Contents No. of Lectures

Unit I: Overview of HRM 6

• Concepts and perspective of HRM

• Evolution of HRM
• HRM in a changing environment

Unit II: Manpower Planning 6

• Concept, Process issues of Human Resource Planning

• Job Analysis: Uses, Techniques, Outcomes

Unit III: Manpower Acquisition 8

• Methods of manpower search

• Attracting and selecting human resources
• Induction and socialization

Unit IV: Manpower Management 10

• Training, Management development: Process & methods

• Performance Appraisal & Potential Appraisal : Concept, Process &
Techniques
• Job Evaluation : Concept & Techniques
• Compensation Management

13
Unit V: Management of Industrial Relations and labour laws 10

• Industrial Relations : Concept, Issues

• Trade Unions : Types ,Objectives & Functions
• Dispute Resonation & Grievance Management.
• Factories Act, 1948 Industrial Dispute Act, 1947, Workmen Compensation Act,
1923 and Minimum Wages Act, 1948.

Suggested Readings:

1. Dessler Gary: Human Resource Management, Pearson, 2008.

2. Rao VSP: Human Resource Management- Text and cases, Excel Books, New Delhi,
2005.

3. Fisher Cynthia D, Schvenfeldt Lylef and Shaw James B: Human Resource

Management, Biztantra, 2009.

4. Lynton R P and Pareek U: Training for Development, Kumarian Press, 2005.

5. Bhattacharyya Dipak Kumar: Human Resource Planning, Excel Books, 2005.

6. Armstrong Michael: Performance Management: Key Strategies and Practical

Guidelines, Kogan Page, 2006.

The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria Final Exam = 60%

Mid Term = 20%
Assignments = 10%
Attendance & Class Participation = 10%

100%

14
 C 306 – Consumer Behaviour

Credits: 3 Lectures: 30

Objectives:
The course imparts knowledge and makes familiar with the contribution of various
disciplines in understanding behaviour of the consumer. It helps in designing marketing
strategies & understanding pre purchase & post purchase behaviour of consumers.

Contents No. of Lectures

Unit I: Introduction 8

• Scope & Relevance of consumer behaviour

• Buying Decision Process
• Basic Model of consumer behaviour
• Problem Recognition, Information search, Alternative Evaluation
• Outlet Selection & Purchase

Unit II: Individual Determinants of Buying Behaviour 6

• Consumer Personality
• Attitude and its components
• Formation and modification of attitude
• Models of attitude

Unit III: External Determinants of Buying Behaviour 6

• Family Influence on buying

• Reference Groups
• Social Classes
• Cultural influence on buying behaviour

Unit IV: Models of Consumer Behaviour 6

• Nicosia Model
• Howard Sheth Model
• Engel – Kollat – Blackwell Model

Unit V: Post Purchase Behaviour 4

• Consumer Satisfaction
• Consumer dissonance
• Reducing dissonance

15
Text Books:

1. Schiffman L G and Kanuk L L: Consumer Behaviour, 9th Edition, Prentice Hall of

India, New Delhi.

2. Assel Henry: Consumer Behaviour, Biztantra, New Delhi, 2005.

References:

1. Hawkins D I: Consumer Behaviour, 5th Edition, Tata McGraw Hill, 2005.

2. Gupta S L: Consumer Behaviour, Sultan Chand & Sons, 2002.

3. Laudon David: Consumer Behaviour, 4th Edition, Tata McGraw Hill, 2006.

The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria Final Exam = 60%

Mid Term = 20%
Assignments = 10%
Attendance & Class Participation = 10%

100%

16
 C 307 – Indian Financial System

Credits: 3 Lectures: 30

Objectives:
• To familiarize the students with financial markets in India
• To familiarize the students with banking institutions and non-banking
financial intermediaries.

Contents No. of Lectures

Unit I: Overview of Indian Financial System 5

• Role of Financial Markets in capital formation and economic development.

• Commercial Banks and Industrial Finance-evolving role
• Reserve Bank of India as a regulator of Banking Systems and its other
functions.
• Security & Exchange Board of India as a regulator of Indian capital market

Unit II: Financial Market 5

• Money Market: Organisation, Constituents and Instruments

• Capital Market: New Issue Market & Stock Exchange – Differences &
• Similarities, Functions, Methods of New Issues, Regulatory framework.

