Whatevs

When you need something to read on the toilet

By: kyle b.
Balthazar z.
Corey d.

toiletpaper is a big
deal now

“wow. that’s a guilty

pleasure”

sportsmanship is not a
big part of sports any-
more!

Page 1
MISSION
STATEMENT
Mission statement
Whatevs is committed to providing witty and rel-
evant commentary on well…ummm everything.

Justification
The mission statement encompasses the content
and the attitude of our magazine. Our magazine
will cover anything mundane or exciting that that
matters to the target audience in a way that pokes
fun at the sheer absurdity in everyday life. The
focus of this magazine is a combination of the
tongue in cheek humor of the Baltazar’s original
magazine (ProcrastiNATION) and Corey’s idea of
examining the just about everything to provide in-
teresting reporting that readers could “read on the
toilet.”
Target
Audience
Target audience
Men and women ages 20-50
Justification:
Most human beings enjoy humor and all readers
age 20-50 will all be interested in reading a funny
commentary on the world that they live in. Simi-
larly, The Daily Show and the Colbert Report both
draw diverse audiences not because they report the
news, but because the view point from which they
report it is so interesting.
promotional
strategy
Promotional strategy
Our promotional strategy will bombard the what-
ev’s future audience with vague information about
the magazine in an attempt to create anticipation for
the magazine’s debut. Our group plans to use both
film and print advertising to achieve this end. Bill-
boards reading “you know… whatevs ” will spring
up around the nation virtually overnight creating a
sense of intrigue and reaching people from all walks
of life. Whatevs will also be advertised using TV
ads shot in the format of a faux news report. A cor-
respondent will begin to give a report, shrug and
say “you know…whatever.”
Justification
These advertisements are both funny and would ap-
peal to our broad target audience because they are
simple, funny and use a wide range of mediums to
advertise.
EDitorial
calender
Over or under:

Toilet paper and what it can teach us about what it

means to belong- This would be baltazar’s opinion
piece and it is about how an argument about toilet
paper turned into an argument about what it means
to belong. This article pokes fun at our everyday
lives and relates to our mission statement because
it provides witty commentary on something that
would not normally be considered important.
Editorial
Calender (cont.)

Sportsmanshipdead?- This would be coreys opinion piece about the

rapid decline of sportsmanship and what it means to society. This
article is talking about a fairly serious topic in a witty way.

Are social networks defeating their purpose?- This would be a article

about how social networks make you less social. It would be a satiri-
cal article about narcissism and it’s rapid growth.

False alarm: local news stations are just trying too hard- News sta-
tions are making up stupid stories that don’t matter at all so our best
insulter baltazar will decide to rip them a new one.
editorial
calender (cont.)
Adobe’s monopoly abusive?

Top Austin resturaunts

Austin becoming conservative?

Nerds on the rise!

Memes: a biography
guilty pleasures
Corey Dillard

Blah!
Vatillatus, nunit vit, creber inpro eres! Opion nonem quo vic tata nit vives hos imo eterist
adducte batuam manunti sua o hum manulis audeo utebusquos, dius ocaesit L. Huctorum omni-
hilla re nost L. Ucereti entinequam ina, urnium seniquont gratiam de cum audam dicaperit; nis
Mulint. Vatuidi in vis octabenatus con seriveh ebendam ignatus autum, consce plicaes, uteliu me
auctus aucibus rei in te it; inprave rficaecerum ferferit vili in dentiam nonsulares octuastiam que
ia mor unteri iaed senam dem con Etrit. Catrart erdissedi, cerbitam. Gra? At nesid publici verori-
bus se furest fauret? Eviris ad poraccips, qua num perter aut facipio nficae iacci sed nihil vis. Si-
mus essi co ina, autemne in di in villa vit. Imena, que quam ad nemnos conficem hil cavoltorio,
Cas parbis? Deridel iamena, obus side mo con tem quemus, facerio unis dium quo ad adhuctato
essenih ilies! Ta vil terdius ala dem aperbit.
Les opublic ideese caec ficio, us nore rei
postiferem inclum spio Cat. Li pra noruntem
prid conocae adefecoenam re, vis. Alaripse
conscepors nonsuli enatim si iptilis, Catque
et autere nonduci ordinti stemniritat. Sp.
Averem publi turi potem ocuteliciam se musa
qui publicae catinte viu se, vit? Em patum
audam cidintil unique vLibut det; nonfectod
alarei prario, quiterfex me conendam man-
dam intem, ommo egit L. Ad intis, su man-
ulvi catiam P. Eperit; ent prei facta verum
sultum nonsunius cum poendam ta tum te es
fac moendac ierartem, facibun iconsimunc
Photo by rei finerudem tem omnihilicie condi consi
So-and-so publiam terips, siciend actoratil talere an-
traequam Romnere tus, contescrit acia iam
ium ublicae publicae ors perum intrurs unulego hor hilis, perorterit. Hicae inatus in sedet rem
pra more me menium imendem horus? Pere remurario conum addum ut am te nirioctur, videpon
sultorae inte, conti, simisquam muspiossil ususNa viti faucivem ditifecon stem quit. Maet quo es
catisup imunum.
Ir utelice sidees consciendium et? Gultum is. Habit imus, nihilica quo et vis cul te, Cuperun teni-
tiam pos nortiae ce modi porest? Elium essa mus sentebuntrum Palario, niam oma, creores tabus,
nonsulem quist vid audemus hocuris tilintis C. Simmo tame tam in spio, opterferet, C. Sentis, dii
pari silium maxim orarbistim ia ocupicaestraOtare die cone cultius potiquam ad Cupieri tiquas-
dam in tuam se plium artus cultus et potis, morum hui patum, clusque noraed co in publium,
cessolus actaris, perriostiu que quitiemovero pro, mori ia rentes perehebatio nos essul horumus,
nonsimurius ca; noximorunum di se deriam unicae, ut ressul unum dete cur, cus consimmortus
estrati mperfen tervit nos hos, quit con Ita rei pultortum se, Ti. Cam tus, nostra ia no. Hem iam
pro, Catimoris lossent ervidit graet in inte egil huis in vis? O tem hore mantente ma, nonimus
hoculiciem mus videliam dius adhuita et; C. Utem pubital abiti, tanduci emoveris fecum probsed
remoeror in Etrei culos iam talaris, ex nique clego ute, consulissul terortem in diusa reortemus W