period. Fast-food restaurants are those in which one can order, purchase, and
receive the food in about 10 minutes [1]; While any meals that only need low
preparation time can be considered to be fast food, typically it refer to
restaurants where customers order and receive food at counters and drive-in
locations as well as fast/casual restaurants where customers order at counters
and their food is delivered to the table [2].
Until now, KFC had opened more than 390 KFC restaurants nationwide
and also same for McDonald’s Malaysia that have also had their 194 restaurants
located whole Malaysia. This rapidly increased fast food restaurant over Malaysia
has shown that there is a potential market for fast food restaurant to develop.
Fast food restaurants are franchised outlets that serve standardised western
style menus, prepared according to strict specifications and charge fixed prices.
Reference
[2] National Restaurant Association. Quick quality: serving food fast and with
finesse (1998). Available from: URL:http://www.restaurant.org/
rusa/mag/Article.cfm?ArticleID=292 [accessed May 30, 2006].
[3] Jakle, John (1999). Fast Food: Roadside Restaurants in the Dinosaur Age.
Johns Hopkins University Press. ISBN 080186920X.; Brueggemann, Walter
(1993). Texts Under Negotiation: The Bible and Postmodern Imagination. Fortress
Press. ISBN 0800627369.
[4] Talwar, Jennifer (2003). Fast Food, Fast Track: Immigrants, Big Business, and
the American Dream. Westview Press. ISBN 0813341558.