Unit III: Banking Institutions 4

• Commercial Banks
• Co-operative Banks

Unit IV: Non-Banking Financial Intermediaries 7

• Investment Policy and Performance appraisal of Unit Trust of India and other
Mutual Funds
• Non-Banking Financial Companies
• Insurance Companies

Unit V: Development Merchant & Investment Banking 5

• Development Banking
• Merchant Banking
• Investment Banking

17
Unit VI: FDI and Issues related therein 4

• Foreign Investment and its regulation

• Accessing International Capital Market

Suggested Readings:

1. Bhole L M: Financial Institutions and Markets, 4th Edition, Tata McGraw Hill,
2006.

2. Machiraju H R: Indian Financial System, 2nd Edition, Vikas Publishing House Pvt.
Ltd., 2002.

3. Rao P Mohana and Hyderabad R L: Financial Services- Text, Cases & Strategies,
Deep & Deep Publications Pvt. Ltd., 2002.

4. Khan M Y: Indian Financial System, 5th Edition, Tata McGraw Hill, 2006.

The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria Final Exam = 60%

Mid Term = 20%
Assignments = 10%
Attendance & Class Participation = 10%

100%

18
 C 308 – Management Information and Control System

Credits: 3 Lectures: 30

Objective: To provide extensive knowledge of MIS as practiced in the business

management world.

Contents No. of Lectures

Unit I: Concept of MIS & Process of Management 6

• Definition, Role & Impact of MIS. MIS and Computer, MIS and Academics,
MIS and the user.

MIS as a tool for the Management Process. Organisation as a system. Strategic

management of business, Development of Business Strategies. Types of
Strategies.

Unit II: Basics of MIS & Systems Concept 6

• Information concepts – Presentation, Bias, Information quality, classification

of information, methods of data and information collection, Value of
information. MIS and Information concepts.

System control, types of systems. MIS and system concepts. System Analysis
and Design – The need for analysis, The waterfall model, System Analysis of an
existing system, System Analysis of a new requirement.

Unit III: Development of MIS 6

• Long term and short term planning. Methods for determining the information
requirements – Interviewing, determining from the existing system, critical factor
analysis. Implementing the MIS. Factors contributing to failure in
implementation.

Unit IV: Applications of MIS 6

• Applications in Manufacturing sector – personnel management, Financial

Management, Production Management, Materials Management, Marketing
Management, Service Sector – Hotels, Hospital, Banking, Insurance, Utilities.
Decision Support Systems.

19
Unit V: Technology in MIS 6
• Data Processing, Transaction Processing, Application Processing,
Information System Processing, Human Factor and user interface. DBMS –
Database concepts, Data Models E-R diagrams, MIS and RDBMS.

Object Oriented Technology (concepts). Client Server Architecture, Networks,

Business Process Reengineering (BPR)

Suggested Readings:
Text Books
1. Javadekar W S: Management Information Systems, Tata McGraw Hill, 2006.
2. Davis Gorden B: Management Information Systems, 4th Edition, John Willy.

Reference Books
1. Arora Ashok and Bhatia Akshaya: Information Systems for Managers, Excel
Publishers, 1999.
2. Laudon Kenneth C and Laudon Jane Price: Essential of Management Information
Systems, Prentice Hall, 1996.

The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria Final Exam = 60%

Mid Term = 20%
Assignments = 10%
Attendance & Class Participation = 10%

100%

20
 C 309 – Software Lab – III (Project and Advance SPSS) Workshop
Course

Credits: 2 Lectures: 20

Contents No. of Lectures

Project

• A group of 4 students would be allotted any IT Application to develop an

information system.

• The project would be based on any Front end and Backend concept.

SPSS

Hypothesis testing – t test, z test, Chi square.

All parametric and non parametric tests.
Factor analysis, conjoint analysis, cluster analysis.
Application of cluster analysis in management research.
Multiple - regression (Step wise) forward and backward method.
Time series analysis, Multi dimensional techniques, merging of files, split case analysis,
missing value analysis, multi response analysis, RCF analysis.

21