Market & Target Audience Research

Name: kinder surprise

Slogans: treat, discover, play

Product History: Kinder Surprise toys have been around since 1972, when they were invented
by a Swiss-born industrial designer called Heiri Roth. It was he who masterminded the idea of
creating a toy that could be fitted inside a chocolate egg to eat and be put together to create a
toy that could end up bigger than the capsule it came out of. Roth has been the brains behind
many Kinder Surprise toys, especially the earlier ones.

Product Design:

Target Audience: the target audience for kinder surprises is mostly for children but must be
supervised by adults before they can eat them.

List of Related Products: kinder pingui, kinder

Interesting Info/Uses/Facts: The Kinder Surprise is a kind of egg with a collectible toy inside. It is

sold in many parts of the world, except the U.S. That is because for years, the Food and Drug
Administration has banned the Kinder Surprise. It is considered a choking hazard due to the mix
of edible and non-edible parts.

Rival Products: the rival products of kinder surprise are Nutella, cherry, and tic tac.

Research Links (screenings, articles, websites) History - kinder surprise (google.com)