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Andrews has a section entitled “Crossing Cultures” at the end of most chapters.
Axtell, R. E. Do’s and Taboos Around the World (3rd Edition). Wiley, New
York, 1993.
Axtell, R. E. Gestures: The Do's and Taboos of Body Language Around the
World. Wiley, New York, 1991.
Bishop, M. International Web Site. The Coriolis Group, Scottsdale, AZ, 1998.
Coe, M. Human Factors for Technical Communicators. Wiley: New York, NY,
1996.
Coe's book provides technical communicators with clear explanations of the impact of
human factors on technical communication.
Fernandes book is an excellent reference for GUI designers. His book has sections on
visual design, international formats, cultural issues, symbols and taboos, and cultural
aesthetics. This book has the best examples of good and bad international GUI designs
that I’ve seen.
Software Without Frontiers is a detailed reference book that deals with globalization
methods, internationalization architectures, cultural conventions, documentation and
translation, message generation, and quality assurance.
Hoft provides a comprehensive sourcebook on the issues associated with the design of
international technical communications. She covers topics ranging from the
management of internationalization groups to the criteria for selecting good translators.
Horton, W. The Icon Book: Visual Symbols for Computer Systems and
Documentation. Wiley: New York, NY, 1994.
Everything you ever wanted to know about icon design. The Icon Book describes the
process for designing icons, provides guidelines for icon design, and gives advice on how
to design for international audiences. There is one version of the book that includes a
disk with a set of 500 icons. Small companies that can’t afford graphic designers might
find this set of icons useful as a starting point for design.
Horton, W. Designing and Writing Online Documentation. Wiley: New York,
NY, 1994.
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Internationalization (i18N).
http://www.vlsivie.tuwien.ac.at/mike/i18n.html
Jones, S., Kennelly, C., Mueller, C., Sweezy, M., Thomas, B., and Velez, L. A
Digital Guide: Developing International User Information. Digital Press:
Bedford, MA, 1992.
This book has detailed guidelines on how to develop international user information. It is
an excellent reference for companies creating international software.
Leptrott offers advice on how to discover the rules of international business “games”.
Chapters topics include: “The game of Global Business”, “Discovering the Rules”,
Conflicting Rules: Ethics and Integrity”.
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Luong, T. V., Lok, J.S. H., Taylor, D. J., and Driscoll, K. Internationalization:
Developing Software for Global Markets. Wiley, New York, NY, 1995.
Luong and his colleagues have compiled a detailed set of the rules that developers of
international software need to know. The book is clearly written, even when discusses
technical programming issues. The one drawback that I found was a lack of graphics -
the book is heavy on text and light on graphics.
This is Microsoft’s much expanded GUI guidelines for Windows 95 and Windows NT.
The first section of the book deals with fundamentals of designing user interface; the
second covers Windows interface components; the last section covers design
specifications and guidelines.
The GUI Guide provides a list of terms used in Windows’ products in 14 languages. This
book would be an excellent resource for international teams and translation agencies.
Miller, C. L. Transborder Tips and Traps. BYTE. Vol 19. No 6. pp. 93-102,
1994.
Nakakoji K. Crossing the Cultural Boundary. BYTE. Vol. 19. No. 6. pp. 107-
109, June 1994.
This book has a series of case studies on how marketing communications experts solved
problems they faced when designing marketing materials outside their own cultures. This
book gives examples from corporate identity programs, magazines, books, and
advertisements.
The New York Times, Sunday, August 18, 1996, p. 7. What’s A-O.K in the
U.S.A is Lewd and Worthless Beyond.
This short paperback has excellent advice for anyone who is trying to establish a
usability presence. Chapters topics include: making a business case for usability,
overcoming inertia in large organizations, integrating usability into system development,
and cultivating an effective client relationship. Each chapter ends with a list of major
lessons learned. Newcomers to the field can gain some savvy from this book.
Experienced practitioners may find some new methods or political ideas that will make
their work easier. Part 4 of this book focuses on international usability topics (the title is
“The Politics of Expansion: How to Work Effectively on an International Scale”).