0 penilaian0% menganggap dokumen ini bermanfaat (0 suara)
219 tayangan9 halaman
1. Service marketing involves 7 Ps - product, price, place, promotion, people, process, and physical evidence.
2. Marketing, operations, and human resources functions are closely interrelated in service businesses. Developing integrated strategies across these areas is important for success.
3. There are different approaches to segmenting markets for services, including geographical, demographic, psychographic, behavioral, and occasion segmentation. Segmentation allows firms to better meet customer needs.