Managing Enterprise Data Quality: An Innovative Perspective

AN INNOVATIVE PERSPECTIVE
Tonkin Consulting Location Intelligence Solutions
Tonkin Consulting Spatial Solutions
Managing Enterprise Data Quality

NT Spatial 2011 : The State of Play
03 February 2011
David McDonald
Associate, Group Manager – Spatial
www.tonkinspatial.com.au
• Agenda
– Tonkin Consulting & PBBI Overview
– Business and Data Challenges
– Process and Data Improvement Opportunities
– Determine the Right Solution Paths
– Case Study: Grants Management
– Summary
Tonkin Consulting & PBBI Overview
• Tonkin Consulting is a medium sized consulting practice with over 130 staff in
Adelaide and we have regional offices in Mt Gambier, Berri and Darwin.
• The Spatial Services team provides spatial & data solutions as a specialist
service internally & directly to clients.
– 10 staff in the team in our Adelaide office
– Chris Prescott on the ground in Darwin
• Pitney Bowes Business Insight (PBBI) Partner
– South Australia, since July 2003
– Northern Territory, since March 2010
Pitney Bowes Business Insight (PBBI)
• Brought together the leaders in Data Quality & Location Intelligence
Data Integration & Data Quality Location Intelligence

Mail Efficiency Predictive Analytics
Customer Communication Mgmt Asset Management
Business Geographics
• Agenda
– Summary
Today, organisations are under pressure to:
• Reduce operational costs
• Improve customer retention / public
services
• Improve risk management
To survive any crisis’ and emerge
stronger, companies and government
organisations must become data driven.
Data as an Asset
Government agencies need to treat their enterprise data as an asset
that they can leverage to support strategic and operational decisions.
When data is complete and accurate it,

• drives operational efficiency
• increases services while reducing costs
• reduces risk
Location Service
Delivery
Customer
Asset
Data
Data
Location
Data
The Facts
Survey: CIO’s want to strengthen competitive
advantage by better managing enterprise data
75% of CIO’s believe they can • Facilitate business alignment

strengthen their competitive
advantage by better using and • Accelerate delivery of enterprise‐ready, data‐
managing enterprise data. driven applications
• Free up staff to drive business growth and
optimisation
78% of CIO’s want to improve
the way they use and manage
their data.
…but only 15% believe that their

data is currently comprehensively
well managed.
Source: Accenture CIO Data Management Survey 2007. n=167 CIOs
Business Challenges
The Business Issues
• Business analysts spend 30% of their time dealing with data.
• Manual processes are used to reconcile, correct, rationalise, and
combine data.
• Inadequate data controls can enable fraud.
• Erroneous or untapped information is a lost opportunity.
Source: The Data Warehouse, TowerGroup
Data Challenges
Bad Data behaves like a virus
Starts with one record….
Data Challenges
…. It spreads to the other databases
Data Challenges
Business Challenges
…it affects every department
Business Challenges
The Data Starts with one record….
Warehouse will
not be ready for
two years …. It spreads to the other databases
Why do we have so …it affects every department

much returned mail?
We will need to
sort out the data Our service response
problems before times are slow, we keep
the Data getting complaints.
Warehouse
project starts
(GI-GO)
Why have my cost

He said he has
increased so much?
requested an
inspection
three times?
I cannot get a
single view of my Why are we
customers and getting duplicate
work requests work orders?
Data Challenges
Example of Customer Data Quality Issue
A Simple Customer Table Sample
Matching
Incorrect
Records addresses
Non Standard
formats
Name Address City State Zip Phone Email
Bob Williams 36 Jones Avenue Palmerston NT 0830 08 5555 0000 bob.williams@yahoo.com
Northern
Robert Williams 36 Jones Av. 0830 55550000
Territory
Burkes, Mike and Ilda 38 Jones av. Plamerston N.T. 0830 618-5322-9550 mburkes@gmail.com
Jason Bourne, Bourne &

76 King st Palmerston nt +618-5360-5480 61855241329
Cie.
… … … … … … …
Multiple Names Mis-fielded

data
Mixed business Typos

and contact
Missing Data
names
Daily Challenges Are you sure
you have not I think you
been in trouble have a
with the police problem with
before the truth sir !!
Never Officer
Robert Smith
Fist Name Robert
Last Name Smith
Address 123 King St
City Newton
Post Code 2042

Bob Smith
Fist Name Bob
Date of Birth 12-1-1961
Last Name Smith
Robbery 05-11-2010
Address 123 Kinsley Street
Assault 23-06-2008
City Newtown
Firearm possession 10-08-2007 Post code
Break and Enter 30-06-2006 Date of Birth 01-12-1961
• Agenda
– Summary
Data Quality Process
A good data quality platform provides…
Access/ Profile Remediate Federate

Integrate
Data Matching
Rules&
Reqs
Data Standardisation
Data Address
Validation
Issues
& Geocoding
Data Enrichment
Data Improvement Opportunities – Customer
Integrate customer / household information into one single view
Account: A123 Account: HO123 Account: A768 Account: A768 Account: L345
Auto Policy Home Policy Auto Policy Auto Claim Life Policy
• Customer ID • Customer ID • Customer ID • Customer ID • Customer ID
• Policy Number • Policy Number • Policy Number • Policy Number • Policy Number
• Status • Status • Status • Status • Status
• Premium • Premium • Premium • Claim Payment • Premium
• Customer Name • Customer Name • Customer Name • Customer Name • Customer Name
• Customer Address • Customer Address • Customer Address • Customer Address • Customer Address
Robert Mary Robert Robert, Jr. Mary Robert Mary
Account: AHOA495
House Holding Policies
Auto Home Owners Life
• Customer ID A123 A768 HO 123 L345

