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7cs of bussiness commucation

7cs of Business Communication

Topic : What are the 5Cs of Business communication? “The writer of a business
letter must place his / her correspondent first and see the things from his / her point
of view”. Do you agree? Give a well-reasoned answer.

As all of us know that this is the era of communication, especially in the field of
business everything depends on how you communicate with people. There are
certain things that must be observed strictly while communicating so as to get
desired results. Here we are going to see some points that will help us being effective
in communication. These points are known as 5C’s in the field of Business
Communication. But I have enumerated 7C’s that are as follows:

If the sender can establish his credibility, the receiver has no problems in accepting
his statement. Establishing credibility is not the outcome of a one-shot statement. It
is a long drawn out process in which the receiver through constant interaction with
the sender understands his credible nature and is willing to accept his statements as
being truthful and honest.

2 .Courtesy:
Once the credibility of the sender has been established, attempts should be made at
being courteous in expression. In the business world, almost everything starts with
and ends in courtesy. Much can be accomplished if tact, diplomacy and appreciation
of people are woven in the message.


(a) Jane: “You can never do things right. Try working on this project. If you are
lucky you may not have to redo it”.

(b) Jane: “This is an interesting project. Do you think you would be able to do it? I
know last time something went wrong with the project, but everyone makes
mistakes. Suppose we sat down and discussed it threadbare I’m sure you would be
able to do wonders”

The two statements convey totally different impressions. While the first statement is
more accusative, the second is more tactful and appreciative of the efforts put in by
the receiver at an earlier stage. The crux of the message in both the statements is the
same: you want an individual within an organisation to undertake a project. The
manner in which it is stated brings about a difference in approach. Further,
expressions that might hurt or cause mental pain to the receiver should, as far as
possible be ignored. For this is becomes essential that the “I attitude be discarded in
favour of the “you” attitude. Development of interest in the “you” will perforce
make the other individual also see the point of view of the other. At the time of
emphasizing the “you attitude”, only the positive and pleasant “you-issues” should
be considered. If it is being used as a corrective measure, then the results are not
going to be very positive or encouraging.

Absolute clarity of ideas adds much to the meaning of the message. The first stage is
clarity in the mind of the sender. The next stage is the transmission of the message
in a manner, which makes it simple for the receiver to comprehend. As far as
possible, simple language and easy sentence constructions, which are not difficult
for the receiver to grasp, should be used.

At the time of encoding, the sender should ensure that his knowledge of the receiver
is comprehensive. The level of knowledge, educational background and status of the
decoder help the encoder in formulating his message. In case there is any
discrepancy between the usage and comprehension of terms, miscommunication can
arise. If the sender decides to back up his communication with facts and figures.
There should be accuracy in stating the same. A situation in which the listener is
forced to check the presented facts and figures should not arise. Finally, the usage of
terms should be nondiscriminatory eg. the general concept is that women should be
addressed for their physical appearance whereas men for their mental abilities.
This, however, is a stereotype and at the time of addressing or praising member of
both the sexes, the attributes assigned should be the same. Similarly for
occupational references. In the business world almost all professions are treated
with respect. Addressing one individual for competence in his profession but
neglecting the other on this score because of a so-called inferior profession alienates
the listener from the sender.

5 .Consistency:
The approach to communication should, as far as possible be consistent. There
should not be too many ups and downs that might lead to confusion in the mind of
the receiver. If a certain stand has been taken, it should be observed without there
being situations in which the sender is left groping for the actual content or
meaning. If the sender desires to bring about a change in this understanding to the
situation, he should ensure that the shift is gradual and not hard for the receiver to

Concrete and specific expressions are to be preferred in favour of vague and
abstract expressions. In continuation of the point on the correctness, the facts and
figures presented should be specific. Abstractions or abstract statements can cloud
the mind of the sender instead of stating. There has been a tremendous escalation in
the sales figure, suppose the sender made the following statement. There has been
an escalation in the sales figures by almost 50% as compared to last year. The
receiver is more apt to listen and comprehend the factual details.

The message to be communicated should be as brief and concise as possible.
Weighty language definitely sounds impressive but people would be suitably
impressed into doing precisely nothing. As far as possible, only simple and brief
statements should be made. Excessive information also way the receiver into either a
wrong direction or into inaction. Quantum of information should be just right,
neither too much nor too little, eg.
In most cases it has been seen that the date of the policy...
Usually the policy date...
In the first example, the statement is rather long and convoluted. However, the
second example gives it the appearance of being crisp, concise and to the point.

My next topic is whether the writer of business letter must place his / her
correspondent first and see the things from his / her point of view or not.

My answer is “No”. In all types of communication the emphasis should be on you

instead of I. If the reader is able to appreciate the viewpoint presented in the written
communication as pertaining specifically to him, he would be promoted to take
quick and immediate action. Contrast the two statements for two letters wishing to
congratulate a subordinate on his successful completion of an internal examination.

(a) I was very happy to learn that you had cleared your internal examination. Now I
can recommend you for a promotion at the earliest.
(b) Congratulations on your successful completion of the examination. You would be
happy to learn that you name can now be recommended for promotion.

The second type of approach makes the letter sound more positive and solicits the
good will of the subordinate. On the other hand, the first example with excessive
usage of “I” sounds rather pompous and it does not project the desire to share the
happiness of the other. It is more in the nature of an objective statement rather than
a desire to genuinely reflect happiness at the success of the other.

One must, however, be very careful with the usage of the pronoun “you”. If used in
excess it can have damaging results. It could even sound like an imperative. For
example, “You must settle the dispute at once as you were part of the controversy
that began in your room”.

Further, it is not always necessary to use “you” to indicate a “you- attitude”. Many a
time it is implicit and built in the statement made. The usage also depends on the
organizational culture. Does the writer wish to adhere to a formal style or does he
wish to make written communication informal in nature. The answer to this query
would sort out the underlying problem.