05-06-2006
Strategic Planning.
Mission statements:
• A statement of the organisation’s purpose what it want to
accomplish in the larger environment
• Mission statement should be
o Realistic
o Specific
o Shout fit the market environment
o Based on the organisation’s distinctive competencies
o Motivating
• Business portfolio
o The collection of business and product that make up the
company.
• Best portfolio
o That best fits the company’s strength and weakness to
opportunities.