Spouse
• Customer Name • Premium • Premium
• Premium • Premium
• Demographics • Location • Location • Location • Location
• Preferences
• Relationships Children
• Customer Value
Claims
Auto: A123
Relationships • Payment
• Location
Data Improvement Opportunities ‐ Location
Geocode -105.248599, 40.054337
• A bad location can have negative
impact on the organisation
– Incorrect costings
– Incorrect exposure to risk Flood Zone
– Incorrect allocation of services
Distance to Coast
• A bad location can make a
difference between exceptional Earthquake
service and poor service. Fault Lines
• A bad location can lead to bad Bushfire Zone

insight and decisions.
Service
Delivery
• On the other hand, an accurate
location can provide a positive & Street Network
beneficial outcome…
Enterprise Location Intelligence
Enterprise Geocoding Spatial Analysis
Closest Site
Point-in-Polygon
Point-to-Point Routing Multi Point Routing Different catchment areas
Data Improvement Opportunities ‐ Data Enrichment
The art of sublimating your raw data into strategic information and decision
Data Improvement Opportunities – Analytics & Reporting
Enabling your data geographically

$
$
$
$

$
$
Enrich Data
•Life Style Segmentation Spatial Analysis
•Proximity to services •Mapping citizens against government records
•Travel Directions •Mapping other agencies against your records
•Travel Costs •Analyse citizen segmentation by location
•Point-in-polygon calculations
Analytics Reporting
• Risk Analysis
• Eligibility for service
• Locate nearest
• Analyse service coverage
• Agenda
– Summary
Determine The Right Solutions Path
Improvements
in workflow
Improvements Better data

in the way Business quality and
work gets Improvement greater access
organised to this data
Improvements
in enabling
technologies
Enterprise Data Quality
An
r ol al
ys
Analysis (Business)
Control (Business) t • Profile data
• Monitor data quality on e • Analyse information
• Send alerts C • Identify key data quality issues
• Initiate improvements • Define KPI
• Estimate effort
• Prioritise data quality projects
Quality (Business)
• Define, create, change & reuse data flows
• Define, create, change & reuse data quality rules
• Simulate data flows before launch
Quality • Compare against key performance indicators
• Optimise data quality rules before production
• Deploy data flow (IT)
• Agenda
– Summary
Grants Management
The problem
• Federal Government department needs to streamline the grants
management process to quickly & accurately identify areas of gaps
and overlaps in funding and service delivery.
The Answer:
Implementing a consistent, auditable and repeatable
business process, that aligns exactly with the
departments needs allows for effective grants
management. Using a data quality & enrichment
platform, we can be confident that any gaps in service
provision can be identified, leading to more effective use
of funds & better service outcomes.
Grants Validation Approval Process
Spectrum Technology Platform has been

approved by Australia Post in accordance with the
Address Matching Approval System (AMAS) for
the 2009 AMAS cycle
Spectrum Technology Platform has been

approved by Australia Post in accordance with the
Address Matching Approval System (AMAS) for
the 2009 AMAS cycle
Grants Validation Approval
Process
Grants Validation ‐ Summary
Implementing a consistent, auditable and
repeatable business process, that aligns exactly
with the departments needs allows for effective
grants management. Using a data quality &
enrichment platform, we can be confident that any
gaps in service provision can be identified, leading
to more effective use of funds & better service
outcomes.
• Agenda
– Summary
Points to consider
• Organisations require a technology
solution that enables actionable
customer data quality and location
intelligence when you need it, where
you need it
• Business Value:
– Establish “Data is fit for use”
– Derive more value, “intelligence” from
your “data”
• Technology Value:
– Quickly deliver value to existing
business processes for operational use
So how does poor data affect any data driven initiative?
In Summary
• Very often business decisions assume
pristine data quality.
• Most organisations do not meet this
standard.
• Trusted data is critical to an organisation’s
success.
• For LI professionals, ensuring that your
organisation’s data quality is high will help
drive faster, more accurate and more
reliable spatial analysis.
Thank you.
http://www.pbinsight.com.au/products/data-quality/enterprise-data-quality/
DAVID McDONALD
Associate, Group Manager -
Spatial
TONKIN CONSULTING
Level 2, 66 Rundle Street
KENT TOWN SA 5067
T +61 8 8273 3100

M 0408 701 048
E
david.mcdonald@to
nkin.com.au

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AN INNOVATIVE PERSPECTIVE

Managing Enterprise Data Quality

Data Integration & Data Quality Location Intelligence

When data is complete and accurate it,

75% of CIO’s believe they can • Facilitate business alignment

…but only 15% believe that their

Source: Accenture CIO Data Management Survey 2007. n=167 CIOs

The Business Issues

…. It spreads to the other databases

…. It spreads to the other databases

…. It spreads to the other databases

…it affects every department

Why do we have so …it affects every department

Why have my cost

Name Address City State Zip Phone Email

Bob Williams 36 Jones Avenue Palmerston NT 0830 08 5555 0000 bob.williams@yahoo.com

Jason Bourne, Bourne &

Multiple Names Mis-fielded

Mixed business Typos

Last Name Smith

Address 123 King St

Post Code 2042

Access/ Profile Remediate Federate

Robert Mary Robert Robert, Jr. Mary Robert Mary

Auto Home Owners Life

• Customer ID A123 A768 HO 123 L345

• A bad location can lead to bad Bushfire Zone

Point-to-Point Routing Multi Point Routing Different catchment areas

Improvements Better data

Spectrum Technology Platform has been

Spectrum Technology Platform has been

T +61 8 8273 3100

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