Part one Questioner

1. I am: Female Male

2. 2- My age group is: Under 10 11-20 21-29 30-39 40-49& over

3. What is the brand of chew gum do you usually chose?

Brand 1st Other Aid

Wrigley

Cadbury

Nova
Kiss
Dirol
Mentos
Chiclets
Um Allawie

For the following brands of chew gum please answer the questions
Um
Question Wrigley Cadbury Nova Kiss Dirol Mentos Chiclets Allawie

4. My single most favorite brand is

5. I will not buy the following brand

(s): Please select all that apply.

6. I prefer the pack of:

7. The price has effect on my

choice of:

8. The most taste of gum I prefer

is available in:
9. Which is representing your
personality?
10. Which do you think is more
stylish? ( Rate them on 1-100
scale please)
 For the following brands of chew gum please answer the questions
Um
Question Wrigley Cadbury Nova Kiss Dirol Mentos Chiclets Allawie
11. Which makes you feel loyal to
UAE?

12. Which of these do you think is

an UAE made?
13. Which of these brands do you
think is available in market
more than the others ( Rate
them on 1-100 scale please)

For the flowing please select the prober answer from your point view :

14. I enjoy chewing gum so much that I chew: Anytime Only once in a while
1. Just about anytime Occasionally
2. Just when I'm really hungry Never
3.

Chewy Licorice

My favorite types of gum include: Fruity Mint

15.
Please select all that apply. Strawberry Jelly

Chocolate Other: ______________

7.

Wrigley Kiss
Cadbury Dirol
Nova Um Allawie
Generally the gums I prefer are made by
16.
the following company or companies: Mentos Other:_______________

Chiclets
I don't care which company
I don't know what company makes the makes the gum I buy.
gum I buy.

Single sticks Small boxes

17. I prefer to buy gum packaged in: Multi-packs Bulk

Bags Packaging doesn't matter

Agree Disagree
18. Generally, I prefer candy over gum
I like both a bunch

19. Which color gum do you prefer White Green

 Pink Other:_______________

Do you prefer sugar free chewing

20. Yes NO
gums

What factors do you consider while Bran

21. Flavor Price Contents
selecting chewing gums: Color d Availability

Does advertisements influence you in

22. Yes NO
buying chewing gums

Are you willing to change your

23. chewing gums brand if the new one Yes NO
seems to be of good quality

Less than 1 AED per pack 1.1 to 1.5 AED per pack

24. When I buy gum, I usually pay: 1.5 to 2.0 AED per pack 2.0- 3.0 AED per pack

I only buy gum on sale Price doesn't matter

Supermarket Grocery
25. Where Do You regularly shop this
Hypermarkets